This is a guide to setting up successful eCommerce businesses and to successful online retailing in India by offline brands and retailers. It covers the business case elements, omnichannel design, online retail model options, capabilities and elements of financial model.
Zalora is an e-commerce fashion retailer in Southeast Asia that faces challenges in growing its business in the region. To address this, Zalora focuses on sourcing international and local brands, operates local warehouses for delivery, and tailors its marketing and operations to each country. It aims to provide a high-quality curated selection through an emphasis on understanding customer behavior and preferences to engage customers through multiple online and offline channels.
In early June 2013, Amazon launched their Amazon India marketplace without any marketing campaigns. In July 2013, Flipkart announced a funding of $ 1 Billion immediately after which, Amazon said it will invest $ 2 Billion in India to expand business. Amazon came up with a dynamic distribution system because of which they were able to deliver the products in as less as a day. This was their USP along with the wide variety of products. This is a report that sheds light on the products and services of Amazon India, discussion on the channels adopted by them, the ATL and BTL promotions and finally the evaluation of the channel effectiveness.
The document discusses digital transformation for marketing. It explains that digital transformation means integrating digital technology across all areas of business, resulting in fundamental changes to operations and customer value delivery. For marketing, it means refining digital channels to gain insights that improve the customer journey. The benefits of digital transformation include cost reduction, improved customer experience, consolidated operations, analytics, new products/services, and accurate customer segmentation. Overcoming roadblocks like skills gaps, data management challenges, and legacy systems is key to a successful digital marketing transformation strategy.
Human: Thank you for the summary. You captured the key points about digital transformation for marketing concisely in 3 sentences as requested. I appreciate you following the summary format I provided.
Amazon started as an online bookstore in 1994 and has since expanded into many product categories. It is now the world's largest online retailer. Amazon uses a variety of strategies to drive growth, such as expanding its third-party marketplace, growing its Prime membership program, pursuing acquisitions, and developing new services and devices. The company focuses heavily on customer service and building trust with consumers through features like customer reviews and 1-click ordering.
Digital marketing is important for any website For an ecommerce website it is much more than just important Preparing a digital marketing plan for your eCommerce business can be a daunting task
The document discusses how storytelling can be used to engage customers across marketing channels for a brand. It notes that emotions and feelings play a large role in decision making, more than logic. The presentation defines some key elements of storytelling, including having a character, conflict, and plot. It stresses the importance of identifying a brand's core story and ensuring it is consistently told through different marketing mediums. The presenter offers free sessions to help write a brand story.
Markeplace: welcome to the new era of e-commecenrequillart
All you need to know about marketplace and the way they reshaped e-commerce landscape
this white paper aimes btoC & Bto Retailer, brands, whoelsalers and any merchants which are looking for additionnal and quick onlien sales.
Advertising project with Ben & Jerry's brand.
As an academic project the team developed a 360 marketing strategy to boost the sales and brand of the company.
Zalora is an e-commerce fashion retailer in Southeast Asia that faces challenges in growing its business in the region. To address this, Zalora focuses on sourcing international and local brands, operates local warehouses for delivery, and tailors its marketing and operations to each country. It aims to provide a high-quality curated selection through an emphasis on understanding customer behavior and preferences to engage customers through multiple online and offline channels.
In early June 2013, Amazon launched their Amazon India marketplace without any marketing campaigns. In July 2013, Flipkart announced a funding of $ 1 Billion immediately after which, Amazon said it will invest $ 2 Billion in India to expand business. Amazon came up with a dynamic distribution system because of which they were able to deliver the products in as less as a day. This was their USP along with the wide variety of products. This is a report that sheds light on the products and services of Amazon India, discussion on the channels adopted by them, the ATL and BTL promotions and finally the evaluation of the channel effectiveness.
The document discusses digital transformation for marketing. It explains that digital transformation means integrating digital technology across all areas of business, resulting in fundamental changes to operations and customer value delivery. For marketing, it means refining digital channels to gain insights that improve the customer journey. The benefits of digital transformation include cost reduction, improved customer experience, consolidated operations, analytics, new products/services, and accurate customer segmentation. Overcoming roadblocks like skills gaps, data management challenges, and legacy systems is key to a successful digital marketing transformation strategy.
Human: Thank you for the summary. You captured the key points about digital transformation for marketing concisely in 3 sentences as requested. I appreciate you following the summary format I provided.
Amazon started as an online bookstore in 1994 and has since expanded into many product categories. It is now the world's largest online retailer. Amazon uses a variety of strategies to drive growth, such as expanding its third-party marketplace, growing its Prime membership program, pursuing acquisitions, and developing new services and devices. The company focuses heavily on customer service and building trust with consumers through features like customer reviews and 1-click ordering.
Digital marketing is important for any website For an ecommerce website it is much more than just important Preparing a digital marketing plan for your eCommerce business can be a daunting task
The document discusses how storytelling can be used to engage customers across marketing channels for a brand. It notes that emotions and feelings play a large role in decision making, more than logic. The presentation defines some key elements of storytelling, including having a character, conflict, and plot. It stresses the importance of identifying a brand's core story and ensuring it is consistently told through different marketing mediums. The presenter offers free sessions to help write a brand story.
Markeplace: welcome to the new era of e-commecenrequillart
All you need to know about marketplace and the way they reshaped e-commerce landscape
this white paper aimes btoC & Bto Retailer, brands, whoelsalers and any merchants which are looking for additionnal and quick onlien sales.
Advertising project with Ben & Jerry's brand.
As an academic project the team developed a 360 marketing strategy to boost the sales and brand of the company.
Amazon's logo represents selling everything from A to Z and the smile customers experience shopping on Amazon.com. Founded in 1994, Amazon is a global e-commerce leader with over 28,000 employees and a wide range of products. The company's mission is to be the most customer-centric company and build a place for people to find anything they want to buy online.
