The document provides definitions and explanations of key terminology related to research methods, including: - Types of research such as primary, secondary, quantitative, qualitative, audience, market, and production research. - Key metrics like circulation, hits, box office figures, ratings, and sales. - Advantages and disadvantages of different research methods. - Additional concepts like objective vs subjective research and reliable vs valid data. - Examples are provided to illustrate different research techniques.

1. Research
Theory
Nathan Millett

2. Terminology
Circulation
• The amount of print copies hat have been distributed for example like 10,000 copies to a city could have
been distributed
Hits
• The amount of views the product gets so when someone views a product they will see how
many people have seen it
Box Office Figures
• How much money a film at the cinema as people will go to the movies they will be able to see which films
are more popular
Ratings
• The amount of rating a product gets for example a film 4/5 stars this is a rating that films get so this could draw them into
watching he film where people will see things being advertised
Sales
• How many products have been sold so hey can see the more popular products this can help them make more money as they
will know how much people are spending

3. Primary Research
Definition
• Data that is your own that you have found out by yourself by doing questionnaires
this is more reliable data
Advantages
• You end up with reliable data hat you can relay on
• Get specific answers that you need for the project
Disadvantages
• Time consuming
Example
• Doing questionnaires and surveys you can do these things in questioners and focus
groups and more

4. Secondary Research
Definition
• Getting data from another source such as the internet, books and more
Advantages
• Less time consuming
• Get more answers from people
• A broader audience that are in the area that you want
Disadvantages
• The data might not be reliable
• They might not have the information that you are wanting
• Can be time consuming sometimes as it can be a challenge to find the data
Example
• going on the internet for the data, reading a book to get the data

5. Quantitative Research
Definition
• Research that you can quantify such as measure in percentages and fractions and numbers
and this is conducted with closed questions such as tick boxes
Advantages
• Easy to analyse
• The answers are clear
Disadvantages
• Time consuming
Example
• An example would be a tick box survey limited to their answers

6. Qualitative Research
Definition
• Goes into more detail and makes them develop their point and talk about there beliefs
and opinions and there reasons to why
Advantages
• Get a more detailed answer
• Get more reliable data from the research
Disadvantages
• More time consuming
Example
• Forums and discussions are an example of qualitative research

7. Audience Research
Definition
• Research for a specific target audience such as teens, children, or adults
Advantages
• Able to get data from a specific audience
• Get more detailed data
Disadvantages
• Can be challenging as you might no be in the right area for that audience for example if you
are in London and you want data from someone in Hollywood then you are stuck
Example
• Focus groups and interviews would be used for audience research

8. Market Research
Definition
• Finding out the market place and where the product is sold
Advantages
• What products are selling well
• Inspiration for new product
• can make sure that you don’t copyright someone else
Disadvantages
• Time consuming
• Costs a lot
Example
• Top games being advertised, top charts of there types of themes so they can get involved in it
all

9. Production Research
Definition
• Finding out what the audience wants to buy and what they are interested in to see what is
the big selling point
Advantages
• Found out what products are selling
• What assets that you are going to need in your product
Disadvantages
• Time consuming
• Cost a lot
Example
• Helps to see how much customers will spend on products so they can make money from it for
example to see how much people are willing o spend on clothing items and make the price go up

10. Terminology
Objective
• Research that is not influenced by peoples opinions and believes or feelings
Subjective
• Research that has been influenced by people opinions and believes or feelings
Valid
• If you did a survey is it valid answers that you got if not it could be that people
doing it could have been messing around and not taking it seriously
Reliable
• If the data is reliable and able o be used

11. Harvard Referencing
Name of the film being researched;
1. Columbus ,C. (2002) Harry Potter chamber of secrets
2. J.K R. (1998) Harry Potter chamber of secrets
3. Warner Bros (2019) Wizarding World
https://www.wizardingworld.com/
4. Annie Murphy Paul (2014) Harry potter