Recruiters and hiring managers are increasingly using social media to reach out to candidates. In 2012, 92% of recruiters surveyed by Jobvite stated that they used social media to support their recruitment effort, 73% stated that they hired a candidate identified through social media This workshop is designed tol help job seekers understand and leverage social media platforms to harness this growing trend Key topics: What is social media? Understanding social recruiting/social job search Understanding the main platforms in the context of the job search Social job search strategies and tactics What happens in Vegas… ends up on social media, find out what may hurt your search Integrating social media in your overall job search strategy Identifying the platforms that fit your job search strategy Developing and managing your online brand Segmenting your databases to target your audiences Optimizing your profile for searches Establishing your expertise Strategically growing your network Out of sight out of mind: Staying front and center Tools to help you maximize your social media time

1. Social media strategiesSocial media strategies
and tactics for your joband tactics for your job
searchsearch

2. Philippe GadeynePhilippe Gadeyne
Spinnaker MarketingSpinnaker Marketing
Social Media from strategy toSocial Media from strategy to
implementationimplementation
760-884-8081760-884-8081
pgadeyne@spinnakermarcom.compgadeyne@spinnakermarcom.com

3. Network In Your CityNetwork In Your City
Find BusinessFind Business
andand
Career networking eventsCareer networking events
in your neighborhoodin your neighborhood
www.NetworkInYourCity.comwww.NetworkInYourCity.com

4. I am looking for a job,I am looking for a job,
What is social mediaWhat is social media
Why should I care?Why should I care?
Philippe Gadeyne: Social Media from strategy to implementationPhilippe Gadeyne: Social Media from strategy to implementation

5. What is social media?What is social media?
Social media is the leveraging of socialSocial media is the leveraging of social
technology to maximize exposure, createtechnology to maximize exposure, create
networking opportunities, build relationshipsnetworking opportunities, build relationships
and create job opportunitiesand create job opportunities

7. Why should I care?Why should I care?

8. Recruiters use of social media forRecruiters use of social media for
recruitingrecruiting

9. What platforms do they useWhat platforms do they use

10. Have hired a candidate identifiedHave hired a candidate identified
through social mediathrough social media

11. Social network used to hireSocial network used to hire
candidatescandidates

12. Did they review social mediaDid they review social media
profilesprofiles

13. How did they reactHow did they react

14. How did you get your current job?How did you get your current job?

15. How did you find your favorite jobHow did you find your favorite job

19. Why do recruiters use socialWhy do recruiters use social
networksnetworks
 77% Reach passive job seekers77% Reach passive job seekers
 74% Lower cost74% Lower cost
 72% Source of hard to find skills and72% Source of hard to find skills and
experienceexperience
 72% Good way to find target candidates72% Good way to find target candidates
 60% Identify potential candidates before a60% Identify potential candidates before a
requisition opensrequisition opens

20. In what candidate source will yourIn what candidate source will your
company invest more?company invest more?
 76% Employee referrals76% Employee referrals
 72% Social networks72% Social networks
 64% Corporate career sites64% Corporate career sites

21. In what candidate source will yourIn what candidate source will your
company invest less?company invest less?
 72% Outside recruiters/search firms72% Outside recruiters/search firms
 57% Job boards57% Job boards

22. What % of your company’sWhat % of your company’s
vacancies are listed on job boardsvacancies are listed on job boards
57%57%

23. What does that mean for you?What does that mean for you?
More jobs will be filled through live andMore jobs will be filled through live and
online networkingonline networking
Job Boards will become more and moreJob Boards will become more and more
irrelevantirrelevant

24. Social job search
strategies and tactics

25. Social media is not a magicSocial media is not a magic
wandwand
integrating it in your overall job
search strategy
Is critical

26. What happens in Vegas…
Ends up on social media…
What you don’t know
Could hurt your job search

27. What do I do?
Reputation monitoringReputation monitoring
Reputation management

28. HowHow do I do thatdo I do that

29. Google AlertsGoogle Alerts

30. Social MentionSocial Mention

31. Other monitoring toolsOther monitoring tools
 TwitterTwitter
 TweetdeckTweetdeck
 HootsuiteHootsuite

32. MonitorMonitor
 Your nameYour name
 Variations on your nameVariations on your name
 Target companiesTarget companies
 Target products/servicesTarget products/services
 RecruitersRecruiters
 Hiring managersHiring managers
 Key company employeesKey company employees

33. If you already have social mediaIf you already have social media
profilesprofiles
Clean them upClean them up
Check your privacy settingsCheck your privacy settings
Actively monitor the feedsActively monitor the feeds