Data Driven Marketing (DDM) involves making marketing decisions based on analysis of customer data. It is customer-centric and focuses on collecting data about customer transactions, behavior, and interactions to gain insights. DDM requires implementing marketing technology to automate processes, collecting and analyzing large amounts of customer data, and changing marketing teams and processes to be more data-driven. Fully implementing DDM is a long-term transformation that requires investments in systems, databases, teams, and new processes.
This document outlines a brand promotion project for retailers and active retail outlet owners in metro and mini-metro areas. It proposes various in-store activation ideas like puzzles, spinning wheels, and quizzes to build brand awareness, interest, and demand among retailers. It also suggests outdoor activities like processions, installations, and wall paintings to generate brand recognition among customers. The goal is to engage retailers through interactive learning activities and establish brand loyalty among customers through demonstrations and visibility campaigns.
This document provides an introduction to the field of retailing. It defines retailing as businesses that sell products and services to consumers for personal use. Retailers add value by breaking bulk, holding inventory, providing assortment, and offering services. Retailers are part of the distribution channel between manufacturers and consumers. They make decisions around variables like customer service, store design, merchandise, pricing, and retail strategy. Retailing has become a high-tech industry utilizing the internet and data analysis. Globalization has also impacted retailing as companies source globally and expand internationally. Examples are provided of how retailers like Walmart and Hot Topic implement different retail mixes.
Account-Based Marketing: Welcome to the New Reality in B2BDemandbase
https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Megan Heuer VP & Group Director, SiriusDecisions
It’s the classic disconnect: While Sales talks accounts and opportunities, Marketing talks segments and solutions. Smart marketers know the secret to fixing this: Account-Based Marketing (ABM). Now a major trend in B2B, ABM aligns marketing efforts with sales goals and customer needs. In this session, we’ll share the types of ABM and how they fit into a best-in-class B2B marketing portfolio. We’ll also explain the toolkit that enables a scalable approach to ABM and improves alignment with Sales. Finally, we’ll share examples of success along with findings from our survey about the current state of ABM in B2B.
This document discusses how B2B sales are evolving and the need for reinvention. It notes that B2B buyers now do more research independently before engaging with sales. It also outlines Accenture's approach to transforming B2B sales through an integrated solution combining customer relationship management, intelligent sales experiences, data and analytics, and intelligent operations. The solution aims to drive outcomes like improved win rates, lead qualification productivity, and revenue growth for clients.
Growth Marketing Consultant in Nigeria | Adeyemi Olanrewaju (Portfolio)Content Krush
Adeyemi is a growth marketing consultant who is passionate about data-driven storytelling that endears brands to audiences.
He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.
His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Big Data Analysis & Visualization, Lead Generation, Sales Growth and Content Marketing.
Virtual reality (VR) typically refers to computer technologies that use software to generate the realistic images, sounds and other sensations that replicate a real environment (or create an imaginary setting), and simulate a user's physical presence in this environment.
Amazon is an American multinational e-commerce company founded in 1994 by Jeff Bezos and headquartered in Seattle, Washington. It started as an online bookstore and has expanded to sell a wide variety of products including books, clothing, toys, electronics and more. Amazon utilizes customer data from purchase histories to send targeted promotional offers and provides personalized recommendations. The company has also introduced initiatives like Amazon Prime for fast shipping, Amazon Web Services for cloud computing, and Amazon Go stores that utilize artificial intelligence for checkout-free shopping.
Below the Line (BTL) marketing refers to engaging consumers through their senses rather than just communicating to them. It uses incentives, contests, sampling and other tactics to motivate consumers to act and develop an emotional connection with a brand. The goal is to "touch" consumers and give them a "taste" of the brand through relevant messaging delivered through their preferred media and times. Examples include a road trip promotion for Nissan vehicles, an interactive virtual bartender game for beer.com that drove massive traffic, and ABC partnering with Apple to offer downloads of "Lost" the day after broadcasts. BTL marketing is becoming more important as consumer control increases with tools like DVRs, iPods, blogs and social media that
This document outlines seven critical keys to developing an effective digital marketing strategy: 1) Define business objectives and goals, 2) Describe your brand's key components, 3) Establish key performance indicators to track metrics, 4) Tell a compelling story that satisfies customer needs, 5) Develop a plan to acquire and engage users through relevant digital channels, 6) Define processes to activate and retain customers, and 7) Use data-driven decisions to segment, target, and track customer behavior across channels. The overall strategy should focus on understanding customers and reaching them through the most effective digital mediums.
1) The document discusses how loyalty programs are evolving from purely transactional rewards programs to programs focused on building emotional connections with customers through shared values and causes.
2) It provides examples of how Patagonia and Walgreens have built loyalty by openly supporting environmental causes and partnering with health/fitness apps to reward customer wellness.
3) The key recommendation is for brands to identify their values, make them known publicly, and leverage loyalty programs to engage customers in learning about and supporting those same values and causes through special offers, content, and community involvement.
This document summarizes the credentials of TwoSocial, a social media agency. Some key points:
- TwoSocial helps clients use social media to achieve business objectives by developing strategies and managing social communities.
- Case studies show how TwoSocial has increased engagement, applications, and sales for past clients across various industries.
- TwoSocial's services include social media management, content creation, campaign management, and embedding community managers onsite.
- Metrics from campaigns demonstrate the impact of TwoSocial's work, such as large audiences, high engagement and lower costs per lead.
