In our latest 2016 Planner Sourcing Report, we tapped into our growing planner network for insight into what exactly fuels sourcing decisions now and in the future. Get a sneak peek at the results in this infographic

1. Participant Breakdown
I source/plan meetings for
my association
I source/plan meetings for
my company59%
I source/plan meetings for
other organizations20%
18%
I am a SMERF planner
2%
53-64 years old
35-52 years old
47%
18-34 years old
35%
17%
65 years and over
1%
20%
10%
of participants say negotiating with a venue is
the most difficult stage of the sourcing process
of planners surveyed plan to source
internationally in the next year
1-20 21-100 101-500 501-2000 2001+
14% 30% 21% 5% 1%
Average meeting Size
33% of planners said the number of attendees at
their events has increased in the past year.
63% of participants start the online sourcing
process on a desktop or laptop computer.
63%33%
the 2016
planner sourcing
of 2015
MOST
Memorable
events
Interested in learning more?
Visit Cvent.com/hospitality-cloud
From venue selection to brand recognition, there's so much to learn from the way event plan-
ners source meetings. Below you'll find the results from our 2016 Planner Sourcing Survey,
including the thoughts and preferences from over 700 participants. Here's what we found.
Use a computerincrease in attendees
“
Our Dealer Conference was
memorable because of how well
the event ran. Everything was
smooth, and the staff was quick
and friendly. Our customers had
the opportunity to network, eat
delicious meals, and learn about
various topics within the industry.
“
The topic of our 250-attendee
staff meeting brought us
together, and we were able to
look at issues in different work
groups than we typically work
with. The food was served
efficiently. The AV actually
worked all day with no hiccups.
Adequate parking. Central
location.
“
The training event at a Marriott in
Napa Valley was gorgeous, and
the staff was flexible and
accommodating.
“
Event in Dallas for VIPs where we
created some really amazing
surprise experiences, coupled
with great speakers, content, and
immersion in the corporate world
in DallaS.
INFOGRAPHIC
attendees attendees attendees attendees attendees