Uploaded byNederlandse Social Media Academie (NSMA)
TIAS - LinkedIn training - MSc advanced
The document outlines a LinkedIn training session led by Ayman van Bregt, focusing on using LinkedIn to professionalize one's online presence, network effectively, and enhance job search strategies. It covers the importance of a strong LinkedIn profile, engagement with communities, and leveraging social media for recruitment. Key topics include profile optimization, social media etiquette, and tips for utilizing LinkedIn for career opportunities.
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TIAS - LinkedIn training - MSc advanced
- 1. Voettekst van presentatie LinkedIntraining Session for advanced How to use LinkedIn professionally, brand yourself as an authority and use it to effectively find a job. Ayman van Bregt March 13, 2015
- 2. Introduction - Aymanvan Bregt 2 LinkedIn Training • Digital Strategist who creates meaningful digital experiences between companies and customers • Co-founder NSMA (Dutch Social Media Academy) • http://about.me/aymanvanbregt • Twitter: @aymanvanbregt
- 3. Overview • The socialmedia landscape • How to present yourself as a professional on LinkedIn • How to build an effective LinkedIn profile • Using LinkedIn for networking activities and job finding N.B. Slides are available via http://www.slideshare.net/nsma 3 LinkedIn Training
- 4. The social medialandscape
- 6. Media has changed 6LinkedIn Training • Linear • Location-bound • Limited possibilities • Passive Source: h*ps://flic.kr/p/8w5ywj
- 8. Speed of digitaland social media 8 LinkedIn Training • Non-linear • Location based • Indefinite possibilities • Passive and active (always on) Source:h*p://flic.kr/p/8nNBUK
- 9. The social medialandscape 9 LinkedIn Training
- 10. Social technographics (useractivity) 10 LinkedIn Training Inac%ves Spectators Joiners Collectors Cri%cs Conversa% onalists Creators Do not use social media View and read web-‐ content Have a profile on a social network site Collect web-‐ content Respond to web-‐ content Post social media content Produce web-‐ content
- 11. 90 – 9– 1 Principle 11 LinkedIn Training
- 12. Social media aroundthe world 12 LinkedIn Training
- 13. Social media aroundthe world 13 LinkedIn Training
- 14. Social media aroundthe world 14 LinkedIn Training
- 15. Social media usedin the Netherlands 15 LinkedIn Training Source: h*p://www.newcom.nl/social-‐media-‐onderzoek2014
- 16. Social media usedin business 16 LinkedIn Training Source: h*p://www.b2bmarkePng.net/knowledgebank/social-‐media-‐markePng/features/infographic-‐state-‐b2b-‐social-‐media-‐2013
- 17. Social media andrecruitment 17 LinkedIn Training Source: h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf
- 18. Social media andrecruitment 18 LinkedIn Training Source: h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf
- 19. Social media andrecruitment 19 LinkedIn Training Source: h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf
- 20. Social media andrecruitment 20 LinkedIn Training Source: h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecruiPng_Survey2014.pdf
- 21. Social media andLinkedIn recruitment 21 LinkedIn Training Source: h*p://youtu.be/tu1ugJKXrVM
- 22. Social media andLinkedIn recruitment 22 LinkedIn Training • LinkedIn takes the centre of Unilever as an employment brand • Build engagement with communities (dynamic content) • Using power of Unilever employees • From proces driven approach to a talent acquisition strategy
- 23. Defining social media ‘Socialmedia describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blogs, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ - Mitch Joel - (2010) ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Ayman van Bregt - (2012) 23 LinkedIn Training
- 24. Defining social media ‘Socialmedia describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blogs, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ - Mitch Joel - (2010) ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Ayman van Bregt - (2012) 24 LinkedIn Training FuncPon Value Behavior
- 25. Shift in marketing 25LinkedIn Training Source: h*p://inbound.anchorstl.com/wp-‐content/uploads/2013/04/inbound-‐markePng-‐image.jpg
- 26. The zero momentof truth 26 LinkedIn Training Source: h*p://youtu.be/g40rrWBx2ok
- 27. The social medialandscape summarized 27 LinkedIn Training • Your potential contact decides when to look for information and via which channel. The challenge is to be visible with the right information the moment the person starts searching.
- 28. How to presentyourself as a professional on LinkedIn
- 29. What is LinkedIn? 29LinkedIn Training Source: h*ps://youtu.be/YWp6AN00D_c
- 30. Value of LinkedIn 30LinkedIn Training LinkedIn can help you: • Establish your professional profile and control one of the top search results for your name. • Build and maintain a broader network of professionals you can trust. • Find and reconnect with colleagues and classmates. • Learn about other companies. • Leverage powerful tools to find and reach the people you need. • Tap into the knowledge of your network. • Discover new opportunities.