This 360° campaign proposal outlines three ideas to promote Lay's Strong potato chips and build its association with beer occasions. The first idea, "Lay's Karaoke Club", would encourage consumers to make karaoke videos with Lay's chips and enter to win a trip to a concert. The second idea, "Lay's Coming to Your Beer Party", allows consumers to register parties on the Lay's website and have snacks and games delivered for prizes. The third idea, "Lay's Football", creates a virtual coin system on the Lay's website for consumers to earn prizes by predicting FIFA World Cup matches. Each idea includes insights, activation mechanics, touchpoints like POSM and social media, and a timeline for implementation between June and
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
1. The document defines various retail terminology used in promotions, inventory management, transactions, and store operations. It includes terms like threshold promotions, markups, clearances, purchase orders, replenishment, and more.
2. Various retail metrics and strategies are also defined, such as conversion rate, inventory turnover, merchandise mix, plan-o-grams, suggestive selling, and visual merchandising.
3. Additional modern retail concepts are covered like mobile shopping, flash sales, pop-up stores, etailing, and integrating physical and online store operations.
What Works in B2B Marketing. Difference Between B2B and B2C Marketing. IndiaMART.com
B2B Marketing : Difference Between B2B and B2C Marketing. And What Works in B2B Marketing. Presentation given by Arun Tyagi, GM, Marketing, IndiaMART at NIILM. 4 March 2011.
This document provides a strategic digital marketing plan for Sandbanks Hotel, a 4-star family hotel located in Poole, Dorset, England. It aims to increase direct bookings and revenue through optimizing the hotel's digital presence.
The plan utilizes PR Smith's SOSTAC framework to guide recommendations. It creates a customer persona, "Ben Simmers", to represent the hotel's target demographic. It then maps Ben's customer journey and zero moments of truth to understand how customers engage with the brand.
The objectives are to reduce dependency on online travel agents, expand social media presence through user-generated content, and increase loyalty through email marketing offers. Tactics include affiliate marketing networks, social media interactions,
The document provides a history of Walmart and details its supply chain management practices which fueled its growth. It describes how Walmart was founded in 1962 and grew to 640 stores by 1984 under founder Sam Walton. After his death in 1992, international expansion began in Mexico, Canada, and Germany. Walmart's efficient supply chain management reduced costs through a hub and spoke distribution system, direct procurement from manufacturers, electronic data interchange with suppliers, logistics management with company-owned trucks, cross docking, inventory management with IT systems, and quick replenishment.
This is the last and final ppt of the retail sector project done by us. Hope that it helps a lot of students & profeessionals. Vishal Retail is a very interesting story as its business model is very similar to wal-mart\'s.
Amazon's logo represents selling everything from A to Z and the smile customers experience shopping on Amazon.com. Founded in 1994, Amazon is a global e-commerce leader with over 28,000 employees and a wide range of products. The company's mission is to be the most customer-centric company and build a place for people to find anything they want to buy online.
Data Driven Marketing (DDM) involves making marketing decisions based on analysis of customer data. It is customer-centric and focuses on collecting data about customer transactions, behavior, and interactions to gain insights. DDM requires implementing marketing technology to automate processes, collecting and analyzing large amounts of customer data, and changing marketing teams and processes to be more data-driven. Fully implementing DDM is a long-term transformation that requires investments in systems, databases, teams, and new processes.
This document outlines a brand promotion project for retailers and active retail outlet owners in metro and mini-metro areas. It proposes various in-store activation ideas like puzzles, spinning wheels, and quizzes to build brand awareness, interest, and demand among retailers. It also suggests outdoor activities like processions, installations, and wall paintings to generate brand recognition among customers. The goal is to engage retailers through interactive learning activities and establish brand loyalty among customers through demonstrations and visibility campaigns.
This document provides an introduction to the field of retailing. It defines retailing as businesses that sell products and services to consumers for personal use. Retailers add value by breaking bulk, holding inventory, providing assortment, and offering services. Retailers are part of the distribution channel between manufacturers and consumers. They make decisions around variables like customer service, store design, merchandise, pricing, and retail strategy. Retailing has become a high-tech industry utilizing the internet and data analysis. Globalization has also impacted retailing as companies source globally and expand internationally. Examples are provided of how retailers like Walmart and Hot Topic implement different retail mixes.
Account-Based Marketing: Welcome to the New Reality in B2BDemandbase
https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/
Megan Heuer VP & Group Director, SiriusDecisions
It’s the classic disconnect: While Sales talks accounts and opportunities, Marketing talks segments and solutions. Smart marketers know the secret to fixing this: Account-Based Marketing (ABM). Now a major trend in B2B, ABM aligns marketing efforts with sales goals and customer needs. In this session, we’ll share the types of ABM and how they fit into a best-in-class B2B marketing portfolio. We’ll also explain the toolkit that enables a scalable approach to ABM and improves alignment with Sales. Finally, we’ll share examples of success along with findings from our survey about the current state of ABM in B2B.
This document discusses how B2B sales are evolving and the need for reinvention. It notes that B2B buyers now do more research independently before engaging with sales. It also outlines Accenture's approach to transforming B2B sales through an integrated solution combining customer relationship management, intelligent sales experiences, data and analytics, and intelligent operations. The solution aims to drive outcomes like improved win rates, lead qualification productivity, and revenue growth for clients.
Growth Marketing Consultant in Nigeria | Adeyemi Olanrewaju (Portfolio)Content Krush
Adeyemi is a growth marketing consultant who is passionate about data-driven storytelling that endears brands to audiences.
He has worked with businesses across FinTech, IT, Cloud Computing, Human Resources, Food & Beverages, Education, Medicine, Media, and Blockchain, some of which have achieved 80% increase in visibility, 186% increase in month on month sales and revenue.
His competences include Digital Strategy, Search Engine Optimization, Paid per Click Advertising, Big Data Analysis & Visualization, Lead Generation, Sales Growth and Content Marketing.
Virtual reality (VR) typically refers to computer technologies that use software to generate the realistic images, sounds and other sensations that replicate a real environment (or create an imaginary setting), and simulate a user's physical presence in this environment.
