Uploaded byNederlandse Social Media Academie (NSMA)
TIAS LinkedIn Training and Online Networking Skills
The document is a presentation by Ayman van Bregt on online networking skills, particularly focusing on how to leverage social media platforms like LinkedIn for effective business networking. It covers essential topics such as optimizing LinkedIn profiles, networking etiquette, and employing strategies to build and maintain professional relationships. The training aims to enhance participants' understanding of the social media landscape, the functionalities of LinkedIn, and practical tips for successful online networking.
More Related Content
Similar to TIAS LinkedIn Training and Online Networking Skills
More from Nederlandse Social Media Academie (NSMA)
TIAS LinkedIn Training and Online Networking Skills
- 1. Voettekst van presentatie Trainingonline networking skills How to use social media like LinkedIn for effective business networking. Ayman van Bregt April 11, 2015
- 2. Introduction - Aymanvan Bregt 2 Training online networking skills • Digital Strategist who creates meaningful digital experiences between companies and customers • Co-founder NSMA (Dutch Social Media Academy) • http://about.me/aymanvanbregt • Twitter: @aymanvanbregt
- 3. Overview • The socialmedia landscape • LinkedIn Basis and making LinkedIn work for you • Networking etiquette • Tips to optimize your profile and getting the most out of LinkedIn N.B. Slides are available via http://www.slideshare.net/nsma 3 Training online networking skills
- 4. The social medialandscape
- 6. Media has changed 6Training online networking skills • Linear • Location-bound • Limited possibilities • Passive Source: h*ps://flic.kr/p/8w5ywj
- 8.
- 9.
- 10.
- 11. Speed of digitaland social media 11 Training online networking skills • Non-linear • Location based • Indefinite possibilities • Passive and active (always on) Source:h*p://flic.kr/p/8nNBUK
- 12. Defining social media ‘Socialmedia describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blogs, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ - Mitch Joel - (2010) ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Ayman van Bregt - (2012) 12 Training online networking skills
- 13. Defining social media ‘Socialmedia describes online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other. Social media can take many forms, including text, images, audio and video. Populair social mediums include blogs, message boards, podcasts, wikis and vlogs’ - Dion Hinchcliffe - (2006) ‘Social media are the online conversational channels where your business becomes the de facto source of insight, information and community through interaction and dialogue with your customers and create a slow term bond’ - Mitch Joel - (2010) ‘Media that enables you to express and stimulate social behavior and gives you the opportunity to show interest in key persons’ - Ayman van Bregt - (2012) 13 Training online networking skills Func9on Value Behavior
- 14. Assignment 1: Presentyour fellow student 14 LinkedIn Training • What’s the effect of your social reputation on your presentation? Source: h*p://flic.kr/p/fSGFX4
- 15. The social medialandscape 15 Training online networking skills
- 16. Social technographics (useractivity) 16 Training online networking skills Inac%ves Spectators Joiners Collectors Cri%cs Conversa% onalists Creators Do not use social media View and read web-‐ content Have a profile on a social network site Collect web-‐ content Respond to web-‐ content Post social media content Produce web-‐ content
- 17. 90 – 9– 1 Principle 17 Training online networking skills
- 18. Social media aroundthe world 18 Training online networking skills
- 19. Social media aroundthe world 19 Training online networking skills
- 20. Social media aroundthe world 20 Training online networking skills
- 21. Social media usedin the Netherlands 21 Training online networking skills Source: h*p://www.newcom.nl/social-‐media-‐onderzoek2014
- 22. Social media usedin business 22 Training online networking skills Source: h*p://www.b2bmarke9ng.net/knowledgebank/social-‐media-‐marke9ng/features/infographic-‐state-‐b2b-‐social-‐media-‐2013
- 23. Social media andrecruitment 23 Training online networking skills Source: h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecrui9ng_Survey2014.pdf
- 24. Social media andrecruitment 24 Training online networking skills Source: h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecrui9ng_Survey2014.pdf
- 25. Social media andrecruitment 25 Training online networking skills Source: h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecrui9ng_Survey2014.pdf
- 26. Social media andrecruitment 26 Training online networking skills Source: h*p://www.jobvite.com/wp-‐content/uploads/2014/10/Jobvite_SocialRecrui9ng_Survey2014.pdf
- 27. Social media andLinkedIn recruitment 27 Training online networking skills Source: h*p://youtu.be/tu1ugJKXrVM
- 28. Social media andLinkedIn recruitment 28 Training online networking skills • LinkedIn takes the centre of Unilever as an employment brand • Build engagement with communities (dynamic content) • Using power of Unilever employees • From proces driven approach to a talent acquisition strategy
- 29. Shift in marketing 29Training online networking skills Source: h*p://inbound.anchorstl.com/wp-‐content/uploads/2013/04/inbound-‐marke9ng-‐image.jpg
- 30. The zero momentof truth 30 Training online networking skills Source: h*p://youtu.be/g40rrWBx2ok
- 31. The zero momentof truth 31 Training online networking skills
- 32. The social medialandscape summarized 32 Training online networking skills • Your potential contact decides when to look for information and via which channel. The challenge is to be visible with the right information the moment the person starts searching.
