This document provides tips and strategies for businesses to optimize their local Google listings. It discusses the importance of having an accurate listing with complete information, linking to the listing from websites and other online profiles, leveraging additional third party listing sites to generate backlinks, getting customer reviews and submissions, and following Google's guidelines to avoid penalties. The goal is to generate trusted sources of information about the business online to improve search engine rankings and visibility on Google searches.

2. We own the Internet ... Seriously!

3. Not all searches bring up Google Places.

4. Cannot really tell how effective it is...

5. Confusing Data...

7. Patients/clients can write a positive review...

8. Patients/clients can write a negative review...

9. Or a lot of negative reviews...

12. Some Data to Chew On...

13. Still Chewing? According to comScore 's Gillian Heltai: 25% of mobile users conduct searches on their phone, making search the top activity on mobile browsers. 40% of all mobile users access local content, while 75% of Smartphone users access local content.

14. Bright Local Study

15. Bright Local Study continued...

16. Beginner Strategies Intermediate Strategies Expert Strategies

17. So How Do I Take Advantage of My Local Listing? Part 1: The Basics

18. Step 1 Claiming your listing If you presently do not have a Google Places page, you must create one with a Gmail account.

23. Step 3 Fill in every blank you can.

24. Make sure you fill out: Your address, categories that make sense, hours, and description.

29. Seriously.

30. Basic checklist

31. Before you get all tangled up in the web...

33. So What Do I Do Now? Part 2: Taking it to the Next Level Intermediate Techniques

43. Google Bread Crumbs...

47. A higher level of thinking... Final thoughts Advanced Techniques

48. Tebowing Critically...

49. Thinking! Not Tebowing! Not every Denver Bronco fan is a Tebow fan. I also dislike Tebow as a football player, but not as a human. Why is it always an attack on Tebow's character when you say he isn't the prototypical model of success for a QB?

50. Critical Thinking!

51. Next level

58. Thanks for coming! Feel free to email me [email_address] or give me a call at 303-396-1211 to discuss anything marketing related!