The document provides guidance on developing action plans and measuring performance for social media channels, focusing on LinkedIn. It discusses setting up and optimizing LinkedIn company and personal profiles, developing a content plan focusing on the "4Cs", and measuring performance. Key questions are outlined to help define channel vision, objectives, actions, tools, organization, and performance metrics for effective LinkedIn implementation and strategy.
Social media platforms like Twitter, LinkedIn, Facebook, and Google+ allow businesses to engage customers and build their online presence. Blogs are also effective for search engine optimization by regularly providing valuable content. The document reviewed best practices for utilizing features on each platform to connect with audiences and drive traffic to websites. Regular posting of keyword-rich content across all channels was emphasized for search visibility and marketing success.
The document provides an overview of LinkedIn and best practices for using the professional social media platform. It discusses who participates on LinkedIn and their demographics. The benefits of LinkedIn for business purposes are outlined, including providing a place for professional networking and connections. Guidelines are given for optimizing a LinkedIn profile, engaging with groups, finding target markets, and regularly updating one's presence to increase their digital footprint on the site.
This document summarizes a presentation about using social media for job searching. It discusses popular platforms like LinkedIn, Facebook, and Twitter and provides tips for using each to engage with professionals, find jobs, and build a personal brand. Companies are also increasingly using social media to screen candidates, so the presentation outlines what will attract and alienate employers during this process. Lastly, it recommends additional resources and websites to help job seekers explore careers and find opportunities.
The Rayn Makers Linked In Presentation Uof Miami 32411 Surprise2raynmakers
A custom developed presentation assembled over a 6-month period with the University of Miami Graduate School and Executive MBA Courses Leaders obtained as an opportunity from one of South Florida\'s leading Retained Recruiters- a RAVING FAN of The RaynMakers. Testimonials available. DVD available. Ray is available for custom presentations and for BEGINNER, INTERMEDIATE and ADVANCED/EXPERT Sessions for a fee.
Effectively Managing Your LinkedIn PresenceDavid Kearney
This document provides an overview of effectively managing your LinkedIn presence. It discusses LinkedIn as the largest professional network and outlines best practices for using the platform, including: having a complete professional profile with recommendations; engaging your network by following others, participating in discussions, and sharing content; and maximizing your presence through regular status updates and engagement. The presentation also highlights how companies can leverage their LinkedIn page to promote their brand and build relationships.
TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
Social Media Marketing - How can you make the most of it?Claire Lancaster
Social media marketing expert Claire Lancaster presented on how to effectively use social media for business. She discussed the scale of major social networks, why not to fear social media, assessing if a brand is ready for social media, creating profiles, examples of successful social media strategies, and ways brands can leverage social media including Facebook, Twitter, LinkedIn, blogs, and videos. The presentation aimed to simplify social media and provide actionable strategies for businesses.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Social media platforms like Twitter, LinkedIn, Facebook, and Google+ allow businesses to engage customers and build their online presence. Blogs are also effective for search engine optimization by regularly providing valuable content. The document reviewed best practices for utilizing features on each platform to connect with audiences and drive traffic to websites. Regular posting of keyword-rich content across all channels was emphasized for search visibility and marketing success.
The document provides an overview of LinkedIn and best practices for using the professional social media platform. It discusses who participates on LinkedIn and their demographics. The benefits of LinkedIn for business purposes are outlined, including providing a place for professional networking and connections. Guidelines are given for optimizing a LinkedIn profile, engaging with groups, finding target markets, and regularly updating one's presence to increase their digital footprint on the site.
This document summarizes a presentation about using social media for job searching. It discusses popular platforms like LinkedIn, Facebook, and Twitter and provides tips for using each to engage with professionals, find jobs, and build a personal brand. Companies are also increasingly using social media to screen candidates, so the presentation outlines what will attract and alienate employers during this process. Lastly, it recommends additional resources and websites to help job seekers explore careers and find opportunities.
The Rayn Makers Linked In Presentation Uof Miami 32411 Surprise2raynmakers
A custom developed presentation assembled over a 6-month period with the University of Miami Graduate School and Executive MBA Courses Leaders obtained as an opportunity from one of South Florida\'s leading Retained Recruiters- a RAVING FAN of The RaynMakers. Testimonials available. DVD available. Ray is available for custom presentations and for BEGINNER, INTERMEDIATE and ADVANCED/EXPERT Sessions for a fee.
Effectively Managing Your LinkedIn PresenceDavid Kearney
This document provides an overview of effectively managing your LinkedIn presence. It discusses LinkedIn as the largest professional network and outlines best practices for using the platform, including: having a complete professional profile with recommendations; engaging your network by following others, participating in discussions, and sharing content; and maximizing your presence through regular status updates and engagement. The presentation also highlights how companies can leverage their LinkedIn page to promote their brand and build relationships.
TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
Social Media Marketing - How can you make the most of it?Claire Lancaster
Social media marketing expert Claire Lancaster presented on how to effectively use social media for business. She discussed the scale of major social networks, why not to fear social media, assessing if a brand is ready for social media, creating profiles, examples of successful social media strategies, and ways brands can leverage social media including Facebook, Twitter, LinkedIn, blogs, and videos. The presentation aimed to simplify social media and provide actionable strategies for businesses.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
The document discusses why LinkedIn is a useful professional networking platform and provides tips for using LinkedIn effectively. It notes that LinkedIn allows users to create profiles, share content, and find jobs and business leads. Statistics show LinkedIn has over 500 million members globally and is heavily used by B2B marketers. The document provides recommendations for creating engaging company pages and posts, such as including various types of content like videos, images, and links.
