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DCU - Social Media & Networking
The document discusses how to build your professional brand through social media like LinkedIn. It recommends students create online profiles early and take advantage of LinkedIn features like adding publications, skills, and content from other sites to their profiles. The document also provides tips for networking and growing your professional network on LinkedIn to help lay the foundation for future career opportunities.
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DCU - Social Media & Networking
- 1. Networking & Buildingyour brand
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- 3. 3 What is social media??? Andhow does that have to relate to my brand?
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- 5. 5 - Discover yourbrand - Build your online presence - Grow your Network & be active
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- 7. Build your onlinepresence 7 LinkedIn is the most important social network for students & universities 7
- 8. Worldwide Workforce 3,300M+ 2 Huge globalmarket opportunity in members 1 LinkedIn members as of March 31, 2011 | 2 Source: International Planning & Research 8 Worldwide Professionals 640M+ 2 LinkedIn Members 200M+ 1
- 9. Perception LinkedIn is ajob portal 9
- 10. Reality Not jobs, butcareers. And relationships. And content. And insights… 10
- 11. 5 Steps toKickstart Your Online Profile 11 • Profile Picture • Smart Headline • Keyword Rich Summary • Recommendations • Tie LinkedIn to resume, twitter, blog, etc!
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- 13. Students create theirprofessional brands early 13
- 14. Academic sections: Publications,Patents, Awards 14
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- 16. Richer content Portfolio –Behance Code – gitHub Presentations – Google Pres – Slideshare 16
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- 19. 19 How do Imake a connection ?
- 20. 20 Networking 101 - Find& Grow Network - Do your research - 90 second elevator pitch
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Editor's Notes
- #6 Personal brad is the image people think of when they hear your name Your title isnt who you are, it’s just your role Your brand is based on your unique strenghts Determine who you want o know about you? Potential employers? Customers? Get the word out via FB, linkedin, youtube, blogs etc.
- #7 70% employers have rejected a job candidate because of information they found about that person online 85% of employers say that positive online reputation influences their hiring decision Need a professional online presence Click through Online profile.
- #11 It is based on the notion that relationships and networks matter. And that the context of work & career are critically important. That cultivating relationships and removing the “friction” from networking will add tremendous value.
- #14 Last quarter, we launched student vertical sections. Students hate it when they can’t get to 100% - yet they didn’t have the work experience to get there with their LinkedIn profiles. We looked a tons of student resumes, and saw what they added in lieu of work experience. Student Vertical Sections let students showcase the experience they gained in college – they can add projects, courses, test scores, honors & awards, and organizations to their LinkedIn profile.
- #18 Your networking should be based off of friends & Family, University Affiliations, shared work experiences, interests & volunteerism
- #19 You might find you’re affiliated with the wrong institution. This is because you added your education before we had figured out data standardization and typeahead. Re-enter it now and select from the typeahead list.
- #20 70% of jobs are found through personal connections or networking It’s not about what you know but who you know Why have a professional network Introductions, increased access, event invitation, info & resources, advice What if I don’t have a network? Family, friends, others Connect with Family & friends - Reach out to Alumni and Industry Build and maintain Your networking should be based off of friends & Family, University Affiliations, shared work experiences, volunterrism