The Future of Meetings, Events, and Technology
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Brian Ludwig, Cvent’s VP of Sales, and Roger Lewis of AllianceTech presented a sneak peek at what the future attendee experience might look like, and what planners can incorporate into their events to stay ahead of the technology curve.
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The Future of Meetings, Events, and Technology
- 1. The Future of Meeting & Event Technology
- 2. Brian Ludwig Tysons Corner, VA 16 years in event industry Employee No. 6 at Cvent Roger Lewis Austin, TX 20 years in event industry Founder of (2) start-up ventures including AllianceTech
- 6. $9.28 Billion by 2020
- 7. 2016 What Happens in ONE MINUTE On the Internet?
- 12. Intelligent Airports Image Source: ©2014 Living PlanIT SA
- 16. Geofence
- 17. Mobile Check-In & Entry
- 20. Ghost Attendee
- 21. The Attendee Journey Keynote Registration check-in / badging Help Desk Session Exhibit Floor Product Demo Break-out Session Booth
- 24. Augmented Reality – Where to go? Orange Solutions Relevance to you: GreenCorp Relevance to you: PurpleCo Relevance to you:
- 25. Augmented Reality – Where are VIPs? Reggie Aggarwal CEO, Cvent Inc.
- 26. NETWORKING 2.0
- 29. Remote Presence
- 32. Hybrid & Virtual Events Marketo® Keynote LIVE: 00:01
- 37. Poll Question Which of the following technologies do you think will have the greatest impact on the events industry? • Driverless Vehicles • Personalized Event Spaces • Networking 2.0 • Hybrid and Virtual Events • Attendee Generated Video
- 38. Technology of the Future… or is it…
- 39. Thank You
Editor's Notes
- People ask me what kind of work I do and I generally say “I’m in technology.” I keep it vague and high level. And that confuses people. They will always then guess. They will guess robotics, computers, rocket science, you name it. I then say “no, event technology” and you can generally see the wind come out of their sails. But at least my 10-year old daughter Melo should have my back right? This is a true story. She was 7 years old at the time. She was hanging out with her buddy Galaxy. Galaxy pointed off to a building and said “wow that is a really awesome building.” Melo says “My daddy works for Cvent and they are in building that looks just like that.” Galaxy says “Cvent? What is that?” Melo says “They make event technology.” Galaxy says “That sounds cool.” Melo says “Oh no Galaxy, it’s not cool at all. All they do at Cvent is talk on the phone, write emails, and go to meetings. It’s is TOTALLY BORING.” Well, there is an element of truth to her point about what we do all day. But it’s not true that it’s boring. Technology, including event technology, is moving at a very fast pace. Sometimes innovators build things, that some would argue, aren’t even needed. That is always the challenge. Building technology that address true pain points, versus just building cool stuff. Here is one comedians take on this very thing…
- Lets take you thru a typical attendee journey. When we arrive at an event we stop by the registration desk to check-in and get our badge. We might stop by the help desk to get information on the event and then on to the keynote. From there we generally attend break-out sessions and at sometime during the day we visit the the exhibit floor. On the floor we wonder from product demo to product demo focused on finding solutions that meet the needs of some immediate pain points.
- Networking remains among the top 3 reasons why we attend events. The forward thinking event professional offers to their attendees more context to create more meaningful connections in a sort of orchestrated serendipity (Networking 2.0) – boost the effectiveness of networking or appointments Paradigm of not knows who’s who and walking into conversations blindly – time is money and don’t want to waste time with unproductive conversations with attendees