2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?
4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone
6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
7. Cut Down on “No-Shows”
Builds Patient Loyalty
Private Communication
With Patients
Benefits of Text Message Marketing
8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Patient List
and Ask Them
to Join Your
Mobile List
9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Medical
Topics
Manually
Add New
Patients
Who Agree
to Join
Ways to Build Your Mobile List
10. Doctor's Office
Flyers
Business Cards
Radio Ads
TV Commercials
Billboards
T-shirts
Posters
Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to DOCTORand Get 20% Off YourNext Visit
11. Text Messaging Ideas
For Your Doctor's Office
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Confirm
Appointments with
Patients to Cut
Down on “No-
Shows”
Alert Patients
About New
Products and
Procedures
Send Your
Patients Special
instructions
Before a Specific
Procedure
12. Text Messaging Ideas
For Your Doctor's Office
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Patients
Helpful
Medical Tips
from Time to
Time
Implement the
Use of QR
Codes to Direct
People
to Your
Website, etc.
Notify
Patients of
Billing
Issues
13. Text Messaging Ideas
For Your Doctor's Office
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Send
“Thank You”
Messages
to Your Patients
Communicate
Efficiently With
Staff Members
Conduct
Patient
Satisfaction
Surveys and
Polls
14. Different Types of Text
Messaging Uses
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Messaging
Uses
16. EXAMPLE
Ms. Smith, you
have an
appointment
with Medical
Spot on January
6th
at 3pm.
Please call 555-
555-5555 if you
can not make it.
ConfirmationConfirmation
17. EXAMPLE
Mr. Jones, it’s
time for your
annual check-
up. Please
contact Medical
Spot at 555-
555-5555 to
schedule an
appointment.
ReminderReminder
18. EXAMPLE
Mr. Brown, I am
sorry, but we had
to cancel your
appointment with
Dr. Green on Jan
9th
. Please call us
to reschedule at
555-555-5555
CancellationCancellation
19. How to Use QR Codes
Create an Instant Mobile
Preview of Your Office
Send Users to Your Photos
and Social Media Sites
Send Mobile Video of You
and Your Staff Giving
Helpful Medical Tips
20. How to Use QR Codes
Send Viewers to the Sign-Up
Page for your Online
Newsletter
Put Your QR Codes on ALL
Marketing Materials and Post
in Your Office
Put QR Codes on Your
Invoices
21. Reduce “No-Shows”
Ability to Fill More Canceled
Appointments
Lowers Lost Revenue
Saves Staff Some Time
Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders
22. Tell List Subscribers What to
Expect as Soon as They Join
Always Include Your Doctor's
Office’s Name in Your Messages
Make it Easy for Your Patients to
Opt-Out of Your List
Notify Patients of Potential Text
Message Costs
Text Message Marketing
Points to Remember
23. Text Message Marketing
Mistakes To Avoid
Sending Out Sporadic,
Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
24. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com
Editor's Notes
There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily