Lisa Harris teaches digital marketing and runs research projects on how small firms use social media. She gives a presentation on developing a digital presence through platforms like blogs, Facebook, LinkedIn and Twitter to build profiles and brands. Building an online personal brand through consistent engagement is important for business networking and development. However, it requires ongoing effort to maintain multiple online profiles and learn new tools while still engaging offline through traditional networking.
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
Social Networking and the Employment Relationship
One-day conference: 3rd March 2010, Central London
· How you use social media – your internal social media network
· The benefits of social media
· Key learnings: What has gone wrong? How have you rectified the problems?
· How do you monitor employee use of social media?
· Your policy/guidelines – discussion and how are these enforced?
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.
Corporate Social Media Education – Social Media AcademySociety3
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach.
The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy.
* The implication of the social customer to any business
* Social Media as a corporate strategy
* A sound plan from assessment to execution
* Selection criteria for social media tools
* Reporting and analytic in the social web
* Team structures and distributing the work load
* Rules of engagement, management requirements
* Methods, models and frameworks
* Class structure, hands on experience
* A sound plan for the next 180 days.
Team manager in marketing, sales, product management or support
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
Social Networking and the Employment Relationship
One-day conference: 3rd March 2010, Central London
· How you use social media – your internal social media network
· The benefits of social media
· Key learnings: What has gone wrong? How have you rectified the problems?
· How do you monitor employee use of social media?
· Your policy/guidelines – discussion and how are these enforced?
IBM Case Study: "Guiding Your Organization Through The Social Media Landscape”
- IBM Social engagement strategy
- how we have addressed social media governance from both an internal and external perspective at IBM.
-insights on IBM’s social computing guidelines
- Education on how IBMers can successfully leverage social technologies for improved business results.
- Best practices example
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.
Corporate Social Media Education – Social Media AcademySociety3
The Corporate Education Program helps business teams to leverage social media for their day to day business activities. To help understand what we do and what we teach, you can listen to this free introductory webinar and get a feel for content, style and approach.
The corporate education program is not the typical social media training where you learn to setup a LinkedIn profile, how to tweet and how to create a fan page on Facebook. Instead we focus on the business implications, how to leverage what is going on in the market, how to create a strategy, build an executable social media engagement plan and select the right tools for a given strategy.
* The implication of the social customer to any business
* Social Media as a corporate strategy
* A sound plan from assessment to execution
* Selection criteria for social media tools
* Reporting and analytic in the social web
* Team structures and distributing the work load
* Rules of engagement, management requirements
* Methods, models and frameworks
* Class structure, hands on experience
* A sound plan for the next 180 days.
Team manager in marketing, sales, product management or support
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
One wrong move can land you or your company into an unknown abyss. The lack of guidance from Social Media and non-existent controls can cost companies hundreds of thousands or even millions. The hidden risks of not understanding the many channels of Social Media are immeasurable. With a better understanding and some guidance on Social Media Patterns yourself and your company are going to be able to mitigate the arising risks.
Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MSC students graduation January 2014 at TiasNimbas in Utrecht.
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Dawn McGruer FRSA - Director of Business Consort (The Digital & Social Mdia Academy) www.thesocialmediaacademy.org has written a 21 page social media guide to help businesses all over the world excel in a digtal era!
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MSC students graduation January 2014 at TiasNimbas in Utrecht.
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Dawn McGruer FRSA - Director of Business Consort (The Digital & Social Mdia Academy) www.thesocialmediaacademy.org has written a 21 page social media guide to help businesses all over the world excel in a digtal era!
Social Media For Small Business 5 10 11mythicgroup
Each workshop focuses on the specific site and how to use them to your best advantage with regard to your professional brand, business and career search. Sites shown “live” on the SmartBoard, so that questions may be asked and examples shown of how to navigate the sites to their fullest potential.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
This presentation was delivered at the Calgary Marketing Club to provide an introduction to the topic of how to use social media to market a B2B company.
This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
As the internet becomes the critical hub for all business and personal communications, discover ten trends that will allow businesses and individuals to differentiate themselves and succeed online.
Jay Berkowitz, CEO, Ten Golden Rules (Twitter @JayBerkowitz)
Introduction: What is Social Selling?
There has been a paradigm shift in the way selling is done today compared to just a few short years ago. Some of us might remember back in 1993 when America Online (AOL) sent discs in the mail to get people on the internet. They ended up sending 660 million discs and spending over $300 million to get to a peak of about 30 million users in 2002. In 2005, the nation’s newspapers had peak ad revenues of $49.435 billion. By 2012, total newspaper ad revenues plummeted to $22.314, a drop of 55%. In July of 2013, the New York Times announced it was selling the Boston Globe for $70 million, after buying it in 1993 for $1.1 billion. Direct mail and print advertising used to be the most effective way to reach potential customers. Today, these businesses are on life support.