Training and workshop for the Part-Time MSc students of TIAS Business School in Utrecht on the power of LinkedIn, online networking and benefitting from networking via social media.
This document provides an overview of social media marketing and recommendations for businesses. It discusses how marketing has changed and the importance of social media channels like Facebook, Twitter, LinkedIn, and Google+. It provides statistics on user numbers and recommendations for using each channel effectively through tactics like engaging communities, asking questions, sharing content, and creating ads. The document emphasizes segmenting communities and tailoring content for each channel. It concludes by recommending professionals register consistent usernames, track social profiles, and continue conversations.
This document provides an overview of how to effectively use LinkedIn for business purposes. It discusses setting up personal and company profiles, using groups to connect with others, sending InMail messages to contacts, and ways to increase visibility. Key metrics on LinkedIn and social media user statistics are presented. Guidelines are offered for personal branding, engaging on groups, using InMail messages strategically, and developing a content strategy to help generate leads and business opportunities through LinkedIn.
MavenClickZ is a digital advertising agency that provides social media solutions to help companies like Cuesent. They discuss key benefits of social media like reaching target audiences and building relationships. The document outlines social media platforms like Facebook, Twitter, LinkedIn and strategies for each including posting regularly and engaging with followers. MavenClickZ proposes a month-long social media campaign for Cuesent including activities on multiple platforms and reporting metrics like followers and website stats. They provide costs and examples of work with other clients.
LinkedIn Career Services Webinar Presentation SlidesLinkedIn
The document discusses how LinkedIn can help career services professionals and students. It provides an overview of LinkedIn and its benefits for building professional brands, enhancing career center services, attracting more organizations to recruit students, and connecting with colleagues. Career services professionals can use LinkedIn to market their services, connect students and alumni, and find answers from other professionals. Students can build online profiles, connect with alumni for advice, research companies and opportunities, and learn networking etiquette. The presentation encourages finalizing staff profiles, adding LinkedIn links to websites, and joining a LinkedIn group for ongoing discussions.
LinkedIn has become a leader in the helping professionals be more productive and successful. Now delivering the best in professional content is part of the dynamic of LinkedIn as the power LinkedIn Today, Slideshare and Pulse combine to deliver the most relevant content across Desktop, Tablet and Mobile.
Mpi social media per meeting ed eventi fresh caseMPI_italia
The document discusses the FRESH Conference's social media strategy and ReFRESHing Social Media Guide. It provides an overview of the FRESH Conference, which is an annual conference focused on meeting professionals. In 2013, the conference theme was meeting formats. The ReFRESHing Social Media Guide was created to provide instructions on using social media for the FRESH Conference and drive traffic to their website and social channels. It includes tips and examples for using platforms like LinkedIn to promote conferences. The guide received over 1,000 views in its first week, demonstrating the value of sharing useful content online.
This document discusses using LinkedIn for business purposes. It provides information on setting up personal and company profiles, using groups, and developing a content strategy. Some key points include that LinkedIn has over 300 million users and is a business-oriented networking platform, personal profiles with photos and summaries receive more views, and companies should post regular, engaging content and link their LinkedIn page to their website.
The document provides an overview of LinkedIn and tips for using the professional networking platform. It discusses why LinkedIn is a useful tool, its key features for personal, professional, and marketing uses. These include building profiles, finding jobs, recruiting employees, advertising and generating leads. Best practices are outlined such as optimizing profiles with relevant keywords, engaging with groups, and keeping ads concise. The presentation aims to help users maximize their LinkedIn experience.
This presentation at IMI is a short version of Pragmatic Learning's conventional LinkedIn Class session at B-Schools.
An elaborate hands-on exercise could be conducted in a planned manner, later.
http://www.pragmaticlearning.in
A quick presentation about the offerings by Pragmatic Learning.
For questions and queries, please call Raj at +91 - 971 724 0021
This document discusses using social media, specifically blogs, LinkedIn, and Pinterest, for inbound marketing by hotels. It provides examples of hotel chains that blog, reasons why blogging is important, and best practices for blog optimization. It also examines using LinkedIn for lead generation and branding through company pages, employee profiles, and targeted ads. Pinterest is presented as a potential opportunity for hotels to showcase their lifestyle branding, though results are still uncertain. An approach is suggested to develop an online marketing strategy by analyzing where conversations are happening and formulating plans for each channel.
Jisc RSC Eastern Web 2.0 Your new business partner? Apr 2010 'Social media pr...JISC RSC Eastern
The document provides guidance on using social media effectively for recruitment and marketing purposes, outlining key platforms like Facebook, Twitter, LinkedIn and blogs and how to utilize features such as advertising, hashtags and video. It also discusses setting social media goals and strategies, appointing managers, and using job boards and search engine optimization to drive traffic and find talent.
Social Media and Automation: Why do we care, How do we put it to to work?Juliann Grant
This presentation by Juliann Grant was given at ISA's Automation Week on 10/18/11. This is a general overview of social media's penetration in the automation industry and how ISA is using social media to reach its society members.
This document provides strategies for non-profits to maximize their use of LinkedIn. It recommends creating an engaging personal profile and organization page to highlight relevant experience and build your professional brand. It also suggests connecting with targeted audiences like donors, clients and potential employees, and using LinkedIn tools to establish your presence, recruit talent, and stay engaged with your network through sharing updates and joining groups. The document concludes with additional tips like encouraging board members to link to your organization and integrating your other social media accounts.
