This document discusses how to analyze competitors in SEO by identifying top competitors, researching their keywords, content, backlinks, and traffic. It recommends analyzing competitors' meta tags and on-page content for optimization ideas, researching their referring domains, backlink types, anchor text, and top pages. The goal is to identify strengths and weaknesses to build the right marketing strategy and improve one's own SEO performance.

1. Competitors Analysis in
SEO

2. Who is my competitor?
How to identify:
• make SERP research;
• use SEMRush, Similarweb;
• make market research.

3. Google search results analysis

4. SEMRush Organic Research

5. Similarweb - find you competitors

6. Make a list of TOP competitors and
start your analysis
• keywords
• content
• backlinks profile
• traffic

7. Keyword Research

8. Find new keywords

9. Create new pages

10. Get more traffic

11. Analyze competitors’ content
• meta-tags optimization
• on-page content optimization
• source of content update (blog, news, etc.)

12. Check if your meta-tags are enough
optimized

13. Analyze on-page content
• uniqness
• keyword density
• video, images, structure, reviews

15. Make it better

16. Find new keywords

17. Get ideas for the blog content

18. Search traffic growth
Use informational queries to get more traffic
Preply Blog Organic Traffic

19. Backlinks profile analysis
• Referring Domains
• Backlink types
• Anchor list
• Top pages

20. • Referring Domains
• Backlink types

21. • Anchor list

22. • TOP pages

23. Make domain comparison

24. Get more links and traffic

26. Analyze traffic

27. Why do we need it?
• to identify your competitor’s strengths and weaknesses;
• to build right marketing strategy;
• to realize your full potential and improve it.

28. Get in touch
Alexa Malomuzh, Head of SEO
omalomug@gmail.com