Web Trainings offer Classroom and Online Digital Marketing Training. Learn SEO, SEM, SMO, Analytics, Email Marketing and Online Reputation Management concepts. Call 9052425444 Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets Telivision sets TVand game consoles to engage with stakeholders.

1. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Advanced Digital Marketing
Certification Course
“Everyone has been made for some particular work, and the desire for
that work has been put in every heart.” Rumi
We Ignite, Digital Ideas!

2. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Web Trainings Academy
Web Trainings Academy is trusted digital marketing academy founded in 2007 in Hyderabad, India.
Our goal is to deliver Quality Education in Digital Marketing with real time projects. We have
expertise, dedication and passion to provide training in real time standards to make you ready for
a Job, online business and Entrepreneurship. Our student friendly experienced trainers will help
you learn the subject with enthusiasm and passion.
Our Company – ITinfo Group
ITinfo Group is a Digital Marketing Agency. It’s a complete package with all Digital Advertising
Services. ITinfo Group makes its clients manage their Online Presence, right from scratch like
Domain, Hosting, Website Development and Design, Graphics, Content Writing and most
important Digital Marketing which includes Search Engine Optimization, Search Engine Marketing,
Social Media Marketing & Management, E-mail Marketing, Mobile Marketing and more.
ITinfo Group is Google Certified Partner
About Our Trainer
Mohammed Azharuddin has 9 years’ experience in digital marketing training and services. He is
extremely positive and motivated trainer you could ever find. He has designed and delivered
training and workshops and been involved in providing digital marketing services to clients from
India and Worldwide. He teaches the subject with dedication and give importance to in depth
subject and live practical.
Mohammed Azharuddin is skilled in Digital Marketing, Web Designing, Web Development and other
advanced technologies. He is Google AdWords Certified Professional. He has also designed a course
curriculum for Digital Marketing for MBA Students. He is working as a Guest Lecturer @ a Reputed
B-School in Hyderabad.
9+
Years
520+
Batches
5200+
Students
AdWords
Certified

3. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
“Master the Art of Digital Marketing
with our Practical Oriented Training”
Introduction to Digital Marketing WordPress Website Designing
Search Engine Optimization (SEO)
Fundamentals + Keyword Research + Competition Analysis + Onpage + Offpage +
Local SEO + Recovery Process
Google AdWords
(PPC)
Google AdWords
(Display Ads)
Google AdWords
(Shopping Ads)
Google AdWords
(Mobile Marketing)
Google AdWords
(YouTube Ads)
Social Media Marketing
Facebook + Twitter + YouTube + LinkedIn + Pinterest + InstaGram
Google AdWords
(Certifications)
Email
Marketing
ORM Inbound
Marketing
Google
Adsense
Google Adsense Affiliate
Marketing
Freelancing Live Project

4. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Introduction to Digital Marketing
 What is marketing?
 How we do Marketing?
 What is Digital Marketing?
 Benefits of Digital marketing
 Digital marketing platforms and Strategies
 Comparing Digital with Traditional Marketing
 Defining Marketing Goals
 Latest Digital marketing trends
 Case studies of Digital Campaigns
Website Designing with WordPress
 What is Website?
 What is Domain Name
 Types of Domains
 Domain name suggestions
 Premium Domains
 Register a Domain Name
 Web Hosting Concepts
 Domain/Hosting Business
 Types of Websites
 HTML, CSS and Java Script
 Popular CMS
 What is WordPress
 Benefits of using WP
 WordPress Installation
 Admin Interface Basics
 Default Settings in WP
 Types of Themes
 Theme Settings and Customization
 Managing Themes
 Content management in WP
 Categories, Tags and Posts
 Pages and Sub Pages
 Custom Content Types
 Adding a menu to the website
 Plugins and Widgets
 Using Plugins in Site
 Adding widgets to the website
 Best Plugins in WP
 Advanced Plugins in WP
 Practical Project Example

5. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Search Engine Optimization
Introduction to Search Engines
 How the search engine works?
 Components of Search Engines
 Google Algorithms
 Google Results Page
 Panda, Penguin, Humming Bird & Pigeon
 Latest Updates in Google
 Online Resources
Offpage Optimization
 What is Link Building
 Types of Linking Methods
 DoFollow Vs. NoFollow
 Link building Guidelines
 Linking Building Methodology
 Links Analysis Tools
 Directory Submissions
 Local Business Directories
 Social Bookmarking
 Using Classifieds for Inbound traffic
 Question and Answers
 Blogging & Commenting
 Guest Blogging
 Press Releases
 Link Building Resources
Local SEO
 What is Local SEO?
 Importance of Local SEO
 Submission to Google My Business
 Completing the Profile
 Local SEO Ranking Signals
 Local SEO Negative Signals
 Citations and Local Submissions
Penguin Recover Process
 Symptoms of Penalty
 Analyze which update hit the Site
 Compare the Before/After data
 Panda recovery process
 Penguin recovery process
 Mobile friendly update
 DisAvow Tool
SEO Reporting
 Website Position Analysis
 Website Monthly Reports
Keyword Research and Competition
 Introduction to Keyword Research
 Types of Keywords
 Keyword Research Methodology
 Business Analysis & Categorization
 Google Keyword Planner
 Market Research and Analysis
 New Keyword Ideas
 Competition Analysis
 Finalizing the Keywords List
Onpage Optimization
 Introduction to Onpage
 What is Webmaster Tools
 Verification Process in GWMT
 Selection target Location
 Onpage Analysis Methodology
 Fundamental On-page Factors
 Website Speed
 Domain name in SEO
 URL Optimization
 Title Tag Optimization
 Meta Tags Optimization
 Content Optimization
 Sitemaps Generation
 Using Robot.txt in Site
 URL Redirecting Techniques
 Canonical Links
 Rich Snippets

6. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Google AdWords
PPC Advertising (Google AdWords)
 Introduction to Paid Marketing
 Google Account setup
 Interface Tour and Billing Settings
 Account Structure
 Campaigns settings
 AdGroup setup
 Keyword Match Types
 Keyword Research Tools
 Understanding Ad Auction
 What is Quality Score
 Factors to improve Quality Score
 Types of CPC’s
 Bidding strategies
 Ad Formats
 Ad Guidelines
 Ad Extensions
 What is DSA?
 Create a DSA Campaign?
 What is Conversion?
 Implementing conversion tracking
 Calculating ROI
 Segments and Filters
 Search Terms and Ad Auctions
 Customization Tools
 Reporting
 Access Levels
 Change History Tool
 My Client Centre
 Google AdWords Editor Tool
 Introduction to Bing Ads
 Difference between Bing and Google
 Exporting the Campaigns
 Bing Certifications
Display Advertising
 What is Display Advertising
 How Display Ads Works
 Benefits of Display Advertising
 Creating a Display Campaign
 Bidding Strategies
 Targeting Option in Display Network
Keyword Based
Interest and Remarketing
Topics
Placements Targeting
Demographics
 Exclusion options
 Ad Formats and Sizes
 Examples of Good and Bad Ads
 Display Ad Builder
 Display Planner Tool
 Display campaign reporting
 Conversion Tracking
 Remarketing in AdWords
 Benefits of Remarketing Strategy
 Building Remarketing List & Custom
Targets
 Creating Remarketing Campaign
Google Shopping Ads
 What is Shopping Campaign
 Benefits of Shopping campaign
 Google Merchant Center account
 Product Feeds
 Types of Product Feeds
 Setting up and organizing your
Shopping campaign
 Best practices for shopping ads

7. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Mobile Marketing
 Growth in Mobile Industry
 Benefits of Mobile Marketing
 Mobile Marketing Goals
 Creating a Mobile Website
 App Creation Strategy
 Mobile Search Ads
 Mobile Call Only Campaigns
 Mobile Apps Install Campaign
 Mobile Apps Engagement Campaign
 Promoting Site in Mobile Apps
 Targeting Options in Mobile Apps
 Mobile Ad Formats
 Conversion Tracking
 Reporting in Mobile Ads
Video Marketing
 Importance of Video Marketing
 Create a Video Campaign
 Location Targeting
 Bidding Strategies
 Creating Targeting Groups
 Targeting Options in Video Ads
 Types of Ad Formats
 Measuring the Results of Campaign
 Best Practices of Video Ads
Google AdWords Certification
 Introduction to Certifications
 Types of Certifications
 Register on Google Partners
 Exam Format and Sample Questions
 Recommended Books
Social Media Marketing
Introduction to SMM
 What is Social Media?
 SMM Vs. SMO
 Benefits of using SMM
 Social Media Statistics
 Why use Social Media Marketing
 Social Media Strategy
 Impact of Social Media on SEO
Facebook Marketing
 Cover photo designing
 Increase the Likes to page
 Page management options
 Types of Posts and Statistics
 Dimensions in Posts
 Creating a post strategy
 Examples of Creative Posts
 User engagement metrics
 Facebook Insights
 Facebook Groups
 Facebook Apps creation
 Integration FB in Site
Facebook Marketing
 Facebook account setup
 Personal account properties
 Facebook marketing strategy
 Competition analysis
 Facebook business page setup
 Types of Business pages

8. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Facebook Advertising
 What is Facebook Advertising
 Types of Promotions
 Audience Targeting
 Advanced Audience Targeting
 Bidding Strategies
 Ad Formats
 Ad Dimensions and Rules
 Remarketing Strategy
 Conversion Tracking
YouTube Marketing
 Upload the first video
 How to optimize the video
 Custom settings in videos
 YouTube Engagement Metrics
 Increasing Subscribers
 Annotations and Cards
 How to use Playlists
 Understanding copyrights and spam
 YouTube Studio
 YouTube Analytics
Twitter Marketing & Ads
 What is Twitter?
 Benefits of Twitter
 How brands use Twitter
 Profile creation and management
 Customizing the profile
 Types of Tweets and Statistics
 Content strategy for Twitter
 Post your First Tweet
 Analysis of Big Brands
 Twitter Contests
 What is Hashtag?
 #Hashtags and its uses.
 Tools for Twitter marketing
 Twitter Analytics
 Twitter Advertising
 Types of Campaigns
 Audience Targeting
 Bidding Strategies
 Reporting
Google+ Marketing
 Benefits of Google+ in SEO
 Creating Profile
 Managing Connections
 Creating Google+ Page
 Types of Pages
 Content Strategy and Statistics
 Posting on Google+
 Increasing the Reach and Followers
 Linking Google+ with Site
 Google+ Badge Integration
 Google+ Groups
LinkedIn Marketing
 What is LinkedIn?
 Benefits of LinkedIn Network
 Create a LinkedIn profile
 Optimizing the profile
 Skills and Endorsements
 Recommendations in LinkedIn
 Creating new connections
 Posting content in profile
 LinkedIn Groups
 Finding Jobs in Linkedin
 Creating company page
 Customization of page
 Posting in LinkedIn Page
 Advertising in LinkedIn
YouTube Marketing
 What is Video Marketing
 Statistics of Video Marketing
 Creating Channel in YouTube
 Customizing the YouTube Channel
 Create video marketing strategy
 Viral video examples

9. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
InstaGram Marketing
 What is InstaGram
 InstaGram statistics
 How Brands use InstaGram
 Creating InstaGram Account
 Tour of InstaGram App
 Content strategy and Tips
 Picture Dimensions
 Filters in InstaGram
 Using Hashtags
 Popular Brands on InstaGram
 Advertising options in InstaGram
Pinterest Marketing
 What is Pinterest?
 How brands use Pinterest
 Creating a Pinterest Account
 Customizing the Profile
 Pinterest Strategy
 Boards in Pinterest
 Pins and Links
 Generating Engagements
 Using Info Graphics
 Integrating Pinterest in Site
 Engagement Metrics for Pins
 Pinterest Analytics
Email Marketing
 What is Email Marketing?
 Importance of Email Marketing
 Popular Email Marketing Software’s
 Email Marketing Goals
 Introduction to Mail Chimp
 Mail Chimp pricing structure
 Account setup and settings
 Email marketing strategy
 Creating a Subscriber List
 Integration of Forms in Site
 Import subscribers in list
 Types of Email marketing campaigns
 Creating an Email Campaign
 What is Newsletter
 Design a Newsletter
 Reports
 Marketing Automation
Online Reputation Management
 What is ORM?
 Why we need ORM
 Examples of ORM
 Areas to analyze in ORM
Search Engine Results
Blogs & Websites
Reviews & Complaints
Complaint sites
Social Media
 Generate a ORM Report
 What we need to do in ORM
 Monitor Search Results
 Monitor Complaint sites
 Monitor Reviews
 Monitor Sites and Blogs
 Monitor Social Media
 Case Study
 Tools for Managing Reputation

10. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Inbound Marketing
 What is Inbound Marketing?
 Why use inbound marketing
 Understanding the target audience
 Stages of Inbound Marketing
 Types of Content for marketing
 Content generation ideas
 Content Marketing Strategy
 Info Graphics Creation
 Lead Generation
 How to Create landing pages
 A/B Testing Method
 Hubspot Certification
Google Analytics
 What is Analytics?
 Importance of Analytics for Business
 Popular Analytics Software’s
 Key Performance Metrics [KPI] in
Analytics
Visits and Users
Time on Page / Site
Bounce Rate
Exit Rate
Conversion Rate
Engagement
 Introduction to Google Analytics
 Installing Analytics code in site
 Analytics account structure
 Interface tour of Google Analytics
 General Tools in Analytics
 Realtime Reports
 Settings in Analytics
Audience Reports
 Audience Overview Report
 Active Users
 Geographic Report
 User Behavior
 Technology
 Mobile
 User flow Report
Traffic Reports
 Traffic source overview
 SEO Traffic
 AdWords Traffic
 Social Traffic
 Campaigns
Behavior Reports
 Behavior Overview
 Site Content
 Site Speed Analysis
 In page Analytics
Experiments A/B Testing
Conversion Tracking
 What is conversion
 Conversion Process and Funnel
 Types of Conversions
 Conversion Reports
 Funnel Visualization
 Multi-Channel Funnels
 Attribution
 Reporting

11. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Personality Development
 Analysis of Successful People
 Problem with Education System
 Principles of Think and Grow Rich
 Desire and Aim in Life
 Recommended Books
Google AdSense
 What is Google AdSense
 How it Works?
 Top AdSense Earners [Global / India]
 AdSense Guidelines
 Website ideas for online earning
 Finding a Proper Niche
 Types of AdSense Account
 AdSense Interface Tour
 Create your First Ad
 Ad Formats and Sizes
 Bidding Models
 Custom Channels
 Ads limits in a page
 Adding code in site / using plugin
 Blocking Ads
 AdSense Optimization Tips
 Recommended Books
Getting Started as Freelancer
 What is Freelancing?
 How does freelancing works?
 Local Freelancing Project
 How to get started.
 Online Freelancing networks
Freelancer.com
Upwork.com
Elance.com
 Create a Profile in Freelancer.com
 Top Freelancers in our Niche
 Tips for optimization of profile
 Difference between free and paid
accounts
 Certifications in Freelance site
 Understanding the bidding concept
 How to bid on projects
 How to handle the clients
 Project management tools
 Asking for reviews from clients
Affiliate Marketing
 What is Affiliate Marketing?
 How Affiliate marketing works
 How to Find Affiliate Niche
 Top Affiliate Marketing networks
 Affiliate marketing networks in India
 Affiliate marketing payment models
 Affiliate marketing in E-commerce
 Apply for Affiliate Marketing network
 Understanding the dashboard
 Promoting the Affiliate products
 Methods of Promotions
 Reports and ROI
 Best resources for affiliate marketing

12. Web Trainings Academy – Copyrights 2016 www.webtrainings.in – Ph: 9052425444
Course Details:
Benefits of Joining our Course
 9+ years Experienced, Certified Trainer
 In depth subject with live case studies and live project
 Students Rated us 4.9/5 - Read the Reviews
 AdWords Certification Exam after the course
 Backup video for missed classes *
 Doubt clarification in course and after course completion.
 Sample resume will be provided
 Sample Interview questions will be provided

 Free eBooks for all modules
 Course completion certification
 Regular assignment tasks
 Latest updates from our blog and Social Media Platform
 Live project after completion of the course
Get in Touch With Us
Zore Complex, First Floor, Block 1, Flat 104
Above Red Rose Restaurant, Opp Erramanzil Bus
Stop. Punjagutta, Hyderabad.
Contact Info
Mobile: 09052425444 or 9676525444
Course Info: info@webtrainings.in /
webtrainings.2009@gmail.com
Support: support@webtrainings.in
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