The document provides information on Andrew Chow, a social media strategist and consultant. It outlines his background and qualifications, the services he provides, and examples of how various companies have successfully used social media platforms like LinkedIn, Facebook, and blogs. It also shares interesting statistics on the growth of social media and how it can be leveraged for human resources purposes such as recruitment, training, and engaging employees.
Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!
A presentation on November 3, 2011 at the Annual Conference of the National Association for the Education of Young Children in Orlando Florida by Fran Simon, Engagement Strategies
Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!
A presentation on November 3, 2011 at the Annual Conference of the National Association for the Education of Young Children in Orlando Florida by Fran Simon, Engagement Strategies
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Digital Atlanta | Executive Branding with Social Media | Social Media Trainer...Kelly Quattlebaum
Using social media to build your personal brand. | Executives today cannot afford to ignore social media. Learn the secrets to establishing your online presence using social media tools like LinkedIn, Facebook, Twitter and WordPress from social media trainer Kelly Quattlebaum, president of Global Marcoms. This session will explore the important elements of executive branding, including consistent messaging, graphics and keywords across multiple social media platforms. Time-saving tools that will allow you to tackle social media efficiently will also be explored. Optimize social media tools to establish your personal brand.
TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MSC students graduation January 2014 at TiasNimbas in Utrecht.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Establishing an effective Social Media presencePACE LEBANON
“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
The presentation I delivered at the Social Recruiting Conference (#SRCONF) in Paris on 1st December 2011.
I was asked to show why you should be using social media for recruiting, and the ever important 'how to get started' with social recruiting.
This presentation explores the basics and more advanced features of LinkedIn, the business-oriented social networking site. There are three topics covered: Linked in for Personal use, Professional use, and as a Marketing/Research/Lead Generation tool. For more information, please contact us at marketing@leapfroginteractive.com. Presented by Christy Belden, Emily Van Winkle, and Emily Carroll. Presentation compiled by Brittany Burdoine-Lewis.
Digital Atlanta | Executive Branding with Social Media | Social Media Trainer...Kelly Quattlebaum
Using social media to build your personal brand. | Executives today cannot afford to ignore social media. Learn the secrets to establishing your online presence using social media tools like LinkedIn, Facebook, Twitter and WordPress from social media trainer Kelly Quattlebaum, president of Global Marcoms. This session will explore the important elements of executive branding, including consistent messaging, graphics and keywords across multiple social media platforms. Time-saving tools that will allow you to tackle social media efficiently will also be explored. Optimize social media tools to establish your personal brand.
TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
TIAS LinkedIn training for full-time MBA students in Tilburg
As a social media platform for businesses and networking LinkedIn has never been stronger. With 2 new members joining every second of every day, it is no surprise that businesses in both the public and private sector are keen to capitalize on the world of connections that LinkedIn can offer.
Furthermore, LinkedIn have been active in their enhancement of site facilities. Once seen as the favored tool of choice by recruitment agencies or job seekers (and indeed still is), the site is now capable of providing a superb service for finding, targeting and addressing your potential employees and vacancies. This workshop is about how you use LinkedIn professionally, brand yourself as an authority and use it effectively to find a job.
LinkedIn Training Course Content
- The current social media “landscape”; LinkedIn trends;
- How to present yourself as a professional on LinkedIn;
- How do I build an effective and efficient LinkedIn-profile?
- Using LinkedIn for networking activities and job finding; how to collect and share information?
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Training on social media, recruitment and a specific focus on LinkedIn for the preparation days. The audience is the group fulltime MSC students graduation January 2014 at TiasNimbas in Utrecht.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Establishing an effective Social Media presencePACE LEBANON
“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
The presentation I delivered at the Social Recruiting Conference (#SRCONF) in Paris on 1st December 2011.
I was asked to show why you should be using social media for recruiting, and the ever important 'how to get started' with social recruiting.
Powerful LinkedIn Resources for your Job Search Minal Mehta
Presented this deck to HBS Alumni on 10.21.14.
Touches on the mission and vision of Linkedin before focusing on building your professional brand, growing and nurturing your network, learning and sharing insights and landing that dream job.
