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© Aleweb Social Marketing, October 2010Social Media for Job SeekersIf You’re Looking for Work,Can Social Media Help You?
© Aleweb Social Marketing, October 2010AgendaThe power of Social MediaThings you should knowGetting startedStaying on topLess is moreStrategies for using it
© Aleweb Social Marketing, October 2010The Power of Social MediaToday’s “word of mouth”Searchable “eavesdropping”Default source of informationMore efficient and cost-effective than other methods of recruitmentForges strong relationshipsHiring company learns more than just CV info. Is candidate is good fit for company?
© Aleweb Social Marketing, October 2010Things You Should KnowPeople openly share opinions and experiencesUnmoderated, user-generated contentJob seekers need to take part in the dialogueFolks are listening in80% of companies use Social Media for recruitmentMore than 2/3 of all HR professionals run internet searches on job applicants
© Aleweb Social Marketing, October 2010Less is MoreMoreListening +Sharing +Participating += Relationship BuildingLessComplainingNegativityIndescretion
© Aleweb Social Marketing, October 2010Strategies for Using Social MediaFind high-quality job leadsCompany researchPositionsRecruitersNetworking
Getting StartedGoogle yourself!Define the job you wantKeywords, locations, etc.Establish your social media profilesMake connectionsPhone, e-mail, social mediaShare great content© Aleweb Social Marketing, October 2010
The Big 3According to a 2009 JobviteSurvey, of the companies using social media for recruitment instead of traditional job posting sites:95% are using LinkedIn50% are using Facebook42% are using TwitterLinkedIn – Professional business network. More than 65 million active users. 80% of companies are using site as primary tool to find employees.Twitter – Global water cooler. The fastest growing tool for job recruitment.Facebook– Community building.More than 500 million active users.© Aleweb Social Marketing, October 2010
LinkedIn Profile TweaksUse first person. Ensure its keyword-rich.Ask for recommendations.Create a vanity URL.Add appropriate applications (blog feed, SlideShare, etc.)Post relevant status updates.Use “in transition” in headline or status.© Aleweb Social Marketing, October 2010
Joining LinkedIn GroupsFind and join relevant groups that are based on your:Geographical locationIndustryKeywordsRecruiter contactsAlumni associationsProfessional organizationsJoin maximum number of groups© Aleweb Social Marketing, October 2010
Establishing ExpertiseUse the Answers section in LinkedIn to look for questions you are an expert in.Start or join discussions in your Groups that show your insight.Share relevant news and information with connections.Be willing to provide introductions for your connections.© Aleweb Social Marketing, October 2010
Researching CompaniesLinkedIn’s company profiles give good summary info for many large companies.See who you know who works or has worked there in the past.Track career paths. (Where did people work before this company and after?)Check out the most popular LinkedIn profiles employed by that company.© Aleweb Social Marketing, October 2010
Using Your ConnectionsSearch for friends, family, former colleagues, career counselor at college, recruiters, hiring managers, people you deal with on a regular basisSend a note to all connectionsProfile skill set, geographical location, etc.Ask that connections forward note to 3-5 key contacts that might be interestedStay “Top of Mind” by regularly updating your profile and status, and keeping in touch© Aleweb Social Marketing, October 2010
© Aleweb Social Marketing, October 2010Staying On TopUse LinkedIn saved searches to be notified of new job postings matching your criteriaUse Google alerts to know when news sites or blogs post information you needView recruiters like they are your clientsUse a CRM system to maintain details (zoho.com is free)Connect with them in multiple waysShare resources and information with them
Twitter UsageFollow the corporate brands you have “short listed” as potential employersFind people to follow (HR managers, recruiters, outplacement firms, career coaches, etc.)Do keyword searchesFollow my list @eandtsmom/Job-search.© Aleweb Social Marketing, October 2010
Hashtags to FollowSave searches for specific hashtags and hashtag combinations#jobs#ct#hiring#career© Aleweb Social Marketing, October 2010
Twitter-Based ResourcesThe Jobsonicasocial network is for job postings in the US and Canada only The paper.li online newspaper allows you to define what you want in your own paper© Aleweb Social Marketing, October 2010
Thoughts about FacebookUse the search functionLike pages such as Career Builder and other recruiter pagesBeware of what you put out there and monitor what you’re friends are sharing about you© Aleweb Social Marketing, October 2010
Additional IdeasCreate a blog. Even a short, 2-minute video blog done once a week is a great way to establish expertise on a given topic.Be a guest on other people’s social media channels (blog, radio show, etc.), and invite them to be a guest on yours.Use a short and effective e-mail signature that reminds people of what you do.© Aleweb Social Marketing, October 2010
ResourcesFor Gmail users, add Rapportive plug-in.Add LinkedIn toolbar to browser or Outlook.Sign-up for Chris Brogan’s HBW newsletter.Read Jan Vermeiren’sHow to Really Use LinkedIn.Join my mailing list today, and I’ll send you your own copy of Get Job Leads FAST Using Twitter, plus a link to Chris Brogan’s message on how to build your own job search platform.© Aleweb Social Marketing, October 2010
© Aleweb Social Marketing, October 2010Questions?Thank You for coming!
© Aleweb Social Marketing, October 2010Contact InformationAleweb Social MarketingPhone: 860-946-0544alewebsocial@gmail.comtwitter.com/eandtsmomlinkedin.com/in/taraalemanyfacebook.com/AlewebSocial

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Social media for job seekers