34. Understanding the platforms inUnderstanding the platforms in
relation to your job searchrelation to your job search

35. LinkedIn
Facebook
Google+
Twitter
YouTube
Slideshare
Blogs
Website

36. Create your profilesCreate your profiles

40. TwitterTwitter

42. Optimize your profilesOptimize your profiles

43. It’s all about SEOIt’s all about SEO
Companies optimize their websites to beCompanies optimize their websites to be
found easilyfound easily
Consumers do not want to spend a lot of
time time looking for what they want
Neither do recruiters

44.  Make your profiles searchableMake your profiles searchable
 Open them to the publicOpen them to the public
 Make it easy for recruiters to contact youMake it easy for recruiters to contact you
 Make it easy for others to share yourMake it easy for others to share your
profileprofile
 Use keywords in your summaryUse keywords in your summary
 Use keywords in your experienceUse keywords in your experience

45. Establish your expertiseEstablish your expertise

46.  Use keywordsUse keywords
 Craft your professional headlineCraft your professional headline
 Craft your custom LinkedIn urlCraft your custom LinkedIn url

47. Who can remember or enter without typoWho can remember or enter without typo
http://www.linkedin.com/pub/steve-costello/9/696/a01http://www.linkedin.com/pub/steve-costello/9/696/a01
Custom url:Custom url:
http://www.linkedin.com/in/steve-costellohttp://www.linkedin.com/in/steve-costello

48.  Add schoolsAdd schools
 Add specialtiesAdd specialties
 Add publications, patents, certificationsAdd publications, patents, certifications
 Add projectsAdd projects

49. Ask for recommendationsAsk for recommendations

50. Testimonials (AKATestimonials (AKA
recommendations) are the mostrecommendations) are the most
powerful form of advertising, theypowerful form of advertising, they
build credibilitybuild credibility
 Don’t abuse themDon’t abuse them
 Be specific, recommendations have a purpose; making aBe specific, recommendations have a purpose; making a
pointpoint
 Guide the person you ask the recommendation to, do notGuide the person you ask the recommendation to, do not
write it for him/herwrite it for him/her
 If the recommendation you receive does not satisfy you,If the recommendation you receive does not satisfy you,
you can send it back and ask the sender to modify it,you can send it back and ask the sender to modify it,
again, be specific when you do so.again, be specific when you do so.
 Large number of reciprocal recommendations destroyLarge number of reciprocal recommendations destroy
credibility.credibility.

51.  Publish a blogPublish a blog
 Publish a vlogPublish a vlog
 Use updates at least dailyUse updates at least daily
 Participate in group discussionsParticipate in group discussions
 Create discussions groupsCreate discussions groups

52. How do I select discussion groupsHow do I select discussion groups

53. Discussion groupsDiscussion groups
 Find groups related to your field or interestFind groups related to your field or interest
(personal and professional)(personal and professional)
 Look for large group with activeLook for large group with active
discussions for maximum exposurediscussions for maximum exposure
 Participate by bringing value to theParticipate by bringing value to the
conversation to establish and advertiseconversation to establish and advertise
your expertiseyour expertise
 Engage influencersEngage influencers

57. Develop your networkDevelop your network

58. StrategicallyStrategically

59. Building your networkBuilding your network
Online networking is only the first step.Online networking is only the first step.
As much as you can, try to move fromAs much as you can, try to move from
“online” to “in person”, face to face or over“online” to “in person”, face to face or over
the telephonethe telephone
Unless you are marketing something, it’s notUnless you are marketing something, it’s not
a game of number, it’s about relationships,a game of number, it’s about relationships,
quality and about leveragingquality and about leveraging

60. Make a list ofMake a list of
 Who you knowWho you know
 Who you work withWho you work with
 Who you do business withWho you do business with
 Who you socialize withWho you socialize with

61. Assess your contactsAssess your contacts
Do they belong on your job relatedDo they belong on your job related
social media platform?social media platform?
Don’t prejudgeDon’t prejudge
Invite them to join your socialInvite them to join your social
media job searchmedia job search

62. On LinkedInOn LinkedIn

63. Use search toolsUse search tools

64. Find, follow, inviteFind, follow, invite
Advanced searchAdvanced search
CompaniesCompanies
PeoplePeople
JobsJobs
Discussion groupsDiscussion groups
Connect your email address booksConnect your email address books

65. On FacebookOn Facebook

66. 
Like Facebook corporate job accounts

Follow company accounts

Follow industry influencers

Follow recruiters and hiring managers

67. Other toolsOther tools
 BranchoutBranchout
 BeknownBeknown

68. On TwitterOn Twitter

69. Twitter toolsTwitter tools
 TwellowTwellow
 WefollowWefollow
 TweetfindTweetfind
 Tweetdeck directoryTweetdeck directory
 Hootsuite directoryHootsuite directory
 Other’s listsOther’s lists
 LinkedIn profilesLinkedIn profiles