LinkedIn can be a powerful tool for Human Resources and talent recruitment for your business or Organization. I shared some tips or "power ups" for how to both improve your own LinkedIn profile and use it to improve your company presence and ability to recruit top talent.
LinkedIn 3D for Higher Education - Post-Conference OverviewCharles Hardy
An overview of the LinkedIn Conference from April 2016.
Interactive sharing event run by LinkedIn in conjunction with Birmingham Business School & the University of Birmingham.
Audience of Careers Services, Alumni Relations and Marketing & Communications.
LinkedIn for Students and Graduates - how to start networking and checking al...Charles Hardy
Presentation at the Summer London Graduate Careers Fair, June 2016.
- how to approach Networking and building connections on LinkedIn
- how to explore career paths of graduates / alumni from your university and course
- Looking at Employers on LinkedIn
Harnessing the Power of Social Media (to communicate with students, employers...Helen Buzdugan
Workshop delivered at Nordic Careers Network Conference on 2 June 2010 focussing on the use of social media and web 2.0 technologies by higher education careers professionals and careers services. Examples of UK higher education careers use of Twitter, Linkedin, blogs, live chat for careers guidance, social bookmarking, online forums etc, and lots of useful links.
Last June, we first reported our diversity metrics, and today we wanted to give an update on our progress. Our latest numbers show encouraging results, and we are pleased with our progress. Each gain is the work of many. Our numbers also show where we still have room for much more progress, so we need to be relentless in our efforts.
When people talk about social media, they usually mention Facebook and Twitter. But for professionals who are serious about using social media to advance their careers, there's no better network than LinkedIn.
In this presentation, I provide some stats on why you shouldn't ignore LinkedIn. The presentation also provides some important details when filling out your LinkedIn profile.
For more information about LinkedIn, please visit my blog:
http://bit.ly/RockLinkedIn
The LinkedIn Job Search Guide is your tactical toolkit for getting a job you love.
The LinkedIn Job Search Guide can be read one page at a time, one chapter at a time, or in entirety. The recommended tactics and tools were developed with U.S. job seekers in mind, however many of the strategies may be applied internationally.
Good luck with your job search and we hope that the following guide will put you in the driver’s seat as you develop your career.
Are you mystified about the new 2017 LinkedIn platform? You are not alone! In fact, the 2017 redesign is the most significant change to the desktop version since its inception, leaving many users panicked as they can’t find the tools they used every day. In this presentation by LinkedIn expert Donna Shannon, learn about the latest changes and traps while discovering tricks to bring back your functionality.
Join my enewsletter and receive 75% off my Udemy.com LinkedIn course: http://eepurl.com/bgVrJr
What’s new with LinkedIn for Higher Education?LinkedIn
LinkedIn is investing in higher education, and this presentation will show how your university can take full advantage.
We share what is new with LinkedIn for Higher Education, including our new University Page experience. We also discuss fresh strategies for engaging prospects, students, and alumni. Take a tour of the top performing content marketing tactics being used on LinkedIn. Then steal those ideas. In the words of David Bowie, “The only art I’ll ever study is stuff I can steal from.”
What you will learn:
-- Five fresh ideas for breaking down institutional silos and working in harmony with your university colleagues.
-- Creative inspiration from the top performing content marketing tactics of other education marketers on LinkedIn.
-- How to get the most out of LinkedIn's new University page experience.
Whether you're just starting out, or have been around for years, there are always opportunities to get more out of LinkedIn for your small business. Here are 5 simple things that can help take your efforts to the next level.
The 3 Secrets of Highly Successful GraduatesReid Hoffman
Today's graduates don't feel ready for the new world of work. I share three things that successful professionals eventually figure out about their careers. http://www.startupofyou.com
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Today's business leaders are struggling to understand how to harness the power of digital marketing such as LinkedIn to improve their business results.
