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TATA MOTORS
Global Footprint Malaysia* Thailand  Bangladesh * Nepal, Sri Lanka  Kenya* Russia* Ukraine*  U.K. Italy  Senegal  Afghanistan  Uzbekistan  Brazil  South Africa* Egypt  Saudi Arabia  Iraq, Iran  China  South Korea*  LATAM  West Africa  North Africa  West Europe Central Asia  East Asia  South Asia  South East Asia  West Asia  East Africa  South Africa  * Assembly Operations also ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Range
Technological Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Resources ,[object Object]
The Enterprise Process Model
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Resources ,[object Object],[object Object],[object Object]
Value Chain & Value System Suppliers , Contractors Strategic Alliances Transporters, Convoy Drivers Association Dealer Network, Marketing Research Firms, Vehicle Financing Regional Warehouses, Dealer Workshops, Distributors, TASS Inbound  Logistics Operations Marketing Service Outbound  Logistics SAP , VCM SAP , CRM - DMS
Inbound Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outbound Logistics ,[object Object],[object Object],[object Object],[object Object]
Marketing & Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service ,[object Object],[object Object],[object Object],[object Object],[object Object]
Procurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Human Resource ,[object Object],[object Object],[object Object],[object Object]
Firm Infrastructure ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dynamic Capabilities ,[object Object]
Leveraging the resources How did TATA create initial resource complement to overcome the disadvantage of being newcomers in passenger car business?  STRATEGY INSTITUTIONS Government support (10Year Plan) New institutions for trade promotion, technology up-gradation, quality enhancement ( ACMA :  Automotive Component Manufacturers Association ,  SIAM :  Society of Indian Automobile Manufacturers  ) R&D Acquisitions Strategic partnerships Joint ventures Intensive management development
Key Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Benchmarking
Process Benchmarking ,[object Object],[object Object],[object Object]
Strategic Benchmarking
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Strategic Benchmarking
[object Object],[object Object],[object Object],[object Object],[object Object],Achievements
Stretch and Leverage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stretch and Leverage contd.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stretch and Leverage contd.. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stretch and Leverage contd.. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technological Framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology Capability Hierarchy
Achievements ,[object Object],[object Object],[object Object],[object Object]
Diversification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Diversification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But, the war is on… Maruti Vs Tata Motors
The Preparations… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To create….
HR Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object]
HR Policies ,[object Object],[object Object],[object Object]
All said and done…a new strategy is required… The Blue Ocean Strategy
Blue Ocean Strategy Red Ocean Blue Ocean Compete in the existing market place Create unconsolidated market space Beat the competition Make the competition irrelevant Exploit existing demand Create and capture new demand Make the value cost trade off Break the value-cost trade off Differentiation or Low cast Differentiation and Low Cost
Focus on the non-customers
Corporate strategy, parenting and synergies ,[object Object],[object Object],[object Object],[object Object]
Corporate strategy, parenting and synergies  contd..  ,[object Object],[object Object],[object Object]
Corporate Advantages from Diversified Business ,[object Object],Tata Steel Tata  Motor TCS Tata Cummins ,[object Object],Tata Steel Core  Competence Tata Cummins TAML TACO
Thank you

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Tata Motors

  • 2.
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  • 9. Value Chain & Value System Suppliers , Contractors Strategic Alliances Transporters, Convoy Drivers Association Dealer Network, Marketing Research Firms, Vehicle Financing Regional Warehouses, Dealer Workshops, Distributors, TASS Inbound Logistics Operations Marketing Service Outbound Logistics SAP , VCM SAP , CRM - DMS
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  • 20. Leveraging the resources How did TATA create initial resource complement to overcome the disadvantage of being newcomers in passenger car business? STRATEGY INSTITUTIONS Government support (10Year Plan) New institutions for trade promotion, technology up-gradation, quality enhancement ( ACMA : Automotive Component Manufacturers Association , SIAM : Society of Indian Automobile Manufacturers ) R&D Acquisitions Strategic partnerships Joint ventures Intensive management development
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  • 36. But, the war is on… Maruti Vs Tata Motors
  • 37.
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  • 40.
  • 41. All said and done…a new strategy is required… The Blue Ocean Strategy
  • 42. Blue Ocean Strategy Red Ocean Blue Ocean Compete in the existing market place Create unconsolidated market space Beat the competition Make the competition irrelevant Exploit existing demand Create and capture new demand Make the value cost trade off Break the value-cost trade off Differentiation or Low cast Differentiation and Low Cost
  • 43. Focus on the non-customers
  • 44.
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  • 46.