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Search Engine Optimization
Objectives
   To make your website easily findable over the web
   To increase the visibility
   To get more traffic (visitors) to the website
   To scale up the number of footfall
Introduction
   Search engine optimization and positioning is challenging at best. It’s not a
    simple matter of adding a few tags that contain your important keywords. It
    is an art and a science, because it is applying creative techniques to an in-
    depth study of the search engines and directories.


   We are committed to meeting SEO needs of your website and proposes a
    campaign plan. Our goal will be to meet your SEO outsourcing needs
    thoroughly and professionally.


   Included within this proposal is a detailed Scope of Work outlining specific
    proposed activities and fees for your review. The Scope of Work will include
    site optimization and allied web promotion & development activities, SE-
    friendly content writing and submission and tracking to over all major and
    support Search Engines and Directories.
SEO Program Specification
   Our SEO Program is designed to address search engine algorithms of all main
    search engines. The scope of the SEO Program is customized according to the needs
    of the website, the target audience it addresses and the online competition
    associated with it.


   The SEO process is divided into the following 6 Stages:
       1. Stage I - Evaluation & Planning
       2. Stage II - Execution
       3. Stage III - SEO Implementation
       4. Stage IV – Completion
       5. Stage V – Off-page optimization
       6. Stage VI – Monitoring
STAGE 1 Evaluation & Planning Phase:

Process                                                                                           Deliverables
Current site stats recording (Link Popularity, PR etc)                                            Report

Search Engine Friendliness Analysis                                                               Report

Keyword Research (draft)                                                                          Report (for feedback)

Keyword selection (based on your feedback)                                                        Report

Keyword finalization (based on your selection)                                                    E-mail

Pre-optimization Search Engine rank recording                                                     Report

Content writing recommendations                                                                   Report

Selection of WebPages for optimization                                                            Report



 Note:
 Keyword research will be carried out on the basis of data gathered from Google Adwords and the Competitor analysis
STAGE II Execution Phase:

Process                                                                                               Deliverables
Optimization data creation (to be used later in SEO
implementation)                                                                                       Excel Sheet Report

SEO rule recommendation                                                                               Excel Sheet Report



Note:
The Optimization data creation will contain complete details of the on-page optimization that is to be carried out on the
WebPages short listed for SEO. This includes Title Tag, Meta Tags, Content optimization, Image Alt-Text, File/Directory name
optimization, Title Attributes etc.

This phase will include creation of customized 404 error page
STAGE III SEO Implementation Phase:
Process                                            Deliverables
SEO Implementation execution for the entire site   Checklist

Quality Check (QC)                                 Checklist

Changes if any                                     Checklist
STAGE 1V – On page SEO Completion Phase:

Process                                                           Deliverables

Final site re-submissions to free search engines                  Report

Completion report                                                 Report




                                                   STAGE V - Off page optimization
Process                                                           Deliverables
XML Sitemap Submission                                            Report
Manual Web Directory Submissions                                  Report
Social Bookmarks                                                  Report
Forum Profile Links                                               Report
Article Creation                                                  Report
Article Submission                                                Report
Blog Post Creation                                                Report
Blog Post Ping to Search Engines                                  Report
Blog RSS Feed Submission                                          Report
Link building                                                     Report
STAGE VI SEO Monitoring

 Process                                                                                             Deliverables
 Rank monitoring                                                                                    Report

 Traffic report analysis                                                                            Report

 Further on page recommendations                                                                    Report




Note:
Stage V and VI – Min 1 year recommended. The client can renew the contract after looking at the SE traffic
   Project Duration
       The total SEO process from initial “Evaluation & Planning” to the “SEO Execution”
        phase will roughly take around 10 weeks for optimization of up to 25 web
        pages. However this duration is subject to change based on variables like the
        time taken to get a response from the client, discussions, whether any additional
        content needs to be created on the site etc.
   When can you see Rankings?
    Organic or Natural Search Engine rankings are achieved due to a combination of both On-Page
       optimization (SEO) and Off-Page Optimization (Link Building). Realistically, you can expect to see results
       for some keywords starting 4-6 weeks after the final submission. Rankings usually stabilize after about
       three months after the implementation phase. However, your traffic rises continuously since more and
       more search engines index more and more optimized pages of your website.
   Guarantees
       Website will be submitted to the major free search engines and directories, including a few industry-
        specific free directories.
       All our suggested keywords will have searches as determined by our tools
       We will include all keywords give by the client in the optimization if client wants post
       keyword research analysis also.
       Unethical SEO techniques will not be used in our SEO.
       None of the SEO techniques used by us will get our clients website banned.
       The SEO techniques used to optimize the site will help make your website Search Engine Crawler
        Friendly.
       We will not carry out any changes on your website without prior approval.
       We do not give false ranking guarantees.
       It is not possible for any one to guarantee you a particular ranking on any search engine. Google and
        most other search engines clearly state this on their website.
        Check here - http://www.google.com/webmasters/seo.html.
Contact
info@sidduhosageri.in
Siddu.hosageri@gmail.com
www.facebook.com/siddu-hosageri
Thank You

