This document discusses how employers will research potential job candidates online before interviewing them. It notes that 80% of employers use search engines like Google to screen applicants. It advises job seekers to carefully manage their online presence and digital footprint by googling themselves to understand what information is publicly available, using privacy settings on social media, and creating a strong professional online profile to curate a positive online reputation. The document emphasizes taking control of one's online identity and building an effective online personal brand through platforms like LinkedIn, blogs, and social media to showcase credentials and expertise.