Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This presentation is approved for continuing education in the state of Georgia. Burke Smith is a national speaker and founder of YourNetCoach.com and IPayOne. Learn the new trends that real estate agents are using to win listings and convert buyers using social media. Including Facebook, YouTube, Google Plus.
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
Leading Social Media Strategies In Real Estate Continuing Education (Georgia ...HSA Home Warranty
This presentation is approved for continuing education in the state of Georgia. Burke Smith is a national speaker and founder of YourNetCoach.com and IPayOne. Learn the new trends that real estate agents are using to win listings and convert buyers using social media. Including Facebook, YouTube, Google Plus.
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...TopRank Marketing Agency
Have you been writing blog content targeted at The Dude when your real customer is Mr. Lebowski? Great content starts with understanding your audience, their pain points and finding a way to connect with them on another level. A successful approach to creative content starts with nailing your strategy and carries through to execution and even promotion. It’s time to recognize that a scattergun approach won’t help you grow subscribers, engage your readers and create loyal customers.
In this presentation you’ll learn ways to:
1 – Properly identify your target blog audience
2 – Help your readers solve a problem
3 – Incorporate storytelling into your content strategy
4 – Mesmerize your audience with visual blog content
5 – Amplify your message properly with social promotion
This is not ‘Nam. This is blogging. There are rules.
Leading Without Seeing: managing distributed teamsShane Pearlman
The rules are the same. Treat people well. Expect great things from them. Be human. The details though, they make all the difference. Managing the nuances of engagement and productivity with a couple thousand miles between you and your team is both science and art. My name is Shane. I have been running a fully distributed team of 20-40 North American creatives for the last 5 years. Our success has come from a cohesive set of technical and cultural systems: the right people, the right environment and the right tools.
* Build the right team: happy, helpful, curious & accountable
* The rhythm: offer consistency
* Relationships in the void
* Use the right tools
Twankers Social Media Agency Sales PitchTommy Twanker
This is a Presentation designed to help both Social Media and Digital Agencies and Businesses wishing to pitch their unique, innovative and thought leading ideas about social media. We've probably all been involved with such pitches, either listening or presenting. This is a reflection of the real and underlying meaning of the slides we've seen many times. Enjoy.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Lebanese entrepreneurship scene:is it all just one big scam?Mohammad Hijazi
Is entrepreneurship in Lebanon really what it is hyped up to be? Don't believe all the fluff, this is what start-ups, accelerators and crowd-funding really like in Lebanon!
A version of this presentation accompanied Mohammad Hijazi's speech at Lebanon's SME Congress in December 2014.
13 Ways to Make Selling Easy with LinkedInNoah Rickun
I've created "13 Ways to Make Selling Easy with LinkedIn" as a companion to my chapter in Jeffrey Gitomer's latest book, "Social BOOM!" for anyone and everyone wanting to take full advantage of the power of LinkedIn.
This ebook is the key to optimizing your sales activity and to evolving from salesperson to sales pro. These are the strategies I have used to successfully prospect, appoint, connect, uncover, relate, prepare, engage, attract, qualify, close, and stay in touch with customers. These 13 Ways are the ways I out-sell my competition and out-earn my quotas and targets.
Most LinkedIn users are passive users. They sign up, they fill out a few profile details, they connect with a few people they already know, and then they wait.
What are they waiting for? What are YOU waiting for?
And so I give you, 13 Ways to Make Selling Easy with LinkedIn. Read it, try it, use it, profit from it, and then hide it from your competition.
You will learn to:
- Uncover "insider info" in preparation for your next sales call or meeting.
- Build and grow your online reputation.
- Leverage LinkedIn to help land appointments with prospects.
- Join a group.
- Create your own group and become known as a person of value.
- Earn recommendations.
- Stay top-of-mind with your present customers and prospects.
- Impress your prospects with a great first impression.
- Host and promote events.
- Integrate video into your profile.
- Be "in-the-know" about companies in your industry and on your prospect list.
- Use LinkedIn Mobile to your advantage.
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
There are three keys to achieve successful online personal branding: presentability, credibility and connectivity. Discover great tips about each key from this presentation that I conducted during the JCI Euro-Asian Online Business Conference hosted by JCI Russia on September 17, 2020.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
This seminar took place on November 20, 2014 at Co-working +961 as part of Global Entrepreneurship week in Lebanon and aimed to help entrepreneurs optimize their online presence well for business.