Impactday maximizinglinkedinandsocialmediafornon-profitspzvupdates-1206081755...J. Kim Scholes
This document provides strategies for non-profits to maximize their use of LinkedIn. It recommends creating an engaging personal profile that highlights skills and experience, and establishing an organization presence on LinkedIn. It also suggests growing the organization through social recruiting and networking by connecting with colleagues, partners, and relevant groups. The document provides tips on using LinkedIn productivity tools and strategies like maintaining an ongoing social media presence to engage supporters.
Mastering Social Media Workshop: Implementation, Key Success FactorsHamill Associates Ltd
The document provides guidance on developing effective social media channel action plans. It recommends creating brief action plans for each priority social media channel that include the channel's vision, objectives, KPIs, target audience, key initiatives, and performance measurement. It also stresses the importance of organizational support and resources to properly manage social media channels.
TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
The document discusses why LinkedIn is a useful professional networking platform and provides tips for using LinkedIn effectively. It notes that LinkedIn allows users to create profiles, share content, and find jobs and business leads. Statistics show LinkedIn has over 500 million members globally and is heavily used by B2B marketers. The document provides recommendations for creating engaging company pages and posts, such as including various types of content like videos, images, and links.
Training and workshop for the Part-Time MSc students of TIAS Business School in Utrecht on the power of LinkedIn, online networking and benefitting from networking via social media.
This document provides an overview of social media marketing and recommendations for businesses. It discusses how marketing has changed and the importance of social media channels like Facebook, Twitter, LinkedIn, and Google+. It provides statistics on user numbers and recommendations for using each channel effectively through tactics like engaging communities, asking questions, sharing content, and creating ads. The document emphasizes segmenting communities and tailoring content for each channel. It concludes by recommending professionals register consistent usernames, track social profiles, and continue conversations.
This document provides an overview of how to effectively use LinkedIn for business purposes. It discusses setting up personal and company profiles, using groups to connect with others, sending InMail messages to contacts, and ways to increase visibility. Key metrics on LinkedIn and social media user statistics are presented. Guidelines are offered for personal branding, engaging on groups, using InMail messages strategically, and developing a content strategy to help generate leads and business opportunities through LinkedIn.
MavenClickZ is a digital advertising agency that provides social media solutions to help companies like Cuesent. They discuss key benefits of social media like reaching target audiences and building relationships. The document outlines social media platforms like Facebook, Twitter, LinkedIn and strategies for each including posting regularly and engaging with followers. MavenClickZ proposes a month-long social media campaign for Cuesent including activities on multiple platforms and reporting metrics like followers and website stats. They provide costs and examples of work with other clients.
LinkedIn Career Services Webinar Presentation SlidesLinkedIn
The document discusses how LinkedIn can help career services professionals and students. It provides an overview of LinkedIn and its benefits for building professional brands, enhancing career center services, attracting more organizations to recruit students, and connecting with colleagues. Career services professionals can use LinkedIn to market their services, connect students and alumni, and find answers from other professionals. Students can build online profiles, connect with alumni for advice, research companies and opportunities, and learn networking etiquette. The presentation encourages finalizing staff profiles, adding LinkedIn links to websites, and joining a LinkedIn group for ongoing discussions.
LinkedIn has become a leader in the helping professionals be more productive and successful. Now delivering the best in professional content is part of the dynamic of LinkedIn as the power LinkedIn Today, Slideshare and Pulse combine to deliver the most relevant content across Desktop, Tablet and Mobile.
Mpi social media per meeting ed eventi fresh caseMPI_italia
The document discusses the FRESH Conference's social media strategy and ReFRESHing Social Media Guide. It provides an overview of the FRESH Conference, which is an annual conference focused on meeting professionals. In 2013, the conference theme was meeting formats. The ReFRESHing Social Media Guide was created to provide instructions on using social media for the FRESH Conference and drive traffic to their website and social channels. It includes tips and examples for using platforms like LinkedIn to promote conferences. The guide received over 1,000 views in its first week, demonstrating the value of sharing useful content online.
This document discusses using LinkedIn for business purposes. It provides information on setting up personal and company profiles, using groups, and developing a content strategy. Some key points include that LinkedIn has over 300 million users and is a business-oriented networking platform, personal profiles with photos and summaries receive more views, and companies should post regular, engaging content and link their LinkedIn page to their website.
The document provides an overview of LinkedIn and tips for using the professional networking platform. It discusses why LinkedIn is a useful tool, its key features for personal, professional, and marketing uses. These include building profiles, finding jobs, recruiting employees, advertising and generating leads. Best practices are outlined such as optimizing profiles with relevant keywords, engaging with groups, and keeping ads concise. The presentation aims to help users maximize their LinkedIn experience.
This presentation at IMI is a short version of Pragmatic Learning's conventional LinkedIn Class session at B-Schools.
An elaborate hands-on exercise could be conducted in a planned manner, later.
http://www.pragmaticlearning.in
A quick presentation about the offerings by Pragmatic Learning.
For questions and queries, please call Raj at +91 - 971 724 0021
This document discusses using social media, specifically blogs, LinkedIn, and Pinterest, for inbound marketing by hotels. It provides examples of hotel chains that blog, reasons why blogging is important, and best practices for blog optimization. It also examines using LinkedIn for lead generation and branding through company pages, employee profiles, and targeted ads. Pinterest is presented as a potential opportunity for hotels to showcase their lifestyle branding, though results are still uncertain. An approach is suggested to develop an online marketing strategy by analyzing where conversations are happening and formulating plans for each channel.
