The document analyzes movie posters for a sci-fi action film. It discusses research conducted on target audiences and conventions of existing posters. Creative decisions made in developing teaser and main posters are described, including using a character image and blending sci-fi and forest settings. The strengths of the teaser poster using a single eye image and its genre references are noted, while weaknesses in the main poster's character placement are identified. Overall, the analysis focuses on effective poster design informed by audience research.

1. Poster
Research
By: Alex Jones

4. • What are the main colours used in the poster? What do they connote?
Katniss is wearing a red costume. The colour red indicates danger, energy, anger, confidence and
passion. The clouds are blue and white and they represent hope and victory. There is also silver writing
to give information however it makes the audience focus more on the image. In addition the black
mocking jay stands out in the image.
• What symbols are used in the poster? Do you need audience foreknowledge to decode the
symbols?
There is a black mocking jay on Katniss shoulder. This represents the rebellion. Wearing a mocking jay
pin is a sign of rebellion to the Capitol — whether or not the wearer means any harm. Not only did it fail
in killing off their own creation, but it turned into something even better than before. The audience
need to watch the first one in the series to get what the mocking jay represents.
• What are the main figures/objects/background of the poster? Are they represented
photographically, graphically, or illustratively?
She is represented as the mocking jay and she looks like the sign of hope. Also everyone in the film sees
her as a sign of hope.
• Are the messages in the poster primarily visual, verbal, or both?
There is always hope, if you believe.
• Who do you think is the intended audience for the poster?
The audience is teenage girls, this inspires teenagers to be brave and strong and makes them feel that
there is always hope.
• What persuasive techniques are used by the poster?
They use emotion, to make the audience feel that Katniss is being brave and standing up to something.
• Which genre conventions are referred to?
The poster follows the conventions of action and adventure.
• Is a star used as a USP (Unique Selling Point)?
Jennifer Lawrence is used; many teenager girls look up to her because she is smart, brave and strong. This
makes the audience what to watch it.
• What pleasures (gratifications) are promised by the poster?
That there is going to be hope and she is going to face up to her fears.
• How is attention gained?
Attention is gained; there is a famous actress on the poster.
ANALYSING
MOVIE
POSTERS

5. Target Audience
I love tension.
I love shopping with my
friends, listening to
music, watching films,
having sleepovers.
I love going out with
my mates, playing
football, playing on my
Xbox, going to parties
and watching films.
I love watching films
with my friends.
I mainly shop at
Topshop, New Look and
River Island.
I mainly shop at
Topman, Urban
Outfitters and JD
Sports.
I am 16 years old.
Both Genders
Male
Female
My social life is very
important to me.
I love films that include
a hint of Sci-Fi.
I love films that are
action adventure.
I love fast food.
I mainly drink Coke.
I mainly drink water.
I love technology,
especially the latest
gadgets.

6. Target Audience
Both Genders
Male
Female
I love watching films
with my family and
friends.
I love action adventure
films with a hint of Sci-
Fi.
I mainly drink water.
I mainly shop at New
Look, Topshop and JD
Sports.
I mainly shop at
Topman and JD Sports.
I am 15 years old.
I am 14 years old.
I love fast-paced scenes.
I’m a girl who’s not
scared to like action/
sci-fi films. I break the
stereotypical view.
I love tension.
I love any fast food.
I love pizza. I am always on my
Xbox.
I live on my phone.

7. Target Audience
I love listening to
music whilst doing
homework.
I love going on holiday
to new and different
places.
I watch a fair amount of
Television, in my spare
time, my favourite
programme is Friends.
In the future, I would
like to do something
related to sport as this
is my main hobby.
I am currently in year 9
at Brockington College.
In my spare time, I like
to play football and see
my friends and family.
I live with my mum, dad
and older sister
(Lauren).
My name is Sophie, I am
14 years old.
I don’t really watch
many films. However
I do like films that
have a lot of action
going on and they
interest me the
most. I like films
that have a sequel,
for example: The
Hunger Games and
Star Wars.

8. Evaluation Of My Draft
Posters
Q1) How effective was your research into similar posters and relevant target audiences. What did you learn
from your research into these two areas? In what ways did this shape the creation of your posters?
I learnt that they use powerful images to draw the audience in and most posters have the main characters on
the posters and they are well-known, which can persuade the audience to watch it. On the posters, there are
major issues in the background so they draw the audience in. in addition they use dark colours and some
mainly have red, black, yellow and orange ( for example The Hunger Games ) to show danger and them colour
intrigue the audience in. The film titles are bold and plain, this makes the audience look more at the picture
and it easier to read the name and remember it, this is very effective; it makes the pictures stand out from the
title. Everything that I have learnt makes the poster eye catching for the audience.
Q2) What creative decisions did you have to make at the different stages of your poster production? How did
your posters change as your work progressed?
Main poster - In the background, I faded a galactic city in to a magical forest. I did this; it shows the two main
scenes and it gives you a sense of the background of the characters. Its also helps show that it is an action
adventure film with a hint of sci-fi. I also changed the eyes on my protagonist and change the colour of the
image to black and white, this makes the audience feel like there is something strange about the character and
something has happened to them.
Teaser poster – In the background, I had a plain black background with leaves falling from one side and red
veins to look like there is a chemical in there blood. I also have an eye as the main image. The eye looks like it is
looking at a tree but then it has a galaxy image behind it.

9. Evaluation Of My Draft
Posters
Q3) How closely does your poster follow the forms and conventions of existing posters? Give examples of
real posters you referenced.
Teaser Poster – I have used a powerful image, I used an eye looking at a tree with a galaxy behind it. A simple
title, so the title doesn’t take the attention off the image and so it is easy to read. I have used are black, red,
yellow and white, to show that it is an action adventure film and it contains danger. In addition I used these
colours to make my poster stand out and catch the audiences attention.
Main Poster - The background shows the audience what the two main settings are like. For example the left
side is a picture of the woods and the right side is an galactic city. This also gives the audience an intake on
what the setting will be like. I have a bold title so it is easier to read and doesn’t distract the audience from the
main image. And the main image is a picture of the main character. It also includes credits, the slogan and I
included the Universal logo.
Q4) How successful is your finished poster? What are its strengths and weaknesses?
My teaser poster is more successful than my main poster; it shows off the films genre more. I don’t like they
way my character is place on my poster, I think I would make it look like she is looking a both worlds instead of
looking at the audience. I love how the two settings fade into each other in the background. In addition I like
the colour and contrasts of the eye and the background in my teaser poster.