2. TERMINOLOGY
Circulation
How many copies of the product was distributed
Hits
How many times a product has been viewed
Box Office Figures
How much money they gained from box office
Ratings
How good the product was
Sales
How many times someone has bought the product
3. PRIMARY RESEARCH
Definition
Research you do yourself
Advantages
Helps gains more information towards the product
Disadvantages
Your information you gather may not be factual or
correct
Example
Interview is a good source as it from the person in the
making of the product
4. SECONDARY RESEARCH
Definition
Using existing research for your own work
Advantages
The research has already been completed. Just need to
make sure it is correct and use in your project
Disadvantages
The research may not be easy to find. The information
may not be correct
Example
Using Wikipedia may not be a good source as it can be
edited by anybody and could be accepted even though it
could be wrong
5. QUANTITATIVE RESEARCH
Definition
Research that you can measure into percentages/fractions
and numbers
Advantages
Can be easier to understand when in number and makes the
research more factual
Disadvantages
Could be difficult to convert into numbers as it could be a
decimal
Example
Pie charts shows a percentage of a certain thing and you can
see how it differs to the other parts of the pie chart
6. QUALITATIVE RESEARCH
Definition
research that goes more in depth finding out opinion/beliefs and
reasoning
Advantages
Gives more of an insider or what people think making it more
reliable as its from actual people
Disadvantages
Everybody can have a different opinion making it difficult to see
which one is the best overall
Example
Surveys find out peoples opinion on a certain topic and puts it all
together to see which the strong opinion is
7. AUDIENCE RESEARCH
Definition
finding out who consumes the product
Advantages
Can find out what audience is consuming the product to see
if the product needs to change or if its okay being the same
Disadvantages
Could be the wrong audience consuming the product
making the product want to change to fit the correct
audience
Example
Video games use a age certification but most of the 18 rated
games are played by kids and teenagers like call of duty
8. MARKET RESEARCH
Definition
Finding out about where the product is sold
Advantages
can see if the product is viable to all people and not to find to come by or
if it is hard to come by
Disadvantages
The product could be sold at only certain places making it hard for people
that don’t want to go to that place only for a certain product as it could be
to far away or not convenient
Example
Products that are exclusive towards a certain store or something of a popular game
having something if you get it at the certain store like Pokémon having certain
Pokémon if you go redeem it at game and only game
9. PRODUCTION RESEARCH
Definition
finding information to produce a piece of media
Advantages
Makes it easier to put your product together as you have more
information and guidance of what to do
Disadvantages
Don’t want to copy certain ideas and end up not making
something original for yourself
Example
If you were to do an artwork but you research and someone has already
done it. Then you know not to continue with that artwork and switch up to
make it original to yourself
10. TERMINOLOGY
Objective
Research that is not influenced by feeling or opinions
Subjective
Research that is influenced by feelings or opinions
Valid
If the research shown is able to answer the intended question
Reliable
research that provides an accurate source and consistent results
11. HARVARD REFERENCING
Name of the film being researched;
1. Sam Raimi (4th may 2007) spider-man 3
Research on the film;
World wide box office sale were $894,860,230
The production budget: 258,000,000
The rating of the film is PG-13
The genre is adventure
Companies that were in production: Marvel Studios, Columbia Pictures,
Laura Ziskin Production
Based off the Comic/Graphic novel
The running time is 139 minutes