Jisc RSC Eastern Web 2.0 Your new business partner? Apr 2010 'Social media pr...JISC RSC Eastern
The document provides guidance on using social media effectively for recruitment and marketing purposes, outlining key platforms like Facebook, Twitter, LinkedIn and blogs and how to utilize features such as advertising, hashtags and video. It also discusses setting social media goals and strategies, appointing managers, and using job boards and search engine optimization to drive traffic and find talent.
Social Media and Automation: Why do we care, How do we put it to to work?Juliann Grant
This presentation by Juliann Grant was given at ISA's Automation Week on 10/18/11. This is a general overview of social media's penetration in the automation industry and how ISA is using social media to reach its society members.
This document provides strategies for non-profits to maximize their use of LinkedIn. It recommends creating an engaging personal profile and organization page to highlight relevant experience and build your professional brand. It also suggests connecting with targeted audiences like donors, clients and potential employees, and using LinkedIn tools to establish your presence, recruit talent, and stay engaged with your network through sharing updates and joining groups. The document concludes with additional tips like encouraging board members to link to your organization and integrating your other social media accounts.
Impactday maximizinglinkedinandsocialmediafornon-profitspzvupdates-1206081755...J. Kim Scholes
This document provides strategies for non-profits to maximize their use of LinkedIn. It recommends creating an engaging personal profile that highlights skills and experience, and establishing an organization presence on LinkedIn. It also suggests growing the organization through social recruiting and networking by connecting with colleagues, partners, and relevant groups. The document provides tips on using LinkedIn productivity tools and strategies like maintaining an ongoing social media presence to engage supporters.
Mastering Social Media Workshop: Implementation, Key Success FactorsHamill Associates Ltd
The document provides guidance on developing effective social media channel action plans. It recommends creating brief action plans for each priority social media channel that include the channel's vision, objectives, KPIs, target audience, key initiatives, and performance measurement. It also stresses the importance of organizational support and resources to properly manage social media channels.
This document discusses social media marketing strategies for B2B technology companies. It begins by defining social business and how organizations can utilize social media tools and behaviors across departments. It then discusses the B2B buying cycle and how social media can be influential at various stages. The rest of the document provides tips on developing a social media strategy, with a focus on LinkedIn, content creation, Twitter, and metrics. Examples are given of how other B2B technology companies have successfully used social media.
This document discusses how social media can enhance sales efforts. It outlines that social media allows companies to connect with more potential customers at a lower cost. It also explains that social media can help generate more leads, shorten sales cycles, and generate more referrals. The document then describes two services offered - a social media seminar training for sales and marketing teams, and a strategic social media plan involving discovery, account setup, content planning, and social media managing. Examples are provided for components like developing a content strategy and using management tools like Hootsuite.
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Great discussion of the following: Overview of Social Media B2B, some compelling stats, case studies, how-tos for content strategy, Facebook, twitter, YouTube, LinkedIn and blogs!
SBS MBA/MBM Class, Social Media: Strategy and Management, May 2012Hamill Associates Ltd
This document outlines a course on social media strategy and management. It discusses:
1) The course will cover developing an effective social media strategy to build customer advantage and align social media initiatives with business goals.
2) Students will learn how to analyze social media opportunities, develop a strategy, implement initiatives, and measure performance and impact.
3) Assessment involves a group project to develop a social media strategy for an organization and class presentation.
eMarketing For Small Business Owners - SCORE Bergen WorkshopBecky Livingston
This 34-page slide decks is dedicated to helping small business owners who are leveraging social media to implement eMarketing initiatives, such as advertising, boosted posts, video cards, and more.
In addition to the slide deck there is a series of handouts to compliment the session. You may find them on the Penheel Marketing Website at Penheel.com/Speaking-Engagements.
iMPR Presents: Social Media for BusinessIlissa Miller
The document provides an overview of using social media for business purposes. It discusses setting up and using profiles on key platforms like Twitter, LinkedIn, Facebook, YouTube and SlideShare. For each platform, it recommends best practices for company and personal profiles, types of content to share, and ways to interact and build connections. The document also covers measuring social media performance over time, creating editorial calendars, and developing workflows and guidelines for employee social media use.
The document discusses how businesses can use content marketing and social media to drive engagement, leads, and business results by creating and sharing fresh, premium content across their website and social media platforms to attract and inform visitors while also capturing leads and proving their solutions. It provides recommendations for the types of content and assets to create, where to distribute them, and how a company called Crowd Hydrant can help businesses with their content marketing and social media strategies.
Serve customer thru facebook srinivason indiaSrinivason U
This document provides guidance on how manufacturers can effectively utilize social media for marketing and communications. It recommends that companies first get their website and online presence in order, claim profiles on key social networks like Facebook, LinkedIn and Twitter, start by listening to customers and prospects to understand their needs, create valuable educational content for audiences, and measure the results of social media efforts. The manufacturing industry may be slower to adopt social media but will likely create internal networks for communications.
Skapa at West Sweden Chamber of Commerce November 20, 2015Erik Ekholm
This is the presentation "Driving Sales with Content Marketing" that I used when I held a seminar for a group of executives of companies at the West Sweden Chamber of Commerce.
Mastering Content Marketing on LinkedIn: Will Hambly's Inbound 2013 PresentationWill Hambly
Learn how to master content marketing on the world's largest professional network. This presentation is from my discussion at Inbound 2013, HubSpot's annual customer conference in Boston, MA.
Social networks and social media analysis in the context of the enterpriseRamez Al-Fayez
Social networks and social media have become important tools for enterprises to interact with employees and customers. Enterprises should build internal social networks to facilitate collaboration between employees. They should also focus on external social networks where customers engage in order to understand them better and market products. Analyzing social media can provide insights into customer behavior, market trends, and hiring opportunities. Setting up an enterprise social network requires defining goals, policies, and measuring success through key performance indicators. It is important to understand business benefits and provide training and support for adoption.
