This document provides guidance for staff on improving a school's online presence. It identifies 5 key questions to consider: where students get online information, what they want to see, how staff can deliver that content, what to do if they can't deliver, and how to let students know the content is available. It recommends staff focus online content on photos, videos, sports, opinions and storytelling. It also provides tips on tools like WordPress and ways to promote the online content through social media and printed materials. The overall goal is to understand students' online habits and deliver engaging content to attract their online attention.

1. Improving Your
Online Presence
by Chris Waugaman, CJE
The Royal News & TRNWIRED.org
Prince George High School
clwaug@gmail.com

2. Identify 5 elements of
your online intent..
 Where do our students go for info online?
 What do our students want to see?
 How can our staff deliver that?
 What should our staff do if we can’t?
 How can we let our students know that it is
there?

3. Where do our students go for
online information?
1. Facebook
2. Google
3. Youtube
4. WikiPedia
5. Other Blogs

4. What do our students want to
see?
 Photos, photos, photos
 Videos
 Sports
 Opinions
 Good Storytelling
 Interviews

5. How can our staff deliver that?
 Use what you already know…facebook,
blogging, etc.
 Be organized
 Online editors
 Staff responsibilities for online content
 Be timely
 Have a schedule and stick to it
 Involve everyone on staff

6. How can our staff deliver that?
 Wordpress
 Host (Get one with good support)
 Template (Get one that has a contact & be content
with the setup)
 Understand how the embedding, widgets and
plugins work

7. ***How do we know we have
delivered?
 Google Analytics
 Facebook Info
 Comments on page

8. What should our staff do if we
can’t?
 Contact your theme creator
 Make connections at conferences, in order to
learn from other staffs’ tribulations
 Listen to feedback from web critique services
 Contact alumni or your IT people for other
contacts

9. Always keep your eyes out for
new ideas?
 Jeadigitalmedia.org

10. How can we let our students
know that it is there?
 Facebook Blasts
 Use your print edition
 Posters in your building
 Staff T-shirts

11. Now what do we put online?
 Sports?
 News?
 Opinions?
 Features?
 Infographics?

12. Remember consider these 5
questions…
 Where do our students go for info online?
 What do our students want to see?
 How can our staff deliver that?
 What should our staff do if we can’t?
 How can we let our students know that it is
there?

13. Improving Your
Online Presence
by Chris Waugaman, CJE
The Royal News & TRNWIRED.org
Prince George High School
clwaug@gmail.com