This interactive webinar discussion with Marie Wiese, Founder of Marketing CoPilot will cover:
- Why LinkedIn is a useful business tool
- 10 Steps to an All-Star personal LinkedIn profile
- How to build and leverage a LinkedIn company page
- How LinkedIn fits into your overall content marketing plan
For more information on how to use content marketing to engage with your buyers at the top of the sales funnel, visit marketingcopilot.com
StickyGarlic Communications is a new age brand consultancy firm specializing in digital media marketing. We help analyse our clients’ existing digital marketing campaigns and offer strategic consulting services to help them frame their digital marketing strategy.
Our endeavour is to bring forth clutter breaking communication strategies, designs and lateral thinking to ensure a deeper and sustainable impact of your marketing campaigns and efforts.
Yvette Adams Director of The Creative Collective provides insightful presentation slides on LinkedIn as presented at The Creative Collective's Become a Social Media Super Hero workshop. This presentation will help you learn more about social media and how it can impact your business.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Similar to Managing the Social Media Impact for Human Resource Professionals (20)
If you do not wish to answer any questions, just issue a press release.
Big News is an inspiration to User-generated Content.
A Crisis creates a new Hashtag for your personal branding
Others come to your rescue only by hijacking your trending hashtag.
If you raise your voice, you’ll lose the audience.
The weight of your words is amplified by the height of your position.
Don’t always use the word “Always”. Never use the word “Never”.
Finger-pointing is bad. Doing it with a finger is worse.
Even if you are not a gentleman, there is no need to tell the whole world.
Apologize quickly to avoid more backlash
Presented in 5 DigiMarcon Conference in Singapore, Houston, LA, Chicago and London in 2018
Andrew Chow speaks internationally delivering keynote on B2B Marketing through Linkedin and Personal Branding
This is a presentation to youth at large in school who needs to know their digital responsiveness and their social responsibility on using social media and the internet.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Delivering Micro-Credentials in Technical and Vocational Education and TrainingAG2 Design
Explore how micro-credentials are transforming Technical and Vocational Education and Training (TVET) with this comprehensive slide deck. Discover what micro-credentials are, their importance in TVET, the advantages they offer, and the insights from industry experts. Additionally, learn about the top software applications available for creating and managing micro-credentials. This presentation also includes valuable resources and a discussion on the future of these specialised certifications.
For more detailed information on delivering micro-credentials in TVET, visit this https://tvettrainer.com/delivering-micro-credentials-in-tvet/
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
2. Andrew Chow a.k.a Ideasandrew
Founded
Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
Table For Six since 2008
Education
Thames Valley University, UK
Membership
SACEOS member 2004
Business Awards
STB Business Award – Most Innovative Marketing Initiative award 2007
Spirit of Enterprise 2008
Successful Entrepreneur 2010
Certification
NLP Practitioner
Certified Life Coach
Forte
PR Strategic Counsel, Implementation & Monitoring
Social Networking / Social Media Strategy
Brand Management Consultancy
Personal Branding
Professional Affiliation
Approved NCSS Training Provider
WDA ACTA-certified
3. Andrew Chow a.k.a Ideasandrew
Social Networking
Facebook - http://www.facebook.com/#!/AndrewChowKokWah
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social Collaboration
Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
Meet up - http://www.meetup.com/members/11966314/
More than 140 interviews/feature in 5 years from local and international media
4. Social Media landscape
(interesting facts)
– There are 2.6million facebook accounts registered in
Singapore
– It will take you 600 years to finish watching all the videos
on youtube today
– There are 5 billion pictures on Flickr, about 70% of the
world’s population
– 96% of Gen Y have joined a social media site.
– Facebook has overtaken Google in weekly traffic
– Social media has overtaken pornography as the number
one activity on the web
– If Facebook is a country today, its membership would have
been the 3rd largest country today behind China and India,
America is 4th, Brazil is 5th, Indonesia is 6th, Twitter is 7th.
5. Social Media landscape
(interesting facts)
– 80% of the companies have used social media for
recruitment
– The fastest growing segment on Facebook is
female and between 55-65 years old
– Wikipedia has over 19 million articles, 78% of
these are not even in English.
– There are 200 million blogs in the world right now.
34% of them post their opinion on products and
services. So what are they saying about your
brand?