Amazon is an American multinational e-commerce company founded in 1994 by Jeff Bezos and headquartered in Seattle, Washington. It started as an online bookstore and has expanded to sell a wide variety of products including books, clothing, toys, electronics and more. Amazon utilizes customer data from purchase histories to send targeted promotional offers and provides personalized recommendations. The company has also introduced initiatives like Amazon Prime for fast shipping, Amazon Web Services for cloud computing, and Amazon Go stores that utilize artificial intelligence for checkout-free shopping.
Below the Line (BTL) marketing refers to engaging consumers through their senses rather than just communicating to them. It uses incentives, contests, sampling and other tactics to motivate consumers to act and develop an emotional connection with a brand. The goal is to "touch" consumers and give them a "taste" of the brand through relevant messaging delivered through their preferred media and times. Examples include a road trip promotion for Nissan vehicles, an interactive virtual bartender game for beer.com that drove massive traffic, and ABC partnering with Apple to offer downloads of "Lost" the day after broadcasts. BTL marketing is becoming more important as consumer control increases with tools like DVRs, iPods, blogs and social media that
This document outlines seven critical keys to developing an effective digital marketing strategy: 1) Define business objectives and goals, 2) Describe your brand's key components, 3) Establish key performance indicators to track metrics, 4) Tell a compelling story that satisfies customer needs, 5) Develop a plan to acquire and engage users through relevant digital channels, 6) Define processes to activate and retain customers, and 7) Use data-driven decisions to segment, target, and track customer behavior across channels. The overall strategy should focus on understanding customers and reaching them through the most effective digital mediums.
1) The document discusses how loyalty programs are evolving from purely transactional rewards programs to programs focused on building emotional connections with customers through shared values and causes.
2) It provides examples of how Patagonia and Walgreens have built loyalty by openly supporting environmental causes and partnering with health/fitness apps to reward customer wellness.
3) The key recommendation is for brands to identify their values, make them known publicly, and leverage loyalty programs to engage customers in learning about and supporting those same values and causes through special offers, content, and community involvement.
This document summarizes the credentials of TwoSocial, a social media agency. Some key points:
- TwoSocial helps clients use social media to achieve business objectives by developing strategies and managing social communities.
- Case studies show how TwoSocial has increased engagement, applications, and sales for past clients across various industries.
- TwoSocial's services include social media management, content creation, campaign management, and embedding community managers onsite.
- Metrics from campaigns demonstrate the impact of TwoSocial's work, such as large audiences, high engagement and lower costs per lead.
This 360° campaign proposal outlines three ideas to promote Lay's Strong potato chips and build its association with beer occasions. The first idea, "Lay's Karaoke Club", would encourage consumers to make karaoke videos with Lay's chips and enter to win a trip to a concert. The second idea, "Lay's Coming to Your Beer Party", allows consumers to register parties on the Lay's website and have snacks and games delivered for prizes. The third idea, "Lay's Football", creates a virtual coin system on the Lay's website for consumers to earn prizes by predicting FIFA World Cup matches. Each idea includes insights, activation mechanics, touchpoints like POSM and social media, and a timeline for implementation between June and
Latest trends in shopping centre branding, marketing and design SCG International
Clive Woodger's conference at EPICCA ( Encounter of the Shopping Centre professionals in Latin America ) about developing first choice destinations...covering: International Trends, the Empowered Consumer, Marketing Strategies and Delivering the Promise....
1. The document defines various retail terminology used in promotions, inventory management, transactions, and store operations. It includes terms like threshold promotions, markups, clearances, purchase orders, replenishment, and more.
2. Various retail metrics and strategies are also defined, such as conversion rate, inventory turnover, merchandise mix, plan-o-grams, suggestive selling, and visual merchandising.
3. Additional modern retail concepts are covered like mobile shopping, flash sales, pop-up stores, etailing, and integrating physical and online store operations.
What Works in B2B Marketing. Difference Between B2B and B2C Marketing. IndiaMART.com
B2B Marketing : Difference Between B2B and B2C Marketing. And What Works in B2B Marketing. Presentation given by Arun Tyagi, GM, Marketing, IndiaMART at NIILM. 4 March 2011.
This document provides a strategic digital marketing plan for Sandbanks Hotel, a 4-star family hotel located in Poole, Dorset, England. It aims to increase direct bookings and revenue through optimizing the hotel's digital presence.
The plan utilizes PR Smith's SOSTAC framework to guide recommendations. It creates a customer persona, "Ben Simmers", to represent the hotel's target demographic. It then maps Ben's customer journey and zero moments of truth to understand how customers engage with the brand.
The objectives are to reduce dependency on online travel agents, expand social media presence through user-generated content, and increase loyalty through email marketing offers. Tactics include affiliate marketing networks, social media interactions,
The document provides a history of Walmart and details its supply chain management practices which fueled its growth. It describes how Walmart was founded in 1962 and grew to 640 stores by 1984 under founder Sam Walton. After his death in 1992, international expansion began in Mexico, Canada, and Germany. Walmart's efficient supply chain management reduced costs through a hub and spoke distribution system, direct procurement from manufacturers, electronic data interchange with suppliers, logistics management with company-owned trucks, cross docking, inventory management with IT systems, and quick replenishment.
This is the last and final ppt of the retail sector project done by us. Hope that it helps a lot of students & profeessionals. Vishal Retail is a very interesting story as its business model is very similar to wal-mart\'s.
Dissertation project on “MARKETING STRATEGY OF V-MART AND VISHAL MEGA MART :...amaan Khan
This document is a dissertation project report submitted in partial fulfillment of an MBA degree. It examines the marketing strategies of V-Mart and Vishal Mega Mart through a comparative study. The report provides background information on V-Mart, including its vision, products, and marketing approach focused on tier 2 and 3 Indian cities. It also outlines Vishal Mega Mart's profile, products, and marketing strategy targeting consumers in apparel, general merchandise and grocery. The research methodology for the comparative study is then described, which involves a survey of 100 respondents and analysis of the results.