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was a beginner level session.
Digital Leadership, Reputation and Being Your Best SelfPaul Brown
Originally presented to the student leaders at the University of Dayton in January of 2016. Reviews aspects of being a leader online and digital reputation.
How to Use LinkedIn as a College Student - Get Jobs and Internships FastJosh Hill
Learn how to use LinkedIn as a Student (and as a professional) to increase visibility, credibility, and calls from recruiters. Shape your profile to get that interview, internship, and more by following a few simple steps.
Here are 20 key focus areas you can do to build your personal brand. Some are specific actions, others ideas you can apply across your social media participation, but collectively, this will help establish you as a social leader in your field
4 super fast ways to find out the questions your audience are already asking ...Jo Gifford
Knowing what your audience are already asking is key to creating compelling content.
The questions they are asking are already out there, and in this training you will find discover:
- 4 key places to find out questions your peeps are already asking (can I get a HELL YES?!)
- How to use the language your clients are already asking to hit the home run with valuable content they will love (that leads to sales...and not crickets).
- How to implement what you discover without attending Overwhelm Anonymous or needing Xanax laced donuts to cope with the freak out.
Companies are evolving their business practices. To get noticed, they need to create a following, a marketing plan, and to find the right digital platforms that will work for them. Here are some tips to help create your online profile and market your expertise.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
Leading Without Seeing: managing distributed teamsShane Pearlman
The rules are the same. Treat people well. Expect great things from them. Be human. The details though, they make all the difference. Managing the nuances of engagement and productivity with a couple thousand miles between you and your team is both science and art. My name is Shane. I have been running a fully distributed team of 20-40 North American creatives for the last 5 years. Our success has come from a cohesive set of technical and cultural systems: the right people, the right environment and the right tools.
* Build the right team: happy, helpful, curious & accountable
* The rhythm: offer consistency
* Relationships in the void
* Use the right tools
Twankers Social Media Agency Sales PitchTommy Twanker
This is a Presentation designed to help both Social Media and Digital Agencies and Businesses wishing to pitch their unique, innovative and thought leading ideas about social media. We've probably all been involved with such pitches, either listening or presenting. This is a reflection of the real and underlying meaning of the slides we've seen many times. Enjoy.
THE SCIENCE BEHIND EFFECTIVE FACEBOOK AD CAMPAIGNSunfunnel
http://unfunnel.com/facebook-ads-guide
A successful Facebook Ad is made of 2 components: a great design, targeted to the right audience. By analyzing over 100,000 real world ads we’ll show you what’s trending right now.
We not only provide you with the science and data behind a successful Facebook ad, but we also give you actionable best practices and highlight examples of companies doing it right.
Download this guide from Adspresso and HubSpot to learn how to create perfect Facebook ads based on real data on headlines, popular words, numbers and sentiments, and more!
Lebanese entrepreneurship scene:is it all just one big scam?Mohammad Hijazi
Is entrepreneurship in Lebanon really what it is hyped up to be? Don't believe all the fluff, this is what start-ups, accelerators and crowd-funding really like in Lebanon!
A version of this presentation accompanied Mohammad Hijazi's speech at Lebanon's SME Congress in December 2014.
13 Ways to Make Selling Easy with LinkedInNoah Rickun
I've created "13 Ways to Make Selling Easy with LinkedIn" as a companion to my chapter in Jeffrey Gitomer's latest book, "Social BOOM!" for anyone and everyone wanting to take full advantage of the power of LinkedIn.
This ebook is the key to optimizing your sales activity and to evolving from salesperson to sales pro. These are the strategies I have used to successfully prospect, appoint, connect, uncover, relate, prepare, engage, attract, qualify, close, and stay in touch with customers. These 13 Ways are the ways I out-sell my competition and out-earn my quotas and targets.
Most LinkedIn users are passive users. They sign up, they fill out a few profile details, they connect with a few people they already know, and then they wait.
What are they waiting for? What are YOU waiting for?
And so I give you, 13 Ways to Make Selling Easy with LinkedIn. Read it, try it, use it, profit from it, and then hide it from your competition.
You will learn to:
- Uncover "insider info" in preparation for your next sales call or meeting.
- Build and grow your online reputation.