8. SPRINT – 49,000 employees
nationwide
• Social media platform Sprint Space in May 2008
• Educate employees about new products, services and pricing Plans
• Understand the nuances of the Wholesale business model
• Build grassroots support for changes to the customer satisfaction
survey
• Educate and engage employees in a dialogue about our
• corporate strategy
• Support special interest groups
• Integrated the social media channel into overall internal
Communications
• Open communications capabilities
• Sprint’s corporate goals are to build its brand, protect the
company’s reputation and to deliver an exceptional service to
customers
10. AMERICAN EXPRESS – Vice
Chairman’s Blog
• Two core goals for Edward P. Gilligan’s Blog:
– To create a non-traditional communications
platform
– To increase the frequency and quality of employee
dialogue with the vice chairman
• Results :
– Achieved outstanding employee engagement
results through an intranet-based communication
platform called Ed’s Blog
– Constant dialogue with staff
13. Social media can help you in all
stages of marketing, self-
promotion, public relations,
and customer service:
o research
o strategic planning
o implementation
o evaluation
14. o Learn what people are saying about you
o Create buzz for events & campaigns
o Increase brand exposure
o Identify and recruit influencers to spread your message
o Find new opportunities and customers
o Support your products and services
o Improve your search engine visibility
o Gain competitive intelligence
o Get your message out fast
o Retain clients by establishing a personal relationship
o Be an industry leader – not a follower
15. Reach Engagement & Influence
o Website visits / views o Sentiment of reviews
o volume of reviews and comments
and comments o Brand affinity
o Incoming links o Commenter
authority/influence
Action & Insight o Time spent
o Sales inquiries o Favourites / Friends / Fans
o New business o Viral forwards
o Customer satisfaction o Number of downloads
and loyalty
o Marketing efficiency
Source: The Digital Influence Group, Measuring the Influence of Social Media
16. Resources required for social media may include:
o Strategic consultation
o Training
o Creating content
o Integrating tools
o Distributing content
o Relationship management
o Measuring value
17. B2C Industries
Food & Beverages Consultancy Fashion Education
Hospitality Retail Info Technology Property
Automobile Entertainment Healthcare Recreation
18. Strategic uses of Social Media for
Human Resources
• Resources at Your Fingertips
– Recruitment , Training & Compensation
• Balancing Productivity and Value
– Governance
• Re-evaluating Corporate Values
– Work-life balance and integration
– Branding
– Customer Relationship Management
• Supporting Innovation
– What does Human Resource Need to do? - Research
• Feedback
20. Linkedin
o Contains profiles of Fortune 500 executives and
leading entrepreneurs
o average individual salary on LinkedIn is
$109,000
o On LinkedIn your can:
o Post a profile and resume
o Connect with colleagues
o Share professional recommendations
o Find jobs
o Forums to demonstrate expertise and find
answers
21. 40 Great Articles on using Linkedin
• Business Development / Marketing / Sales
– A Tool to Help with Reference Selling – Dave Stein
– Getting More Than Just Answers – Diane K. Danielson
– How to Use LinkedIn to Build Your Business – Liz Ryan (via The Virtual Handshake blog)
– Market Your Company on LinkedIn – Gordon Choi
– Using LinkedIn for Market Research – Loren Baker / Jason Calacanis
– Secrets LinkedIn Can Tell You About Your Customers – Matt Asay
– Using LinkedIn to Make the Sale – Al Chase (excerpt from The Virtual Handshake)
– Warm Calling via LinkedIn – Alex Iskold
• Career Management / Personal Branding / Resumes
– Becoming a Recognized Subject Matter Expert on LinkedIn – Barbara Rozgonyi
– Brush Up Your Resume – CarlenLea
– Enhance Your Resume with LinkedIn Testimonials – Harry Joiner
– LinkedIn and Career Management – Jason Alba
– LinkedIn as Resume 2.0 – Scott Sehlhorst
– Your Reputation: Create a Permalink – Todd Defren
22. 40 Great Articles on using Linkedin
• Job Search
– Best Practices for a LinkedIn Job Search – Konstantin Guericke (via Dave Taylor)
– How Do I Use LinkedIn to Find a Job? – Dave Taylor
