This presentation describes the components of canvas business model of Airbnb. You can find out it's business model clearly with this presentation.
I hope it helps you.
The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
the hotel industry is under going another disruption: the "collaboration economy" and its poster child Airbnb give rise to a variety of apartment rentals, offered to consumers for more affordable prices. Hotels respond to this trend by sharpening their strategy and their differentiation compared to the new competition.
This is a case study I had worked on as a first year MIM student at University of Maryland (College Park), while studying INFM612 (Management of Information Programs and Services), taught by Dr. Ping Wang - a wonderful Professor.
We were given 2 unfortunate incidents that had occurred with a guest and a host of Airbnb, and had to analyze the issues and suggest solutions that can help make Airbnb an even safer option for its guests and hosts.
The travel revolution - How Airbnb become a billion dollar company.
You can follow me if you want to grab other great resources, articles : http://twitter.com/gtabidze
the hotel industry is under going another disruption: the "collaboration economy" and its poster child Airbnb give rise to a variety of apartment rentals, offered to consumers for more affordable prices. Hotels respond to this trend by sharpening their strategy and their differentiation compared to the new competition.
This is a case study I had worked on as a first year MIM student at University of Maryland (College Park), while studying INFM612 (Management of Information Programs and Services), taught by Dr. Ping Wang - a wonderful Professor.
We were given 2 unfortunate incidents that had occurred with a guest and a host of Airbnb, and had to analyze the issues and suggest solutions that can help make Airbnb an even safer option for its guests and hosts.
Airbnb - Business analysis based on Porter 5 Forces David Morand
An analysis of Airbnb is conducted based on Porter 5 forces scheme. We developed a review of the forces influencing hotels and lodging industry. In a second phase we see how IT is influencing this forces and can be turn to advantages. Finally we define Airbnb business model and conduct a SWOT analysis.
As there long coveted IPO is around the corner, I felt this was the proper time to release this analysis. Airbnb is a company that I’ve been fascinated by for quite some time. Their ability to reverse engineer and push through market resistance is undeniable. Airbnb has revolutionized our viewpoint on hotel and lodging. This analysis will evaluate the company's long-standing history and the barriers of entry endured. I believe it is important to understand the pure resilience of these founders. This analysis will also dissect their current performance as they recently reported an astounding $2.6 billion in revenue, bringing home $93 million in profit. These metrics blew away all internal forecasts which landed them a $31 billion-dollar valuation in May. Additionally, Airbnb is a private company making key performance indicators difficult to determine. As a result, I exhibit the factors I believe were used in evaluating Airbnb’s valuation. This report will discuss micro-level and macro-environmental factors that help and inhibit Airbnb. All of these subsidiaries have impactful effects on Airbnb and its outlook moving forward. Lastly, I discuss the effects of an economic disaster, and the problems it will cause when it happens. I also provide solutions that I believe would be extremely effective in a state of turmoil.
An entreprenureial growth journey hilighting the core stratgeies used by Airbnb along with supporting elements that lead to the success of the mulit-billion dolar, disruptive, status-quo challening company.
Airbnb has become another global platform to turn traveling experience upside down, To develop an app like Airbnb, explore the History, Market Potential, Business Model & Roadmap here.
Airbnb - Mission, Culture, Values, USP, Competitors, Constraints before Adoption of Technology, Technological Innovations, Business Value, Value Proposition, SWOT
Airbnb, Inc. Strategic Plan 2017-2021 MBA - strategic Management Assignment...Mohie Ismail
Airbnb, Inc. Strategic Plan 2017-2021
MBA - Assignment for strategic Management course
(Based on Harvard business review - case study June 2017 )
content :
History
Strategic Issues
Situational Analysis
Strategic Analysis and Choice
Recommended Strategy
Vision
Mission
Goals
Strategy
Objectives
Airbnb Original PowerPoint Pitch PresentationGraphi Tales
This is a PowerPoint reproduction of an early AirBnB pitch deck via Business Insider: @http://www.businessinsider.com/airbnb-a-13-billion-dollar-startups-first-ever-pitch-deck-2011-9
Studied the aspects of Digital Business and How Does AIRBNB operates and maintains the relationship with their customers, we have also studied the Business Model Canvas for AIRBNB as well.