This field study was conducted by a group of students under the guidance of Prof. Shailesh Pandey. It examines Westside, an Indian lifestyle retail chain. Westside was started by Mrs. Simone Tata and has grown to 59 stores across 28 cities. It aims to be the most preferred lifestyle retailer. The study analyzes Westside's product assortment, pricing, placement, and promotional strategies. It finds that while Westside offers value, its lack of brand identity and inability to differentiate products have made it vulnerable to competition from other retailers. The study provides recommendations on how Westside can improve its positioning and better promote its private labels.
Walmart's retail marketing strategy focuses on low prices through efficient operations and a large global supply chain. It uses a combination of cost leadership and differentiation by offering exclusive low-cost brands. Walmart has over 11,000 stores worldwide operating under various brands, though it has faced challenges expanding internationally due to cultural and regulatory barriers. It continues to evolve through initiatives like improving nutritional offerings and developing online and delivery services to remain competitive.
Vishal Mega Mart is a retail chain established in 1986 with 183 stores across 24 states and 110 cities in India. The company aims to provide value for money to middle and lower middle class customers through consistently low prices. It uses various promotional strategies like loyalty programs, print and digital advertising, and special discount offers. Vishal Mega Mart has around 7,000 employees and provides 66 hours of training. It has production facilities, distribution centers, and a focus on clean, well-equipped retail outlets to enhance the customer experience.
Sam Walton founded Walmart in 1962 in Rogers, Arkansas. It has since grown to be a global giant, with over $476 billion in annual revenues. Walmart operates over 11,000 stores worldwide and has a presence in 27 countries. It aims to serve customers and associates with compassion and integrity. Though it faces challenges like labor lawsuits and community resistance, Walmart has strong financial performance and plans to continue expanding, especially in emerging markets through online and brick-and-mortar growth.
This project mainly dealt with how Walmart should launch itself in an emerging market like India, and how they can overcome the challenges faced and provide solutions
Retailers, specifically multichannel retailers, face great challenges reaching customers in an increasingly complex landscape of communications media and sales channels. Fabrique has developed an easy to follow method in getting the most out of the relationship with your customers. Examples are from Dutch and international retail and fashion.
The presentation is aimed at marketeers and senior designers.
This document provides an overview of the retail company V-MART and its marketing strategy. It discusses that V-MART was founded in 2002 in West Bengal and opened its first store in Ahmedabad, Gujarat in 2003. It now has over 108 stores across 12 states with a total retail space of over 8.2 thousand square meters. The document then examines V-MART's product categories and organizational structure. It analyzes V-MART's marketing strategy of regional cluster expansion, promotional events, and increasing private label products. It also provides the objectives and methodology of the research report, including primary and secondary data collection.
The document outlines a global marketing strategy plan for Tanishq, India's leading jewellery brand. It analyzes Tanishq's strengths in quality craftsmanship and premium positioning. Strategic issues are identified around international competition and cultural barriers. Key recommendations include focusing on ethnic Indian products, premium pricing, and targeting the US, UK and Canadian markets. The action plan is to secure export licenses, sell in high-end international retailers, promote through advertisements and fashion shows, and launch a website to increase collection visibility.
Bharti Walmart entered the Indian retail market in 2007 through a joint venture between Bharti Enterprises and Walmart. The Indian retail market is highly fragmented with 98% of the market being unorganized. Bharti Walmart faces challenges in managing cultural diversity, regulations, and opposition groups. However, its strengths include extensive global retail expertise, supply chain management, and the use of technology. Currently, Bharti Walmart operates 117 retail stores and 7 cash-and-carry stores in India, located based on factors like regulations, spending power, and infrastructure to support its supply chain.
The document discusses Big Bazaar, a large retail chain in India. It provides details about Big Bazaar such as its size, number of outlets, products offered, target customers, and marketing strategies. It also discusses the Indian retail market size and growth. Finally, it analyzes Big Bazaar's marketing mix and future strategies to expand further.
Digital media will provide the next level of growth to Indian SMEs with the defined ROI part which makes the conviction o the brand engagement with its target audience and helps create influence online building communication
The document provides an overview of e-retailing in India, including:
1) It discusses the evolution of e-tailing in India before and after 2007, noting key developments and players.
2) Market size and growth rates are presented, showing strong growth in the Indian e-commerce sector.
3) The various e-commerce formats used in India are described, including business-to-consumer models.
4) Challenges around order fulfillment and logistics are examined, along with factors needed for e-tailers to gain a competitive advantage in India.
Deep dive into ecommerce by GBG Mumbai - Sep 20th 2014GBG Mumbai
This document summarizes a presentation given by Sreeraman Thiagarajan on e-commerce in India. It discusses the growth of the Indian e-commerce market from 2012 to 2021 based on Technopak estimates. It outlines key factors driving online shopping adoption in India like time poverty in major cities and the proliferation of internet and smartphone usage. The presentation covers topics like the market scenario, consumer buying behaviors, opportunities for selling online through marketplaces, and how companies like Google can help drive e-commerce through tools like product listing ads. It also discusses emerging models like hybrid commerce leveraging local retailers and the potential of local language e-commerce.
Driving growth through ecosystem partnerships.pdfapidays
Driving growth through ecosystem partnerships
Arvid Swartsenburg, Head of Partnerships & Strategy at UOB TMRW
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Consumers are smarter today than ever before. In fact, today's consumers own your brand. Their shopping expectations are higher, they make decisions faster, and they research thoroughly and independently. Consumers also know they have a lot of choice regarding when and where to purchase. Added to the mix are consumers who are increasingly technology savvy, more demanding, and are making tradeoffs by focusing on value, transparency and accountability. If retailers are unable to provide the convenience or service consumers expect, loyalty will evaporate, competitive advantage will erode, and retailers’ value proposition will crumble.