- Leverage LinkedIn to help land appointments with prospects.
- Join a group.
- Create your own group and become known as a person of value.
- Earn recommendations.
- Stay top-of-mind with your present customers and prospects.
- Impress your prospects with a great first impression.
- Host and promote events.
- Integrate video into your profile.
- Be "in-the-know" about companies in your industry and on your prospect list.
- Use LinkedIn Mobile to your advantage.
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
There are three keys to achieve successful online personal branding: presentability, credibility and connectivity. Discover great tips about each key from this presentation that I conducted during the JCI Euro-Asian Online Business Conference hosted by JCI Russia on September 17, 2020.
Presentation/discussion for Chicago Booth Career Services team on how to use social media to accomplish their departmental goals, connect with students, assist in job searches, and promote events.
This seminar took place on November 20, 2014 at Co-working +961 as part of Global Entrepreneurship week in Lebanon and aimed to help entrepreneurs optimize their online presence well for business.
WordStream founder, Larry Kim, will reveal the strategies you MUST implement if you want to get 10x MORE VALUE from your paid social media advertising efforts!
Join the webinar to learn:
-How to drive exponentially more traffic to your content
-Tips to convert 3-5x more clicks into leads & sales - all for less than $50 per campaign
-Critical insights into how the algorithm of Paid Social Media REALLY WORKS
Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was a beginner level session.
Digital Leadership, Reputation and Being Your Best SelfPaul Brown
Originally presented to the student leaders at the University of Dayton in January of 2016. Reviews aspects of being a leader online and digital reputation.
How to Use LinkedIn as a College Student - Get Jobs and Internships FastJosh Hill
Learn how to use LinkedIn as a Student (and as a professional) to increase visibility, credibility, and calls from recruiters. Shape your profile to get that interview, internship, and more by following a few simple steps.
Here are 20 key focus areas you can do to build your personal brand. Some are specific actions, others ideas you can apply across your social media participation, but collectively, this will help establish you as a social leader in your field
4 super fast ways to find out the questions your audience are already asking ...Jo Gifford
Knowing what your audience are already asking is key to creating compelling content.
The questions they are asking are already out there, and in this training you will find discover:
- 4 key places to find out questions your peeps are already asking (can I get a HELL YES?!)
- How to use the language your clients are already asking to hit the home run with valuable content they will love (that leads to sales...and not crickets).
- How to implement what you discover without attending Overwhelm Anonymous or needing Xanax laced donuts to cope with the freak out.
Companies are evolving their business practices. To get noticed, they need to create a following, a marketing plan, and to find the right digital platforms that will work for them. Here are some tips to help create your online profile and market your expertise.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
SLiM Digital Marketing Doing Workshop 2018, Darwin NTBluewire Media
Adam Franklin gave this presentation during OBM in the Northern Territory in partnership with Aaron McMahon, Monica Bugno, Bronwyn Clur from SLiM Digital.
5 Steps to Crafting a Highly Social Talent Brand by LinkedIn - Webinar SlidesThe HR Observer
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover. Find out how a strong employer brand impacts your hiring efficiency.
The need to talk candidly about tough subjects has always been a part of life. The current pandemic only adds to the challenge! We have tough business decisions to make, issues that must be addressed, and challenges to work through with everyone stuck at home. We often feel like we can't address these tough topics so we hint, avoid, and sometimes explode. Learn 3 incredibly powerful skills that will transform your communication, your team, and your results!
Watch REPLAY here:
https://leading-in-crisis.turnkeycoachingsolutions.com/talks/communicate-how-to-talk-effectively-about-all-the-things-you-think-you-cant-talk-about-at-all/
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Learn why this presentation (all new for 2014) is one of the National DMA’s top 5 “Back by Popular Demand” presentations the last 4 years running….
Do you know…The 9 Immutable Laws of Social Media Marketing?
Do you manage… The 8 stages of Social Media Engagement (and disengagement)?
What is… The State of Social Media Marketing 2014?
Details:
To be successful in social media marketing one must understand the rules. These 9 laws provide context for what to both expect via Social Marketing and how to engage, build an engaged fan base and also drive sales.
Social Media is getting more fragmented and its becoming harder to engage. Get the ammunition you need to engage fans and drive social media ROI in 2014!