We have also seen the Fast Growth of AIRBNB and Geographical Presence for the same
The Airbnb-related research cited throughout this slide deck has been
assembled as part of a brand storytelling assignment for my
Media Psychology graduate degree with Fielding Graduate University, which I completed in June 2019.
Airbnb is a privately owned, accommodation rental website that has mushroomed in popularity and usage over the past 10 years and 600+ million guests since first launching on 2008. But that’s just the paradigmatic take. The real narrative, however, that the company leverages is far different.
Do you like what you've read here?
Do you have any comments?
Questions?
Want to retain me for digital/social strategy or brand storytelling consulting?
OR perhaps you'd like one of my custom illustrations as shown on slide 8?
Whatever you'd like to connect about, please do reach out and share comments using my email address: mayra@ruizmcpherson.com.
Strategic plan harvard business review casestudy airbnb company Mohie Ismail
This document provides the Strategic Plan for Airbnb for 2017-2021. The plan provides an analysis and evaluation of Airbnb by reviewing the company’s strategic management, profitability and market competitiveness. Methods of analysis include Strategic Position & Action Evaluation (SPACE) Matrix, and Grand Strategy Selection Matrix as well as Situational Analysis.
2. Strategic Issues Analysis (Internal and External) Using the releva.pdfaggarwalenterprises1
2. Strategic Issues Analysis (Internal and External) Using the relevant analytical tools, conduct
an analysis of both the internal and external environment as presented in the case. - Relevant
analytical tools can include PESTEL, SWOT, Stakeholder mapping, Porter's Competitive Forces
Analysis, BCG matrix, strategic capabilities, strategic resource, positioning analysis, etc.
"Nothing is a transaction. Everything is a transformation" (Chesky as cited in Ive, 2015). We are
living in a world which is powered, to a large extent, by a shared economy. To view business as
usual will no longer work. Airbnb's success story, what it has done and achieved, is not just a
celebration of creativity - it is the very definition of game-changer. Company overview Avid
travellers will know Airbnb, an online lodging rental platform. People can become a host on
Airbnb by listing their spare rooms while travellers can search for their holiday locations and
ideal accommodation. Brian Chesky and Joe Gebbia, both graduates of Rhode Island School of
Design, founded AirbedandBreadfast in 2007 to rent out air mattresses and provide breakfast
options in their apartment to visitors attending a design conference in San Francisco. They did so
to pay for their own rental fees. The idea was to offer visitors a way to save some money by not
having to pay prices charged by hotels. A concept totally unheard of in those days, they only
managed to interest three guests. In 2008, they were joined by Nathan Blecharczyk, a computer
engineer trained in Harvard who was also Gebbia's roommate before Chesky. Their initial
intention was to target visitors at large-scale events and conventions, where hotel rooms were
expensive and alternative accommodation was scarce. This effort produced a few thousand
listings in 67 countries. Advertising on Facebook together with email campaigns worked well
during the events. However, revenue dropped to a paltry sum at other times. In 2009, upon
advice from Paul Graham, Founder of start-up incubator Y Combinator, Chesky and Gebbia
went to New York City to gather feedback and learn from their successful hosts. After the visit,
they revamped the website based on the experiences of these hosts and high-quality photographs
of the apartments were added. This was in sharp contrast to the less professional-looking
photographs common on websites such as HomeAway and TripAdvisor. They changed the
company name from Airbedandbreakfast to Airbnb in 2010. The site's offerings were extended
to include the rental of a variety of properties such as entire homes and apartments, private
rooms, castles, boats, manors, treehouses, tipis, igloos and even islands. Business grew steadily
and by 2011, Airbnb raised more than USD 7.2 million and acquired several of its competitors -
Accoleo in 2011 and CrashPadder in 2012. In addition, the company acquired travel guides
NabeWise and Localmind in 2012 which allowed it to provide localised information on various
destinations. By .
