Where's Technology Taking Your Fair? A Focus on Digital Marketing

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The document discusses a 2014 conference for the International Association of Fairs and Expositions (IAFE) Zone 5 that focused on how technology and digital marketing can help fairs. It provides examples of how fairs can use digital marketing like websites, email, social media, and mobile to sell more tickets, grow their audience, and increase sponsor value before, during, and after events. The document emphasizes starting with defined goals, focusing on the growing importance of mobile, analyzing important data, and using digital marketing to complement other efforts.

2014 IAFE Zone 5 Conference
Where’s Technology Taking Your Fair?
A Focus on Digital Marketing

2014 IAFE Zone 5 | Page 2
2014 IAFE Zone 5 Conference
Hello!
Cliff Corr
Director of Client Marketing, Rockhouse Partners
cliff@rockhousepartners.com

2014 IAFE Zone 5 | Page 3
2014 IAFE Zone 5 Conference
Our Fair Partners

2014 IAFE Zone 5 | Page 4
2014 IAFE Zone 5 Conference
Start By Defining Your Digital Marketing Goals
• Sell MORE Tickets
• Grow Your Audience
• Increase Awareness & Sponsor Value

2014 IAFE Zone 5 Conference
Why Is Digital Marketing
So Important For Your Fair?

2014 IAFE Zone 5 | Page 6
2014 IAFE Zone 5 Conference
Ever-Growing Importance Of Mobile

2014 IAFE Zone 5 | Page 7
2014 IAFE Zone 5 Conference
Email Audience and Segmentation

Rockhouse Partners | Etix
Pre-Event
EMAIL

Rockhouse Partners | Etix
Pre-Event
SOCIAL

Rockhouse Partners | Etix
During Event
EMAIL & WEB

Rockhouse Partners | Etix
During Event
SOCIAL

Rockhouse Partners | Etix
Post-Event vs. Afterglow

Rockhouse Partners | Etix
Post-Event
WEB

Rockhouse Partners | Etix
Post-Event
SOCIAL

Key Takeaways
• Get Started: Define the strategy & tactics that work
for your resources
• Go Mobile: Knowing that everything is headed in
this direction, factor into your planning
• Analyze What’s Important: Don’t get lost in the
data & focus on what you can use now.

The document discusses using social media for digital marketing of fairs. It outlines strategies for using websites, email, and social media to promote fairs before, during, and after events, including creating event listings, sharing photos and updates, and following up with attendees. The goal is to drive attendance at fairs and keep engagement with patrons ongoing through various digital channels.

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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website. Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts! Key takeaways: 1. The growth potential of reaching customers in their native language 2. Tips to streamline translation with software and integrations to your tech stack 3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Ibrandizer

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Navah Hopkins

At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena. Key Takeaways: 1. Identify your customer journey and growth areas 2. Build a three-step customer experience strategy 3. Put your CX data to use and drive action in your organization

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Where's Technology Taking Your Fair? A Focus on Digital Marketing

1. 2014 IAFE Zone 5 Conference Where’s Technology Taking Your Fair? A Focus on Digital Marketing

2. 2014 IAFE Zone 5 | Page 2 2014 IAFE Zone 5 Conference Hello! Cliff Corr Director of Client Marketing, Rockhouse Partners cliff@rockhousepartners.com

3. 2014 IAFE Zone 5 | Page 3 2014 IAFE Zone 5 Conference Our Fair Partners

4. 2014 IAFE Zone 5 | Page 4 2014 IAFE Zone 5 Conference Start By Defining Your Digital Marketing Goals • Sell MORE Tickets • Grow Your Audience • Increase Awareness & Sponsor Value

5. 2014 IAFE Zone 5 Conference Why Is Digital Marketing So Important For Your Fair?

6. 2014 IAFE Zone 5 | Page 6 2014 IAFE Zone 5 Conference Ever-Growing Importance Of Mobile

7. 2014 IAFE Zone 5 | Page 7 2014 IAFE Zone 5 Conference Email Audience and Segmentation

8. 2014 IAFE Zone 5 | Page 8 2014 IAFE Zone 5 Conference Data, Data and More Data Where you need brand awareness Complement & Amplify Where you can deliver value

10.

11. Rockhouse Partners | Etix Pre-Event WEB

12. Rockhouse Partners | Etix Pre-Event EMAIL

13. Rockhouse Partners | Etix Pre-Event SOCIAL

14.

15. Rockhouse Partners | Etix During Event EMAIL & WEB

16. Rockhouse Partners | Etix During Event SOCIAL

17.

18. Rockhouse Partners | Etix Post-Event vs. Afterglow

19. Rockhouse Partners | Etix Post-Event vs. Afterglow

20. Rockhouse Partners | Etix Post-Event WEB

21. Rockhouse Partners | Etix Post-Event SOCIAL

22.

23. Key Takeaways • Get Started: Define the strategy & tactics that work for your resources • Go Mobile: Knowing that everything is headed in this direction, factor into your planning • Analyze What’s Important: Don’t get lost in the data & focus on what you can use now.

24. Questions?

25. Cliff Corr cliff@rockhousepartners.com

Where's Technology Taking Your Fair? A Focus on Digital Marketing

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