Unique case studies will be presented as an example of how to successfully use the 9 laws…
In this informative session Jim Gilbert, author for ROI Magazine, President of the FDMA and former direct marketing professor will take you through example packed case studies including how The Fresh Diet went from 94 fans to 60,000 likes, and their secrets for driving engagement, FANaticism and sales.
Progressive project professional: maximising opportunities that social media present
Wednesday 22 November 2017
presented by Lis Anderson and Sarah Woodhouse, Co-owner and Director, Ambitious PR Communications
APM Women in Project Management Specific Interest Group (WiPM SIG)
LinkedIn and Social Media for IFAs and Financial PlannersPhilip Calvert
The IFA and Financial Planner’s Guide to Social Media and LinkedIn.
For details of our next LinkedIn training for IFAs, Financial Planners, Wealth Managers and Financial Advisers, contact: events@ifalife.com
Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Similar to Marketing strategy 2018 (to double your leads) (20)
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢FreenBecky 1st Fan Meeting in Vietnam
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➢ Vietnam Food Expo with Lotte Wellfood
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1. with
Adam Franklin
Digital Marketing Strategy for 2018
(Double Your Leads….Without Paying a Cent to
Facebook, LinkedIn or Google)
You’re in the right place!
8. Do you have these in ‘the real world’?
• a successful, high-trust relationship-based
business
• subject matter knowledge and recognised
expertise
• a strong personal and professional network
• clients who know, like and trust you
Type YES or NO
9. How about these?
• authority
• runs on the board
• credibility & reputation
• word of mouth and referrals
….But it’s not reflected online because
of a self-confessed weakness!?
Type YES or NO
10. And do you also feel…
• Busy (…you’re in demand already)?
• Daunted by digital marketing or tech?
• Dismissive or unconvinced by social
media?
• You’re doing fine, you don’t need it
• A nagging urge to address your
weakness in social media?
Type YES or NO
12. In the next 75 minutes you’ll:
1. See that you already have ALL the
‘ingredients’ for a 2018 Marketing Strategy
2. Get the ‘recipe’ for doubling your leads
3. See ‘real life’ case studies of social media
4. Show you my 2018 strategy
5. Have all your questions answered…!
Are you ready…?
14. My “a-ha” moment
“Only 14% of people trust adverts
vs
90% of people trust
recommendations from a friend”
Source:
15. Social media is 6X more
trustworthy (than adverts)
My “a-ha” moment
16. I realised Social Media was the key to:
word of mouth & referrals
amplifying trust
staying front of mind
building authority
adding value
growing my network
increasing my leads
My “a-ha” moment
17. Building subject matter expertise & IP
… We can share this content on social media and add value to a wider
audience.
Building a valuable network of contacts.
…We can demonstrate this on LinkedIn and allow people to find and
refer us.
Building trust, authority and reputation
Our digital presence is a reflection of this and it allows us stay front of
mind and be easily found by prospects.
My “a-ha” moment
Like you, we’ve spent our careers
21. 2005
• No social media existed
• Non-techies
• Obsessed with seeing
what worked…!
• The world changed over
the next decade and we
had front row seats.
Started Bluewire Media
22. For a over a decade
We learned, took action and improve!
24. • Methodology & IP
• Quality Assured systems
& processes
• Speaking and consulting
• Great team, quality clients
• Wrote our book
Grew Bluewire to high 6 figure agency
2013
41. 41
• a successful business
• high-trust relationship-based
• subject matter knowledge
• a network
• clients who know, like and trust y
• authority & runs on the board
• credibility & reputation
• word of mouth & referrals
….But this isn’t reflected online
You have ALL the ingredients…!
43. THE RECIPE
Online Profile is a digital representation
of you & your business
Professional network = LinkedIn connections
Subject matter expertise = Content you’ve
published or lead magnet
Reputation = Social media reviews & testimonials
Authority = Visibility on Google
Word of mouth = People referring you via social
media
44.
45. 45
Mindset Myth #2:
“My clients aren’t on
social media”
(…and “I don’t want tyre kicker leads
off the internet!”)
46. Most in fact are.
And UNDENIABLY
that’s where our
attention is…!
71. 71
#2. My simple repeatable
strategy for 2018
1. Post on social media
2. Give away value
3. Connect with people
72. Adam Franklin
“How valuable has it been so far?”
1 - 10.
Want me to continue?
