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Ungagged Vegas November 2015 Presentation - Scaling Up
The document outlines strategies for scaling business growth in 2016 through various profit centers, marketing strategies, and evolving business models. It emphasizes the importance of understanding income targets, conversion rates, clickthrough rates, and leveraging content and strategic partnerships to expand market presence. Furthermore, it highlights the growing Hispanic-American market and the need to adapt to market trends, including addressing churn in subscription models.
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Ungagged Vegas November 2015 Presentation - Scaling Up
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- 2. Where Do YouWant To Be In 2016? Profit Center Revenue Target Unit Sales Required Needs PC #1 $XXXXXX ###### ?????? PC#2 $XXXXXX ###### ?????? PC#3 $XXXXXX ###### ?????? PC#4 $XXXXXX ###### ?????? PC#5 $XXXXXX ###### ?????? $GOAL Is there anything you should cut that doesn’t move you to goal?
- 3. $___________ What’s YourIncome Target? $___________ What’s Your Product Price? = # Of Sales Needed ___________ ___________ What’s Your Conversion Rate? # Sales Needed / CR = ___________ # Leads Needed ___________ What’s Your Clickthrough Rate? # Leads Needed / CTR = ___________ # Clicks Needed # Clicks Needed x CPC = $___________ Monthly Ad Spend For Each Profit Center Do This…
- 4. Micro To Macro BrandElevation Deconstructed Growth Affinity & Seasonality Domain Strategies Strategies For 2016 O2O Continuity 2.0 Leverage Content Strategic Partners Embrace Trends
- 5. 2012 – 2013SL = 3M Preppers Base 2014 SL = 40M Campers 13x Increase 2015 NC = 141M Outdoor Sports 47x Increase Evolve Business Models: Micro To Macro
- 6. How Big IsYour Current Market? Where Are The Growth Opportunities? How Can You Expand To Increase Market Size? What Is Your Broad Market Offer? Evolve Business Models: Micro To Macro
- 7. Build Your Brand,Not Yourself Spokesperson Model: Use Celebrities + Elevate Your Team Evolve Business Models: Guru To Brand
- 8. Evolve Business Models: GuruTo Brand
- 9. Evolve Business Models: GenericTo Brand
- 10. How Can YouMove From Guru/Generic Centric Products To Branded Products? How Can You Expand Your Positioning To Increase Available Market Size? What Is Your Broad Market Offer? Evolve Business Models: Brand Elevation
- 11. 2012 – 20132014 2015 2016 2017 SurvivalLife Add Affinity Sites Native Commerce Wholesale Distributors International Brands Evolve Business Models: Deconstructed Growth 1 Site Multiple Sites Unified Model Vertical Integration IP Integration 1 Market Multiple Markets Holding Company Leveraged Distribution Leveraged Licensing
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- 13. Deconstructed Growth: Layering ForMultiple Exits 1 Exit 4 Exits 100+ Exits
- 14. Can Your BusinessSupport Your Ultimate Growth & Revenue Goals? Are There Opportunities To Segment For Exit Or Cash Cow Hold? Can You Segment Off Trend Based Businesses To Exit & Retain Long Term Businesses? Can You Divide Based On Function? Ex. Ops > Supply > IP Evolve Business Models: Deconstructed Growth
- 15. Sell Your CustomersOther Things They Already Buy Make Seasonal Offerings Send Existing Customers To Your New Media Properties Evolve Business Models: Affinity + Seasonality
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- 29. What sites doyour customers visit before and after they visit your site? (SimilarWeb.com) How can you send traffic from your site to support your other sites? What are your visitors’/customers’ demographics? (TowerData.com) What niches should you expand into next? Evolve Business Models: Affinity Traffic Growth
- 30. Evolve Business Models: EMD> PMD > BDN Diapers.com WebHosting.com CloudComputing.com RentalCar.com History.com Loans.com BoneLoss.com OfficeSupplies.com Plumber.com Clothes.com
