This document defines key terminology used in research and summarizes different types of research. It discusses primary and secondary research, quantitative and qualitative research, audience research, market research, and production research. For each type of research, it provides the definition, advantages, disadvantages, and examples. It also defines objective and subjective research and valid and reliable research. Finally, it demonstrates how to reference a film source in the Harvard referencing style.

1. Research
Taylor Fenwick

2. Terminology
• Circulation
– How many copies of a product have been distributed.
• Hits
– How many times a certain webpage has been viewed.
• Box Office Figures
– How much money the franchise makes off the cinema
screenings for their films.
• Ratings
– How much something has been rated, for example 1-5
stars, etc.
• Sales
– How many products have been sold.

3. Primary Research
• Definition
- This is when the research is done independently and the audience has a connection with the
researcher. An example of this could be an interview.
• Advantages
- You can find your own research to help with information for your own work.
- You could also ask extra questions in an interview if you had done your research.
• Disadvantages
- Setting up research can take a long time to do, then you have to gather it all together and present it to
the audience.
- Finding the right people can sometimes be a challenge too.
• Example
- An example of this would be a survey/questionnaire.

4. Secondary Research
• Definition
– Studying research that has already been published and/or using the
same research for your own project.
• Advantages
– The research has already been published for you to copy.
– A wide range of resources can be available.
• Disadvantages
– You are putting all your reliability on someone else’s research.
– It may not be what you was looking for.
– It may not be easy to find.
• Example
- Internet Research
- Library Resources

5. Quantitative Research
• Definition
– Research that is put into quantities such as fractions, percentages and
numbers.
• Advantages
– You can be more organised with your research if it is placed into
quantities.
• Disadvantages
– Some people find their research put into writing instead of quantities
and statistics.
• Example
- An example of this would be a pie chart of information.

6. Qualitative Research
• Definition
- Research that goes more in-depth to create a well-detailed piece of
information.
- Usually supported by opinions, beliefs & reasons.
• Advantages
- With research that is more in-depth it can provide more quality information.
- More information added to the research is a reliable source.
• Disadvantages
- If the research was to go into more depth of information it could easily go off-
topic.
- Sometimes it isn’t always understandable with more information.
• Example
- An example of this could be a review or an online discussion.

7. Audience Research
• Definition
- Finding out about who consumes a certain product.
• Advantages
- This can essentially help to figure out a target audience.
• Disadvantages
- This can sometimes be a task because the product might have a wide range
of different consumers.
• Example
- This can be achieved within a questionnaire/survey.

8. Market Research
• Definition
- Finding out about the marketplace where a product is sold.
• Advantages
- This makes things a lot easier because the researcher can work on a brand
and a franchise to study upon.
• Disadvantages
- This can make the research a little more difficult if the brand isn’t that
popular to be recognisable enough.
• Example
- An example of this could be visiting a streaming website.
- Also, going to the local shop and picking up a magazine/newspaper is
also a source of market research.

9. Production Research
• Definition
- Finding information and resources required to produce a piece of media.
• Advantages
- This can be an advantage because it helps to come up with a media
production with the correct methods.
• Disadvantages
- This can be a disadvantage because the resources that have been found to
influence the production are not always reliable.
• Example
- An example of this research could be looking up how to access the correct
tools required on softwares such as photoshop and how to use these tools.

10. Terminology
• Objective
– Research that shouldn’t be classified from personal feelings
• Subjective
– Research that is influenced by personal feelings/opinions.
• Valid
– The research that answers the intended outcome/question.
• Reliable
- Research that produces accurate results.

11. Harvard Referencing
http://www.neilstoolbox.com/bibliography-creator/index.htm
Name of the film being researched;
The Hunger Games
1. Ross, G. (2012) The Hunger Games
2. Collins, S. (2008) The Hunger Games
3. Scholastic (2008 – 2014) The Hunger Games
www.thehungergames.co.uk
4. Edwards, J. (2012) The Hunger Games
(Insights Magazine)