LinkedIn for Business with Karen Kefauver, social media consultant in Santa Cruz, California, shows in 45 slides how to use LinkedIn Groups, Recommendations, Events & Advertising. Slides show resources for more info and URLS for LinkedIn Help Center. Also find social media trends 2012 and social media statistics of largest social media networks.
Similar to 3 mastering social media linked in (20)
The document discusses how digital disruption is transforming industries and business models. It notes that many organizations have become "digital dinosaurs" unable to adapt, and that over 40% of jobs could be replaced by digital technology in the next two decades. It provides examples of industries like retail, taxis, and media that have been disrupted. The key themes are that we are in an era of digital disruption and digital Darwinism, where organizations must adapt or risk failure. Strategies discussed include transforming customer engagement, internal processes, and business models to drive digital change.
The document outlines a workshop on preparing for the digital revolution. It discusses how digital Darwinism will lead to the failure of companies and organizations that do not adapt to disruptive technologies. 70% of the global workforce will be "digital natives" by 2025 who expect constant connectivity. Traditional industries like education and media are at risk of becoming "digital dinosaurs" if they do not reinvent themselves for the digital age. The document argues that companies must focus on social media, mobile, big data, and the customer experience to survive. Social business and digital leadership will be required to drive necessary digital transformations.
Our presentation to be delivered at the Scottish Business Exhibition/Export Week Scotland on the 14th and 15th of November. Please see our blog for booking details - www.energise2-0.com The presentation asks whether we need a new approach to Export Support Policy in an increasingly 'connected world' and presents 10 key action points for effective use of digital and social media to support SME internationalisation.
This document provides best practice guidelines for social customer service responses. It outlines areas like being human, proactively promoting the social channel, planning ahead, setting a positive tone, prioritizing responses, setting boundaries, knowing when to take discussions offline, closing the feedback loop, and having special guidelines for crisis periods. Worksheets are suggested for developing an agreed upon social customer service response policy based on accepted best practices.
The document outlines plans for developing a digital marketing and social media strategy for Kube. It discusses conducting a social media landscape analysis and setting up a social media listening system. It proposes 8 key initiatives, including evaluating Kube's website and developing proprietary social media channels like a blog, Twitter, LinkedIn, and YouTube. Performance will be measured using key performance indicators and targets aligned with Kube's business objectives.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 2 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus is on the emerging topic of Social Business and should be studied together with Slide Set 1 on Social Media.
Strathclyde MBA: Social Media/Social Business Class Abu Dhabi and Malaysia, M...Hamill Associates Ltd
Slide Set 1 for my forthcoming Strathclyde MBA: Social Media/Social Business Class in Abu Dhabi and Malaysia, May 2013. The main focus of the slides is Social Media and Social Media/Social Business Strategy Development. The slides should be studied together with Slide Set 2 entitled 'From Social Media to Social Business'
Our Keynote presentation at the launch of Glasgow City Council's 'Digital Glasgow Strategy' 18th March, 2013. In the presentation we call for the launch of a Gen C Digital Leadership Programme - a programme that would create high quality career opportunities for our young people; while at the same time improving the international competitiveness of Scottish companies through the strategic use of digital technology.
The document discusses how digital technology is driving a revolution that requires businesses to adapt or face becoming obsolete. It notes that while many organizations have begun responding, most have further to go. The key is embracing social principles internally and externally. Those that view digital as more than just online channels and instead see it as a major shift in how business is conducted will be best positioned to survive and thrive in this new environment.
The document discusses the shift from social media to social business. A social business is one that uses social strategies, culture, organization and technologies internally and externally. Organizations that adopt social business approaches will survive and prosper while those that don't may become like outdated businesses. The document provides examples of how social business benefits organizations through improved collaboration, knowledge sharing and engagement.
The document discusses a presentation on sports marketing and social media. It provides an agenda for the presentation which includes a morning lecture and discussion and afternoon group work. The group work involves evaluating a sports marketing organization's use of social media and making recommendations. The presentation then covers opportunities and threats from social media, examples of social media in use, key things to remember about social media, and developing a social media strategy.
This document outlines an agenda for a workshop on entrepreneurship opportunities in Malta's tourism and hospitality industries. The morning session will discuss what entrepreneurship is, characteristics of entrepreneurs, success factors for startups, and group ideation of business ideas. The afternoon will focus on feedback and discussion of ideas, and introducing a balanced scorecard approach to planning startups. The goal is to help attendees develop a roadmap for turning their business ideas into realities by addressing factors like customers, initiatives, resources, and people. Two motivational videos will conclude the workshop on a positive note.
The document outlines an agenda for a workshop on opportunities and challenges for Malta/Gozo in becoming a social destination. It discusses the impact of social media revolution on tourism and hospitality. It defines what constitutes a social destination and emphasizes the need for organizations to adopt a social mindset. Key questions are identified to help destinations develop social strategies and action plans.
