SlideShare a Scribd company logo
The
Vanity
What does yours say about you?
80% of employers will google
you before they interview you!
Huffington Post 2014
http://career-advice.monster.com/job-
search/getting-started/hr-googling-job-
applicants/article.aspx
http://www.theguardian.com/careers/
careers-blog/google-online-searches
There are even life hacker articles on
how to do it for those who don’t know
and can’t figure it out…
Interviewing is very
expensive.
Google is free.
Who uses social
media?
PollEv.com/beckacolle
y
Who uses social
media
professionally?
How worried should you
be?!
WHAT DO EMPLOYERS DO?
Formal interview process
Screening interviews done via phone or online
“Maybes” sorted into (i) more likely (ii) less likely (iii) no
depending on what is found – or not found
Google search done
Sorted into “no” and “maybe” piles
Applications received
Applicants can easily be
weeded out.
“What happens
in Vegas, stays
in Vegas”
“What happens in Vegas, stays in Google (and Bing,
and...)”
Think about your
online presence!
Think before you
post!
Think before your friends
post!
(and tag you…)
Think before
someone you don’t
know posts!
Learn to use the
privacy settings on
your social networks
Use a pseudonym, but
don't put too much faith
in it!
(and don’t link from one
account to another if
you want to keep the
pseudonym anonymous)
((and remember which
account you’re logged
in to if you have more
than one!))
No information can
be as damaging as
negative information!
Google
yourself!
What do the
first 3-4 pages
say?
Check images
and videos as
well as web!
Take control of
your online
presence
Manage it
effectively
WHAT IF YOU DON’T LIKE WHAT
YOU SEE?
Take control and
build a positive
online presence
Google someone
well respected in
the field you want
to work in
What does their
information say?
•Where are they resident
on the web?
LinkedIn Google+ Twitter Amazon/Quora
SlideShare.net Instagram/Flickr YouTube/
Vimeo/Vine
Your own blog
The greater your
positive online
visibility, the
better your online
reputation.
1. Who you are
2. Who you
know
3. What you
know
Create a strong profile
Use your real name and the same as your other professional social media
accounts
Aim for100% completion
Endorse others and get yourself endorsed
Make connections but make them personal
“An experienced production manager with the ability
to manage productions and proven track record of high
accomplishments in various areas. Highly
organized individual, highly adaptable, strong business
sense, effective communicator, result-oriented and can-
do attitude.”
Subjective Over confident No evidence Lacks credibility
“3+ years experience of production management
developed through work experience, volunteer
roles and my degree. Managed 15+ projects
ranging of diverse sizes. 200+ hours of planning
and organising production scheduled. Experienced
at estimating, negotiating and agreeing budgets.
All my projects were delivered on time and under
budget.”
Evidenced Credible Relevant Succinct
students.linkedin.com/uk
Get your profile checked by
Careers
What do you want to achieve?
How are you going to achieve it?
What tools will you use?
When will you engage in them?
How much time will you devote?
How will you know you have been successful?
Credibility
Reputatio
n
Congruen
ce
The Vanity Google: What Does Yours Say About You?

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