Two small companies were founded between the peak of AOL in 2002 and the peak of newspaper ad revenue in 2005. Those companies, LinkedIn and Facebook, spawned a new way of networking and selling. The former was founded in May 2003 and is the king of business social networking, with 332 million members. The latter was founded in February 2004 and is the de facto standard in social networking, with 1.35 billion members today. A third game-changing company was founded in March 2006 and currently gives over 284 million users the ability to send out 140 characters. The Big 3 in social networking and selling are LinkedIn (May 2003), Facebook (February 2004) and Twitter (March 2006).
These social networking and selling mediums are not going anywhere and new sites pop up all the time. 15 of the top social networking sites are Facebook, Twitter, LinkedIn, YouTube, WordPress, Pinterest, Google+, Tumblr., Instagram, Flickr, MySpace, Tagged, Meetup, Ask.fm and MeetMe.
Social Selling Overview
Social selling is a technique whereby products and services are sold via social networks. Social selling is more than just using tools like LinkedIn, Facebook and Twitter. Social selling is about salespeople, marketers, business owners and entrepreneurs using written and visual content to build a strong, personal brand and business community. These sites give you the potential to find business advocates that can spread the message of your content, products and services to others across the social web.
What the Analysts Are Saying about Social Selling
The use of social media for sales is finally making a dent on the internet, according to Gartner Analyst Patrick Stackenas. He mentioned that some vendors use Big Data to rapidly sort through large quantities of social data internally, and externally, to help you find optimal buyers. B2B tech buyers “find nearly 70% of the content they need on their own, with only 15% sent by marketing and only 15% sent by sales,” according to Forrester Research. These prospects go to search engines and social networks first.
*This presentation was prepared for the YES Montreal organization workshop, "Social Media 101: Twitter"
Social media offers job seekers with a powerful and accessible medium for self promotion, but achieving desired results depends largely on using it effectively.
This presentation focuses on strategies for leveraging Twitter (in concert with your other web & social media platforms) to increase your visibility and brand power by engaging and growing your following, all the while driving traffic to your website, Facebook page and ultimately to your events. This presentation also provides information about what recruiters look for when searching for prime talent.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
1. “Punch Above Your Weight” with Social Media By Lisa Harris, University of Southampton 13th July 2010 For Guernsey Training Agency
2. Lisa Harris Teaches Digital Marketing at the University of Southampton Programme Director for the MSc in Digital Marketing. Qualified e-tutor for the University of Liverpool online MBA. Lisa has run a research project with Alan Rae called ‘Punch Above Your Weight’ which tracks how small firms promote themselves, network and grow their businesses using Web 2.0 technologies. Running various projects to integrate aspects of open learning into the MSc curriculum at Southampton Lisa’s current work is investigating the growth of digital presence for career or business development
3. Objective This session will demonstrate how you can develop your digital presence in order to stand out from the crowd, by using blogging, Facebook, LinkedIn, Twitter etc to build your profile and that of your business. http://socialnomics.net/2010/05/05/social-media revolution-2-refresh/ (Eric Qualmann update, 4 mins)http://www.youtube.com/watch?v=6ILQrUrEWe8 (Did You Know 4)
4. How many of these activities are you developing…?
5. Rationale Entrepreneurial activity increasingly involves understanding how today’s networks work and how to deploy them effectively, both online and offline. Building and maintaining a personal brand in this way is becoming a critical aspect of business development It is essential to make sure that the nature of the information an individual displays online is going to encourage rather than discourage potential customers, partners etc. This work draws upon the results of an ongoing research project which is investigating the use of new technologies by entrepreneurs to build their personal brands.
6. “Change we can believe in” $28m average raised per month in online donations during 2008 92m views of display ads per month 2.2m site visitors per month 9.8m video views on YouTube 5,455,665 supporters of the Obama Facebook Group 285,467 followers on Twitter
8. “Digital presence” is about branding... According to Olins (2003), a brand is “a symbolic embodiment of all the information connected to a company, product or service”. Chris Brogan (www.chrisbrogan.com) notes that a strong personal brand is a mix of reputation, trust, attention, and execution: “A personal brand gives you the ability to stand out in a sea of similar products. In essence, you’re marketing yourself as something different than the rest of the pack.”
