As shared in the Innovation Pavilion at our Cvent CONNECT conference, learn more about our technology cloud of services to help you drive more group business at your hotel or property.

1. Hospitality
Cloud

2. Agenda
State of the Group
Business Industry
Introducing the
Hospitality Cloud
Hospitality Cloud
Growth
Group Business
Evaluator

3. State of the Group
Business Industry

4. Hotel Construction
is accelerating again
which will decrease
RevPar growth over
the next few years
2016 Supply & Demand
Impacting Future RevPAR
Occupancy
ADR Growth
RevPar
Growth
2014
64.4%
4.5%
8.1%
2015
65.5%
4.4%
6.3%
2016
65.7%
5.2%
5.5%
Source: PwC US

5. Market Share
39%
of hotels lost market
share in 2014
27%
increase in RFPs
But we’ve seen a

6. International Market Share
Venues are losing
market share because
competition is increasing

7. Venues are losing
market share because
competition is increasing
Losing Market Share

8. The Growth of the
Competitive Pool
~550Hotel Brands
Represented
Rise in
Boutiques
Growing
Destinations
Abu Dhabi | Dubai | New Orleans | Nashville
234k+Venues & Suppliers

9. $250B
$103B
Hospitality Revenue from
Group Business
Hospitality Revenue
from Transient and
Leisure Business

10. Hospitality Revenue from
Group Business
Hospitality Revenue
from Transient and
Leisure Business
10.7%
$26B
Currently spent on transient
and leisure marketing
$3.9B
Currently spent on group
business marketing

11. Hotels are
Under Spending on Group Business
10% 4%Less
Than
of revenue sent on marketing of revenue sent on marketing
Source: Frost & Sullivan’s Analysis of the US & Global Meetings and Events Market

12. v
Gen Y
Planners
29%
The Shy Generation
More likely to indicate that
negotiating with a venue is
the most difficult part of the
sourcing process
The Online Generation
Top Sourcing Research Channels:
1. Online Sourcing Tools
2. Search Engine
37%
The Neutral Generation
Less likely to start
sourcing directly through
a venue

13. RFP Assignment
Custom RFP Views
Basic Reporting
Routing Rules
Escalation Rules
Proposal Defaults
Parked Reports
Basic Custom Proposal Template
Advanced Custom Proposal Template
RFP Labels
Supplier Certification
Deep Dive Reports
Scorecards
Comp Set Reports
Diamond+
Suggested Ads
Competitive Market Ads
Suggested Ad Boost
Diamond Listings
Display Ads
Video Marketing
Search Screen Sponsorship
Promotions Hub
SocialWall
Blog Sponsorship
Email Newsletter
Premier Marketing Package
Enhanced Marketing Package
Standard Marketing Package
Hero Ads
Elite Meetings Magazine
SpeedRFP Button Recommended Hotels

14. Suggested Ads
Competitive MarketAds
Diamond Listings
Diamond+
DisplayAds
Hero Ads
Blog Sponsorship
Video Marketing
PromotionsHub
Suggested Ad Boost
Standard Marketing Package
Enhanced Marketing Package
Premier Marketing Package
Email Newsletter
Search Screen Sponsorship
SpeedRFP Button
SocialWall
Elite Meetings Magazine
Recommended Hotels
Scorecards
Deep Dive Reports
Comp Set Reports
Advanced Custom Proposal
Template
Basic Custom Proposal
Template
RFPAssignment
Routing Rules
Escalation Rules
RFP Labels
Custom RFP Views
Proposal Defaults
Basic Reporting
Parked Reports
Supplier Certification
Group Marketing
Solutions
Group Demand
Management
Group Business
Intelligence

15. Create
Brand Awareness &
Lead Generation
Group Marketing
Solutions
Group Demand
Management
Group Business
Intelligence
Manage
Response Time
Measure
Performance
Management

16. Group Marketing
Solutions
Group Demand
Management
Group Business
Intelligence
LuxuryAudience Occasional MeetingsAudience
Corporate/Enterprise/
Third-PartyAudience

17. Hospitality Cloud
Growth

18. RFP Value
2010 2011 2012 2013 2014 2015
$2.4B
$3.2B
$4.7B
$6.5B
$8B
$9.8B

19. Total RFPs Unique Room Nights
2011
2012
2013
2014
2015 1.8M
2011
2012
2013
2014
2015 29M
Source: Cvent 2015 data
825K
1.1M
1.2M
1.6M
9M
14M
21M
27M

20. Average Size
of Business
Average
Peak Nights
Source: Cvent 2015 data
Average
Room Nights
2009
2010
2011
2012
2013
2014
2015
76 248
69 213
82 274
77 263
73 227
65 205
68 217

21. Group Business Digital Adoption
No. of unique planner
organizationswho sent an
RFP for the first time
No. of unique planners who
sent an RFP for the first time
Growth of hotelssending
proposals
878%
increase
886%
increase
223%
increase
{2009-2015} {2009-2015} {2009-2015}
Source: Cvent data

22. Group Business
Elevator

23. Group Business Evaluator
Analytical analysis of your group business
26 questions
4 categories:
• Acquiring Leads
• Converting Leads
• Customer Management
• Data Monitoring

24. DEMO

25. Key
Takeaways
Hospitality Cloud is a
single platform focused
on group business end-
to-end sales and
marketing solutions
Three pillars:
• Group Marketing
Solutions
• Group Demand
Management
• Group Business
Intelligence
Group Business
Evaluator to assess
your group business

26. Thank You