This document provides guidance for staff on improving a school's online presence. It identifies 5 key questions to consider: where students get online information, what they want to see, how staff can deliver that content, what to do if they can't deliver, and how to let students know the content is available. It recommends staff focus online content on photos, videos, sports, opinions and storytelling. It also provides tips on tools like WordPress and ways to promote the online content through social media and printed materials. The overall goal is to understand students' online habits and deliver engaging content to attract their online attention.