Half time.
Please type YES or NO
73. 73
Gets a photo on his iPhone
Posts daily styling pics on
Instagram
Tags clients and prospects in
the posts
@clayrondobrisbane
CASE STUDY #1:
Menswear retailer, Clay Rondo
74. 74
RESULT: 2 sales per
week via social media
…from people who didn’t
set foot in his store!
CASE STUDY #1:
Menswear retailer, Clay Rondo
80. 80
Shares pics to stays front
of mind
Is likeable & human which
amplifies TRUST…!
@nicholasgiven
CASE STUDY #4:
Real estate agent, Nicholas Given
81. 81
Took this photo on his iPhone
Posted to it Instagram &
Facebook
@nicholasgiven
CASE STUDY #4:
Real estate agent, Nicholas Given
82. 82
@nicholasgiven
Got a private message
(…from someone he wouldn’t
usually have seen, spoken to or
met with)
RESULT: Got the listing
Sold for $1.3M, one week later
CASE STUDY #4:
Real estate agent, Nicholas Given
94. For Toby and me, surfing is recreational. It costs us time
and $ so a negative ROI (but we enjoy it).
95. If you don’t surf, you might give it away or sell it on
eBay… neutral or slightly positive ROI
96. But if you’re Kelly Slater, you use the same surfboard
(ie the tool), and make a fortune (Huge ROI)
97. Same as Social Media
• Most people use it recreationally, and
scroll for fun = Negative ROI)
• Some people don’t use it at all = Neutral
ROI
• And a few people like you use it to
publish their expertise, connect with their
network, build their authority and double
their leads = Positive ROI.
98. 98
Optometrist, Dr Soojin Nam
Valuable giveaway
(aka lead magnet)
“I’m trying to launch content for dry eyes
for adult and patching activities for
kids... all with one intent to increase
appointments at our practices.”
102. www.bluewiremedia.com.au/Sept
Peter Barnes
Business Owner - Learn Fast Group
• 20,000 increase in web
traffic per month (from
2.5k to 22.5k)
• 15,000 increase in
email subscribers
• 0-10k podcast
downloads
Peter could’ve gone it alone….
103. www.bluewiremedia.com.au/Sept
Peter Barnes
Learn Fast Group
“We did the training and it totally transformed our business. Before
we did the course nothing was working. When we did the course we
discovered the power of creating content that people can consume
from us at no cost.
We started two years ago. Zero blogs, zero podcasts. We went from
zero website visits when we reconstructed our web presence on
advice from you guys … Last month we hit about twenty-two and a
half thousand web visits. That was fantastic.”
Peter could’ve gone it alone….
104. www.bluewiremedia.com.au/Sept
Dale Hoy
International wealth & retirement manager - Interretire.
“I like the clear, easy to understand videos providing
simple clear explanations of key digital marketing
concepts, supported by E-Books or Study notes.
The founders, Adam and Toby are very approachable
and very helpful in responding to questions in a prompt
manner.
In many ways they become unofficial business partners
to growing our business.”
Dale could’ve gone it alone….
106. Dale H: International wealth & retirement manager (VIC)
Shane H: Certified Financial Planner (NSW)
Benjamin H: Management consultant & advisor (QLD)
Meet some more students…
107. Keith P: Marketing strategy consultant (Seattle, WA)
Sonja R: Digital marketing consultant (Columbus, OH)
Ellena W: Property developer and project manager (NSW)
Meet some more students…
108. www.bluewiremedia.com.au/Sept
Andrew L: Mortgage & Finance specialist (Brisbane QLD)
Aaron C: Mortgage Solutions Specialist (Bendigo, VIC)
Tony E: Mortgage Choice Finance broker (Sydney, NSW)
Meet some more students…
109. Lou P: Real estate copywriter & marketing (Brisbane, QLD)
Brandon C: Fitness studio owner (Gold Coast, QLD)
Dayna H: Finance & investment coach (Brisbane, QLD)
Meet some more students…
110. Abigail G: Medical services manager (VIC)
Gemma G: Marketing consultant (Sydney & New York)
Mark H: Management consultant (Brisbane, QLD)
Meet some more students…
111. David J: Engineering consultant (Brisbane, QLD)
Jenish P: Podcast marketing consultant (WA)
Joey J: Orthodontic marketing consultant (QLD)
Meet some more students…
112. Kim M: Social media consultant (Suffolk, UK)
Janet J: Social media marketing consultant (Minneapolis)
Fabricio A: Consultant (São Paulo, Brazil)
Meet some more students…
113. Irwin M: Construction consultant (Escondido, CA)
Augusto M: Luxury real estate (Los Angeles, CA)
James L: Mortgage broker (Myaree, WA)
Meet some more students…
114. Mark K: Medical Practice Owner (Brisbane)
Andrea K: Social media consultant (WA)
Ollie B: Marketing consultant (Port Macquarie NSW)
Meet some more students…
115. Betsy M: Company president (Ohio, US)
Marc C: Video marketing consultant (Central Coast NSW)
Marcus R: Financial Adviser (Sydney, NSW)
Meet some more students…
121. students.bluewiremedia.com.au
This is the system for successful, high-trust,
relationship-based businesses to double their
leads
— without paying a cent to Facebook, LinkedIn,
Instagram or Google — especially if you’re busy,
in-demand and a bit daunted by digital
marketing.
