This document outlines an online marketing strategy involving SEO, SEM, and SMM. It discusses optimizing websites for search engines through on-page and off-page SEO, setting up pay-per-click advertising campaigns, and utilizing social media platforms to enhance brands and drive traffic. The strategy includes keyword research, technical site optimizations, link building, analytics setup, social media profiles and content, and other digital marketing tactics. The overall goal is to build connections between companies and customers online through search and social media.

1. Online Marketing [SEO SEM SMM] Strategy
By Rajesh Kumar

2. Online Marketing Strategy
Online Marketing
SEO SEM SMM

3. Search Engine Optimization (On page )
 Preliminary site analysis report
 Expert keyword research and analysis
 Allocated finalize keyword with separate pages
 Optimize the page with the targeted keywords
 If page is static validate with W3C validation
 Check the content for duplicity and theme based
 Check for site navigation, internal linking structure
 Upload it on the server

4. Search Engine Optimization (Off page )
 Create robot.txt file and validate it
 Search engine submission
 Directory submission
 Press release (PR)
 Forum updating
 Article syndication
 Create Google sitemap and submit it in Google
 Create Blog and update regular basis
 Google Analytical account setup
 Google Adwords account setup

5. Search Engine Marketing ( SEM )
 Article Syndication
 Blog setup and updating
 Web Analytics setup
 Website Usability enhancement
 Google Adwords setup
 Banner Ad setup
 Text Ad setup
 Video Ad setup
 Viral Marketing

6. Social Media Marketing ( SMM )
 Social media optimization builds bridges between brands and
customers. Through social media marketing you can enhance your
brand image.
 Work on social book marking and social networking site
 Social media features added to the content itself, including: RSS
feeds, social news and sharing buttons, user rating and polling
tools, and incorporating third-party community functionalities like
images and videos
 Promotional activities in social media aside from the content being
promoted, including: blogging, commenting on other blogs,
participating in discussion groups, and posting status updates on
social networking profiles.
 Some Social Media Marketing SMM Services
 Facebook, MySpace and other Networking Site Website Designs
 Social Networking Site Setup and Profile Creation
 Landing Page Creation
 Copywriting
 Bloggin and posting on Digg, Twitter, Bookmarking for Delicious and
traffic from StumbleUpon users.

7. Thank You
Thanks
Rajesh Kumar
Online Marketing Manager