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Improving Your
Online Presence
        by Chris Waugaman, CJE
The Royal News & TRNWIRED.org
      Prince George High School
            clwaug@gmail.com
Identify 5 elements of
your online intent..
   Where do our students go for info online?
   What do our students want to see?
   How can our staff deliver that?
   What should our staff do if we can’t?
   How can we let our students know that it is
    there?
Where do our students go for
online information?
1.   Facebook
2.   Google
3.   Youtube
4.   WikiPedia
5.   Other Blogs
What do our students want to
see?
   Photos, photos, photos
   Videos
   Sports
   Opinions
   Good Storytelling
   Interviews
How can our staff deliver that?

   Use what you already know…facebook,
    blogging, etc.
   Be organized
       Online editors
       Staff responsibilities for online content
   Be timely
       Have a schedule and stick to it
   Involve everyone on staff
How can our staff deliver that?

   Wordpress
       Host (Get one with good support)
       Template (Get one that has a contact & be content
        with the setup)
       Understand how the embedding, widgets and
        plugins work
***How do we know we have
delivered?

 Google Analytics
 Facebook Info

 Comments on page
What should our staff do if we
can’t?
   Contact your theme creator
   Make connections at conferences, in order to
    learn from other staffs’ tribulations
   Listen to feedback from web critique services
   Contact alumni or your IT people for other
    contacts
Always keep your eyes out for
new ideas?
   Jeadigitalmedia.org
How can we let our students
know that it is there?
   Facebook Blasts
   Use your print edition
   Posters in your building
   Staff T-shirts
Now what do we put online?
   Sports?
   News?
   Opinions?
   Features?
   Infographics?
Remember consider these 5
questions…
   Where do our students go for info online?
   What do our students want to see?
   How can our staff deliver that?
   What should our staff do if we can’t?
   How can we let our students know that it is
    there?
Improving Your
Online Presence
        by Chris Waugaman, CJE
The Royal News & TRNWIRED.org
      Prince George High School
            clwaug@gmail.com

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Online SIPA

  • 1. Improving Your Online Presence by Chris Waugaman, CJE The Royal News & TRNWIRED.org Prince George High School clwaug@gmail.com
  • 2. Identify 5 elements of your online intent..  Where do our students go for info online?  What do our students want to see?  How can our staff deliver that?  What should our staff do if we can’t?  How can we let our students know that it is there?
  • 3. Where do our students go for online information? 1. Facebook 2. Google 3. Youtube 4. WikiPedia 5. Other Blogs
  • 4. What do our students want to see?  Photos, photos, photos  Videos  Sports  Opinions  Good Storytelling  Interviews
  • 5. How can our staff deliver that?  Use what you already know…facebook, blogging, etc.  Be organized  Online editors  Staff responsibilities for online content  Be timely  Have a schedule and stick to it  Involve everyone on staff
  • 6. How can our staff deliver that?  Wordpress  Host (Get one with good support)  Template (Get one that has a contact & be content with the setup)  Understand how the embedding, widgets and plugins work
  • 7. ***How do we know we have delivered?  Google Analytics  Facebook Info  Comments on page
  • 8. What should our staff do if we can’t?  Contact your theme creator  Make connections at conferences, in order to learn from other staffs’ tribulations  Listen to feedback from web critique services  Contact alumni or your IT people for other contacts
  • 9. Always keep your eyes out for new ideas?  Jeadigitalmedia.org
  • 10. How can we let our students know that it is there?  Facebook Blasts  Use your print edition  Posters in your building  Staff T-shirts
  • 11. Now what do we put online?  Sports?  News?  Opinions?  Features?  Infographics?
  • 12. Remember consider these 5 questions…  Where do our students go for info online?  What do our students want to see?  How can our staff deliver that?  What should our staff do if we can’t?  How can we let our students know that it is there?
  • 13. Improving Your Online Presence by Chris Waugaman, CJE The Royal News & TRNWIRED.org Prince George High School clwaug@gmail.com