122. What you’ll create:
• Free giveaway (lead magnet)
• Landing page
• Email marketing funnels
• Pages ranking on Google
• Effective social media strategy
• Authentic videos
• Content to stay top of mind
• System to double your leads - guaranteed!
• Powerful network of peers
122
123. 123
What you get:
• 8 week foundational training course (8 modules)
• Membership area (15+ existing masterclasses, new
one each month)
• Student community (350+ peers)
• Keynote presentations (8 of Adam’s presentations)
• Bonus 1-on-1 with Adam
• Bonus 1-on-1 with Toby
• Graduation badge and certificate
• Ticket to our live event (in Feb 2018)
125. 125
Module #1: Web Strategy ($197 value)
Lesson 1: Your Web Universe
Lesson 2: Buyer Personas
Lesson 3: Document your web strategy
Lesson 4: Content Marketing and the Sales Funnel
Lesson 5: Mapping out your ‘Customer Journey’
129. 129
Module #5: Social Media ($197 value)
Lesson 1: Social Media Strategy
Lesson 2: Social Media Guidelines
Lesson 3: How to Handle Negative Comments
131. 131
Module #7: Broadcast Media ($197 value)
Lesson 1: YouTube
Lesson 2: Podcasts
Lesson 3: Webinars
Lesson 4: Public speaking and conferences
132. 132
Module #8: Action Plan & Pro Tools ($197 value)
Lesson 1: Getting help
Lesson 2: ProTools
Lesson 3: The Action Plan
133. Membership Area ($2,000 value+)
Monthly Masterclasses, Student Hot Seats, Live Q&As, Expert
lessons and more. 15 lessons and growing.
Membership Area
135. 1. Effective Social Media Marketing in 15 Minutes a Day
2. How to grow an email list using a podcast
3. Killer Digital Strategies
4. Attracting New Business
5. Supercharge your Brand with Social Media
6. Time-Effective Use of Digital Platforms
7. Mining Your Existing Database
8. How to build relationships using a podcast
All professionally recorded and edited (*includes slides
and cliff notes PDFs)
Adam’s Keynote Presentations
8 Presentations ($1000+ value)
136. Facebook Group
Invite-only
Join 350+ business
owners, service
professionals &
marketing consultants
Lots of members have
already connected and
done business together!
Community & Accountability
is super valuable!
142. 1 x ticket to a 1 Day DOING Workshop in Australia
2018 in Sydney (13th,14th Feb) & Brisbane (21st, 22nd)
bluewiremedia.com.au/eofy$597 value
LIFETIME ACCESS BONUS
*LIMITED TO FIRST 20 PEOPLE
143. Get lead magnet, landing page & email
autoresponder
DONE in the first 4 weeks
GUARANTEE #1
adam@bluewiremedia.com.au
144. Double Your Leads in 8 weeks
GUARANTEE #2
adam@bluewiremedia.com.au
145. 60 Day “No Questions Asked”
Personal Money Back Promise
GUARANTEE #3
adam@bluewiremedia.com.au
146. students.bluewiremedia.com.au
FOUNDATION PROGRAM: 8 week Web Marketing That Works Course —
8 modules, 30+ short video lesson + 9 workbooks ($1,673 value)
MEMBERSHIP AREA: Monthly Masterclasses ($2,000+ value)
COMMUNITY & ACCOUNTABILITY: Facebook group (350+ students)
KEYNOTE PRESENTATIONS: 8 of Adam’s talks ($1000+ value)
GRADUATION: Badge and Certificate
BONUS: 1-on-1 call with Toby Jenkins ($497 value)
BONUS: 1-on-1 call with Adam Franklin ($497 value)
OPTIONAL UPGRADE: VIP Coaching Accelerator for 8 x 1-on-1
consults.