Airbnb - Business analysis based on Porter 5 Forces David Morand
An analysis of Airbnb is conducted based on Porter 5 forces scheme. We developed a review of the forces influencing hotels and lodging industry. In a second phase we see how IT is influencing this forces and can be turn to advantages. Finally we define Airbnb business model and conduct a SWOT analysis.
As there long coveted IPO is around the corner, I felt this was the proper time to release this analysis. Airbnb is a company that I’ve been fascinated by for quite some time. Their ability to reverse engineer and push through market resistance is undeniable. Airbnb has revolutionized our viewpoint on hotel and lodging. This analysis will evaluate the company's long-standing history and the barriers of entry endured. I believe it is important to understand the pure resilience of these founders. This analysis will also dissect their current performance as they recently reported an astounding $2.6 billion in revenue, bringing home $93 million in profit. These metrics blew away all internal forecasts which landed them a $31 billion-dollar valuation in May. Additionally, Airbnb is a private company making key performance indicators difficult to determine. As a result, I exhibit the factors I believe were used in evaluating Airbnb’s valuation. This report will discuss micro-level and macro-environmental factors that help and inhibit Airbnb. All of these subsidiaries have impactful effects on Airbnb and its outlook moving forward. Lastly, I discuss the effects of an economic disaster, and the problems it will cause when it happens. I also provide solutions that I believe would be extremely effective in a state of turmoil.
An entreprenureial growth journey hilighting the core stratgeies used by Airbnb along with supporting elements that lead to the success of the mulit-billion dolar, disruptive, status-quo challening company.
Airbnb has become another global platform to turn traveling experience upside down, To develop an app like Airbnb, explore the History, Market Potential, Business Model & Roadmap here.
Airbnb - Mission, Culture, Values, USP, Competitors, Constraints before Adoption of Technology, Technological Innovations, Business Value, Value Proposition, SWOT
Airbnb, Inc. Strategic Plan 2017-2021 MBA - strategic Management Assignment...Mohie Ismail
Airbnb, Inc. Strategic Plan 2017-2021
MBA - Assignment for strategic Management course
(Based on Harvard business review - case study June 2017 )
content :
History
Strategic Issues
Situational Analysis
Strategic Analysis and Choice
Recommended Strategy
Vision
Mission
Goals
Strategy
Objectives
Airbnb Original PowerPoint Pitch PresentationGraphi Tales
This is a PowerPoint reproduction of an early AirBnB pitch deck via Business Insider: @http://www.businessinsider.com/airbnb-a-13-billion-dollar-startups-first-ever-pitch-deck-2011-9
Studied the aspects of Digital Business and How Does AIRBNB operates and maintains the relationship with their customers, we have also studied the Business Model Canvas for AIRBNB as well.
We have also seen the Fast Growth of AIRBNB and Geographical Presence for the same
The Airbnb-related research cited throughout this slide deck has been
assembled as part of a brand storytelling assignment for my
Media Psychology graduate degree with Fielding Graduate University, which I completed in June 2019.
Airbnb is a privately owned, accommodation rental website that has mushroomed in popularity and usage over the past 10 years and 600+ million guests since first launching on 2008. But that’s just the paradigmatic take. The real narrative, however, that the company leverages is far different.
Do you like what you've read here?
Do you have any comments?
Questions?
Want to retain me for digital/social strategy or brand storytelling consulting?
OR perhaps you'd like one of my custom illustrations as shown on slide 8?
Whatever you'd like to connect about, please do reach out and share comments using my email address: mayra@ruizmcpherson.com.
Strategic plan harvard business review casestudy airbnb company Mohie Ismail
This document provides the Strategic Plan for Airbnb for 2017-2021. The plan provides an analysis and evaluation of Airbnb by reviewing the company’s strategic management, profitability and market competitiveness. Methods of analysis include Strategic Position & Action Evaluation (SPACE) Matrix, and Grand Strategy Selection Matrix as well as Situational Analysis.
