Digital Literacy Intro 2015
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This document discusses building a professional digital profile and developing digital literacy skills. It emphasizes that a standard CV is no longer sufficient, and that job seekers should recognize building an online personal brand through social media is now critical for career development. It provides tips for curating an online presence that actively promotes one's skills and positively influences potential employers. Developing digital literacy involves skills like effectively managing, evaluating, and communicating information online to showcase knowledge and stand out among peers.
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Digital Literacy Intro 2015
- 1. Building your professional digital profile @lisaharris 24th September 2015
- 2. Building a professional digital profile • how we can proactively manage our digital experiences for: – effective learning in a world where we are increasingly swamped with data. – showcasing our knowledge and building our networks to “stand out from the crowd” – enhancing employment prospects or a setting up a new business – promoting “digital citizenship” – for example by behaving responsibly online or raising awareness of and supporting good causes.
- 4. Finding me online About.me Twitter LinkedIn Slideshare Web Science Institute Southampton Business School
- 6. Digital Literacy • “Digital literacy is the ability to locate, organise, understand, evaluate, and analyse information using digital technology. It involves a working knowledge of current tools and an understanding of how they can be used” • “The active management of online activities such as collaboration, networking , content creation and curation in order to “stand out from the crowd” in today’s job market” • “an ability to respond positively to change” • “How we can best live, learn and work in an increasingly digital society”
- 8. Digital Capabilities (JISC 2015) https://www.jisc.ac.uk/rd/projects/building-digital-capability
- 9. Scope of digital literacy: information management • Finding, managing, evaluating and curating information – how do we manage the sheer volume of search results we might get? – How do we recognise a trusted source? – How do we curate relevant materials from different sources and formats to meet a specific need, for example in addressing an assignment question.
- 10. Scope of digital literacy: creating materials • How do we create new materials in written, visual and audio formats? • What role can a reflective blog play in our learning journeys? • How can its impact be enhanced with images or video?
- 11. Scope of digital literacy: effective communication • How can we use tools such as twitter to communicate, collaborate and participate in online communities – building our own networks and contributing to the work of others, potentially on a global basis?
- 12. Scope of Digital Literacy: identity and behaviour • Safety and security – managing passwords, privacy, access and tagging • Managing the boundaries between the personal and the professional • Digital citizenship – charitable fundraising, paying it forward, activism
- 13. According to the British Computer Society… Employers increasingly require validation of digital literacy skills and employability can depend on it. Why is Digital Literacy important to employers and employees? • Digital literacy is required in 77% of all employment • Digital literacy is expected to be required in 90% of all employment by 2015 • Employability for graduates increasingly requires a broad range of digital literacy skills • Employers expect graduates to be able to communicate using digital media” (http://www.bcs.org/category/17854)
- 15. So what are employers doing? • According to a recent study by Jobvite – 92% of recruiters use social media in the hiring process – 80% had been positively influenced by a candidate’s professional social network profile – 78% had been negatively influenced towards a candidate’s inappropriate use of social media • The best candidates might not be actively looking for a new job (up to 90% of the workforce) • Social media can identify the best talent , encourage conversation and build relationships with them • Enables recruiters to promote their company as “a great place to work”
- 16. Why should you care? A standard CV is no longer sufficient to stand out from the crowd in a global and rapidly evolving job market. “We are currently preparing students for jobs that don’t yet exist, using technologies that haven’t been invented, in order to solve problems we don’t even know are problems yet.” - Karl Fisch, “Did You Know” http://www.youtube.com/watch?v=YmwwrGV_aiE
- 17. So what should job seekers do? • Recognise that building an online personal brand is now a critical aspect of career development • It boosts our reputation and gives us new skills in communication, creativity and reflective thinking. • The information we display on social networks should actively encourage rather than discourage potential employers • Don’t “opt out” - finding NOTHING about a person on a Google search creates a negative impression too
- 18. Dare you Google yourself...?
- 19. www.employadam.com • The original video • Why it works • The follow up video
- 21. Setting up your blog • You may have your own already that you wish to use • You can use a major free platform like wordpress.com • You can use the University’s blog.soton service (University branded Wordpress blogs available through iSolutions) • Some good examples: – Chris Phethean’s PhD progress blog – Andy Sugden’s and Catherine Hunt’s curriculum innovation module blogs
- 22. Blogs: pulling it all together • Use the blog framework as a central point pulling in your other social media content: – Tweets – Flickr – LinkedIn – Vimeo - Slideshare – Pinterest - Soundcloud - YouTube • You can also embed other social media within individual blog posts • Video is increasingly important, especially authentic user generated content • Provide sharing buttons • These activities provide a regular supply of “googlejuice” to the blog
- 23. Google likes blogging • Social media interaction with digital content is the *biggest influence* on its search visibility: 1. Facebook shares 2. Facebook comments 3. Facebook likes 4. Tweets • Hootsuite blogpost • Advice from Social Media Strategist
- 24. Digital Champions Sam Su Oliver Bills Marina Sakipi Panos Grimanellis George Georgi ev Hamed Ayhan Hame d Ayhan Farnoosh Berahman Manish Pathak Ivan Melendez Ahmed Abulaila Lucy Braiden Alessia Fiochi 28
- 25. DigiChamps: Flo Broderick • Took Digital Marketing and CI modules, learned interviewing skills and video editing • Helped out in a big way at Digital Media Europe • Masterminded student contribution to Digital Literacies Conference • Provided student perspective on our research into online learning MOOC filming in Portus • Now in Madrid working for Telefonica Digital 29
- 26. Digichamps: Ivan Melendez • KISM MSc @ Southampton 2012 • Helped out with employability workshops and university events • Now working for Hootsuite in Vancouver • Read Ivan’s story
- 27. Joining the Digichamps • More information: – Digichamps Blog – Facebook Group – What do the Digichamps do? (video) • Digichamps help staff and students with educational applications of new technologies, build professional online profiles, and manage social media for live events. • Students from all University Faculties & all levels of study • Send a note to Lisa explaining why you would like to join the Digichamps and highlighting the skills you offer / would like to develop 31