Pay per click marketing is regularly cited as one of the most effective forms of advertising by senior-level marketing executives. Pay per click advertising enables marketers to efficiently reach consumers at all points in their purchasing and consideration cycle. Paid search is a pull marketing vehicle whereby consumers actively prequalify themselves. This often results in higher conversion rates and better return on advertising investment than other advertising channels. Roar Media recognizes the extraordinary opportunity of paid search when programs are structured and optimized successfully within the overall marketing objectives of the client’s goals.

1. Presented by: ROAR MEDIA Dec. 18, 2009

3. Pay-Per-Click Marketing Delivers High ROI’s Confidential. All material property of Roar Media.

4. Confidential. All material property of Roar Media. Pay-Per-Click Marketing Delivers High ROI’s

6. Conduct a Thorough Keyword Analysis Confidential. All material property of Roar Media. Monthly campaign parameters Average click-thru rate (CTR) 0.5% Average cost-per-click (CPC) $ 2.50 Total keyword results listings 930,900 Total clicks generated 4,655 Estimated total monthly investment $ 11,636 Keywords Search Volumes [day care] 301,000 [child care] 201,000 [montessori] 90,500 [childcare] 60,500 [preschools] 60,500 [daycare] 40,500 [child development] 40,500 [early childhood education] 33,100 [daycare centers] 22,200 [learning center] 14,800 [preschool curriculum] 14,800 [pre school] 14,800 [learning centers] 8,100 [daycare center] 6,600 [day cares] 6,600 [child development center] 4,400 [childcare centers] 3,600 [infant daycare] 2,900 [child daycare] 2,900 [childcare center] 1,600 Total Searches (October 2009) 930,900

9. Establish Clear Campaign Forecasts Confidential. All material property of Roar Media. Key Term Search Volume Cost-Per –Click (CPC) Click- Through- Rate (CTR) Unique Visitors Contact Phone/E-mail Tours Enrollments XXX brand term 201,000 $1.28 1.00% 2010 201 50 10 Assumptions: Web-to-phone/e-mail: 10% Phone/e-mail-to-tour: 25% Tour-to-enrollment: 20% Cost-per-Action (CPA)= $256

10. Know the Paid Search Performance Triangle Search Term Research and Targeting Drives Quantity of Leads Title and Description Targeting Drives Quality of Leads Drives Conversions Confidential. All material property of Roar Media. Landing Page Targeting Drives Conversions

12. Develop Effective Ad Copy Confidential. All material property of Roar Media. Directory service and action-based Keyword title and brand equity Age qualification and strong call to action Broad service offering Features and attributes

14. Experiment with Ad Copy Variations Confidential. All material property of Roar Media. *Microsoft Bing *

15. Consider Keyword Title & Param Matching Confidential. All material property of Roar Media.

18. Focus on Long Tail vs. Mass Market Confidential. All material property of Roar Media.

24. Achieve Explosive Results! Advertiser X Google AdWords Campaign Roar Media Client’s Current AdWords Campaign

26. Tracking, Measurement and Reporting

28. Consider Web-to-Phone Tracking

31. Questions and Answers 801 Brickell Avenue, Ninth Floor Miami, FL 33131 305.789.6695 Main 305.586.0419 Direct 305.372.0189 Fax www.RoarMedia.com Confidential. All material property of Roar Media.