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Text Message Marketing for Clothing stores
This document provides tips and ideas for using text message marketing for a clothing store. It discusses what text message marketing is, how it works, and its benefits which include high open and response rates, reduced costs, and building customer loyalty. Ideas are given for building a mobile list and sample text marketing campaigns focused on saving money, spending more money, purchases, and free offers. Best practices and mistakes to avoid are also covered.
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Text Message Marketing for Clothing stores
- 1. Presented By: SMS Dominator TextMessage Marketing Tips For Your Clothing Store
- 2. What Is TextMessage Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list. The small, yet powerful, 160 character space is one of the best marketing tools available today.
- 3. How Text MessageMarketing Works
- 4. Why Text MessageMarketing? WHY? Text Messaging is the Most-Used Mobile Service More Than 6 BILLION Mobile Subscribers World-wide Most Mobile Users Send and Receive Text Messages Daily More Than ½ of U.S. Mobile Spending is LOCAL Consumers ALWAYS Have Their Mobile Devices with Them 4.1 Billion Texts Are Sent Daily in the U.S Alone
- 5. Extremely TARGETED Permission-Based (Opt-in) Reliable,INSTANT Reach Benefits of Text Message Marketing
- 6. High Open Rates HighResponse Rates Reduced Advertising Costs Benefits of Text Message Marketing
- 7. Personalized Communication Builds CustomerLoyalty Can Go Viral Benefits of Text Message Marketing
- 8. Ways to BuildYour Mobile List Text to Join Email List Website Sign-Up People Opt-in Using Your Keyword and Short Code Add a Mobile Sign-Up Form to Your Website Email Your “Email” List and Ask Them to Join Your Mobile List
- 9. Social Media Sign-Up Ask Your Social Media Followersto Join Your Mobile List Manual Sign-Up Birthday Club Program Start a Birthday Rewards Program Manually Add New Customers Who Agree to Join Ways to Build Your Mobile List
- 10. Check-Out Counter Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else Your Target Market Will See Them! Where to Advertise Your Short Code and Keyword? Text 55555 to Clothesand Get $5 Off NextPurchase
- 11. Text Message Marketing Ideas ForYour Clothing Store Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3 Offer Mobile Coupons and Discounts Send Text Message Offers on Slow Days to Increase Traffic Send Notification about Clearance Items
- 12. Text Message Marketing Ideas ForYour Clothing Store Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6 NotifyNotify Customers ofCustomers of Newly StockedNewly Stocked ItemsItems Start aStart a “Frequent“Frequent Customer”Customer” Loyalty ProgramLoyalty Program to Get Repeatto Get Repeat BusinessBusiness Send EventSend Event RemindersReminders to Increaseto Increase Awareness andAwareness and AttendanceAttendance
- 13. Text Message Marketing Ideas ForYour Clothing Store Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9 Implement theImplement the Use of QRUse of QR Codes to DirectCodes to Direct People to YourPeople to Your Website, etc.Website, etc. HoldHold ContestsContests with Yourwith Your Mobile List toMobile List to Keep ThemKeep Them EngagedEngaged Run a BirthdayRun a Birthday RewardsRewards ProgramProgram
- 14. Text Message Marketing Ideas ForYour Clothing Store Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12 SendSend ““Thank You”Thank You” Messages to YourMessages to Your CustomersCustomers CommunicateCommunicate Efficiently WithEfficiently With Staff MembersStaff Members ConductConduct CustomerCustomer SatisfactionSatisfaction Surveys and PollsSurveys and Polls
- 15. Different Types ofText Marketing Campaigns SaveSave MoreMore SpendSpend MoreMore PurchasePurchase MoreMore Get aGet a FreebieFreebie Types of Text Marketing Campaigns
- 16. Let’s Take aCloser Look at These…
- 17. SaveSave MoreMore EXAMPLE Show this text toreceive 20% off of any Item at Clothing Spot. EXP 5/15
- 18. EXAMPLE Spend $100 or moreat Clothing Spot and receive $10 OFF when you show this text. EXP 5/15 SpendSpend MoreMore
- 19. EXAMPLE Purchase Two Accessories at ClothingSpot and receive 50% OFF Another Accessory. EXP 5/15 PurchasePurchase MoreMore
- 20. EXAMPLE Purchase any Shirt at ClothingSpot and receive a Belt for FREE. EXP 5/15 Get aGet a FreebieFreebie
- 21. How to UseQR Codes Send Users to a Mobile Preview of Your Upcoming Fashion Releases Send Users to Your Photos and Social Media Sites Send Viewers to Your Coupons and Discount Offers
- 22. How to UseQR Codes Put Your QR Codes on ALL Marketing Materials Put QR Codes on Your Receipts
- 23. Tell ListSubscribers What to Expect as Soon as They Join Always Include Your Clothing Store’s Name in Your Messages Make it Easy for Your Customers to Opt-Out of Your List Notify Consumers of Potential Text Message Costs Text Message Marketing Points to Remember
- 24. Sending OutSporadic, Inconsistent Messages Sending Out Spam ONLY Sending Out Promotions Text Message Marketing Mistakes to Avoid
- 25. THANK YOUTHANK YOU ForViewing Our Text MessageFor Viewing Our Text Message Marketing Presentation!Marketing Presentation! If You Would Like More Information About Text Message Marketing, Contact Us Today. SMS Dominator http://smsdominator.com
Editor's Notes
- #5 There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily