Using social media to find jobs and stand out from the crowd
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This document provides guidance on using social media for job hunting. It discusses three key things to consider: finding jobs, standing out from applicants, and making a good impression. It recommends following companies and recruiters on Twitter and LinkedIn to see posted jobs. It also suggests using social media to showcase passion for your industry and build professional connections. The document warns that employers may screen candidates' social media, so to maintain a polished online presence and be mindful of what is publicly visible.
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Using social media to find jobs and stand out from the crowd
- 1. Using social media for job hunting Manchester Metropolitan University May 2012
- 2. About me: • Social media manager @delineo • Graduate of Manchester University • Found my job through social media • @totmac/@delineo
- 3. The three things to consider when using social media to job hunt • Finding the jobs • Standing out from the crowd • Making the best impression
- 4. Finding the jobs: Why do employers use social media to find candidates? • Cheaper than traditional methods • Reach more relevant candidates • Get more coverage • Familiarity
- 5. Finding the jobs: Twitter • „Jobs‟ • 3,836 mentions over 5-day period
- 6. Finding the jobs: Twitter
- 7. Twitter: Following the right people • Follow people in the industry you want to work in. • Follow official accounts - they tweet the jobs first. • Follow recruitment agencies • Search for job titles • Hashtags http://www.gmtweetmap.org.uk/ http://www.filtertweeps.com
- 8. #MDTALENTDAY
- 9. Finding the jobs: LinkedIn • Professional Facebook • Recommends jobs based on your profile • Search for jobs • Jobs posted in groups
- 10. Finding the jobs: LinkedIn
- 11. Standing out from the crowd 91% of employers use social media to screen candidates
- 12. Extreme examples of standing out from the crowd http://www.youtube.com/watch?v=7FRwCs99DWg
- 14. Twitter • Promotion • Demonstrate a passion • Create relationships • Learn more
- 15. Twitter: Promotion • Profile blurb – promotional box. • Promoting anything you‟ve done relevant to your career (blogs, work experience)
- 16. Twitter: Demonstrate a passion • Post interesting content relating to what you want to do. • Website links • Your own thoughts on industry topics
- 17. Twitter: Let people know your situation
- 18. Twitter: Create relationships • RT and reply to other tweets • Leave your own opinion • Get into discussions • Look at popular events/hashtags • Work experience
- 19. LinkedIn • Online CV • Allow you to keep in contact with „connections‟ • Share links and information • Promote your skills and experience
- 20. LinkedIn: Finding connections • Work experience • Past jobs • Networking events • Only use if it‟s relevant to you
- 21. Blogging • Great for promotion and raising awareness • Display a passion and knowledge • Increase your knowledge- of industry and platforms • Promote this content via your social channels insight • Posterous/Tumblr
- 22. Blogs don‟t have to be serious insight
- 23. Blog: What to blog about • Industry news • Your work • An event you‟ve been to • Stuff that interests you insight • One or twice every two weeks
- 24. Making the best impression “Every young person one day will be entitled automatically to change his or her name on reaching adulthood in order to disown youthful hijinks stored on their friends' social media sites.” Eric Schmidt, CEO, Google insight
- 25. Keep an eye on your online footprint • Everything on Twitter is viewable insight
- 26. Facebook • Privacy settings – check to see what everyone can see • 53% of employers take a look at Facebook insight
- 27. Facebook insight
- 28. Make the best impression • Check your spelling • The mum rule insight
- 29. Some general pointers • There are no set rules • Don‟t feel like you have to do all at once • Stick with it