  • 1. © Aleweb Social Marketing, October 2010Social Media for Job SeekersIf You’re Looking for Work,Can Social Media Help You?
  • 2. © Aleweb Social Marketing, October 2010AgendaThe power of Social MediaThings you should knowGetting startedStaying on topLess is moreStrategies for using it
  • 3. © Aleweb Social Marketing, October 2010The Power of Social MediaToday’s “word of mouth”Searchable “eavesdropping”Default source of informationMore efficient and cost-effective than other methods of recruitmentForges strong relationshipsHiring company learns more than just CV info. Is candidate is good fit for company?
  • 4. © Aleweb Social Marketing, October 2010Things You Should KnowPeople openly share opinions and experiencesUnmoderated, user-generated contentJob seekers need to take part in the dialogueFolks are listening in80% of companies use Social Media for recruitmentMore than 2/3 of all HR professionals run internet searches on job applicants
  • 5. © Aleweb Social Marketing, October 2010Less is MoreMoreListening +Sharing +Participating += Relationship BuildingLessComplainingNegativityIndescretion
  • 6. © Aleweb Social Marketing, October 2010Strategies for Using Social MediaFind high-quality job leadsCompany researchPositionsRecruitersNetworking
  • 7. Getting StartedGoogle yourself!Define the job you wantKeywords, locations, etc.Establish your social media profilesMake connectionsPhone, e-mail, social mediaShare great content© Aleweb Social Marketing, October 2010
  • 8. The Big 3According to a 2009 JobviteSurvey, of the companies using social media for recruitment instead of traditional job posting sites:95% are using LinkedIn50% are using Facebook42% are using TwitterLinkedIn – Professional business network. More than 65 million active users. 80% of companies are using site as primary tool to find employees.Twitter – Global water cooler. The fastest growing tool for job recruitment.Facebook– Community building.More than 500 million active users.© Aleweb Social Marketing, October 2010
  • 9. LinkedIn Profile TweaksUse first person. Ensure its keyword-rich.Ask for recommendations.Create a vanity URL.Add appropriate applications (blog feed, SlideShare, etc.)Post relevant status updates.Use “in transition” in headline or status.© Aleweb Social Marketing, October 2010
  • 10. Joining LinkedIn GroupsFind and join relevant groups that are based on your:Geographical locationIndustryKeywordsRecruiter contactsAlumni associationsProfessional organizationsJoin maximum number of groups© Aleweb Social Marketing, October 2010
  • 11. Establishing ExpertiseUse the Answers section in LinkedIn to look for questions you are an expert in.Start or join discussions in your Groups that show your insight.Share relevant news and information with connections.Be willing to provide introductions for your connections.© Aleweb Social Marketing, October 2010
  • 12. Researching CompaniesLinkedIn’s company profiles give good summary info for many large companies.See who you know who works or has worked there in the past.Track career paths. (Where did people work before this company and after?)Check out the most popular LinkedIn profiles employed by that company.© Aleweb Social Marketing, October 2010
  • 13. Using Your ConnectionsSearch for friends, family, former colleagues, career counselor at college, recruiters, hiring managers, people you deal with on a regular basisSend a note to all connectionsProfile skill set, geographical location, etc.Ask that connections forward note to 3-5 key contacts that might be interestedStay “Top of Mind” by regularly updating your profile and status, and keeping in touch© Aleweb Social Marketing, October 2010
  • 14. © Aleweb Social Marketing, October 2010Staying On TopUse LinkedIn saved searches to be notified of new job postings matching your criteriaUse Google alerts to know when news sites or blogs post information you needView recruiters like they are your clientsUse a CRM system to maintain details (zoho.com is free)Connect with them in multiple waysShare resources and information with them
  • 15. Twitter UsageFollow the corporate brands you have “short listed” as potential employersFind people to follow (HR managers, recruiters, outplacement firms, career coaches, etc.)Do keyword searchesFollow my list @eandtsmom/Job-search.© Aleweb Social Marketing, October 2010
  • 16. Hashtags to FollowSave searches for specific hashtags and hashtag combinations#jobs#ct#hiring#career© Aleweb Social Marketing, October 2010
  • 17. Twitter-Based ResourcesThe Jobsonicasocial network is for job postings in the US and Canada only The paper.li online newspaper allows you to define what you want in your own paper© Aleweb Social Marketing, October 2010
  • 18. Thoughts about FacebookUse the search functionLike pages such as Career Builder and other recruiter pagesBeware of what you put out there and monitor what you’re friends are sharing about you© Aleweb Social Marketing, October 2010
  • 19. Additional IdeasCreate a blog. Even a short, 2-minute video blog done once a week is a great way to establish expertise on a given topic.Be a guest on other people’s social media channels (blog, radio show, etc.), and invite them to be a guest on yours.Use a short and effective e-mail signature that reminds people of what you do.© Aleweb Social Marketing, October 2010
  • 20. ResourcesFor Gmail users, add Rapportive plug-in.Add LinkedIn toolbar to browser or Outlook.Sign-up for Chris Brogan’s HBW newsletter.Read Jan Vermeiren’sHow to Really Use LinkedIn.Join my mailing list today, and I’ll send you your own copy of Get Job Leads FAST Using Twitter, plus a link to Chris Brogan’s message on how to build your own job search platform.© Aleweb Social Marketing, October 2010
  • 21. © Aleweb Social Marketing, October 2010Questions?Thank You for coming!
  • 22. © Aleweb Social Marketing, October 2010Contact InformationAleweb Social MarketingPhone: 860-946-0544alewebsocial@gmail.comtwitter.com/eandtsmomlinkedin.com/in/taraalemanyfacebook.com/AlewebSocial

Editor's Notes

  1. St. James Job Seekers Network. 30-45minutes