70. TweetdeckTweetdeck

71. HootsuiteHootsuite

72. Inviting Dos and Don’tsInviting Dos and Don’ts

73. Who can you invite?Who can you invite?
 People you knowPeople you know
 People whom you have a connection to:People whom you have a connection to:

WorkWork

Social groupSocial group

SchoolSchool
 People in the discussion groups youPeople in the discussion groups you
belong tobelong to
 22ndnd
connections through introductionconnections through introduction

74. Don’tsDon’ts
• Send direct invitations people you don’t knowSend direct invitations people you don’t know
and/or have not communicated withand/or have not communicated with
• Don’t use false reasons to go around LinkedINDon’t use false reasons to go around LinkedIN
rules such as using “friend” as a reason when yourules such as using “friend” as a reason when you
are notare not
• Use the generic invitationUse the generic invitation
• Try to ask them or sell them something in yourTry to ask them or sell them something in your
invitation, it’s a “Pay it forward” system.invitation, it’s a “Pay it forward” system.

75. DosDos
• Remind them of who you are and how you knowRemind them of who you are and how you know
themthem
• If they are in one of your connections’ network, askIf they are in one of your connections’ network, ask
your connection to help you connectyour connection to help you connect
• If you do not know that person, and have no 2If you do not know that person, and have no 2ndnd
connection, participate in discussion group andconnection, participate in discussion group and
engage the person you want to invite before youengage the person you want to invite before you
invite her/himinvite her/him

76. Use available tools to automate and trackUse available tools to automate and track
your effortyour effort

78. Organize your databasesOrganize your databases
 Email is one of the ways to keep in touchEmail is one of the ways to keep in touch
with a lot of contactswith a lot of contacts
 To be effective, your communication hasTo be effective, your communication has
to be relevantto be relevant
 Segment your databaseSegment your database

79. Segmenting your LinkedInSegmenting your LinkedIn
databasedatabase
With tagsWith tags

82. Segmenting your FacebookSegmenting your Facebook
DatabaseDatabase
Using ListsUsing Lists

86. Segmenting your TwitterSegmenting your Twitter
databasedatabase
Using ListsUsing Lists

89. Using Twitter to find jobsUsing Twitter to find jobs

90. Tweetmyjobs.comTweetmyjobs.com

91. TwitjobsTwitjobs

92. TweetajobTweetajob

93. TwitjobsearchTwitjobsearch

94. Research companies and recruitersResearch companies and recruiters
 SearchSearch
 ListenListen
 Read feedsRead feeds
 Read articlesRead articles

95. RespondRespond

96. Out of sight out of mind: Staying
front and center

97.  Updates/posts/tweets inform your networkUpdates/posts/tweets inform your network
of your activitiesof your activities
 They shows you are proactiveThey shows you are proactive
 Make them relevantMake them relevant
 Updates are not just professionalUpdates are not just professional
 Updates show up on your connections’Updates show up on your connections’
home page/wall/feed, they keep youhome page/wall/feed, they keep you
“alive”“alive”

98. Integrate your traditional jobIntegrate your traditional job
search and social job searchsearch and social job search
Add your social media platforms to

Business cards

Resumes

Marketing material

Email signature

Integrate social sharing on your website and
blog

99. ““If you do not like change,If you do not like change,
you will like irrelevancy even less”you will like irrelevancy even less”
General Eric ShinsekiGeneral Eric Shinseki

100. Accept new technologiesAccept new technologies
Learn themLearn them
Use them.Use them.

101. Your relevancy in the job marketYour relevancy in the job market
is at stakeis at stake

102. Special offerSpecial offer
I will spend 3 hours with 2 of youI will spend 3 hours with 2 of you
No chargeNo charge
Connect with me on LinkedIn*Connect with me on LinkedIn*
Follow my Facebook pageFollow my Facebook page
*has to be done the right way*has to be done the right way

103. Connect with meConnect with me
LinkedIn.com/in/pgadeyneLinkedIn.com/in/pgadeyne
Facebook.com/SpinnakerMarketingFacebook.com/SpinnakerMarketing
Twitter.com/SpinMktgTwitter.com/SpinMktg

104. The presentation, PDF and resources linksThe presentation, PDF and resources links
will be available onwill be available on
SpinnakerMarcom.comSpinnakerMarcom.com

105. Philippe GadeynePhilippe Gadeyne
Philippe GadeynePhilippe Gadeyne
Spinnaker MarketingSpinnaker Marketing
Social Media from strategy to implementationSocial Media from strategy to implementation
760-884-8081760-884-8081
pgadeyne@spinnakermarcom.compgadeyne@spinnakermarcom.com