This document discusses how social media can help job seekers find work. It outlines the power of social media for recruitment, things job seekers should know, and strategies for using sites like LinkedIn, Twitter, and Facebook to network, research companies, find job leads, and stay actively engaged online to improve hiring prospects. Key recommendations include optimizing profiles, joining relevant groups, establishing expertise, researching companies and connections, and using hashtags and tools to track opportunities.

1. © Aleweb Social Marketing, October 2010 Social Media for Job Seekers If You’re Looking for Work, Can Social Media Help You?

2. © Aleweb Social Marketing, October 2010 Agenda The power of Social Media Things you should know Getting started Staying on top Less is more Strategies for using it

3. © Aleweb Social Marketing, October 2010 The Power of Social Media Today’s “word of mouth” Searchable “eavesdropping” Default source of information More efficient and cost-effective than other methods of recruitment Forges strong relationships Hiring company learns more than just CV info. Is candidate is good fit for company?

4. © Aleweb Social Marketing, October 2010 Things You Should Know People openly share opinions and experiences Unmoderated, user-generated content Job seekers need to take part in the dialogue Folks are listening in 80% of companies use Social Media for recruitment More than 2/3 of all HR professionals run internet searches on job applicants

5. © Aleweb Social Marketing, October 2010 Less is More More Listening + Sharing + Participating + = Relationship Building Less Complaining Negativity Indescretion

6. © Aleweb Social Marketing, October 2010 Strategies for Using Social Media Find high-quality job leads Company research Positions Recruiters Networking

7. Getting Started Google yourself! Define the job you want Keywords, locations, etc. Establish your social media profiles Make connections Phone, e-mail, social media Share great content © Aleweb Social Marketing, October 2010

8. The Big 3 According to a 2009 JobviteSurvey, of the companies using social media for recruitment instead of traditional job posting sites: 95% are using LinkedIn 50% are using Facebook 42% are using Twitter LinkedIn – Professional business network. More than 65 million active users. 80% of companies are using site as primary tool to find employees. Twitter – Global water cooler. The fastest growing tool for job recruitment. Facebook– Community building.More than 500 million active users. © Aleweb Social Marketing, October 2010

9. LinkedIn Profile Tweaks Use first person. Ensure its keyword-rich. Ask for recommendations. Create a vanity URL. Add appropriate applications (blog feed, SlideShare, etc.) Post relevant status updates. Use “in transition” in headline or status. © Aleweb Social Marketing, October 2010

10. Joining LinkedIn Groups Find and join relevant groups that are based on your: Geographical location Industry Keywords Recruiter contacts Alumni associations Professional organizations Join maximum number of groups © Aleweb Social Marketing, October 2010

11. Establishing Expertise Use the Answers section in LinkedIn to look for questions you are an expert in. Start or join discussions in your Groups that show your insight. Share relevant news and information with connections. Be willing to provide introductions for your connections. © Aleweb Social Marketing, October 2010

12. Researching Companies LinkedIn’s company profiles give good summary info for many large companies. See who you know who works or has worked there in the past. Track career paths. (Where did people work before this company and after?) Check out the most popular LinkedIn profiles employed by that company. © Aleweb Social Marketing, October 2010

13. Using Your Connections Search for friends, family, former colleagues, career counselor at college, recruiters, hiring managers, people you deal with on a regular basis Send a note to all connections Profile skill set, geographical location, etc. Ask that connections forward note to 3-5 key contacts that might be interested Stay “Top of Mind” by regularly updating your profile and status, and keeping in touch © Aleweb Social Marketing, October 2010

14. © Aleweb Social Marketing, October 2010 Staying On Top Use LinkedIn saved searches to be notified of new job postings matching your criteria Use Google alerts to know when news sites or blogs post information you need View recruiters like they are your clients Use a CRM system to maintain details (zoho.com is free) Connect with them in multiple ways Share resources and information with them

15. Twitter Usage Follow the corporate brands you have “short listed” as potential employers Find people to follow (HR managers, recruiters, outplacement firms, career coaches, etc.) Do keyword searches Follow my list @eandtsmom/Job-search. © Aleweb Social Marketing, October 2010

16. Hashtags to Follow Save searches for specific hashtags and hashtag combinations #jobs #ct #hiring #career © Aleweb Social Marketing, October 2010

17. Twitter-Based Resources The Jobsonicasocial network is for job postings in the US and Canada only The paper.li online newspaper allows you to define what you want in your own paper © Aleweb Social Marketing, October 2010

18. Thoughts about Facebook Use the search function Like pages such as Career Builder and other recruiter pages Beware of what you put out there and monitor what you’re friends are sharing about you © Aleweb Social Marketing, October 2010

19. Additional Ideas Create a blog. Even a short, 2-minute video blog done once a week is a great way to establish expertise on a given topic. Be a guest on other people’s social media channels (blog, radio show, etc.), and invite them to be a guest on yours. Use a short and effective e-mail signature that reminds people of what you do. © Aleweb Social Marketing, October 2010

20. Resources For Gmail users, add Rapportive plug-in. Add LinkedIn toolbar to browser or Outlook. Sign-up for Chris Brogan’s HBW newsletter. Read Jan Vermeiren’sHow to Really Use LinkedIn. Join my mailing list today, and I’ll send you your own copy of Get Job Leads FAST Using Twitter, plus a link to Chris Brogan’s message on how to build your own job search platform. © Aleweb Social Marketing, October 2010

21. © Aleweb Social Marketing, October 2010 Questions? Thank You for coming!

22. © Aleweb Social Marketing, October 2010 Contact Information Aleweb Social Marketing Phone: 860-946-0544 alewebsocial@gmail.com twitter.com/eandtsmom linkedin.com/in/taraalemany facebook.com/AlewebSocial