For Soon-to-Be Grads: Online Identity & Your Career

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This is a presentation deck used during a session at Algonquin College where I was a guest speaker. Students in this class are soon to be graduating and this was a time to discuss: Would your identity help or hinder your job search?

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For Soon-to-Be Grads: Online Identity & Your Career

  1. Julie Harrison / Guest Speaker
  2. Feel free to live tweet our session today! Hashtags & Handles: @ACschoolofmedia @algonquincolleg @coffeewithjulie #BusinessAdGrads
  3. Tweetable: If you’re online, then you have an identity - whether you want one or not! – says @coffeewithjulie to #BusinessAdGrads @algonquincolleg
  4.  1 in 4 hiring managers used search engines to screen candidates (source: CareerBuilder)  80 percent of companies polled planned to increase their use of social media for recruiting in 2011 (source: Corporate Executive Board, Arlington) Tweetable: Will your online identity help or hinder your chances of getting an interview? #BusinessAdGrads
  5.  Live tweets from career-related events or charitable causes you support  Links to thoughtful, intelligent blog posts that you’ve written  A professionally designed and written portfolio website  A complete LinkedIn profile with recommendations and work samples  A privacy-protected Facebook account  A few personal tidbits and photos with friends
  6.  Live tweets from booze-filled parties  Ranting blog posts that are poorly written and demonstrate no understanding of basic grammar  No ownership of your name online, only ties to social media channels  No LinkedIn profile or one that is incomplete  Countless selfies, including ones where you are half-dressed Tweetable: 1 in 4 recruiters use social media screening before setting up an interview #BusinessAdGrads @algonquincolleg
  7. WIFI ISSUES @ ALGONQUINCOLLEG Countless tweets which curse, swear, rant and rage over the issue start showing up in the College’s tweet stream A well-written blog post versus Authored by @WrenInDoubt, this post was widely read by leaders within the College and read out loud at the School of Business Townhall
  8. Nice!
  9.  Facebook is constantly changing how its privacy settings work. Keep on it! This can make or break your chance at a job.  Remember: depending on your settings, friends of friends can see your photos if they are “liked” or commented on. Who knows who is connected to who out there!  Best rule of thumb is the “Grandma rule”: If you wouldn’t say it in front of your grandmother, don’t say it on a social media channel (regardless of any privacy settings!).  Good tips: http://www.telegraph.co.uk/technology/facebook/10370861/1 1-ways-to-protect-your-privacy-on-Facebook.html
  10.  Live tweets from career-related events or charitable causes you support  Links to thoughtful, intelligent blog posts that you’ve written  A professionally designed and written portfolio website  A complete LinkedIn profile with recommendations and work samples  A privacy-protected Facebook account  A few personal tidbits and photos with friends
  11.  Register a domain in your own name (example: www.susanbrown.com)  Don’t have anything to fill a site with? No worries  point the domain to your LinkedIn profile or load a basic blogging template up with your contact information and a professional looking headshot.  Claim your name: Facebook, LinkedIn, Twitter, Pinterest Learn from @coffeewithjulie and buy your own domain name NOW before someone else claims it! #BusinessAdGrads @algonquincolleg
  12.  Keep your online identity organized by having one “home” space where people can go to learn about you.  This can be your own domain or you can also use a tool like about.me @coffeewithjulie rec’s the tool @aboutdotme as helpful for a consolidated profile @algonquincolleg
  13. http://about.me/julieharrison
  14. • Image does not match the profile text
  15. • Spelling and grammar mistakes in profile
  16.  “How to write your about.me page,” at www.problogger.net  “30 inspiring “about me” pages,” at www.sixrevisions.com  “What is about.me” on YouTube by http://about.me/rjacquez
  17.  Wordpress.com  Blogger.com  Wix.com Remember:  When you use a free tool, you do not own the content. It can be removed and all your content lost at any time.  When you use a free tool, the owner will place advertisements on your site. You will have no control over these.
  18.  Owning a domain name: $10 - $30 a year  Hosting for a site: $75 - $200 a year  Domain + Hosting = approximately $10/month in costs Cautions:  Do your research. Don’t go for the cheapest option. It’s a real headache if things go wrong.
  19. Cons:  Requires significant investment in time  Does not provide immediate payoffs  Can clash with your “professional brand” if you’re not careful (don’t get Dooced!) Want to start a blog? @coffeewithjulie cautions that 95% of blogs fail. Requires commitment and planning! #BusinessAdGrads @algonquincolleg
  20. Pros:  Establishes yourself as a thought leader; builds your “brand.”  Your site; you own it. Always.  Provides an opportunity to improve writing, technology, and analytical skills.  Helps extend your network of contacts.  Search engines love blogs (increases your visibility).
  21. 1. To market or promote something 2. To establish yourself as an expert 3. To connect with like-minded people 4. To help people; make a difference 5. To stay knowledgeable and up-to-date “Small biz who blog have 97% more inbound links, 434% more indexed pages and 55% more visitors” #algonquincolleg #BusinessAdGrads
  22.  To build-out my network of contacts as a means to increase freelance writing assignments.  To learn about blogging and digital marketing in a hands-on, “safe” way.  To have a creative outlet for writing on topics that were of interest to me.
  23. www.CaffeineCommmunications.ca
  24. www.coffeewithJulie.ca / www.julieharrison.ca
  25.  To be an early adopter for new trends and tools for digital marketing (I can adopt them before my employer might)  To have a creative outlet for writing on topics that are of interest to me.  I love my blogging community.
  26. The Business = WellmanWilson Consulting wellmanwilson.com/blog The Blog = The Media Mesh wellmanwilson.com/blog
  27. The Business = Brandvelope Consulting www.brandvelope.com The Blog = Beg to Differ www.begtodiffer.com
  28. The Business = Memory Mosaics www.memorymosaics.ca The Blog = Tell me a Story www.memorymosaics.ca/blog
  29. The Business = Ryan Parent Photography www.ryanparentphoto.com The Blog = Parent Studios www.ryanparentphoto.com
  30. Kelly Rusk • Algonquin College Alumni • Works at PR Agency Banfield-Seguin Ltd • President of the IABC Ottawa Chapter • Established rep as a digital savvy “geek girl” www.kellyrusk.ca
  31. Joe Boughner • Digital Strategist • Works at Non-Linear Creations • Online instructor for social media at Algonquin • Popular speaker on all things digital www.joeboughner.ca
  32. Nick Charney • Canadian Public Service Renewal • Public servant whose extracurricular writing and blogging have helped to fast-track his career www.cpsrenewal.ca
  33. Check out my blog: http://www.julieharrison.ca/living/what-guidance-would-yougive-to-an-algonquin-college-student-on-online-identity-andcareer-advancement/ (October 25, 2012) http://www.julieharrison.ca/living/if-you-were-an-algonquincollege-advertising-student/ (March 8, 2010) Thanks for having me!

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