Rebecca Feldman – LinkedIn Solutions Consultant
Agenda
•

LinkedIn Overview

•

Improve your profile

•

Network on the site

•

Q&A

2
LinkedIn’s VISION:
Create economic
opportunity for every
professional in the world
LinkedIn: A global pool of talent

259M+ +2 new 147 M
Members worldwide

Members per second

Monthly unique visitors

US &...
The Big Three Network Dynamics
 Who am I as a
person
 Ways of sharing
life experiences
and belonging to a
tribe
 Friend...
The value we bring to our members
Identity
Rolodex, Resume,
Business Card

Connect, find and be found
LinkedIn Profile, Ad...
LinkedIn is not just for finding a job
Many types of people use it for many different activities

Executives are
networkin...
Manage Your Professional Network with
LinkedIn:
The best ways to brand yourself, make connections, and get
involved on Lin...
Step 1: Brand Yourself
The #1 thing people do on
LinkedIn is look at profiles.
Make sure your profile
accurately represent...
Improve Your Profile: General Tips
 Be natural – use your own language as if you’re talking to a friend

 Don’t copy and...
Improve Your Profile: The Summary
•

Describe what you do as if you are talking to a friend
•

•

Describe what your compa...
Improve Your Profile: Your Experience
•

Explain your experience
•
•

•

Point out your skills
•
•

•

Use the specialties...
Improve Your Profile: Recommendations
•

Request with a soft approach

•

Ask for specifics details or certain traits that...
Step 2: Make Connections
Millions of people searches
are run on LinkedIn every
week.
LinkedIn makes it easy to
find people...
Make Connections: Add people to your network
•

Connections build credibility and commonality

•

Look for people from dif...
Make Connections: Tips for connecting with alumni
 Join your school’s alumni group
on LinkedIn

 Explore the alumni that...
Make Connections: Make your profile public
#3 result
on Google

17
Step 3: Get Involved
More than 2 million
companies have pages on
LinkedIn.
Use LinkedIn to speak to
companies and people t...
Get Involved: Join Groups
• Join groups with
topics/industries that
interest you

Groups

• Participate in the
discussions...
Get Involved: Set up job alerts
• Go to the jobs tab on
LinkedIn
• Run a job search
• Click the save button at
the top of ...
Get Involved: Read Industry News
• Read Pulse regularly for
a quick view on industry
news
• Pre-populated with
content peo...
Get Involved: Follow Companies

22
Get Involved: Follow Influencers

23
Get Involved: Integrate LinkedIn with other
tools and devices

24
LinkedIn’s MISSION:
Connect the world’s
professionals to make them
more productive and
successful
5 things you should do in the next 24 hours

Update your profile and make it public
Follow companies and people that int...
27
Premium Subscriptions

28
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LinkedIn Tips and Tricks

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Want to know how improve your profile and get the most out of LinkedIn? Here some quick tips and tricks that will maximize your professional networking power on LinkedIn.

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  • LinkedIn is the best global talent pool, with a rapidly growing member base[RMs may remove this slide if context has already been set]
  • LinkedIn Tips and Tricks