2. Strategic Issues Analysis (Internal and External) Using the releva.pdfaggarwalenterprises1
2. Strategic Issues Analysis (Internal and External) Using the relevant analytical tools, conduct
an analysis of both the internal and external environment as presented in the case. - Relevant
analytical tools can include PESTEL, SWOT, Stakeholder mapping, Porter's Competitive Forces
Analysis, BCG matrix, strategic capabilities, strategic resource, positioning analysis, etc.
"Nothing is a transaction. Everything is a transformation" (Chesky as cited in Ive, 2015). We are
living in a world which is powered, to a large extent, by a shared economy. To view business as
usual will no longer work. Airbnb's success story, what it has done and achieved, is not just a
celebration of creativity - it is the very definition of game-changer. Company overview Avid
travellers will know Airbnb, an online lodging rental platform. People can become a host on
Airbnb by listing their spare rooms while travellers can search for their holiday locations and
ideal accommodation. Brian Chesky and Joe Gebbia, both graduates of Rhode Island School of
Design, founded AirbedandBreadfast in 2007 to rent out air mattresses and provide breakfast
options in their apartment to visitors attending a design conference in San Francisco. They did so
to pay for their own rental fees. The idea was to offer visitors a way to save some money by not
having to pay prices charged by hotels. A concept totally unheard of in those days, they only
managed to interest three guests. In 2008, they were joined by Nathan Blecharczyk, a computer
engineer trained in Harvard who was also Gebbia's roommate before Chesky. Their initial
intention was to target visitors at large-scale events and conventions, where hotel rooms were
expensive and alternative accommodation was scarce. This effort produced a few thousand
listings in 67 countries. Advertising on Facebook together with email campaigns worked well
during the events. However, revenue dropped to a paltry sum at other times. In 2009, upon
advice from Paul Graham, Founder of start-up incubator Y Combinator, Chesky and Gebbia
went to New York City to gather feedback and learn from their successful hosts. After the visit,
they revamped the website based on the experiences of these hosts and high-quality photographs
of the apartments were added. This was in sharp contrast to the less professional-looking
photographs common on websites such as HomeAway and TripAdvisor. They changed the
company name from Airbedandbreakfast to Airbnb in 2010. The site's offerings were extended
to include the rental of a variety of properties such as entire homes and apartments, private
rooms, castles, boats, manors, treehouses, tipis, igloos and even islands. Business grew steadily
and by 2011, Airbnb raised more than USD 7.2 million and acquired several of its competitors -
Accoleo in 2011 and CrashPadder in 2012. In addition, the company acquired travel guides
NabeWise and Localmind in 2012 which allowed it to provide localised information on various
destinations. By .
This project analyzes current problems affecting AirBnB's growth and presents marketing recommendations for AirBnB to expand its user base by targeting certain consumer segments.
Airbnb is an American based online marketplace company that connects travellers with the local inhabitants of a place who wants to rent their property to earn money. Airbnb provides services to the travellers so that they can get an affordable place and they get a chance to know the local residents of the place.
Read our full Bog : https://www.appsrhino.com/how-airbnb-work-business-model-and-revenue-model/
Airbnb with all its strategies and experiments is now started to be recognised to be one of the most celebrated service provider in Hospitality Industry
ASSESSING THE REAL IMPACT OF AIRBNB ON THE CANADIAN LODGING INDUSTRYOrie Berlasso
This session was presented at the 2016 Western Canadian Lodging Conference in Vancouver. The presentation provided delegates with an understanding of Airbnb (size, growth, next areas of focus, operating model, its relation to OTA's and potential evolution) on a world-wide basis but with Canadian examples. Ken Lambert | HLT Advisory Inc and Chris Gibbs | Ryerson University, discussed the current and future impact of Airbnb had on the hotel sector’s supply, average rates as well as on cities hosting major events (i.e leisure and conventions)
Produced by Big Picture Conferences, the Western Canadian Lodging Conference (WCLC), formerly known as the Western Canadian Hotel & Resort Investment Conference, aims to provide a year-end perspective on both resort and urban lodging, with a western Canadian focus. If you are involved in the development and/or operation of recreational/resort real estate or active in the hotel and urban-based investment market, join the growing number of delegates who benefit from interactive sessions and timely insights into investment activity. Hosted by CBRE Hotels Canada and HLT Advisory; and in partnership with our Platinum Sponsor HVS and the BC Hotel Association (BCHA)—the Conference is a vehicle for senior level executives to reflect on the various issues impacting the lodging industry.
