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Research
Theory
Harrison Lincoln
Terminology
• Circulation: the public availability or knowledge of something
• Hits: the amount of times someone has requested/ listened to a song
• Box Office Figures: the exact amount a certain movie has made
• Ratings: information on how frequent people watch a certain show
• Sales: the amount of times people have bought a certain product
Primary Research
• Definition the main research material
• Advantages is the main type of research
• Disadvantages isn’t always reliable
• Example a questionnaire
Secondary Research
• Definition a secondary piece of information
• Advantages can compare it to a different type of
information
• Disadvantages isn't always true
• Example market research
Quantitative Research
• Definition research that you can quantify or measure
• Advantages can see how much of something is
• Disadvantages isn’t always accurate
• Example pie chart
Qualitative Research
• Definition research that goes into more depth
• Advantages can get deeper opinions on somethings
• Disadvantages wont always be accurate
• Example reviews, responses, discussions, forums
Audience Research
• Definition research conducted on a certain audience
• Advantages can get group opinions
• Disadvantages not everyone in in the group will agree
• Example focus groups
Market Research
• Definition asking questions to the public about a certain product
• Advantages can get opinions and suggestions from the public
• Disadvantages not everyone wants to answer questions
• Example questionnaires
Production Research
• Definition finding information and resources required to produce a piece
of media
• Advantages can find things you want to include in the piece of media
• Disadvantages might not be able to find certain pieces or images you want
• Example making a game and cant find the right background
Terminology
• Objective something you have to achieve
• Subjective something you need to research
• Valid something you’re able to use
• Reliable something you can count as true.
Harvard Referencing
Name of the film being researched;
1. Film- Jackson, P(2001) lord of the rings
2. Book- Tolkien, J.R.R.(1954) lord of the rings
3. Morrison, A (2001)
https://www.empireonline.com/movies/reviews/lord-rings-return-king-
review/
4. Lane, A(2001) the newyorker

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Theory research pro-forma

  • 2. Terminology • Circulation: the public availability or knowledge of something • Hits: the amount of times someone has requested/ listened to a song • Box Office Figures: the exact amount a certain movie has made • Ratings: information on how frequent people watch a certain show • Sales: the amount of times people have bought a certain product
  • 3. Primary Research • Definition the main research material • Advantages is the main type of research • Disadvantages isn’t always reliable • Example a questionnaire
  • 4. Secondary Research • Definition a secondary piece of information • Advantages can compare it to a different type of information • Disadvantages isn't always true • Example market research
  • 5. Quantitative Research • Definition research that you can quantify or measure • Advantages can see how much of something is • Disadvantages isn’t always accurate • Example pie chart
  • 6. Qualitative Research • Definition research that goes into more depth • Advantages can get deeper opinions on somethings • Disadvantages wont always be accurate • Example reviews, responses, discussions, forums
  • 7. Audience Research • Definition research conducted on a certain audience • Advantages can get group opinions • Disadvantages not everyone in in the group will agree • Example focus groups
  • 8. Market Research • Definition asking questions to the public about a certain product • Advantages can get opinions and suggestions from the public • Disadvantages not everyone wants to answer questions • Example questionnaires
  • 9. Production Research • Definition finding information and resources required to produce a piece of media • Advantages can find things you want to include in the piece of media • Disadvantages might not be able to find certain pieces or images you want • Example making a game and cant find the right background
  • 10. Terminology • Objective something you have to achieve • Subjective something you need to research • Valid something you’re able to use • Reliable something you can count as true.
  • 11. Harvard Referencing Name of the film being researched; 1. Film- Jackson, P(2001) lord of the rings 2. Book- Tolkien, J.R.R.(1954) lord of the rings 3. Morrison, A (2001) https://www.empireonline.com/movies/reviews/lord-rings-return-king- review/ 4. Lane, A(2001) the newyorker

Editor's Notes

  1. Provide definitions for each term
  2. Provide definitions
  3. 1. Film, 2.Book, 3. Website, 4. Magazine Article