This one-hour “Career Networking Using Social Media” presentation focuses on how job candidates can leverage the power of social media to inject their job search with social media efforts, to increase their online profile presence, and to learn what not to do in current social media that might impact their efforts.

1. Career
Networking
Using Social
Media
Becky Livingston
November 16, 2012
Bergen Community College Job
Fair

2. Agenda
› Injectsocial media efforts into networking
› Increase online profile presence
› Tips and Tools for You
› What not to do in current social media
› Social Media Checklist for Job Hunters

3. Why Networking
› 46,000 people
› Pre-screening
› 92% recruiters use social to find talent
› 73% recruiters hired candidates identified
via social
› LinkedIn is used 80% of the time

5. 6 Ways to Use Social
1. Brand consistency
2. Know your audience
3. Be proactive
4. Research
5. Network online The more you
do online, the
6. Know your online profile easier it will be
for recruiters
to find you.

6. What’s the Priority
› Build your personal brand.
› What type of job?
› What kind of employer?
› Seek connections in same industry.
› Seek connections with similar positions in
different industries.

7. The Who
› Industry Professionals/Gurus
› Fellow Job Seekers
› Former/Current Mentors
› Family/ Friends
› Fellow Industry Pros

8. Tips
› If still employed, send one-on-one
messages; Don’t post to general status
updates.
› If you haven’t spoken to a contact in a
while
› Refresh on how you met
› Mention you’re looking for new opportunities
› Identify the positions/industry of interest

9. Tips, cont.
› Check out all suggestions from contacts
› Thank people
› Don’t be a pest
› Create an online portfolio and link to all
social platforms and personal messages

10. Where to Go
› Twitter
› TweetMyJobs
› TwitJobSearch
› Mashable Jobs
› Facebook
› Branch Out & Social Jobs
› Pinterest

12. Twitter Hashtags
#hiring #jobhunt
#tweetmyjobs #employment
#recruiting #joblisting
#jobsearch #jobsearch
#hireme #nowhiring
#needajob #HR
#jobtips #jobposting
#career

15. 6 LinkedIn Groups Help With
Jobs
› Jobs 2.0
› Your college/alumni group
› Companies you’ve worked for
› Glassdoor
› Job Openings, Job Leads, and Job
Connections
› Career Explorer

16. Pinterest – Yea that one
1. Pin your resume; search for “my resume”
2. Create a resume pin board
3. Follow career experts, like CareerBliss
and The 405 Club
4. Link to your Pinterest resume

18. What not to do
› Photos
› Profanity
› Confessions
Facebook: I hate my f’ng boss!

19. Social Media Checklist
Handout
Also available online at
www.RoyalAppleMarketing.com/speaking-engagements/

20. Resources
› Mashable http://mashable.com/2012/09/15/social-network-job-
search/
› Right Management http://www.right.com/news-and-events/press-
releases/2012-press-releases/item23658.aspx
› Jobvite’s 2012 Social Media Recruiting Survey
› LinkedIn’s Global Recruiting Trends
› Jigsaw Social Media http://jigsawsocialmedia.com/2011/social-media-
profile-checklist-before-the-new-job/
› Journal Sentinel http://www.jsonline.com/sponsoredarticles/business/
six-ways-to-use-social-media-in-your-job-
search8071171150-179329731.html
› The Burns & McDonnell Careers Blog
› 5 Ways to Use Pinterest for Your Job Search http://mashable.com/
2012/09/23/pinterest-job-search/