This document provides tips and ideas for using text message marketing in a real estate business. Some key benefits of text message marketing include high open and response rates, the ability to send personalized and targeted messages, and building client loyalty. Real estate agents can use text messages to send property listings and information, appointment reminders and cancellations, and engage clients with contests and surveys. The document also recommends ways to build a mobile contact list and discusses best practices like always including contact details and opt-out instructions.

1. Text Message Marketing Tips
For Your Real Estate Business
Presented By:
SMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Personalized Communication
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Customer List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Real Estate
Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List

10.  Real Estate Office
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to NEWHOMEand Get 10% Off thePurchase of a New Home

11. Text Message Marketing Ideas
For Your Real Estate Business
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use Appointment
Reminders to Cut
Down on “No-
Shows”
Put Your Short
Codes and
Keywords on ALL
Marketing
Materials and Yard
Signs for HOT
LEADS
Generate
UNIQUE Mobile
Keywords
for Each
Property

12. Text Message Marketing
Ideas
For Your Real Estate
Business
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Customers
Helpful Home
Tips from Time
to Time
Alert Customers
About New
Property
Inventory
Send Your
Customers
Special
Instructions
Before a Closing

13. Text Message Marketing
Ideas
For Your Real Estate
Business
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Use QR Codes to
Direct People to
Your Website or
Directions to
Your Real Estate
Office
Use QR Codes to
Give Your
Prospects
Instant Details
About Your
Properties
Hold Contests
with Your
Mobile List to
Keep Them
Engaged

14. Text Message Marketing
Ideas
For Your Real Estate
Business
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages to Your
Customers
Communicate
Efficiently With
Staff Members
Conduct Client
Satisfaction
Surveys and Polls

15. Different Types of Text Marketing
Uses for Real Estate Agents
Property InfoProperty Info
ReminderReminder CancellationCancellation
Types of Text
Marketing Uses

16. Let’s Take a Closer Look at These…

17. EXAMPLE
1111 Main Dr.
Price: $249,000
4BR/2BATH
Video:
www.link.com
Contact Agent:
John Doe 555-
555-5555 for
more info.
Property InfoProperty Info

18. EXAMPLE
Ms. Smith, this
is a reminder
about your
appointment
with Real Estate
Spot on January
6th
at 3pm.
Please call 555-
555-5555 if you
can not make it.
ReminderReminder

19. EXAMPLE
Mrs. Brown, I am
sorry, but I have
to cancel your
appointment with
Real Estate Spot
on Jan 9th
. Please
call us to
reschedule at
555-555-5555
CancellationCancellation

20.  Reduce “No-Shows”
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders

21. How to Use QR Codes
 Send Users to a Mobile
Preview of Your Real
Estate Properties
 Send Users to Your Photos
and Social Media Sites
 Send Viewers to Your
Special Offers

22. How to Use QR Codes
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Receipts

23.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Name and
Phone Number in Your Messages
 Make it Easy for Your Clients to
Opt-Out of Your List
 Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember

24.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message
Marketing
Mistakes To Avoid

25. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdomnator.com