- 31. LinkedIn facts 31 LinkedInTraining • 347 million users • The US accounts for 107 million users • Every 2 seconds a new member joins LinkedIn • LinkedIn has 187 million unique monthly visitors • LinkedIn has users in 200 countries and territories • In 2014 there were over 6 billion searches
- 32. The LinkedIn ecosystem 32LinkedIn Training Source: h*p://www.webds.com/blog/social-‐media/the-‐ecosystem-‐of-‐linkedin/
- 33. 1st, 2nd and3rd degree connections 33 LinkedIn Training
- 34. LinkedIn Groups andCompany pages 34 LinkedIn Training
- 35. LinkedIn Companies 35 LinkedInTraining Source: h*p://www.linkedin.com/companies
- 36. LinkedIn Companies 36 LinkedInTraining • Careers • Finding employees • Products / Services
- 37. LinkedIn Companies 37 LinkedInTraining Total: > 7,228,000 company pages • The Netherlands: > 149,904 company pages • United Kingdom: > 691,617 company pages • United States: > 2,949,099 company pages
- 38. LinkedIn Groups 38 LinkedInTraining Source: h*p://www.linkedin.com/directory/groups
- 39. LinkedIn Groups 39 LinkedInTraining • Networking • Knowledge sharing • Thought leadership • Career opportunities
- 40. LinkedIn Groups 40 LinkedInTraining Total: > 2,100,000 groups • Dutch: > 83,536 groups • English: > 1,697785 groups • Finance: > 16,901 groups • Marketing: > 58,715 groups • Change management: > 1,475 groups
- 41. LinkedIn Jobs 41 LinkedInTraining Source: h*p://www.linkedin.com/jobs
- 42. LinkedIn Jobs 42 LinkedInTraining • The Netherlands: 8,000 – 9,000 job positions • United Kingdom: 110,000 – 120,000 job positions • United States: 1,900,000 – 2,000,000 job positions
- 43. LinkedIn News 43 LinkedInTraining Source: h*p://www.linkedin.com/today
- 44. How to presentyourself as a professional on LinkedIn 44 LinkedIn Training • LinkedIn is more than an online resume
- 45. LinkedIn profile strength 45LinkedIn Training Why a strong profile? • Present yourself as a professional • Higher ranking in search results
- 46. LinkedIn profile strength 46LinkedIn Training Four levels: • Beginner • Intermediate (*) • Expert (**) • All-Star (***)
- 47. LinkedIn skills 47 LinkedInTraining Why add skills? • Better visibility on LinkedIn • Personal branding • Endorsements • Recruiters can search for them easily
- 48. How to buildan effective LinkedIn profile
- 49. Making LinkedIn workfor you Optimise -> Become visible Consume -> Be informed Present -> Show your knowledge 49 LinkedIn Training
- 50. Optimise – Assignment1 – Shape your profile 50 LinkedIn Training Source: h*p://flic.kr/p/ag7QB6
- 51. LinkedIn profile optimizationtips 51 LinkedIn Training • Define yourself as a personal brand in three words • Search for these words on LinkedIn • Analyze the top 5 - 10 profiles and learn how to improve your profile • Monitor improvement with information and statistics of how often you show up in searches
- 52. 10 steps towardsan effective LinkedIn profile 52 LinkedIn Training • Profile in multiple languages • Company page linked to working experiences • Extensive description with working experiences • Visual content • Contact information • Profile picture • Headline • Personalized profile url • Summary • Skills & expertise
- 53. 10 steps towardsan effective LinkedIn profile 53 LinkedIn Training • Use the tips in the toolkit to your advantage • Compare yourself with your classmates
- 54. Consume – Assignment2 – Map your stakeholders 54 LinkedIn Training Source: h*p://flic.kr/p/e6v4Jr
- 55. Consume - Tips 55LinkedIn Training • Keep an eye on updates of relevant LinkedIn contacts • Follow LinkedIn Company pages of desired companies • Join LinkedIn Groups that revolve around the desired companies, desired functions and desired topics
- 56. Present - Tips 56LinkedIn Training • Identify the top 10 desired persons in your network (use the results of assignment 2) • Research the interests of your top 10 list • Align your knowledge with the identified interests
- 57. Using LinkedIn fornetworking activities and job finding
- 58. The effect ofsocial networking 58 LinkedIn Training
- 59. The effect ofsocial networking 59 LinkedIn Training Source: h*ps://www.facebook.com/notes/facebook-‐data-‐team/anatomy-‐of-‐facebook/10150388519243859
- 60. Social media etiquettetips 60 LinkedIn Training • Show interest in your network • Add value • Listen and don’t act too defensive when you get criticized • Send a personal note when inviting people into your network There’s no wrong or right but… • Decide how you want to use it (personal and / or business) • Use your common sense • Manage expectations • Be transparent
- 61. Social media etiquettetips 61 LinkedIn Training Source: h*p://topdogsocialmedia.com/linkedin-‐ePque*e-‐infographic/
- 62. LinkedIn networking tips– Who’s viewed… 62 LinkedIn Training Source: h*ps://www.linkedin.com/wvmx/profile
- 63. LinkedIn networking tips– Introductions 63 LinkedIn Training
- 64. LinkedIn networking tips– Profile order 64 LinkedIn Training
- 65. LinkedIn networking tips– Spelling 65 LinkedIn Training
- 66. LinkedIn networking tips– Apps 66 LinkedIn Training
- 67. LinkedIn Job Finding- Tips 67 LinkedIn Training • Start with a complete and optimized profile • Use the power of the network (recommendations and referrals) • Use the right apps • Use the ‘save search’ options
- 68. Master your searchskills to find a job 68 LinkedIn Training Source: h*p://youtu.be/7Dt3WJzGorU
- 69.
- 70. The potential ofsocial media 70 LinkedIn Training Source: http://youtu.be/F7pYHN9iC9I
- 71. Getting started withLinkedIn 71 LinkedIn Training • A complete profile with relevant keywords makes you stand out more and contributes to get better found by recruiters on LinkedIn • Keep in touch with connections and expand your network • Participate in groups and get noticed by recruiters and professionals • Find relevant jobs and apply • Follow companies to stay up to date • Strengthen your personal brand with LinkedIn Endorsements
- 72. Contact information 72 LinkedInTraining • Slides available via: http://www.slideshare.net/nsma • E-mail: ayman@nsma.nl • LinkedIn: http://linkd.in/nsma • Twitter: @aymanvanbregt & @nsma_