Tata Motors is one of the largest vehicle manufacturers in India and worldwide. It produces commercial vehicles, passenger vehicles, and defense vehicles. Some of its most popular models include the Indica, Safari, and Nano (aimed at lower income groups). While the Nano did not achieve expected sales, Tata engages in marketing initiatives like online campaigns and partnerships. It also focuses on sustainability and corporate social responsibility programs in local communities. Tata has operations globally and several subsidiaries and joint ventures, including acquiring Jaguar Land Rover in 2008.
Presentation is about TATA MOTORS,
-Worldโs today is fast paced, intermediate, world where people are asking for new answer mobility, Indiaโs leading automotive company Tata motors is surging ahead with innovative solution.
Tata Motors Limited is India's largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.
The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer.
Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs.
Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATAโs Commercial Vehicle Market Share in India
TATAโs Passenger Vehicle Market Share in India
Targeting and Segmentation
TATAโs Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for Future
Presentation is about TATA MOTORS,
-Worldโs today is fast paced, intermediate, world where people are asking for new answer mobility, Indiaโs leading automotive company Tata motors is surging ahead with innovative solution.
Tata Motors Limited is India's largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.
The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer.
Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs.
Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATAโs Commercial Vehicle Market Share in India
TATAโs Passenger Vehicle Market Share in India
Targeting and Segmentation
TATAโs Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for Future
Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1, 65,654 crores (USD 32.5 billion) in 2011-12. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is the world's fourth largest truck and bus manufacturer.Marketing mix, Brand Promotion.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
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The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isnโt just any project; itโs a potential game changer for Indiaโs chipmaking aspirations and a boon for investors seeking promisingย residential projects in dholera sir.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
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Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
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Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
ย
Tata motors limited
1. MARKETING NIRVANA
Putting Customer First
TATA MOTORS LIMITED
Hitarth Saini Marketing & Adverting Club
Rakesh Rajendran Vinod Gupta School of Management
IIT Kharagpur
2. ABOUT TATA MOTORS :
๏ Formerly known as TELCO-Tata Engineering And
Locomotive Company.
๏ Tata entered commercial vehicle sector in 1954 on
joint venture with Daimler-Benz.
๏ TELCO entered passenger vehicle market in 1991
with Tata Sierra, a multi utility vehicle. Other
LCVs(Light Commercial Vehicles) are Tata
Estate, Tata Sumo and Tata Safari.
๏ Indica was launched in 1998, the first fully
indigenous passenger car of India. Its fuel
economy, powerful engine and aggressive
marketing strategy made it one of the best selling
cars in the history of Indian automobile industry.
3. AMONGST THE TOP.
๏ Tata Motors is among the top five commercial vehicle
manufacturers, in the world(by volume).
๏3rd Largest Passenger vehicle manufacturer in India.
๏Largest bus manufacturer and 4th largest truck
manufacturer in the world (by volume). Tata motors is
Indiaโs largest automobile company with consolidated
revenues of Rs. 1,70,678 crores in 2011-12.
๏Amongst the top largest tractor and 3-wheeler
manufacturers in the world.
๏Tata motors has operations in the UK, South
Korea, Thailand, Spain and South Africa and its product
are being marketed in several countries in
Europe, Africa, the Middle East, South Asia, South East
Asia and South America.
๏In India, 6.5 million Tata vehicles are now on
road, Making it country leader in commercial vehicles.
4. GROWTH POTENTIAL
๏ Can become Worldโs third largest automobile
market in 2030.
๏ By 2016, Automotive sector can DOUBLE its
percentage contribution to GDP from current levels
of 5% (US$50 billion) to 10% ($180 billion).
๏ Annual vehicle sales are projected to increase to 5
million by 2015 and more than 9 million by 2020. By
2050, the country is expected to top the world in car
volumes with approximately 611 million vehicles on
the nation's roads.
5. AWARDS :
๏ Tata Motors surpassed Reliance to win the coveted title of
'India's most valuable brand' in an annual survey conducted
by Brand Finance and The Economic Times (In 2010).
๏ Tata Motors was ranked as India's 3rd Most Reputed Car
manufacturer in the Reputation Benchmark Study - Auto
(Cars) Sector, launched in April 2012.
๏ Tata Motors has been ranked 314th in the Fortune Global
500 rankings of the world's biggest corporations for the year
2012.
6. SUBSIDIARIES, ASSOCIATES AND JOINT
VENTURES :
๏ TATA HISPANO MOTORS CARROCERA(acquired 21 percent
stake in Hispano Carocerra, a Spanish bus manufacturing
company in 2005 of which it acquired full ownership in 2009).
๏ Acquisition of Jaguar and Land Rover of UK in 2008 from FORD
(helped complete its portfolio in the premium segment).
๏ TATA MOTORS THAILAND LTD.(70% JV with Thailandโs
Thonburi (auto assembler and manufacturer of pick-ups).
๏ TATA MARCOPOLO MOTORS LTD. (51:49 JV with Brazilian
based Marcopolo bus building).
๏ TATA DAEWOO COMMERCIAL VEHICLE COMAPANY
LTD.(Acquired Daewoo in 2004).
๏ In 2010, Tata Motors acquired an 80% stake in the Italy-based
design and engineering company Trilix for a consideration of
โฌ1.85 million. The acquisition formed part of the company's plan
to enhance its styling and design capabilities.
๏ And many more..
12. ๏ Tata Motors has been a strategic partner of the Indian
Armed Forces from as early on as 1958.
๏ Provide service across the entire defence, paramilitary and
police mobility spectrum .
๏ Defence solutions mainly in SAARC & ASEAN regions and
Africa
๏ Mainly four categories :
๏ Logistics
๏ Tactical
๏ Armored
๏ Buses (Ambulances)
16. TATA NANO:
๏ Intended for โThe Massesโ.(also lower income group with
family, first time buyers of car & motorcycle owners)
๏ Expected returns(sales) not achieved.
๏ Positioning Irony : Instead of price, product.
๏ Communication lag.
๏ Ineffective system of finance in rural markets.
17. MARKETING INITIATIVES :
๏ Go off roading..!! Tata Motors Full Throttle Trail.
๏ (promoted Tata Sumo, Aria,Sumo gold, Sumo
grande,Safari,Xenon.)
๏ To promote nano, recently(17th aug 2012) tata motors
opened an online merchandise store on ebay.in.
๏ Online marketing initiatives : FB page already has a fan
base of 1.6 million people.
๏ Social road trip with MTV
18. SUSTAINABILITY(CSR ACTIVITIES)
๏ Active role in community development, serving rural
communities adjacent to its manufacturing locations.
๏ Reduction of environmental pollution and regular
pollution control drives(Tata Motors' joint venture with
Cummins Engine Company, USA, in 1992).
๏ Developing alternative fuel engine technologies.
๏ Restoration of ecological balance.
๏ Effluent treatment facilities in its plants, to avoid
release of polluted water into the ecosystem.
๏ Tree plantation programmes involving villagers and
Tata Motors employees, have turned acres of barren
village green.(around 3.5 million trees planted)
19. THANK YOU
PREPARED BY
HITARTH SAINI
RAKESH RAJENDRAN
MARKETING & ADVERTISING
CLUB
VGSOM, IIT KHARAGPUR