To most people in the general public, AirBnB is the poster child of the sharing economy. It started with a simple concept, nearly six years ago in 2008 : invite people over to your house or apartment, charge a minimal fee for a spare couch, a guest room and sometimes even the whole flat. Connecting property owners and managers directly with customers is at the heart of the sharing economy, also referred by some as peer-to-peer (P2P), or collaborative economy. Today, AirBnB showcases more than 600,000 listed properties across 34,000 cities in 192 countries worldwide.
Airbnb is an online platform that allows people to rent short-term accommodation. A disruptor of the travel and tourism space, there are many lessons for entrepreneurs and startups
1. Believe in your idea
2. Focus on customer experience
3. Get right mentors onboard
4. Identify the company's true mission
Airbnb Business Model & Revenue Model.pptxNilaadvika
Airbnb operates on a peer-to-peer lodging marketplace model, connecting travelers with hosts who offer unique accommodations. Their revenue model primarily relies on service fees charged to both hosts and guests for each booking. Additionally, Airbnb may generate income through optional host and guest services and partnerships.
To Know More:
https://medium.com/@AaradhyaAarushi/airbnb-business-model-revenue-model-e19669b9aec0
https://www.abservetech.com/airstar-airbnb-clone/
Home-sharing platforms like Airbnb, VRBO, and others have experienced significant growth and transformed the hospitality industry. These platforms connect hosts with travelers seeking unique and personalized accommodations.
The Internet of Things as a fueling agent for the Sharing Economy in 2017 - I...Dan Yoffe
Is the sharing economy finally dead? Lets take a deep look at the never-ending war between startups-gone-big and traditional businesses that seek to destroy them.
Originally presented at Hilton Tel Aviv, INFO Conference in May 2017 by Dan Yoffe
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. History: The advent and The growth
It is Founded: 2008 / San Francisco with the two founders, Joe Gebbia and
Brian Chesk, both were 27, who had met five years earlier at Rhode Island
School of Design . Later Nathan Blecharczyk joined them.
They were struggling to pay their rent. There was a design conference
coming to San Francisco and the city’s hotels were fully booked, so they
came up with the idea of renting out three airbeds on their living-room
floor and cooking their guests breakfast.
3. History: The advent and The growth
They set up a simple website with a map and rented out three mattresses
and promised home-made breakfast.
They had a 30-year-old Indian man, a 35-year-old woman from Boston
and a 45-year-old father of four from Utah sleeping on their floor. They
charged $80 each a night
4. History: The advent and The growth
In summer 2008 they found the perfect kick-start for their business. Barack
Obama was due to speak in Denver at the Democratic National
Convention, and 80,000 people were expected to be there. They improved
their website and started to attract travelers.
Within a week they had 800 listings. But the site wasn’t making any money
they bought bulk quantities of cereal and designed packaging branded
as Obama and ‘Cap’n McCain’ cereal.
5. History: The advent and The growth
they sold 800 ‘limited-edition’ boxes at $40 each and made more than
$30,000
In early 2009 they received $20,000 of funding from an angel investor,
Paul Graham.
They received $600,000 from venture capitalists.
In the winter of 2012, Airbnb overtakes Hilton Hotels in nights booked.
6. History: The advent and The growth
Airbnb first became profitable during the second half of 2016. Airbnb's
revenue grew more than 80% from 2015 to 2016.
In October 2016, New York Governor Andrew Cuomo signed a bill
charging Airbnb fines for violations of local housing laws.
