This document defines key terminology used in research and summarizes different types of research methods. It discusses the definitions, advantages, disadvantages, and examples of primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. Key terms like circulation, hits, box office figures, ratings, and sales are also defined.

1. Research
Joe Farrell

2. Terminology
• Circulation
Is the amount of products distributed around through groups and people
• Hits
How many times a webpage or video has been viewed
• Box Office Figures
Is the amount of money earned in cinemas where it can be viewed
• Ratings
Is a scale on how bad to good something is such as 5/10,4/5 stars
• Sales
How many products have been sold

3. Primary Research
• Definition
It independent research and where the researcher is in contact
with the audience
• Advantages you know your research is at the base of it as its
been given to you straight from the audience.
• Disadvantages it can’t always be reliable as the audience can
be mocking your work to give false reviews.
• Example
You could have everyone saying they love the product and one
person with a strong view to think your work is bad.

4. Secondary Research
• Definition
The research is already done for you.
• Advantages it saves time and makes you job slightly easier.
• Disadvantages
The information could be falsely acquired to make your survey
become less reliable.
• Example
The person who gathered the information could have a strong
view on the certain topic and only ask a certain class of people.

5. Quantitative Research
• Definition
Research that is measured in numbers or percentages
• Advantages
You have ease of access to your answer and you can easily come
to a conclusion with your final answer.
• Disadvantages
Its not a explicit information and its not precise.
• Example
Do you like Tomato's Y/N

6. Qualitative Research
• Definition
Research that is more explicit in detail and used in full text or discussions.
• Advantages
The group all work together to find out what would be best and how they can
make the product better for the consumer.
• Disadvantages
In the group there can be disagreements and arguments within the group.
• Example
A few people in the group may have one agreement and one person in the
group may disagree with their opinion.

7. Audience Research
• Definition
Finding the people who enjoy and consume your product.
• Advantages
You can either find out if they like it or don’t and you can promote
products similar to it.
• Disadvantages
It can take too long
• Example
Get information on the audiences and the feedback they give

8. Market Research
• Definition
Is the research of which market your going to invest into to sell your
product.
• Advantages
You can see which market will be more suited to your products.
• Disadvantages
Your product will have to compete with others and sell in order to
compete
• Example
The research can be more direct

9. Production Research
• Definition
Production research is seeing on how much it will cost to make, you
can make off your product to see if it’d compete with other ones as
well as make profit
• Advantages
You know how much profit you can make on your product from the
costing price to make it.
• Disadvantages
You may run into competition trying to buy your people who make it.
• Example

10. Terminology
• Objective
Not influenced by personal feelings or opinions
towards your research
• Subjective
Some research influenced by someone
• Valid
• Reliable

11. Harvard Referencing
Name of the film being researched;