- 31. Evolve Business Models: EMD> PMD > BDN EMDs & PMDs rank 11%> than branded domains BDNs need 35k> links to rank Page 1 BDNs need 69%> DA + 22%> PA to rank page 1 EMDs reach number 1 with half the content Beep vs CarLoans = 67%> in sales + 35%< in PPC Ad cost Sources: Canirank.com/blog/keyword-domains
- 32. Evolve Business Models: BassProShops.com Hunting.comDucks.com Tackle.comArchery.com
- 33. Evolve Business Models: EMD> PMD > BDN 4x CTR + Lower CPC: EMD v. BDN
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- 36. Evolve Business Models: EMD> PMD > BDN EMD “ElectricBicycles” = 45% Higher CTR than PMD “YourBikes” 105% Higher CTR than BDN “InAHurry”
- 37. Evolve Business Models: EMD> PMD > BDN For services offered across multiple markets BDNs are best For highly focused markets EMD or PMD is best Faster SEO boosts EMD or PMD is best Highly focused market + SEO boost use EMD Extensive PPC in focused markets use EMD to increase CTR and lower Ad Spend
- 38. Evolve Business Models: EMD> PMD > BDN
- 39. What’s Your CurrentDomain Strategy? Have You Analyzed Traffic & Keywords To Determine If You Could Get A Boost In Traffic With EMDs? Could You Aggregate EMDs Under A Unifying BDN To Maximize Enterprise Value? We Built $3MM - $5MM In Value Doing This Evolve Business Models: EMD > PMD > BDN
- 40. Evolve Business Models: OnlineTo Offline
- 41. 2012 - 2013Offer Driven Model (Broken) 2014 - 2015 Certified Partner Beta / Certifications 2016+ CPs As Physical Delivery Mechanism General Assembly / Edu Model Evolve Business Models: Online To Offline: Digital
- 42. 2013 Physical ProductTripwires 2014 - 2015 Associations 2016+ St. Helena Store / HKT Kiosks SL Franchises / Local Associations Evolve Business Models: Online To Offline: Physical
- 43. What offline play(s)can you make with your existing business? Who has an offline business that most closely resembles your online business? What additional offers or changes can you make to create offline workable? Evolve Business Models: O2O
- 44. Continuity 2.0: Preventing Churn HowCan You Change Your Continuity Program To Reduce Voluntary Churn? Involuntary Churn: When the relationship ends but neither party wants it to We will talk about this in a minute
- 45. Leverage Content: In-House Content NativeCommerce Studios DigitalMarketer Studios FloridaCurated Content Team Philippines Design Team
- 46. Leverage Content: Scripted.com &Contently.com 33% Increase In KW Rankings * 72% Increase In Web Traffic * 200% Increase in Lead Magnet DLs
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- 49. Leverage Content: News +Audio/Video + PD
- 50. Create a contentcalendar and determine who will create your original content (in-house vs. outsourced) What contant can you license that will elevate your brand? What public domain and curatable content can you curate? Leverage Content: Action Plan
- 51. Which Strategic PartnersWill You Pursue? Who Has Manufacturing, Sales, Marketing, Distribution & Customers You Want? What Celebs Can You Partner With? What’s The Fit? Evolve Business Models: Strategic Partnerships
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- 53. How Will YouAddress The Uptick In Involuntary Churn? 40% of subs will fail when rebilled this year due to EMV chips and reissuance. Overcome using 7 point updater + recycle strategy
- 54. Embrace Market Trends: EMVMigration 1.5B Cards Replaced 2015-16 Gross Approvals Down 17% Invalid Acct Declines Doubled Up To 39% Non-Reloadable
- 55. Target The Ever-Growing Hispanic-AmericanMarket June 2015 July 2014
- 56. More Embrace Market Trends: Hispanic-Americans Thereare 55.4M Hispanic- Americans In The US Today (17% Of US Population) By 2060 There Will Be 128.8 Million (31% Of US Population) Get Familiar With “Acculturation”
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- 58. Use Transposh Plugin For Wordpress 47%Increase In Traffic
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