This document defines key terminology used in research such as circulation, hits, box office figures, ratings, and sales. It also defines and provides examples of different types of research including primary research, secondary research, quantitative research, qualitative research, audience research, market research, and production research. Finally, it outlines some objectives and terminology used in research such as objective, subjective, valid, and reliable.

1. Research
Kieran Bradley

2. Terminology
• Circulation
• This means how many copies of a printed product has been sold. For example a book.
• Hits
• This means how many times a certain page has been viewed on the internet
• Box Office Figures
• This means how much money has been made due to a release of a film
• Ratings
• This shows how much a certain product or film has been rated for example “The movie was rated 910”
• Sales
• This means how many of a certain product has been sold

3. Primary Research
• Definition
• When research has been carried out by just one person and where they and the audience are in direct contact
• Advantages
• The person that has done the research is in control of where they get the information from and they don’t have to limit
themselves with how many questions they ask
• Disadvantages
• It can very time consuming setting up all of your research and putting together the results that you’ve found
• And depending on what your researching about it can sometimes hard to find the right people to ask questions to
• Example
• An example of this would be a questionnaire or and interview where then the researcher can asks multiple questions another
example would be a focus group

4. Secondary Research
• Definition
• Looking at research that has already been undertaken
• Taking research that has already been done to use in your own work
• Advantages
the research has already been produced, you can get a lot of information from a wide range of different recourses
• Disadvantages
You would have to trust that everything that the other person has researched is true and correct, once you have looked a
the information you may be surprised to find out it wasn’t what you expected
• Example
• Examples of this would be research that you find on the internet that has already been put together,
another example of this would be research that you might find in books at a library

5. Quantitative Research
• Definition
• Research that you can put in to measure and then put in to percentages and numbers
• Advantages
• A large number of people would have been asked the questions this is reliable because you are getting a
number of opinions
Disadvantages
You may not get a solid answer and there may be lots of different opinions
• Example
• An example of this would be the box office figures and tv ratings

6. Qualitative Research
• Definition
• This type of research goes more in depth then any other and is presented as full text or a discussion
• Advantages
• You can get detailed answers from looking at qualitative research, for example from I’m interview
• Disadvantages
• They may go off topic because qualitative research doesn’t go in to as much detail as quantitative research
• Example
• An example of this would be a review of a certain product or a response to a video

7. Audience Research
• Definition
• This is finding out who would be attracted to a certain product
• Advantages
• This gives you a detailed way in to finding out what the public are in to, what they would
buy
• Disadvantages
• You may find that the product you thought would be suitable, isn’t suitable at all.This my
back track you
• Example
• An example of this would be this image that shows the hours listened on BBC Radio’s

8. Market Research
• Definition
• This shows a place where a product is sold
• Advantages
• By doing market researcher you get the person’s outlook on the way they want it to look
• You can save yourself money as the company normally pays
• Disadvantages
• Depending on the method you use is can be costly the product that you are making and the
research can be expensive
• Example
• An example of this would be this image explaining the statistics of market research

9. Production Research
• Definition
• This means how the public may use and interact with your product
• Advantages
• This allows you to understand how your product is going to be taken by the publics opinion
• Disadvantages
• It could be time consuming, because you will have to test the product and make sure its safe
• Example
• They may buy my product and use it/play with it, an example of the time consuming would
be the planning it would take to make sure it was save

10. Terminology
• Objective
• This is when research that is not influenced by personal feelings or opinions
• Subjective
• This is when research that has been influenced by personal feelings or opinions
• Valid
• This is whether the research proposed is able to answer the intended outcome/question
• Reliable
• This is research that produces accurate and consistent results

11. Harvard Referencing
Name of the film being researched;
1. Sharrock,T. (2016) Me BeforeYou
2. Moyes, J. (2012) Me BeforeYou. Michael Joseph
3. Moyes, J. (2016) Jojo Moyes
[http://www.jojomoyes.com/books/me-before-you/]
4. Duralde, A. (2016) ‘Me BeforeYou’ Review: Emilia Clarke
Love Story Has aTerminal Case of the Cutesies’ The Wrap
[http://www.thewrap.com/me-before-you-review/]