9. Business Networking Trends Survey (UK) 80% of UK entrepreneurs had achieved business wins through social networking sites LinkedIn was preferred to FB for business networking 92% said that they would recommend networking professionally online to their business contacts 24% of small businesses are now using sites like Twitter for business networking. More traditional face-to-face networking continues to grow with 36% regularly attending networking meetings. 50% plan to maintain the same levels of F2F networking in 2010, 55% plan to increase the time they networking online. Source: http://www.b2bm.biz/News/SOCIAL-MEDIA-NEWS-SMEs-shy-away-from-Facebook/ (Jan 2010)
10. SME use of social media: USA Facebook ranked as the most beneficial social network for small businesses, followed by LinkedIn and Twitter (Ad-ology survey, US, 11/09) Benefits of social networking were: ability to generate leads keep up with their industry monitor the online conversation about their business
16. Personal Branding 101 Dan Schawbel is a 26 year old who has carved out his niche as a personal branding expert. Read his introductory guide here: http://mashable.com/2009/02/05/personal-branding-101/ To receive regular updates, you may wish to join him on Facebook, Twitter or another of his many networks. http://www.youtube.com/watch?v=9qqZbU8rc6A (Dan, 10 mins)
17. For a comprehensive set of resources on personal branding:http://www.personalbrandingblog.com
18. How social media has helped my work Developing new contacts Sourcing newly published articles, calls for papers and relevant events to attend Tracking and commenting on the blogposts of key contributors to the field Keeping in touch, real time, with project participants and other key contacts www.lisaharrismarketing.com www.twitter.com/lisaharris www.slideshare.net/lisaharris www.delicious.com/lisaharris1 www.linkedin.com/in/lisajaneharris
20. Your online portfolio A blog. Plenty of good advice here: http://www.slideshare.net/demler1/developing-your-personal-brand-through-blogging Twitter: guides can be linked from: http://www.twitip.com/personal-brand-how-to-build-yours-in-twitter www.teachertrainingvideos.com useful beginner guides (by @russell1955) http://www.slideshare.net/richardsedley/twitter-for-marketing-an-introduction-4639213 (by @richardsedley) LinkedIn http://www.thewebpitch.com/social-networking/are-you-linking-in/ Slideshare – for presentations (and now video aswell...) Be creative! See Ed Hamilton’s CV on Google Maps (45,401 views to date) http://tinyurl.com/ycvcfcx and Jay Foreman’s video history of London’s tube stations http://tinyurl.com/36rkt7k
21. ‘Givers gain’ Ask not what the community can do for you, but what you can do for the community… The best long term way to build brand influence is to be seen as a ‘giver’ of good quality practical information and advice. An authentic personal brand therefore delivers both a track record and a promise of the ongoing delivery of value. How exactly will *you* deliver value??
22. Facebook 25 million UK users as of April 2010 (110M in Europe, 400M worldwide) To find local users, click the ‘advertising’ button. You can ask FB how many people are registered within a 10 mile radius of a town. The figure will be far higher than local newspaper circulation. Set up a Fan/Like page: http://www.facebook.com/home.php#/TheIntelligentGarden?v=wall&ref=ts Pull in RSS feeds from your blog or twitter account Post video and photos
24. Personal Branding with Twitter Provide feedback. Become known as a reliable and informative source of help to your network Get Feedback. Ask for advice and you’ll receive ‘collective intelligence’ from your network Direct traffic. Include links in a tweet to direct traffic to your blog or to the recommended posts of others. Read News. subscribe to feeds for specific websites/conferences, or from content providers such as the BBC. Make New Friends. Twitter allows you to befriend and track the messages of other users. Network for benefits. Interact with other like-minded people, or experts in your field. Develop relationships for future mutual benefits such as testimonials or peer recommendations. Find Prospects. Twitter can be used as a means to find potential customers or clients online. Do a search for keywords related to your product on Twitter Search and then follow users. Provide Live coverage. For example to provide real time coverage of conference keynotes Set Up Meetings. An informal and casual way of arranging adhoc meetings.
26. Good sharers to follow on Twitter @davechaffey @richardsedley @stevesponder @grahamjones @alanrae @liberatelloyd @jowyang @charleneli @jaybaer
27. LinkedIn 70 million members in 200 countries worldwide (June 2010) How does it work? http://www.youtube.com/watch?v=IzT3JVUGUzM Addition of partner applications such as Slideshare and Wordpress add significant value, see www.linkedin.com/in/lisajaneharris Increasing importance as a recruitment tool
28. LinkedIn Recent timely increase in functionality through partnerships with companies offering Web 2.0 based services: Work collaboratively by sharing files with your network through private workspaces (Huddle) Share information and keep up to date – eg what you are reading through the Amazon application and where you are travelling through TripIt. the Google Docs application allows presentations to be embedded on a profile SlideShare allows sharing and commenting on presentations within a network WordPress allows a blog to be showcased. Company Buzz allows conversations about a prospective employer to be monitored. By actively updating a LinkedIn profile, the likelihood that people will see that profile displayed when they are searching for someone to hire is increased (Google Juice) In order to progress job applications to interview stage, a ‘complete’ LinkedIn profile is now a prerequisite for many recruiters, meaning: a minimum of three testimonials from past employers, full employment details, affiliations and educational background.
29.
30. Measuring Success How can you tell whether your brand building efforts are paying off? Check out these measurement tools: Google alerts Twitter alerts Comment alerts http://www.davidrisley.com/2009/02/16/3-powerful-tools-for-monitoring-your-brand/
31. Personal branding challenges Ongoing time and effort is required to develop and maintain online profiles, learn new tools and ascertain when best to integrate them into the mix. F2F brand building elements should not be forgotten – Harris and Rae (2009) show that it is not a zero sum game, because good online networkers also tend to be effective communicators offline. As with most things in life, you get out what you put in, and persistence pays off. It is critical to be authentic. If personal branding is developed at only a superficial level, for example by basing it simply on ego, spin or piggybacking off the work of others, then it will not be enduring.
33. Action Plan So what exactly are *you* going to go away and do to develop your personal brand ?????????????? Thank you for participating – I look forward to keeping on touch with you online