TICKET TO LIVE EVENT: Lifetime students only: Ticket to workshop in
Australia ($597) *First 20 students only.
_______________
TOTAL VALUE: $7,455+ USD
JOIN NOW
148. UPGRADE to VIP COACHING
ACCELERATOR
for $1,500 USD
8 weekly 1-on-1 coaching
calls with Adam or Toby
(usually $2,000 USD )
bluewiremedia.com.au/join
152. www.bluewiremedia.com.au/Sept
IT’S FOR:
• High-trust relationship-based service businesses
….mortgage brokers, wealth advisors, consultants,
insurance brokers, financial planners, real estate agents,
lawyers, trainers, educators, doctors, engineers.
• Successful business owners
• Digital marketing consultants
BUT NOT FOR:
• Full time bloggers or internet marketers
• Startups, aspiring entrepreneurs or struggling businesses
bluewiremedia.com.au/join
153. www.bluewiremedia.com.au/Sept
IT’S FOR PEOPLE:
• Ready to take action
• Ready to end their self-confessed weakness in digital
• Who are enthusiastic learners and do-ers
• Who have the ‘ingredients’ but need the recipe
• Who are a bit scared and need a helping hand
BUT NOT FOR PEOPLE:
• Having a last ditch attempt to ‘save’ their business
• Who don’t have the ‘ingredients’ to work with
bluewiremedia.com.au/join
155. www.bluewiremedia.com.au/Sept
Lou Piasecki
Copypaste - Real estate copywriter & marketing professional
“I thought the process would take time. Thankfully the
program made me realise I was already sitting on
perfectly good content that could serve as my ‘give
aways’.
I already had two documents that I could send to my
prospects to make their life easier and in turn keep my
business front of mind.”
bluewiremedia.com.au/join
157. www.bluewiremedia.com.au/Sept
“The key sticking point for me was the question
of ROI…
I was both excited and surprised to learn that the
guys are happy for you to take the course
workbooks and use them with clients.
As a marketing consultant I can generate
revenue from Day One.”
Darren Pearce
Marketing consultant - Marketing ER
bluewiremedia.com.au/join
160. www.bluewiremedia.com.au/Sept
“Adam & Toby are the real deal”
— Valerie Khoo, author Power Stories
“Adam & Toby help you become the success story that
others want to copy”
— Brian Solis, author Whats the Future of Business
bluewiremedia.com.au/join
161. www.bluewiremedia.com.au/Sept
“The content this guy’s produced is outstanding”
— Tom Panos, Australia’s #1 real estate coach
“Adam & Toby get it”
— Jeff Bullas, author Blogging the Smart Way, #11
Forbes Social Media Power Influencer
bluewiremedia.com.au/join
163. Web Marketing That Works
60 MINUTE
FAST ACTION TAKER BONUS
bluewiremedia.com.au/join
164. FOUNDATION PROGRAM: 8 week Web Marketing That Works Online Course — 8
modules, 30+ short video lesson + 9 workbooks ($1,673 value)
MEMBERSHIP AREA: Monthly Masterclasses ($2,000+ value)
COMMUNITY & ACCOUNTABILITY: Facebook group (350+ students)
KEYNOTE PRESENTATIONS: 8 of Adam’s talks ($1000+ value)
GRADUATION: Badge and Certificate
BONUS: 1-on-1 call with Toby Jenkins ($497 value)
BONUS: 1-on-1 call with Adam Franklin ($497 value)
OPTIONAL UPGRADE: VIP Coaching Accelerator for 8 x 1-on-1 consults.
TICKET TO LIVE EVENT: Lifetime students only: Ticket to workshop in Australia
($597) *First 20 students only.
________________________
TOTAL VALUE: $7,455+ USD
JOIN NOW
bluewiremedia.com.au/join