– How to Use LinkedIn to Find a New Position – Eric Mariacher
– How to Find a Job Using LinkedIn – Liz Ryan (via Dave Taylor)
– LinkedIn and Your Job Search – Alison Doyle
– Following Up on Inside Connections at Potential Employers – Scott Allen
– Searching the Hidden Job Market for Opportunities – Debra Feldman
– Using LinkedIn to Prepare for Your Job Interview – Darlene McDaniel
• Recruiting
– Companies Use LinkedIn to Find Top Talent – Desire Athow
• Growing Your Network
– Grow Your Network While You Don’t Need It – Eric Mariacher
– Growing Your Network Online – Kathie Thomas
– LinkedIn as Cult Builder – Matthew Reinbold
• Keeping in Touch
– Borrowing the Expertise of Others – Eric Eggertson
23. 40 Great Articles on using Linkedin
• Meeting Face-to-Face
– Breaking the Ice at a Meeting with LinkedIn – Pete Johnson
– Using LinkedIn to Fill Out Your Business Trip – Scott Allen
– Using LinkedIn for Travel – Marc Freedman
– Connecting with People in Your Network When Traveling – Stewart Rogers
• Organizing and Extending Groups
– Using LinkedIn to Create a Granfalloon – F. John Reinke
– Pros and Cons of LinkedIn for Alumni Groups – Andrew Shaindlin
• Miscellaneous
– Introducting Your Network to Each Other – Scott Allen
– Using LinkedIn to Find Celebrity Guests – Stan Relihan
– Unpredictable Benefits of LinkedIn – Nathan Gilliatt
– LinkedIn a Box – Brendon Connelly
• Specific Jobs / Industries
– 10 Ways Journalists Can Use LinkedIn – Penelope Trunk
– LinkedIn for Startup Entrepreneurs: 5 Reasons to Join – Dharmesh Shah
– Five Ways IT Managers Can Get More Out of LinkedIn – Shane Schick
– Five Ways Authors Can Profit from LinkedIn – Mahesh Grossman
• Lists
– How to Change the World: Ten Ways to Use LinkedIn – Guy Kawasaki
– 20 Ways to Use LinkedIn Productively – Web Worker Daily
– Making Your LinkedIn Business Network Pay Dividends – Tatsuya Nakagawa & Peter Paul Roosen
– Top Reasons to Use LinkedIn – Various, compiled by Chris Pirillo
24. “ What are the avenues/ways
of researching for the right
candidates online or on
Linkedin ? “
Group Activity 1
25. Facebook
o Fastest growing social network in
Canada and the world
(500 million members)
o Powerful tools to engage and
understand your audience:
o Brand pages
o Custom applications
o Targeted advertising
o Audience insights/metrics
o Opinion polls
26. Facebook Pages
o Your brand’s homepage on Facebook.
o Allow you to post photos, videos,
events and other messages.
o Users interact with you by
o Becoming fans
o Commenting on your posts
o Participating in discussions
o Post photos to your page
o Fans see your page updates in their
newsfeed
27. Youtube
o Video sharing sites let you
upload videos and share them
with people.
o They’re a perfect repository for
video blogs, taped seminars,
witty Power Points,
commercials, how-to’s and a
behind-the-scene look at your
organization.
28. Youtube
o helps you gain exposure and direct
traffic back to your website
o sparks interest without a hard-sell
o videos can be low-fi and cheap to
produce - immediacy and content is
more important than quality.
o videos can be a place to showcase your
leadership in a field, and spread
customer testimonials
29. Slideshare
o A file-sharing site is a series of presentation in PPT, PDF,
Word format which is distributed by syndicated
download to your computer, for use on a presentation
software.
o File-sharing can be simple notes of training, seminar,
conferences, and workshop.
o Excellent tools to share knowledge and thought
leadership
30. Blogs
o A blog is a website with
regular entries of
commentary or news
o Blogs serve to establish your
company as transparent,
relevant, active, and expert.
31. Blog
o engage in dialogue with your
customers
o improve your search engine
visibility
o promote product launches and
events
o gain expert status by providing
useful tips
32. Twitter
o Microblogs are blogs limited to a
sentence or two (about 140 characters)
o People use microblogging to promote
themselves, share content and follow
friends, celebrities and brands
o Companies use it for marketing, public
relations and customer service by
giving their brand a voice within the
community
33. Twitter
o share timely information
o promote useful content including resources,
contests, deals, etc.