In January 2017, Brian Chesky, CEO of Airbnb, posted on Twitter that the
company will give free housing to refugees and any others not allowed
into the United States as a result of Donald Trump’s Executive Order
13769
7. History: The advent and The growth
It raised a massive $1 billion funding round in March that pushed its
valuation to $31 billion as of mid-2017 (pre-IPO). (1)
They are serving over 3 million listings in more than 65,000 cities in over
190 countries.(1)
Now, 1.9 million of Airbnb's listings are instantly bookable.(2)
Airbnb’s accommodation marketplace provides access to 5+ million
unique places to stay in more than 81,000 cities and 191 countries.(4)
It is estimated that Airbnb is worth at least $38 billion now.(3)
9. Mission
Airbnb’s mission: “Airbnb connects travelers seeking authentic
experiences with hosts offering unique, inspiring spaces around the
world.”
Also :”a trusted community marketplace for people to list, discover, and
book unique accommodations around the world”
10. Canvas Business Model
It is a visual chart with elements describing a firm's or product's value
proposition, infrastructure, customers, and finances.
The Business Model Canvas was initially proposed by Alexander Osterwalder.
It consists of 9 area’s making main parts of a business structure.
They are: Costumer segments, Customer Relationships, Channels, Revenue
Streams, Value Proposition, Key Activities, Key Resources, Key Partners, Cost
Structure
11.
12.
13. Airbnb Business Model:
Key partners: Hosts
Hosts are the supply side of the Airbnb platform. They bring their
homes/units to the table.
Airbnb has two types of hosts:
Rental hosts : offer houses, units/condos, rooms, and more exotic stays,
such as castles, igloos and more.
Event hosts: offer to guide through local experiences, food, art, fashion,
nightlife, etc.
14. Airbnb Business Model:
Key partners: Investors
Investors/venture capitalists bring the initial rounds of funding to the
table.
The funding helps with developing the functionality, apps, algorithms, but
also for acquiring customers. Investors bring down the (weighted) cost of
capital (WACC)
Funding rounds for Airbnb are crucial to keep costs of capital low, to
expand and run operations until the platform becomes profitable
15. Announced Date Transaction Name Number of Investors Money Raised Lead Investors
Series F - Airbnb
Secondary
Market - Airbnb
Series F - Airbnb
Debt Financing -
Airbnb
Series E - Airbnb
Series E - Airbnb
Series D - Airbnb
Series C - Airbnb
Series B - Airbnb
Series A - Airbnb
$112M Andreessen Horowitz
10-Nov-10 9 $7.2M Greylock Partners
$475M —
28-Oct-13 5 $200M Founders Fund
$100M FirstMark
28-Jun-15 15 $1.5B General Atlantic,Hillhouse Capital Group, Tiger Global Management
$555.5M CapitalG, TCV
16-Jun-16 4 $1B JP Morgan Chase & Co.
$447.8M CapitalG, TCV
17-Oct-16 1 — —
25-Jul-11 9
16-Apr-14 7
20-Nov-15 1
22-Sep-16 6
09-Mar-17 5
(6)
16. Airbnb Business Model:
Key partners: Politician
Politician are crucial for Airbnb at all levels of government.
New York City has made it illegal to advertise homes for stays of less than
30 days. The exception is to share rooms where the landlord stays in the
same apartment
Funding rounds for Airbnb are crucial to keep costs of capital low, to
expand and run operations until the platform becomes profitable
17. Airbnb Business Model:
Key partners: Travel Partners
Corporate travel partners: Airbnb has opened a large source of new guests
by expanding into the business travel world. Through their alliances with
platforms like Concur and Flight Centre, Airbnb inventory becomes
available to corporate travel managers.
20. Airbnb Business Model:
Key Activities
The network effects are the moat of platform businesses
The key activities should revolve around improving positive network
effects and reducing negative ones.
Enticing more users to join and participate
making the individual host-guest transactions easier and managing
complaints swiftly and learning from them
21. Airbnb Business Model:
Key Activities
Grow the platform by : getting more participants to join , entering new
cities , complementary offering that increases stickiness, such as events.
