The document defines key terminology used in research including circulation, hits, box office figures, ratings, and sales. It then discusses different types of primary research such as questionnaires, surveys, interviews, focus groups, and product analysis. Secondary research is defined as studying previously undertaken research. Qualitative research aims to find in-depth opinions, beliefs, and reasoning through open-ended questions, while quantitative research expresses data as quantities through closed questions. Other types of research discussed include audience research, market research, and production research.

1. Research
April Wimmer

2. Terminology
Circulation
– A newspaper's circulation is the number of copies it distributes on an average
day.
Hits
– A hit is a request for one file from a web server. For example, if you request
(i.e. visit) a single web page which contains only text, the web server will send
you that page as a file. This process is called a hit.
Box Office Figures
-box office is a place where tickets are sold to the public for admission to
an event. Box office figures are the amount of people who buy tickets
Ratings
– How something had been rated (4/5, 5 stars, 95% etc)
Sales
– How many products have been sold

3. Primary Research
• Definition
 Research you do yourself
 Where the audience and the researcher are in direct contact
• Advantages
 It helps you understand what you are looking at if you research it yourself
• Disadvantages
 May not always find true or the answers you are looking for
• Examples
 Questionnaires/Surveys
 Interviews
 Focus Groups
 Vox Pops
 Product Analysis

4. Secondary Research
• Definition
 Studying previously undertaken research
 Using existing research in your own work
• Advantages
 You can see what others have written
• Disadvantages
 Not everyone’s view is what you believe
• Examples
 Internet research
 Library research
 Archive research

5. Qualitative Research
• Definition
 Research that goes more in depth- finding out opinions/beliefs/reasoning
 Presented as full text or discussions
 Makes the person have to reflect and expand on their answer
• Advantages
 You find out more to back up your research
• Disadvantages
 May not have what you’re looking for
• Example
 Qualitative research is conducted with open questions
 An open question requires the interviewee to expand
on their answer in more than a few words

6. Quantitative Research
• Definition
 Expressed or expressible as a quantity
 Research that you can quantify/measure and put into
percentages, fractions and numbers
• Advantages
 To the point
• Disadvantages
 Limited
• Example
 Quantitative research is conducted with closed questions
 A closed question is when you ask a question which requires a short, often
one word answer.

7. Audience Research
• Definition
 Finding out about who consumes a product
• Advantages
 We can see different peoples products and views
• Disadvantages
 Not everyone has the same view and the charts could be calculated wrong or not
specifically to the point.
• Example
 Show different endings to a certain film and ask the audience
to decide which one they prefer

8. Market Research
• Definition
 Finding out about the market place where a product is sold
• Advantages
 You get the view of the person first hand
• Disadvantages
 They may not give you the answers you are after.
• Example
 Stopping people on the street to
 Ask their opinion on a certain
 Product or Topic.

9. Production Research
• Definition
 Finding out about the market place where a product is sold
• Advantages
 You can see exactly what the market place is like and how it works
• Disadvantages
 May not be true
• Example
• Looking online at existing websites

10. Terminology
Objective
– Research that is not influenced by personal feelings or
opinions
Subjective
– Research that has been influenced by personal feelings or
opinions
Valid
– Whether the research proposed is able to answer the
intended outcome/question
Reliable
– Research that produces accurate and consistent results

11. Harvard Referencing
1. Hogan, P. J. (2003) Peter Pan
2. Barrie, J.M. (1924) Peter Pan (Peter Pan and Wendy) Harper
Design
3. Wikipedia. (2016) Peter Pan
[https://en.wikipedia.org/wiki/Peter_Pan]
4. Lurie, A. (2012) Who Is Peter Pan?
[http://www.nybooks.com/articles/2012/04/05/who-is-
peter-pan/]