(not just your own)
o personify your brand
o connect with your customers and develop
leads
o build credibility and influence
o listen to consumer buzz
o research competitors
o network and learn from experts in your field
34. Social Media Human Resource
Strategy Map
• Target Audience(s)
• Objective(s)
• Integration
• Culture Change
• Capacity
• Tools & Tactics
• Measurement
• Experiment
35. 1. Target Audience(s)
• Who do you want to reach with your
new media efforts to meet your
objective?
• What does your target audience know
or believe about your organization?
• What key points do you want to make
with your audience?
• What new media tools are they
currently using?
36. 2. Objective(s)
• What do you want to do?
– Marketing
– Public Relations
– Customer Service
S.M.A.R.T
– Monitoring
Specific
– Research Measurable
– Branding Attainable
– New business Realistic
– New Customers Time-based
37. 3. Integration
• How will your new media strategy support and
enhance your existing Internet strategy (if you
have one)?
Website
CRM
Email
Lead/Prospect SEO
Google Analytics
38. 4. Culture Change
• How will you get your organization to
embrace your new media strategy?
(Training?)
• Can you think of any internal
champions (CEO?) to drive it forward?
• How will you address any fears or
concerns? (who decides what info to
be on Social Media?)
• What is the rate of change your
company can tolerate?
39. 5. Capacity
• Who will implement your
organization’s new media strategy?
(not just IT or Marketing)
• How much time do you allocate per
week to your strategy?
• Do you need any outside expertise to
help implement your strategy?
• Will your content updates depend on
any other resource or person?
40. 6. Tools and Tactics
• What tactics and tools best
support your objectives and
match your targeted audience?
• What tactics and tools do you
have the capacity to
implement?
41. 7. Measurement
• What hard data points or metrics will you
use to track your objectives?
• How often will you track?
• Do you have the systems and tools set up to
track efficiently?
42. 8. Experiment
• What department you implement first as a pilot
run?
Before After
What did you plan to What actually happened
do?
What do you think How could your results
would be the have been improved?
Result?
What did your audience
think?
What will you do
differently in the next
run?
43. 3 Rules of Engagement for Human
Resources professionals
• Content : Adding Value to different content
• Context : Engaging Conversation while
filtering the noise
• Contact : Building a Community beyond your
organisation
44. | Social Media |
Content
{ What’s happening in the world? }
{ What can I do with it? }
{ Is this real, useful, relevant? }
{ How do I maintain Control? –}
47. Contribute to what others
have started
Co-created
Exposes a Problem/ Asks a Question
Solves a Problem/ Answers a Question
Propose a Solution / Enrich an Answer
Verify a Solution / Test an Answer
Value Adding !
48. Let Others generate new
Content based on what
you or others have created
User-generated
•New
•Current
•Socially important
•These 3 always work :
•Money
•Health
•Sex/Love
Value Creation !
49. “ What kind of content can
HRD contribute to its social
media corporate platforms? “
Group Activity 2
50. | Social Media |
Context
(What’s there to talk about?)
(How do I conduct myself on social media?)