Keep participants engaged, e.g. high utilisation of homes
Keep guests returning by providing great travel experiences in
accommodation and events/experiences
Add new customer value propositions, e.g. event hosting : creates
complementary offerings to lodging , adds new hosts and offers income
opportunities, increases host and guest engagement
Analyze the data to fine-tune everything
22. Airbnb Business Model:
Key resources
The network effects
The homes listed & requested
The events listed & requested
User generated content on the webpages
Captured data
23. Airbnb Business Model:
Key resources
The algorithms
Development, analytic capabilities and engineers, data scientists
The brand
Access to venture capital to keep the business growing
Skilled employees
The app & webpages
24. Airbnb Business Model:
Value proposition
First of all , your platform needs to create value for the supply (=hosts)
and demand (=guests) side of your platform.
25. Airbnb Business Model:
Value Proposition: Levels
Individual connections:
Airbnb helps to start the every guest-host connection on the right foot.
The people providing the service have to be adjusted to the service
delivery standards.
26. Airbnb Business Model:
Value Proposition: Levels
Community:
connections between the users as a whole enabled by the vast amounts of
user generated content on the destination locations as well as the
respective home/unit/room.
27. Airbnb Business Model:
Value Proposition: Levels
Localization :
by adding an increasing amount of information/recommendations on the
location and adding events provided by event hosts.:
28. Airbnb Business Model:
Value Proposition For Hosts
Income generation
Ease of transactions
Experience of meeting new people
Guests are already ID checked, plus ability to review guests ratings
29. Airbnb Business Model:
Value Proposition For Hosts
Calendar, booking management through Airbnb
Insurance coverage through Airbnb (hosts still needs an insurance for
certain items)
Other host service providers (non-affiliated 3rd parties) from cleaning only
to full management
30. Airbnb Business Model:
Value Proposition For both sides
Airbnb recommended hospitality standards
Responsible hosting guidelines with all tips on safety, hazards,
neighbours , etc
Dispute resolution process through Airbnb
Taking safety and trust seriously
31. Airbnb Business Model:
Value Proposition For Guests
Convenience of booking
The amount of choice and variety of types of homes
The proposition to experience the destination more authentically
Tons of authentic information about the destination city (selected large
cities)
32. Airbnb Business Model:
Customer segments: Guests
by travel type
business travel guests; leisure travel
tour of multiple destinations; single destination stay
by demographic
single; couple; family with children
age brackets
pre or post retirement
by income bracket
by interest
33. Airbnb Business Model:
Customer segments: Hosts
Hosts : by type of accommodation provided
Room; unit/condo; house
by home/location
country; city
by location type
countryside; suburb; metropolitan
34. Airbnb Business Model:
Customer segments: Macro Level
On macro level, you can segment:
• rental hosts/guests only
• event hosts/guests only
These are still very macro segments. All data-driven companies, like Airbnb,
create much more micro-segmentation that should be much more valuable
than the above traditional segments.
35.
36.
37. Airbnb Business Model:
Customer relationships
It is so important to firmly own the customer relationship and to keep it
within your platform.
The business travel platforms (Concur, Flight Center, see above) and
Airbnb will have careful provisions in their contracts and the customer
data that they share to avoid “leakages”.
38. Airbnb Business Model:
Customer relationships:
Both Sides
Deal with customer issues in appropriate manner and timeliness
Manage bad behaviours and risks (the “harassing host” and the “house
trashing guest”) and improve rules continuously
Transparency around privacy, personal data
Portray the desired company image through social and other media
39. Airbnb Business Model:
Customer relationships: Hosts
The relationship with the supply side will be mainly defined by what the
platform does for them in terms of income while protecting their property
from bad guests:
The platform’s ability to generate income (short gaps between guests,
listing up the top).
Provide good guests (weed out the bad apples).
Manage issues (accidents, damages, complaints) swiftly.
40. Airbnb Business Model:
Customer relationships: Hosts
Support in the on-boarding process.
Help hosts to succeed in general and Help super hosts to stand out and
be rewarded.
41. Airbnb Business Model:
Customer relationships: Guests
Manage the social, communal, economic footprint/impacts of the
platform
Liaise with cities, communities, regulators and other groups as required
(and proactively where beneficial)
Manage the platform’s image across the media and other relevant
channels
Manage serious incidents quickly to avoid negative viral spread (want to
be on an overbooked United Airlines flight?)