- 33. LinkedIn basics andmaking LinkedIn work for you
- 34. What is LinkedIn? 34Training online networking skills Source: h*ps://youtu.be/YWp6AN00D_c
- 35. Value of LinkedIn 35Training online networking skills LinkedIn can help you: • Establish your professional profile and control one of the top search results for your name. • Build and maintain a broader network of professionals you can trust. • Find and reconnect with colleagues and classmates. • Learn about other companies. • Leverage powerful tools to find and reach the people you need. • Tap into the knowledge of your network. • Discover new opportunities.
- 36. LinkedIn facts 36 Trainingonline networking skills • 347 million users • The US accounts for 107 million users • Every 2 seconds a new member joins LinkedIn • LinkedIn has 187 million unique monthly visitors • LinkedIn has users in 200 countries and territories • In 2014 there were over 6 billion searches
- 37. The LinkedIn ecosystem 37Training online networking skills Source: h*p://www.webds.com/blog/social-‐media/the-‐ecosystem-‐of-‐linkedin/
- 38. 1st, 2nd and3rd degree connections 38 Training online networking skills
- 39. LinkedIn Groups andCompany pages 39 Training online networking skills
- 40. LinkedIn Companies 40 Trainingonline networking skills Source: h*p://www.linkedin.com/companies
- 41. LinkedIn Companies 41 Trainingonline networking skills • Careers • Finding employees • Products / Services
- 42. LinkedIn Companies 42 Trainingonline networking skills Total: > 7,228,000 company pages • The Netherlands: > 149,904 company pages • United Kingdom: > 691,617 company pages • United States: > 2,949,099 company pages
- 43. LinkedIn Groups 43 Trainingonline networking skills Source: h*p://www.linkedin.com/directory/groups
- 44. LinkedIn Groups 44 Trainingonline networking skills • Networking • Knowledge sharing • Thought leadership • Career opportunities
- 45. LinkedIn Groups 45 Trainingonline networking skills Total: > 2,100,000 groups • Dutch: > 83,536 groups • English: > 1,697785 groups • Finance: > 16,901 groups • Marketing: > 58,715 groups • Change management: > 1,475 groups
- 46. LinkedIn Jobs 46 Trainingonline networking skills Source: h*p://www.linkedin.com/jobs
- 47. LinkedIn Jobs 47 LinkedInTraining • The Netherlands: 8,000 – 9,000 job positions • United Kingdom: 110,000 – 120,000 job positions • United States: 1,900,000 – 2,000,000 job positions
- 48. LinkedIn News 48 Trainingonline networking skills Source: h*p://www.linkedin.com/today
- 49. How to presentyourself as a professional on LinkedIn 49 Training online networking skills • LinkedIn is more than an online resume
- 50. LinkedIn profile strength 50Training online networking skills Why a strong profile? • Present yourself as a professional • Higher ranking in search results
- 51. LinkedIn profile strength 51Training online networking skills Four levels: • Beginner • Intermediate (*) • Expert (**) • All-Star (***)
- 52. LinkedIn skills 52 Trainingonline networking skills Why add skills? • Better visibility on LinkedIn • Personal branding • Endorsements • Recruiters can search for them easily
- 53. LinkedIn endorsements 53 Trainingonline networking skills Why have endorsements? • Recognize skills & expertise in your network • Build your personal brand
- 54. Assignment 2: Improveyour LinkedIn profile 54 Training online networking skills Source: h*p://flic.kr/p/ag7QB6
- 55. Assignment 2 55 Trainingonline networking skills Source: h*p://www.webds.com/blog/social-‐media/the-‐ecosystem-‐of-‐linkedin/
- 56. Making LinkedIn workfor you Optimise -> Become visible Consume -> Be informed Present -> Show your knowledge 56 Training online networking skills
- 57. Optimise - Tips 57Training online networking skills • Define yourself as a personal brand in three words • Search for these words on LinkedIn • Analyze the top 5 - 10 profiles and learn how to improve your profile • Monitor improvement with information and statistics of how often you show up in searches
- 58. Consume - Tips 58Training online networking skills • Keep an eye on updates of relevant LinkedIn contacts • Follow LinkedIn Company pages of desired companies • Join LinkedIn Groups that revolve around the desired companies, desired functions and desired topics
- 59. Present - Tips 59Training online networking skills • Identify the top 10 desired persons in your network (use the results of assignment 2) • Research the interests of your top 10 list • Align your knowledge with the identified interests
- 60.