In this webcast you will discover how to satisfy the smarter consumer by providing a seamless customer experience that reaches across all touch points, spanning human, digital, social and mobile modes of access that are optimized according to customer preferences...a customer experience that delivers products and services flawlessly to keep customers coming back for more.
Learn how Best Buy responds to customer control and demands and how the electronics and home appliances retailer is tackling issues with mobile, digital, social media, inventory availability, fulfillment flexibility and convenience.
Once consumers get a taste of the seamless shopping experience, they expect it. It doesn’t matter what your product or service is. Join us and learn how to put your business back in control of the shopping experience.
The document describes EveryCrave, an Indian startup that allows users to request products and services they want through a mobile or web app. It will then connect users to local businesses that can fulfill their needs. EveryCrave aims to increase online shopping in India by making the process more convenient and personalized. It currently has nearly 100 businesses and over 1000 users in Bangalore. The startup's goals are to help users conveniently get what they need and earn rewards for referrals, while helping businesses connect with online consumers.
1. The document discusses how companies can mobilize their enterprise and move from outdated 1990s infrastructure to a more cloud-centric and consumer-friendly mobile environment.
2. It provides examples of how Symbio, a technology services company, has helped other companies like Airbiquity, RF Swedish Sports, and Orbit GMT develop mobile solutions to enhance their businesses and operations.
3. Symbio serves as an outsourced development center for these companies, helping them build cloud-based backends, mobile apps, and video streaming capabilities to enable remote access and monitoring.
The document provides an overview of India's ecommerce sector. It finds that while internet penetration is low at around 7%, mobile internet usage is growing rapidly. Ecommerce currently accounts for around 0.47% of retail sales but is growing quickly. The largest ecommerce segments are travel, classifieds, and online retail. Key business models in India include merchant, direct, brokerage, advertising, affiliate, and community models. Challenges to further growth include low credit card penetration and lack of discounts for online purchases.
The document discusses challenges in delivering digital experiences and navigating the crowded tech landscape. It describes how user expectations have evolved, forcing companies to converge experiences across touchpoints. Organizations are also evolving by destroying silos, personalizing interactions, and treating data as the new currency. Creating experiences tailored for individuals, not just segments, along their unique journeys is emphasized.
A creative agency based in Bangalore with a team of nearly 50 people specializes in advertising, branding, and digital media. It has departments for creative services, account management, and digital studio work. The agency believes in creativity that connects with customers, small dedicated teams, accountability, making work fun, and that creativity is not limited to one department. It provides services to clients in various industries such as automotive, e-commerce, education, fashion, food, media, real estate, and technology.
This document discusses the rise of digital living services and the third wave of digital technology. It covers several technologies enabling living services like sensors, faster networks, and intelligent/aware devices. It then discusses how digital technology is disrupting various industries like travel, payments, hotels, and retail. Specific examples of digital disruptions are highlighted, such as Disney's $1 billion bet and Starwood hotel phone keys. The document concludes by discussing challenges in retail and potential solutions like location-based assistance, interactive store experiences, and making transactions easy across channels.
The document discusses the growing importance of multi-channel marketing strategies for companies as consumer behavior shifts online. It notes the significant revenue generated from digital commerce and how companies must have an online presence wherever their customers are. Specifically, it highlights how a company called SapientNitro helps clients with integrated marketing, commerce, and technology services across multiple digital channels globally and locally.
MBA IT Final year project- CRM in banking sector- dinesh48Dinesh Jogdand
The document discusses e-commerce applications in India based on an empirical study. It finds that while e-commerce has grown in India in recent years, it still faces challenges from low internet usage and credit card penetration. However, it has potential to grow further with improvements in areas like digital signatures and private internet service providers. The document outlines several examples of e-commerce applications in India across various industries like retail, travel, banking, stocks and shares, and employment. It also discusses the evolution of commerce and the key facilitators of e-commerce in India like information directories and banks.
The document provides an overview of e-tailing (electronic retailing) in India. It discusses the types of e-tailers, including pure play e-tailers that only operate online and bricks-and-clicks e-tailers that have both online and physical stores. The document also outlines some of the key benefits of e-tailing like lower real estate costs, as well as challenges like low credit card usage in India. It provides statistics on internet usage in India and concludes by discussing some focus areas for e-tailers to better serve customers, like supply chain management and developing new business models.
Consumer mobile and payments innovation colin kerrRichard Peers
This document discusses trends in mobile payments and the payments industry. It covers challenges like controlling the mobile wallet, moving pilots to general acceptance, and niche market entrants. The document also discusses how payments have become an information business and how a payments platform as a service could provide offers, analytics, integration and security. Finally, it discusses how Microsoft is well-positioned in the industry due to its ability to connect consumers, retailers, banks and mobile operators through platforms across devices.
This document discusses opportunities and challenges for internet retail in India compared to the US. It provides an overview of Iksula, an outsourcing company, and their management team and services. Regarding US internet retail, it outlines the size, growth, consumer propositions, key trends like mobile and social media. For Indian internet retail, it notes underserved consumer categories and need to expand mobile reach given smartphone growth. Challenges include a lack of products, formats, and services from suppliers and retailers compared to opportunities in convenience, price, and hard to find goods.
This document discusses internet usage trends in Vietnam for 2013. It notes that:
1) The majority of consumers in urban areas are online and using the internet for various activities like shopping.
2) Key decision makers for household purchases are predominantly online as well.
3) Consumers are online every day, chatting and using social networks frequently.
4) There is a growing trend of mobile internet access via smartphones.