They have the Airbnb newsroom, Airbnb Citizen, Airbnbmag and their
Facebook pages
42. Airbnb Business Model:
Channels:
Awareness and customer acquisition
Digital ad campaigns via AFAR, YouTube, Dwell, Lonely Planet, Buzzfeed,
the BBC, Facebook and Twitter
Content marketing: via their newsroom and guidebooks
App stores (iOS, Android): through high ratings, ads and being featured
Word of mouth:
via social media and messaging apps
user stories: “our users tell the stories better than we do”
referral programs rewarding referrer and referral taker with credits
43. Airbnb Business Model:
Channels: Daily transactions
Most transactions are fully automated through the app and web pages
Signing up through the web pages or the app
Airbnb uses emails & notifications to engage, stimulate participation,
referrals, reinvigorate/recover customers (through special offers,
reminders, etc)
44. Airbnb Business Model:
Channels: Daily transactions
Keeping users engaged and drawing in new users is essential for all
platforms. Airbnb’s Facebook pages are a great example for this.
Tiered customer support channels:
Automated customer support for high-volume, low severity issues (e.g.
forgotten items) to be rapid
Multi-tiered customer support (ability to contact a human) for more
severe issues
45. Airbnb Business Model:
Channels: Daily transactions
Many communication channels:
Airbnbmag
Airbnb newsroom
Airbnb Citizen
Facebook pages
46. Airbnb Business Model:
Cost Structure
Cost of customer acquisition, CAC: referral credits, digital advertising, paid
search (PPC)
Weighted average cost of capital, WACC (can be ~25% for start-ups, for
Airbnb this should be far less)
Development of new features, ongoing fine-tuning of algorithms
Expansion to new cities and new niches
47. Airbnb Business Model:
Cost Structure
Payroll for permanent employees and freelancers (e.g. photographers)
Costs of payment processing
Lobbying, regulatory compliance
Legal cases and settlement costs
Infrastructure costs, computing power, bandwidth
Customer support
Insurance, legal costs
48. Airbnb Business Model:
Revenue Structure : Direct
Airbnb makes their revenues by charging hosts and guest a service fee per
transaction:
Rental guests pay 5-15%
Rental hosts pay 3-5%
Event hosts pay 20%
Event guests pay 0%
49. Airbnb Business Model:
Revenue Structure: Direct
Guests pay a 2-3 times higher fee per transaction than hosts.
Hosts pay 3% transaction fees if they select a flexible cancellation policy,
4% for a moderate and 5% for a strict cancellation policy.
Guest service fees are at the lower end of the 5%-15% range, the higher
the overall transaction value.
Event fees are very different. There is no service fee for the guest and a
20% service fee for event hosts. Event hosts are easy to get.
50. Airbnb Business Model:
Revenue Structure: Cost recoveries
Airbnb passes Google paid search costs onto the hosts whose space is
being booked through ads.
Airbnb offers professional photography of rental homes in selected cities
for a fee .
There are cleaning (and hosting) service providers for Airbnb listed
properties. These are not affiliated with Airbnb but promise to comply
with the Airbnb service standards
51.
52. History: The advent and The growth
1. https://www.innovationtactics.com/business-model-canvas-airbnb/
2. https://www.businessinsider.com/airbnb-total-worldwide-listings-2017-8
3. https://www.forbes.com/sites/greatspeculations/2018/05/11/as-a-rare-profitable-unicorn-airbnb-
appears-to-be-worth-at-least-38-billion/#7fb183762741
4. https://press.airbnb.com/about-us/
5. https://dashboards.trefis.com/no-login-required/qC4zolzn?fromforbesandarticle=as-a-rare-profitable-
unicorn-airbnb-looks-to-be-worth-at-least-38-billion
6. https://www.crunchbase.com/organization/airbnb/funding_rounds/funding_rounds_list#section-funding-
rounds
7. https://www.digitaltrends.com/web/terms-conditions-airbnb/
8. https://www.airbnb.com.au/hospitality
9.