56. What is Social Media Effect?
Or
It’s how fast your content travels and
stay “hot” online by your contacts
57. | Social Media |
Contacts
{ Who am I meeting? }
{ Where can I find them? }
{ What do they know? }
{ When are they moving on? }
{ Why do I need to know them? }
76. Reflection
(The Role of Human Resources in a Social Media-ready organisation)
• Motivate : Top Management to incorporate social
media in HR policies
• Manage : A team of social media-savvy
professionals to enhance the value and increase
productivity
• Maintain : All metrics (KPI) and milestones on
organization social media growth
• Monitor : Industry and Competitor insights
• Measure : The Return on Investment of Social
Media
78. o Experiment personally
before professionally
o Try a variety of social media
tools
o Be yourself, make some
friends, and share
79. 1. Discovery 2. Strategy
(people, competition, and (opportunities, objectives)
search engines)
4. Execution
3. Skills (tools, integration,
(identify internal resources policies, and process)
and gaps)
5. Maintenance
(monitor and adapt)
Source: 5 Phases of Social Media Marketing
http://socialcomputingjournal.com/viewcolumn.cfm?colid=789
80. o Find where your audience is participating
and indentify the influencers
o Read industry blogs (including comments)
o Google your company name & your
competition
o Find tools that can help you listen
81. o Tap into the wisdom of the crowd to access a wider talent pool
and gain customer insight
o Companies that use crowd sourcing include:
o Starbucks (MyStarbucks)
o Dell (Ideastorm)
o DuPont
o Netflix
o Wikipedia
o iStockphoto.com
o Threadless.com
o Mechanical Turk (Amazon)
82. o Avoid puffery
(people will ignore it)
o Avoid evasion and lying
(people won’t ignore it)
o Companies have watched their biggest screw-
up's rise to the top 10 of a Google search
o Admit your mistakes right away
83. KEYS TO SUCCESS
o Don’t be afraid to share. Corporations, like
people, need to share information to get the
value out of social media
o Make your content easy to share
o Incorporate tools that promote sharing:
o Share This, RSS feeds, Email a friend
84. KEYS TO SUCCESS
o Don't shout. Don't broadcast. Don’t
brag.
o Speak like yourself – not a
corporate marketing shill or press
secretary
o Personify your brand – give people
something they can relate to.
85. KEYS TO SUCCESS
o Think like a contributor, not a marketer
o Consider what is relevant to the
community before contributing
o Don’t promote your product on every post
o Win friends by promoting other people’s
content if it interests you
86. o Don’t try to delete or remove criticism
(it will just make it worse)
o Listen to your detractors
o Admit your shortcomings
o Work openly towards an explanation
and legitimate solution
87. o Don’t wait until you have a
campaign to launch - start
planning and listening now
o Build relationships so they’re
ready when you need them
88. KEYS TO SUCCESS
o You need buy in from everyone in the
organization
o Convince your CEO that social media is
relevant to your organization
o Get your communications team together,
discuss the options, then divide and
conquer
91. “ What are the possible risk
associated with using social
media and what would be the
likely outcome? “
Group Activity 3
92. Social Media Risk Assessment
Risk Event Description Expected Outcome
1 Incomplete Social Media Strategy Social media project will Fail
2 Lack of Buy-In from Senior Executives Insufficient funding
3 Insufficient Resources Employee backlash due to workload
4 Selecting the Wrong Social Media Channels Lack of online engagement
5 Incorrectly Measuring Social Media Metrics Difficulty in demonstrating ROI
6 Potential Leak of Corporate Strategy Direction & goals exposed
7 Negative Feedback Posted by Respondents Impact on sales and bottom line
8 Inappropriate Content Posted by Respondents Decrease brand equity
9 Lack of Participation by Consumers Goals will not be reached
10 Lack of Control Over Corporate Content Employees posting incorrect Info online
11 Inappropriate Content Posted by Employees Decrease brand equity
12 Excessive use of Social Media by Employees Loss of productivity
13 Using Personal Accounts for Work Purposes Misrepresentation of the company
14 Data Theft UN/PW could be hacked to enter system
15 Identity Theft Misrepresentation/Brand Hijacking
17 Loss of Business Reputation Inconsistent brand messaging
19 Risk of Contracting Viruses and/or Malware System Crash/Risk of Stolen Data
20 Technical Difficulties End User Frustration & Dissatisfaction
21 Bandwidth Issues Downtime due to excessive usage
94. Must Haves in a Social Media Policy
• Purpose
• Scope : Different departments
• Platforms
• Disclaimer (change from time to time)
• Personal Use of Social Media
• Ethnics & Values
95. Online Resources
• Online Database of Social Media Policy
– http://socialmediagovernance.com/policies.php
• How to write a social media policy
– http://www.inc.com/guides/2010/05/writing-a-
social-media-policy.html
• Social Media Policy Making Tool
– http://socialmedia.policytool.net
96. “What are the scope / job
description of a Social Media
Professional? “
Group Activity