Social media tips for folks in Education or Non-Profit companies. Covers Facebook, Twitter, and LinkedIn.

1. For Education
and Non-profit
Institutions
SOCIAL MEDIA TIPS
Jenny Nixon – UNL Extension Educator

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Personal
Facebook
Profile
Business
Facebook Page
Personal
Twitter Account
Personal
LinkedIn
Account
Business
LinkedIn
Account
Social Media
Social Media
SOCIAL MEDIA PLATFORMS

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Google + Pinterest YouTube or
Vine
Blog Instagram or
SnapChat
Social Media
Social Media
SOCIAL MEDIA PLATFORMS

4. Experience Level
Experienced
Medium Experience
Little Experience
No Experience
CLASS EXPERIENCE LEVEL

5. WHY SOCIAL MEDIA??

6. IS IT A FAD?

7.  Build reputation and presence
 Be where people are
 Communication
 Avenue for contacting a variety of audiences
 Speed of communication is increased
 Reliability of communication may not be high
 Engagement
GOALS OF SOCIAL MEDIA

8.  Lurk before you leap
 Learn the language
 Discover pros and cons
 Start where your peeps are
 Understand your KEY words
 Set some goals
 Apply analytics
 Quality content
 Research, research, research
WHERE TO START?

9.  Does your employer use social media?
 Is there a social media policy in your workplace?
 Are there ways to integrate into current social media profiles?
 What is your purpose on social media?
 Who are you representing with your social media profile?
 How will you distinguish between personal and professional?
PERSONAL VS PROFESSIONAL

10.  What is your identity within your organization?
 What is your “brand”?
 User name
 Logo or picture
 Unify your “brand” across all platforms
 Use your selected username
 Customize URLs with brand (vanity URL)
 Link all platforms
 Incorporate employer name and/or business
 Create and manage your professional identity
BRAND UNITY

11. BUILDING BRAND

12.  Don’t engage in what makes you uncomfortable
 Keep passwords different and strong
 Change them out occasionally
 Use a password safe
 Don’t share
 If it looks suspicious, it probably is
 Not all links are created equal
 Customize privacy options – read the policies
 Post responsibly – TMI is not a good thing
 Maintain good computer security
 Firewall, updated Microsoft, updated security software
 Manage your online reputation
SAFETY

13.  When we started Facebook, we built it around a few simple
ideas. People want to share and stay connected with their
friends and the people around them. – Mark Zuckerberg
 How might that apply to your job?
 Create the proper type of presence
 Initially need a personal profile
 https://www.facebook.com/pages/create/
FACEBOOK

14.  Determine administrators
 Create a calendar
 Watch analytics
 Test different engagement strategies
 Develop face/voice for organization
 Create a social media map
 Use your tabs
STRATEGIES ON FACEBOOK

15.  Microblogging
 140 characters
 Anatomy of a Tweet
 # = hashtag - used before a word - #ringthebell
 @ = direct message - used before a name - @cccowman
 Shorten URL
 http://bit.ly
 http://www.tiny.cc
 http://ow.ly
 Language
 Tweet = post
 Tweeps = tweeters
TWITTER

16.  Authentic, genuine conversation
 Put a face to your voice
 Listen and respond
 Follow everyone who follows you
 Provide valuable content
TWITTER STRATEGIES

17.  Interactive résumé
 Résumé with ability to build reputation
 Express skills
 Gather Endorsements, Recommendations, Introductions
 Connections
 Others in your industry
LINKEDIN PERSONAL PERSPECTIVE

18.  Vanity URL
 Badges
 Personalize link wording including KEY Words
 Add KEY words to text
 Add media to showcase your work experience and passion
 Use Résumé Builder Tool
 Garner Endorsements
LINKEDIN PERSONAL PROFILE

19.  Customize company page
 Create showcase pages
 Post targeted company updates
 Use Pulse to track industry news
 Create your own Group(s)
 Use Group statistics
LINKEDIN ORGANIZATION PERSPECTIVE

20. Jenny’s Contact Information
jnixon@unl.edu
https://www.facebook.com/UNLSiouxCounty
https://twitter.com/unexted
http://www.linkedin.com/in/unexted/
http://pinterest.com/unexted
https://www.youtube.com/user/unexted