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Sample SEO presentation for clients

  • 2. Objectives  To make your website easily findable over the web  To increase the visibility  To get more traffic (visitors) to the website  To scale up the number of footfall
  • 3. Introduction  Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art and a science, because it is applying creative techniques to an in- depth study of the search engines and directories.  We are committed to meeting SEO needs of your website and proposes a campaign plan. Our goal will be to meet your SEO outsourcing needs thoroughly and professionally.  Included within this proposal is a detailed Scope of Work outlining specific proposed activities and fees for your review. The Scope of Work will include site optimization and allied web promotion & development activities, SE- friendly content writing and submission and tracking to over all major and support Search Engines and Directories.
  • 4. SEO Program Specification  Our SEO Program is designed to address search engine algorithms of all main search engines. The scope of the SEO Program is customized according to the needs of the website, the target audience it addresses and the online competition associated with it.  The SEO process is divided into the following 6 Stages:  1. Stage I - Evaluation & Planning  2. Stage II - Execution  3. Stage III - SEO Implementation  4. Stage IV – Completion  5. Stage V – Off-page optimization  6. Stage VI – Monitoring
  • 5. STAGE 1 Evaluation & Planning Phase: Process Deliverables Current site stats recording (Link Popularity, PR etc) Report Search Engine Friendliness Analysis Report Keyword Research (draft) Report (for feedback) Keyword selection (based on your feedback) Report Keyword finalization (based on your selection) E-mail Pre-optimization Search Engine rank recording Report Content writing recommendations Report Selection of WebPages for optimization Report Note: Keyword research will be carried out on the basis of data gathered from Google Adwords and the Competitor analysis
  • 6. STAGE II Execution Phase: Process Deliverables Optimization data creation (to be used later in SEO implementation) Excel Sheet Report SEO rule recommendation Excel Sheet Report Note: The Optimization data creation will contain complete details of the on-page optimization that is to be carried out on the WebPages short listed for SEO. This includes Title Tag, Meta Tags, Content optimization, Image Alt-Text, File/Directory name optimization, Title Attributes etc. This phase will include creation of customized 404 error page
  • 7. STAGE III SEO Implementation Phase: Process Deliverables SEO Implementation execution for the entire site Checklist Quality Check (QC) Checklist Changes if any Checklist
  • 8. STAGE 1V – On page SEO Completion Phase: Process Deliverables Final site re-submissions to free search engines Report Completion report Report STAGE V - Off page optimization Process Deliverables XML Sitemap Submission Report Manual Web Directory Submissions Report Social Bookmarks Report Forum Profile Links Report Article Creation Report Article Submission Report Blog Post Creation Report Blog Post Ping to Search Engines Report Blog RSS Feed Submission Report Link building Report
  • 9. STAGE VI SEO Monitoring Process Deliverables Rank monitoring Report Traffic report analysis Report Further on page recommendations Report Note: Stage V and VI – Min 1 year recommended. The client can renew the contract after looking at the SE traffic
  • 10. Project Duration  The total SEO process from initial “Evaluation & Planning” to the “SEO Execution” phase will roughly take around 10 weeks for optimization of up to 25 web pages. However this duration is subject to change based on variables like the time taken to get a response from the client, discussions, whether any additional content needs to be created on the site etc.
  • 11. When can you see Rankings? Organic or Natural Search Engine rankings are achieved due to a combination of both On-Page optimization (SEO) and Off-Page Optimization (Link Building). Realistically, you can expect to see results for some keywords starting 4-6 weeks after the final submission. Rankings usually stabilize after about three months after the implementation phase. However, your traffic rises continuously since more and more search engines index more and more optimized pages of your website.  Guarantees  Website will be submitted to the major free search engines and directories, including a few industry- specific free directories.  All our suggested keywords will have searches as determined by our tools  We will include all keywords give by the client in the optimization if client wants post  keyword research analysis also.  Unethical SEO techniques will not be used in our SEO.  None of the SEO techniques used by us will get our clients website banned.  The SEO techniques used to optimize the site will help make your website Search Engine Crawler Friendly.  We will not carry out any changes on your website without prior approval.  We do not give false ranking guarantees.  It is not possible for any one to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website. Check here - http://www.google.com/webmasters/seo.html.