Effectively Managing Your LinkedIn Presence

1. Effectively Managing Your LinkedIn Presence
August 27 2014

2. C&G School of Professional Development
Effectively Managing Your LinkedIn Presence
Aug. 27, 2014, Noon - 1 p.m.
Presented by:
David J. Kearney | Cohen & Grigsby, P.C. Tina L. Richardson | Elias/Savion
Director of Technology Services Vice President of Communications
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3. • Program
– LinkedIn Overview
– Cohen & Grigsby Page
– Engage Your Network
– Professional Profile
–Q&A
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Effectively Managing Your LinkedIn Presence

4. LinkedIn Overview
LinkedIn is the world’s largest professional network on
the Internet
• More than 300 million+ members in over 200 countries and
territories
• Executives from all Fortune 500 companies are members
• More than 3 million companies leverage their Company Page
to promote content and build relationships
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5. LinkedIn Overview
Connect the world’s professionals to make
them more productive and successful
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6. LinkedIn Overview
Why LinkedIn is the preferred social media platform for you:
• Developed for professionals.
• Direct way to enhance your brand and promote your skills
and experience.
• Forum for making new connections and strengthening
existing connections.

7. LinkedIn Overview
Why LinkedIn is the preferred social
media platform for you:
• Creates an online personal brand.
• Positions you as a thought leader in
your industry.
• A way to follow legal and business trends.

8. LinkedIn Overview
3,435 employees; 10,245 followers
903 employees; 2,069 followers
543 employees; 1,037 followers
281 employees; 625 followers
215 employees; 455 followers

9. • Follow Cohen & Grigsby, P.C.
– Tells the firm’s story
– Showcases opportunities
– Drives word of mouth
• Information posted on
cohenlaw.com, JD Supra, or
other external sources that
contain C&G, are posted on
the company profile page.
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Firm Page

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Firm Page
• Company updates are key to building relationships with
followers. When your followers engage with your updates, it
spreads your message to their professional networks and
provides greater reach.
• Updates can be seen on your Company Page as well as on
followers newsfeeds (across all devices including mobile).
• Calls to action will drive professionals to your owned
properties.
• Share content with your networks to increase reach.

11. Engaging your network
Build network
• Follow people and companies.
• Identify people you know, connections of colleagues, etc.
• Import contacts from your e-mail accounts to discover
connections on LinkedIn.
• When reaching out, send a personalized message.

12. Engaging yEoNuGrA nGeEtw: oCrokmpany Research
• Conduct research on target companies.
• Search for key executives.
• Find a way you might be connected.
• See if one of your connections might be connected to
someone with the target company.
• Consider starting a dialogue with someone at the
company by introducing yourself through LinkedIn.

13. Engaging your network
• Status updates are key to building relationships with
your followers.
• Produce content consistently to keep attention.
– Like, share interesting articles, news or videos.
– Respond to timely events.
– Include personal insights on the content you share.
– Stand out in the feed by using multimedia. Links have 45% higher
engagement than those without.
– Find relevant content to share (Pulse); LinkedIn Bookmarklet
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14. Engaging your network
• Participate in discussions taking place in
established groups
– 100,000 members join new groups every day.
– Find communities in the Groups Directory.
– Connect with individuals in a target industry or sector.
– Joining lets others contact you via group message feature.
– Increases your profile visibility.
– Enables you to establish new connections.

15. • Take advantage of tools
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Engaging your network

16. Maximize your
presence on LinkedIn
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Professional Profile

20. Ten ways to maximize your presence on LinkedIn
1. Include a professional photo to vastly improve your chances of being viewed.
2. Personalize your profile URL to help people find you.
3. Write a headline that sums up your brand and drives your target audience
to dive deeper into your profile.
4. Use the summary area of your profile to provide a snapshot of your
professional journey and aspirations.
5. Have a total word count of at least 40 words, and incorporate industry
keywords, to help people find you via search.
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Professional Profile
*Source: LinkedIn

21. 6. Add past and present work experience to provide context, and upload
(or link to) rich content like websites, blogs, presentations, and videos to
capture your full body of work.
7. Get recommendations from colleagues, employers and customers who can
speak to your abilities and contributions.
8. Use LinkedIn search to find and connect with past and present colleagues,
business partners, and other contacts who can speak to your skills
and experience.
9. Share interesting articles, news, or videos through status updates. Include
personal insights on the content you share.
10.Engage with connections’ posts by liking, commenting, sharing.
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Professional Profile
*Source: LinkedIn

22. • Identify your goals – Brand awareness, thought leadership, strengthening
alliances, building community, etc.
• Define target audience – Tailor your profile to speak to them.
• Keep your profile complete and current.
• Create a checklist – what you need to do (monthly, weekly, daily)
• Schedule LinkedIn and other “social” time – Rely on status updates,
notifications tab and other tools.
• Visit C&G Intranet for course tip sheet: Engaging with your network
(like, comment, share)
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Summary: Best Practices

23. 23
Q&A