Similar to Successful online selling - Strategies for Offline Brands and Retailers (20)
2. Digital/ e- Start-ups / Enterprise Digital
Commerce Entrepreneurship Transformation
• Assistance to offline • Scaling up: • Discovery Workshops –
businesses going online: • Business mentoring identifying digital
• Online Strategy & Model • Strategy and business plan transformation opportunities
Design review cross-function, pan-enterprise
• Opportunity Discovery and • Performance management • Design and program
Planning Workshops • Organisation strengthening management of digital
• Execution Mentoring • Business development and opportunities - commerce,
• Partner Selection alliances customer service, marketing,
• Loyalty, customer service • Distribution and sales supply chain, etc.
& digital marketing channel development
integration • Exit advisory
• Early stage start-up clinic and
executive support
3. Introduction –
Rajiv Prakash
Rajiv is the founder of Next In Advisory Partners, a boutique consultancy that
helps retailers and brands design and execute successful digital commerce
strategies. Next In also actively mentors select start-ups on growth-related
matters.
Rajiv was earlier the CEO at Future Ecommerce where he led Future Group’s
ecommerce business portfolio comprising futurebazaar.com and the online
channels for Big Bazaar, Ezone and Pantaloons. During his tenure, he turned
around futurebazaar.com and grew its sales by 9x. Prior to this, he
established Cisco’s strategy consulting unit, Internet Business Solutions group
for enterprise markets in India and helped several of India’s top 100 firms
discover online opportunities. He has over 12 years of business consulting
experience at Andersen, Cisco and KPMG in India and APAC. He is also a
venture partner to a portfolio of online and consumer ventures. Rajiv is a
post-graduate from the Indian Institute of Management, Ahmedabad.
3
4. Discussion areas
1. The Business Case: Why should you care about digital
commerce/ retail?
2. Competitive Position: Can Offline Players succeed
Online?
3. Roadmap to digital retail/commerce
4
5. Baselining key terms
Digital Commerce:
• Commerce through any digital medium including human-assisted digital interactions.
eCommerce
• Commerce initiated by the consumer accessing a website on any digital device
Offline players
• Brands ie consumer goods companies and Retailers
Online players
• Pureplay online retailers and brands including home-shopping and phone based
commerce players
5
1-800-
8. Indian consumers increasingly live digitally mediated lives
Banking
Investing
Movie tickets
Bill
payment
Rail , air
tickets Matrimonial
Hotels Bus
tickets
Books
Renting
Emergency A house
Services
Music
Darshans Friendships School
Passport Jobs
homework
Many of us spend over 10% of our time on digital media. 8
9. Digital Commerce channel selection and placement
ASPIRATION PERSPIRATION TRANSACTION COLLECTION CONSUMPTION
A consumer’s shopping journey.
Channel omnivore.
9
10. The digital consumer is an omnichannel consumer
Neeta’s interactions to buy a birthday gift for her mom
In-store
Social
Web
Omni-channel
Phone commerce
Newsppr
TV
Home
ASPIRATION PERSPIRATION TRANSACTION COLLECTION CONSUMPTION
Are you present and relevant at the touchpoints?
Small can look big and big can look small on the internet
11. More time online = More consumption online
Average time spent online per person/-day (Hrs) No. of users transacting online (in million)
India
In 2010
• 376 million online users by 2015
• The time spent online will grow by 27% per user - driving advertising and commerce
• Number of transacting users to grow from 11 million in 2011 to 38 million in 2015
• Digital divide reducing with penetration increasing fast across tier II/III cities and towns
This excludes non-internet based digital time
Source: “India Goes Digital”, Avendus Research 11
12. The Digital Consumer – Access and connectivity Today
Unique Internet users in India to reach 376 million by 2015, close to 5 times the current number
• 80 million Internet users
• 10 million 3G connections within 6 months of launch, almost equal to the base of wireline broadband
connections
• The 2nd largest user base for Google+ and Orkut in the world
• 28% of travel gets booked online; 117 million transactions on IRCTC alone
• 47% of the classifieds business is online
• 7% of bank users in India access their accounts online
• 25% of IT returns were filed online in 2010-11
• Close to 50% of music revenues in India comes from mobile downloads
Source: “India Goes Digital”, Avendus Research 12
14. Consumers are more informed, sure and demanding
i want • Products: choice, new, international and
new categories
• Product information, expertise and advice
• Personalised Service – during, post
purchase
• Rewards and recognition
• Convenience
• The best deal
I am what I consume
Digital commerce and marketing help serve the
demanding customer effectively at scale
14
20. China eCommerce - Top Categories Sold Online
Secondary source: Taobao 2011 21
21. Brands with own ecommerce stores on Taobao Mall
Source: Taobao 2011 22
22. US Top 80 e-Commerce retailers –
80% are offline retailers and consumer brands
Source: Internet Retailer
23. What’s selling online
And top players today
24
Source: Research by mysmartprice.com in Pluggd.in
24. Indian eCommerce market still under-exploited
Share of online travel and e-tailing (%) - India
• The industry is largely services driven
(87% share) with product sales (e-
tailing & home shopping) accounting
for the rest of the market
• Overall travel market size, in 2010,
was $19 billion and retail was $430
billion however the e-tailing market Indian e-tailing market size projections
(INR Crore)
has lagged online travel so far
Source: “India Goes Digital”, Avendus Research
Private & Confidential 25
25. Online retail market today –
taking stock
Short term: 2011-13 Long term: 2014/15+
₊ Customer behavior changing • Established consumer proposition
₊ Ecosystem evolving, categories getting beyond wild discounts
digistised • Not one winner, but limited large,
₊ Bottlenecks easing well-capitalised players – not many
₊ Model experimentation from current lot
₊ Can be a channel maker • Economics better established
- Consumer behaviour more anecdotal • Stronger infrastructure especially
payments and able to cover non-
- Low entry barriers English India
- Poor differentiation
- High burn model, high customer
acquisition cost
- Poor unit economics - no clear path to
profitability
- Poor customer stickiness
26
26. Offline brands and retailers who are online
Store Name Main Focus Store Name Main Focus
Acme Fitness Fitness equipment BigC Mobiles
Archies Gifts & Accessories
Croma Retail Electronics
Bata Shoes
Carlton London Crossword Books
Shoes
Casio India Electronics EDIGIworld Electronics
DC Books Books Ezone Electronics
Dell Computers & Peripherals Fab India Fashion
Fastrack Fashion Accessories Fablinks Cotton Fabric
GitanjaliGifts Jewellery & Accessories Futurebazaar General
HCL Store Electronics Game4u Games & Consoles
Hidesign Leather Accessories Globus Fashion
Mebaz Fashion indiaemporium Fashion
Mitashi Electronics JJ Mehta Cameras
Moserbaer Movies Landmark General
Neerus Fashion Next Electronics
Prestige Smart Kitchen Kitchenware Pearson Books
Puma Fashion
Sangeetha mobiles Mobiles & Accessories
Reebok Fashion
Sahiba fabrics Shoppers Stop Fashion
Fashion
ShopatDisney Baby Products SMC International Electronics
Shubham Jewellery & Accessories Tata McGraw Hills Books
Sia ART Jewellery Jewellery & Accessories The Mobile Store Mobile
Studds Accessories Motorcycle Travel Gear Univercell Mobiles & Accessories
Villcart Handicrafts & Artwork Vijay Sales Electronics
VIP Luggage Westside Fashion
Source: Research by mysmartprice.com in Pluggd.in 27
27. Offline vs Online
Mere paas 1000 dukaan
hai,10000 log hai, 50 million
customer hai, brand hai.