Digital Glasgow Day 1 Session 1 Information on the Move: ScotRailHamill Associates Ltd
This document summarizes ScotRail's digital strategy and initiatives. It notes that ScotRail operates over 2300 daily services across 346 stations in Scotland, carrying over 81 million passengers annually. It discusses ScotRail's digital channels including their website, which receives over 10.5 million visits, their mobile app with over 114,000 downloads, and social media presence with over 21,000 Twitter followers. The document outlines how ScotRail uses digital tools to communicate service disruptions from weather events and keep customers informed in real-time. It also discusses future plans to improve their online booking engine and rollout smartcards.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
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Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
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Overview
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- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
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- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
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- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
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- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
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Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
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3 mastering social media linked in
1. ENERGISE2-0.COM
Mastering Social Media
Workshop 3
Implementation and Performance
Measurement (Linkedin)
Alan Stevenson
Dr Jim Hamill
Vincent Hamill
www.energise2-0.com
January, 2012
2. Focus
Key issues in implementing your
social media strategy
– Channel Action Plans
– Performance Measurement
ENERGISE2-0.COM
3. Channel Action Plans
• Once your Social Media Strategy has been agreed, brief Action
Plans should be developed for each priority SM channel
• Cascade the Balanced Scorecard approach to each priority
channel e.g. Twitter, Facebook, Linkedin etc
• But not ‘Paralysis by Analysis’
• The Action Plan for each channel should include a clear
statement of…..
ENERGISE2-0.COM
4. Channel Action Plans
• Vision
• Channel Objectives
• KPIs and Targets
• Customers
• Key Channel Actions and Initiatives for ‘getting there
• Organisation, resource and people issues
• Tools and applications
• Performance measurement
• Do’s and Don’t’s
ENERGISE2-0.COM
5. Key Questions to Address
Channel Vision and Objectives
• What is your overall vision for this channel?
• What are the main objectives to be achieved? Are these
closely aligned with and supportive of your core business
objectives? (Link back to your SM Strategy Document)
• What KPIs will you use for measuring on-going channel
performance? What are your targets for each KPI?
ENERGISE2-0.COM
6. Key Questions to Address
Channel Actions
• The Basics – for each channel, are you happy with - Page
Set Up, Profile, Design, Basic Layout, Terminology,
Features/Functions, Integration
• Key Success Factors – the ‘4Cs’ approach
– Customers
– Content
– Conversations
– Conversion
ENERGISE2-0.COM
7. Key Questions to Address
Tools and Applications
• What tools and apps should I use for this channel
Organisation, People and Resource Aspects
• Do we have the right organisational ‘culture’ and
‘mindset’ for this channel to succeed? How will the
channel be managed and resourced? Policies and
Guidelines?
Performance Measurement
• How should we measure channel performance and
business impact?
ENERGISE2-0.COM
8. Agenda
• Action Plans for Successful Channel Development
– Twitter
– Facebook
– Linkedin
– Blogging
• ‘Stop and Reflect’ Exercises/ Channel Templates
• Same principles apply across all channels – ‘Be social
before doing social’
ENERGISE2-0.COM
12. LinkedIn: What is it?
• Linkedin www.Linkedin.com is a social network aimed firmly
at professionals
• It allows users to:
– create and update a personal profile
– create and update a company profile
– create or join groups
– network (including sharing status updates etc.)
– post and look for jobs
• The following Common Craft style video sums up what
LinkedIn is all about
• What is Linkedin http://bit.ly/lBCQ
ENERGISE2-0.COM
13. LinkedIn: Key Facts
• As of August 4, 2011, LinkedIn operates in over 200 countries
• LinkedIn is available in 9 languages: English, French, German,
Italian, Portuguese, Spanish, Russian, Turkish and Romanian.
• 120m+ professionals around the world as of August 4, 2011
• 26m+ members in Europe
• 6m+ members in the UK
• Its growing, here are some stats from April, 2010
• As of April 8, 2010 there were 65 million LinkedIn members
• LinkedIn was available in 4 languages: English, Spanish, French and
German.
• 6.5 million students and 9 million recent college graduates
– LinkedIn defines recent graduates as members who
graduated between 2008 and 2011
ENERGISE2-0.COM
19. LinkedIn: Benefits
Provides the following benefits:
1. Manage the information that’s publicly available about
you as professional
2. Find and be introduced to potential clients, service
providers, and subject experts who come recommended
3. Create and collaborate on projects, gather data, share
files and solve problems
4. Be found for business opportunities and find potential
partners
ENERGISE2-0.COM
20. LinkedIn: Benefits
Provides the following benefits:
5. Gain new insights from discussions with like minded
professionals in private group settings
6. Discover inside connections that can help you land jobs
and close deals
7. Post and distribute job listings to find the best talent for
your company
8. Reply to job listings that might help you find a job
ENERGISE2-0.COM
21. Linkin: Familiarisation
The most important pages to understand are:
• The Homepage: Newstream
• Profile Page(s)
• Company Page(s)
• Contacts
• Network Statistics
• Groups
• Answers
• Search
ENERGISE2-0.COM
35. So What?
LinkedIn can support the following key organizational processes:
• Knowledge and Research
• Reputation and Branding
• Business Development
• Relationship Management
• Job and Candidate Search
ENERGISE2-0.COM
36. Knowledge and Research
• Review the videos and information around search- it is very
powerful and understanding how it works will provide
additional benefit in using Advanced search
http://learn.linkedin.com/linkedin-search/
• Use Advanced Search http://bit.ly/aHuvWf to find subject
matter experts or relevant contacts with the experience you
need.
• Find others within your firm and in industry at-large that have
the right expertise to round out your team and vet external
experts by steering towards those that have been previously
used by your firm.
• Find and Join relevant groups http://bit.ly/bAmsBZ to network
with individuals with similar interests and working in similar
areas. ENERGISE2-0.COM
37. Knowledge and Research
• Post your questions on LinkedIn Answers http://bit.ly/dAplaj
to get experienced perspective from your network and
beyond.
• Use Company Pages http://bit.ly/b7Kmv0 to get real-time
information about the employees at other companies or
organisations. Follow your customers and competitors.