- 61. The effect ofsocial networking 61 Training online networking skills
- 62. The effect ofsocial networking 62 Training online networking skills Source: h*ps://www.facebook.com/notes/facebook-‐data-‐team/anatomy-‐of-‐facebook/10150388519243859
- 63. Assignment 3: Networkingpower 63 Training online networking skills Source: h*p://flic.kr/p/e6v4Jr
- 64. Social media etiquettetips 64 Training online networking skills • Show interest in your network • Add value • Listen and don’t act too defensive when you get criticized • Send a personal note when inviting people into your network There’s no wrong or right but… • Decide how you want to use it (personal and / or business) • Use your common sense • Manage expectations • Be transparent
- 65. Networking etiquette (online) 65Training online networking skills • Place status updates that are overthought and show your knowledge • Show interest in your network • Send a personal invitation when inviting people • Have professional profile picture • Keep your contact list open to your network
- 66. Social media etiquettetips 66 Training online networking skills Source: h*p://topdogsocialmedia.com/linkedin-‐e9que*e-‐infographic/
- 67. Networking etiquette (offline) 67Training online networking skills • Show sincere interest • Find out the goal of your collocutor and see if you can help • Stay connected • Define your goal for the event • Try to find out who will be there and prepare yourself • Introduce yourself with focus (like a LinkedIn headline)
- 68. Tips to optimizeyour profile and getting the most out of LinkedIn
- 69. 10 steps towardsan effective LinkedIn profile 69 Training online networking skills • Profile in multiple languages • Company page linked to working experiences • Extensive description with working experiences • Visual content • Contact information • Profile picture • Headline • Personalized profile url • Summary • Skills & expertise
- 70. 10 steps towardsan effective LinkedIn profile 70 Training online networking skills • Use the tips in the toolkit to your advantage • Compare yourself with your classmates
- 71. LinkedIn networking tips– Who’s viewed… 71 Training online networking skills Source: h*ps://www.linkedin.com/wvmx/profile
- 72. LinkedIn networking tips– Introductions 72 Training online networking skills
- 73. LinkedIn networking tips– Profile order 73 Training online networking skills
- 74. LinkedIn networking tips– Spelling 74 Training online networking skills
- 75. LinkedIn networking tips– Apps 75 Training online networking skills
- 76. LinkedIn Job Finding- Tips 76 Training online networking skills • Start with a complete and optimized profile • Use the power of the network (recommendations and referrals) • Use the right apps • Use the ‘save search’ options
- 77. Master your searchskills to find a job 77 Training online networking skills Source: h*p://youtu.be/7Dt3WJzGorU
- 78.
- 79. The potential ofsocial media 79 Training online networking skills Source: http://youtu.be/F7pYHN9iC9I
- 80. Getting started withLinkedIn 80 Training online networking skills • A complete profile with relevant keywords makes you stand out more and contributes to get better found by recruiters on LinkedIn • Keep in touch with connections and expand your network • Participate in groups and get noticed by recruiters and professionals • Find relevant jobs and apply • Follow companies to stay up to date • Strengthen your personal brand with LinkedIn Endorsements
- 81. Contact information 81 Trainingonline networking skills • Slides available via: http://www.slideshare.net/nsma • E-mail: ayman@nsma.nl • LinkedIn: http://linkd.in/nsma • Twitter: @aymanvanbregt & @nsma_