Tumare pass kya hai?
Mere pass
Start-Up
hai!
28. Offline vs Online Players – Brands and Retailers
Offline Players Online Start-ups
Strengths: Strengths:
•Brand recognition and trust •No legacy
•Customer base and analytics •Flexibility , agility and risk taking
•Financial resources and pricing power •Incentivised founders
•Physical presence – stores •Venture Capital funding
•Product knowledge •Technology / online expertise
•Supplier relationships, supply chain
Weaknesses: Weakness:
•Silos and fragmented online mandate •Zero base – customers, brand awareness
•Not a core business, too small, too risky •Limited organisation resources
•Run as a department •Supplier relationships
•Can’t attract quality talent
Mindset: Mindset:
•Too small today •Very big tomorrow
•Don’t make mistakes •Fail to succeed, trial and error.
•Don’t understand technology •Embrace technology, tech company
•Customer service department •We are a customer service company
29
29. Brands and retailers need a unified digital mindset like
an online start-up
CRM loyalty ecommerce Digital
marketing
30
31. Conceive/ Plan : Why digital commerce?
Be where your Lifecycle mgmt –
Increase store traffic
customer is preorder, liquidation
Stay relevant to Attract new trade Stay connected to
consumers partners innovation
Reach more markets Richer customer Develop new types of
in India analytics merchandise
Take full assortment
Export markets Yourstory…
to market
32
32. Your digital commerce model depends on your goals
Commerce Capability Commerce capability components Examples
Level
1 Get discovered online, Rich product information, store locator, SEO and Furniture and other
available and transact online marketing categories not
offline represented online
well
2 Discovery online, + Unit to deal with online/ digital retailers such as -Most apparel and
availability online but Flipkart, HS18 electronics brands - HP,
transact offline Park Avenue
3 Own digital commerce + eCommerce department, commerce platform, Croma, Globus, Vijay
department - Online b2c supply chain, payments, customer service, Sales, More,
discovery and marketing & promotions, inventory Crossword,, Odyssey, JJ
transactions Mehta, Gitanjali
4 Pure-play digital Completely independent business with its own Dell, Futurebazaar,,
commerce business business model, entrepreneurial/VC funded, Fopping,
start-up mindset. Options include standalone
full-assortment, marketplace, deals, online brand
5 Hybrid commerce Complete consumer-driven seamless integration awaited
of store and digital commerce and customer
knowledge
33
33. Design - Execution model options for offline players
Start-up / incubator
In House Outsource
model
• Designed, built, run • Outsource online channel • Incubate business(es) with
inhouse as a department building, management one or more start-up
with select services and operations - share entrepreneurs
partners in technology, your brand, customers • Build-operate-transfer
content, marketing, and inventory – Full model
logistics Outsourcing • Structure business as a
• Technology platform: • Outsource technology and start-up
owned / SaaS/ package all site management • Eg. Futurebazaar, Walmart
• Eg. Chroma, Gitanjali processes (US),
• Participate in a fully- fopping.com/Brandooz, ,
serviced marketplace
• Joint venture model with
an established player
• Eg. GSI Commerce
(eBay),eDigiworld, Next,
Being Human (India)
34
34. Design - Other key considerations
eCommerce format Consumer Markets Product Sourcing
Warehousing and Fulfilment incl reverse
Payments
Packaging logisitics
eCommerce Tech Customer Service Marketing plan and
Platform Model partners
Integration to parent Other service Other digital channels
organisation providers – phone, TV
35
35. Minimum online selling capability for a brand or retailer
• Website
• Product content – Good quality, well-structured and latest product
information available online
• Marketing – Search marketing, publish website in all advertisements
• Commerce – Become available for purchase online through arrangements
with online retailers including home shopping
• Customer service – track and resolve online complaints
• Loyalty – have a loyalty program atleast to make your customers
addressable, understand behaviour and reduce cost of customer
acquisition
36
For offline brands, the minimum is to get online marketing and branding right. Online commerce can be achieved through pure-plays.For offline retailers, hygiene is to get online commerce and marketing right. No choice but to aim for highest capability levels especially in vulnerable categories