• Use Status Updates and Latest News to stay informed
• Quickly find companies that have received recommendations
from people in your network and other LinkedIn members.
Past customer feedback is more valuable than what a
company or individual says in their marketing materials.
ENERGISE2-0.COM
38. Reputation and Branding
• Who you are connected to projects credibility to others.
Always seek to nurture a network of quality relationships.
• Recommendations on your profile provide actual experience
past colleagues and clients have had working with you. Check
out this video on key steps for receiving and giving
recommendations http://bit.ly/966lou
• Encourage your high-profile stakeholders to add their
company or organisation involvement to their LinkedIn
profile. As their profile gets traffic (from press, corporations,
etc,) your company’s exposure (and web traffic) will increase.
ENERGISE2-0.COM
39. Reputation and Branding
• Post to Answers http://bit.ly/dAplaj when questions are asked
about the problem your company or organisation is involved
or general background on your industry questions. Use
LinkedIn Answers to demonstrate your expertise.
• Increase your Social Graph. Use of Apps, such as Twitter
integration or Slideshare can notify others what you are doing
and provide a call to action. Keep you and your company or
organisation 'front of mind'.
• Add twitter to LinkedIn and Linkedin to Twitter, details here
http://learn.linkedin.com/twitter/
• Discuss and share news with your network
http://learn.linkedin.com/news/
• Cross reference your slides on Slideshare, blog on Wordpress or
add files from Box.net, etc. http://bit.ly/av95qE
ENERGISE2-0.COM
40. Business Development
• Utilize Keyword Search http://bit.ly/aHuvWf to discover the
people, companies or organisations that you have the closest
connections to in the desired space.
• Performing an Advanced Search will quickly find the right
person at the company or organisation and determine who
you know in common for a warm Introduction. You also have
the option to reach out directly via an InMail
http://bit.ly/c4RCSI
• Find and Join relevant groups http://bit.ly/bAmsBZ to network
with key target audiences.
ENERGISE2-0.COM
41. Business Development
• Leverage Answers http://bit.ly/dAplaj to find suggestions on
the right people and companies to work with given your
strategic goals.
• Viewing an individual’s profile can help bridge the gap by
providing mutual contacts, background, recommendations,
etc.
ENERGISE2-0.COM
42. Relationship Management
• Keep in touch and up to date with past and present clients
and co-workers through Network Updates, Status, etc.
• Make it easy for potential clients to find you in the service
provider directory by getting recommended.
• Include your vanity URL, such as http://uk.linkedin.com/in/xxx
in communications, potential clients or partners can quickly
and easily see common connections that can provide an
additional perspective.
• Connect with relevant professionals you meet while traveling
who you think could be important contacts in the future
(clients or influencers). Don’t take the chance that you might
lose their business card. Check out the mobile Linkedin apps
http://learn.linkedin.com/mobile/ to make this process even
easier. ENERGISE2-0.COM
43. Relationship Management
• Create a Group on LinkedIn http://bit.ly/9NaWzM. A great
way to meet and engage like-minded individuals. The
following article http://bit.ly/C9CTv provides advice on Group
creation, promotion and management, including:
• When naming the group use keywords which your target members
will search for.
• Create a group for your industry, not your company.
• Display the group in the Group Directory and on members'
profiles.
• Invite coworkers, past colleagues, and customers to join and start
discussions.
• Promote the group on your website, blog, email newsletter, and
social media networks.
• Use featured discussions to highlight particular content or offers.
• Send announcements. ENERGISE2-0.COM
44. Job Candidate Search
• Posting a job specifically on LinkedIn http://bit.ly/bX0CBs
allows you tap into the Linkedin network in a passive sense
(anyone can search on vacancies and with a job module on
every user’s home page, new opportunities frequently come
across their radar).
• Then forward your listing to the key stakeholders in your
LinkedIn network (investors, advisors, mentors, etc) so they
can forward and recommend one of their trusted
connections. The cost is $195 and the job is visible for 30 days.
• You need not post through LinkedIn Jobs you can also post as
a group message, network message, status update or inmail.
ENERGISE2-0.COM
45. Job Candidate Search
• Use Advanced Search http://bit.ly/aHuvWf to find prospective
candidates that feature the needed experience and skill-sets.
Ask for an introduction or send them an InMail to provide
further details and inquire about their interest.
• Review jobs being posted by other “competing” organisations.
• Find and reference check “candidates” and contractors by
finding others that they worked with at their various
companies for an unbiased, honest opinion.
ENERGISE2-0.COM
46. Linkedin Exercise 1
What do you want to use it for?
What business benefits do you hope to derive?
ENERGISE2-0.COM
48. Exercise 2
• Set up a Linkedin account for your business?
• Happy with your profile?
• Understand the basic layout of your Linkedin
page e.g. Home Page, Profile, Groups etc.
ENERGISE2-0.COM
49. Getting Started
• Go to LinkedIn www.linkedin.com
• Create a Profile: The key here is to complete your profile as
much as possible -list your current and past positions and
education. This helps the right people and opportunities find
you. Add a profile photo and carefully craft your summary
paragraph. Many will read or scan your summary paragraph.
Check that the company is listed and otherwise add your
company or subsidiary – this helps people find and connect to
you. Check out the 1 minute videos on Profile development
http://bit.ly/9kno9M
ENERGISE2-0.COM
50. Getting Started
• Find People you Know: Use webmail import to see all the
people you know who are already on LinkedIn. You can then
select who you wish to invite to join your network. Similarly,
upload a contacts file from Outlook, Palm, ACT! or Mac
Address. View the list of your colleagues that are already on
LinkedIn.