    1. 1. Rebecca Feldman – LinkedIn Solutions Consultant
    2. 2. Agenda • LinkedIn Overview • Improve your profile • Network on the site • Q&A 2
    3. 3. LinkedIn’s VISION: Create economic opportunity for every professional in the world
    4. 4. LinkedIn: A global pool of talent 259M+ +2 new 147 M Members worldwide Members per second Monthly unique visitors US & Canada 92M+ Brazil 16M+ Asia Pacific 48M+ Europe, Middle East and Africa 74M+ Monthly uniques source:Comscore ©2013 LinkedIn Corporation. All Rights Reserved. 4 4
    5. 5. The Big Three Network Dynamics  Who am I as a person  Ways of sharing life experiences and belonging to a tribe  Friends based activities Social Professional Broadcast  Who I am as a professional  Highlighting my experiences and career aspirations  Professional activities  This is what I am thinking  My voice to the world  Without any context other than what I choose 5
    6. 6. The value we bring to our members Identity Rolodex, Resume, Business Card Connect, find and be found LinkedIn Profile, Address Book, Search Insights Newspapers, Trade Magazines, Events Be great at what you do Homepage, LinkedIn Today, Groups Everywhere Work wherever our members work Desktop Mobile, APIs, Plug-Ins Opportunities that will transform the trajectory of your career 6
    7. 7. LinkedIn is not just for finding a job Many types of people use it for many different activities Executives are networking on LinkedIn: connect with those in your industry
    8. 8. Manage Your Professional Network with LinkedIn: The best ways to brand yourself, make connections, and get involved on LinkedIn
    9. 9. Step 1: Brand Yourself The #1 thing people do on LinkedIn is look at profiles. Make sure your profile accurately represents your professional brand.
    10. 10. Improve Your Profile: General Tips  Be natural – use your own language as if you’re talking to a friend  Don’t copy and paste your resume  Elevator pitch – what do you want people to remember  Keep it current, update job changes/promotions etc  Leverage your network with recommendations  Be found! Use keywords in your profile  Add a photo 10
    11. 11. Improve Your Profile: The Summary • Describe what you do as if you are talking to a friend • • Describe what your company does, also as if talking to a friend • • Highlight your job, expertise, passions, and how you measure success Highlight how your work supports you and your clients Give people something they can use to break the ice when they talk to you My Summary: Before I am a marketing and advertising professional with experience primarily in the online and technology industries. I enjoy working with diverse companies to meet their hiring and marketing objectives. Currently, I am a Media Solutions Consultant at LinkedIn and a part-time MBA candidate at The Kellogg School at Northwestern University. My passion is helping companies thrive and innovate while providing their customers with a delightful experience. 11
    12. 12. Improve Your Profile: Your Experience • Explain your experience • • • Point out your skills • • • Use the specialties field and optimize it for search Add your skills to the new “Skills” section Add your education experience • • Concisely say what a company does and what you did for a company Bullet point things so they are visually digestible Include your major or area of study Highlight your volunteer experience • • Add your volunteer work and board positions Indicate causes you’re interested in 12
    13. 13. Improve Your Profile: Recommendations • Request with a soft approach • Ask for specifics details or certain traits that you may want highlighted • Offer to reciprocate and write a recommendation for that person when appropriate • Ask a variety of people from different aspects of your career • past managers, direct reports, peers, people from volunteer organizations 13
    14. 14. Step 2: Make Connections Millions of people searches are run on LinkedIn every week. LinkedIn makes it easy to find people you may know.
    15. 15. Make Connections: Add people to your network • Connections build credibility and commonality • Look for people from different areas of your career so your network has variety • • Companies, mentors, school, professional clubs, etc. Personalize your connection requests 15
    16. 16. Make Connections: Tips for connecting with alumni  Join your school’s alumni group on LinkedIn  Explore the alumni that you may know
    17. 17. Make Connections: Make your profile public #3 result on Google 17
    18. 18. Step 3: Get Involved More than 2 million companies have pages on LinkedIn. Use LinkedIn to speak to companies and people that can help make you more productive and successful.
    19. 19. Get Involved: Join Groups • Join groups with topics/industries that interest you Groups • Participate in the discussions • Check out the job postings in the groups • Share articles, news, etc with groups Executive Development Entrepreneurs FinServ Professionals 19
    20. 20. Get Involved: Set up job alerts • Go to the jobs tab on LinkedIn • Run a job search • Click the save button at the top of the results • Name your search and select the frequency of email alerts 20
    21. 21. Get Involved: Read Industry News • Read Pulse regularly for a quick view on industry news • Pre-populated with content people in your network are reading • Subscribe to relevant industries • Add value to your network by sharing articles 21
    22. 22. Get Involved: Follow Companies 22
    23. 23. Get Involved: Follow Influencers 23
    24. 24. Get Involved: Integrate LinkedIn with other tools and devices 24
    25. 25. LinkedIn’s MISSION: Connect the world’s professionals to make them more productive and successful
    26. 26. 5 things you should do in the next 24 hours Update your profile and make it public Follow companies and people that interest you Add at least 5 new connections Join the Kellogg group Set up a saved job search and alert Recruiting Solutions
    27. 27. 27
    28. 28. Premium Subscriptions 28

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