• Use LinkedIn Networking Tools
ENERGISE2-0.COM
51. Start Using it…
• Use the community building tools provided by LinkedIn:
• Add Connections
• Colleagues
• Classmates
• People You May Know
• Create a company profile
• Follow companies relevant to your business
• Search for Service Providers http://bit.ly/9a2TmM and select
based on trusted recommendations from people in your
network.
ENERGISE2-0.COM
52. Key Success Factors
The 4Cs of Building a
Successful Linkedin Profile
ENERGISE2-0.COM
53. The 4Cs Framework
• Customers
– engage with the right ‘customers’ and build your
community
• Content
– be ‘customer led’ and add value
• Conversations
– Linkedin is not a broadcast channel. It is marketing as
a ‘conversation’
• Conversions
– the ‘call-to-action’; core business objectives
ENERGISE2-0.COM
55. Building Your Community
• Look up someone’s profile before you meet with
them. Learn their background and see who you know
in common to get off to a fast start.
• Search for prospective Contacts and Groups
• Connect with business contacts you meet
• Use tools like Rapportive, Gist and Flowtown to find
potential LinkedIn connections AND connect
ENERGISE2-0.COM
58. Linkedin Exercise 4
• Review and revise your profile
• Post 1 status update http://www.linkedin.com/home
• Reply or comment on 1 other status update
http://www.linkedin.com/home remember this can be an
article but also a network contact finding a new job
• Find and Join 3 groups relevant to your business
http://www.linkedin.com/myGroups
• Ask or answer 1 relevant question
http://www.linkedin.com/answers
ENERGISE2-0.COM
59. Content
Updates
• Check settings as this controls what people see
https://www.linkedin.com/settings
• Quality content is the key to success
• Similar to Twitter, status updates should be “140
character” or similar length
• Include links to articles
• Agree tone, theme, frequency of content
• About adding value to your network
ENERGISE2-0.COM
61. Content
Create an Interdependent Presence
• Networks thrive on interconnectedness and cross fertilization
• Ensure multi channel coordination
• You can integrate Linkedin with Twitter (#li), Slideshare and
your Blog http://linkd.in/10fEY2
Consider Automating Your Updates
• If you regularly post your own articles, use of an application
can make sense
• But consider carefully your use of these tools and don’t spam
• Manual updates are more personal - there is a balance to be
struck here
ENERGISE2-0.COM
63. Conversations
• Join some interest groups http://bit.ly/bAmsBZ and browse
discussions and sub-groups. Check out the level of activity and
then get involved. All you need to know is contained here
http://learn.linkedin.com/groups/
• Think about level of listening / engagement in Groups
• Post a question on Answers http://bit.ly/dAplaj to tap into the
experts you’re connected to and the entire LinkedIn network.
• Likely to be YOU that does this – make the time
• What makes a great LinkedIn networker
ENERGISE2-0.COM
64. Conversations
• Social media is ‘marketing as a conversation’ with your
network
• It is not about one way broadcasting
• This has time and resource implications
ENERGISE2-0.COM
65. Conversion
• It is critical to measure the performance of your Linkedin
activities
• This can be done in two ways – ‘lag’ and ‘lead’ measures
• ‘Lag’ measures are your ultimate ‘business’ objectives
e.g. feedback, insights, service awareness, accountability,
marcoms effectiveness and efficiency, ROI etc
• ‘Lead’ measures are the main ‘drivers’ that help to
achieve your core objectives
• This could include....
ENERGISE2-0.COM
66. Performance Measurement
• Number of connections
• Number of contacts % by Region
• Number of contacts % by Industry
• Profile Views
• LinkedIn is behind others in terms of analytics.
• LinkedIn provides a range of ‘out-the-box’ KPIs here
http://www.linkedin.com/network and on your homepage
http://www.linkedin.com/nhome/
ENERGISE2-0.COM
67. Performance Measurement
• Advanced search can provide even more detailed information
on the range and quality of your network over time. And, of
course, be sure to measure the traffic, leads, and customers
you get from LinkedIn. You will need to save this information
in a spreadsheet or similar.
• In terms of measuring link effectiveness you will need a
combination of Google Analytics and creative use of the
analytics through url shortening services such as bit.ly
• We advise that you view your LinkedIn activities with a
feedback loop whereby a number of Key Performance
Indicators are used to indicate areas for continual
improvement. Keep objectives simple and focused and then
refine and add detail in future passes.
ENERGISE2-0.COM
69. Do’s and Don’t’s
• Don’t Be a Showoff
– Your tweets should add value to the ‘customer’ – it’s not
about ‘me,me,me’
• Don’t Use Poor Grammar or Spelling
– Don’t try to be too cool
• Don’t Get Too Personal (business users)
– Keep the conversations warm but professional; it’s what
business users expect and anything else comes off as
creepy
ENERGISE2-0.COM
70. Do’s and Don’t’s
• Don’t overdo Auto-Updates
– It’s OK to schedule updates for specific times but don’t
automate everything.
– Linkedin is about personal/brand engagement not blatant
promotion.
• Don’t Leave Air in the Conversation
– Respond as quickly as possible – within hours not days.
• Don’t Over Update
– Don’t flood your network’s homepage
ENERGISE2-0.COM
71. Do’s and Donts
• Do Converse
– Respond to those that comment, be social, thank those
that connect to you
• Do Make an Informative Profile
– See earlier guidance
• Do Fish Where the Fish Are
– Where your customers hang out
ENERGISE2-0.COM