This document discusses how text messaging marketing can be used to build customer databases and drive business goals like increased transactions and new customers. It provides examples of how different businesses like insurance agencies, grocery stores, restaurants, and schools can implement text messaging marketing by: - Building databases of current customers by including a mobile opt-in on paperwork - Approaching partner businesses to do cross-promotions and build each other's databases - Using the databases to send timely messages with offers, promotions, and information to drive behaviors like transactions, visits, and social media engagement.

1. Text Messaging Marketing How It Works

14. Lead Database – Future Clients/Cross Marketing Text Messaging Marketing

18. Cross-Marketing Opportunities Make the offer to allow the choice business the opportunity to ad-support your messages Builds a database of customers by including in all new paperwork In the mobile opt-in disclaimer Soon they have a database of more than 4,000 people in their town. Approach the grocery store and Tell then about how the 4,000 Customers Get a couple messages a month from the insurance agency,tips,new info ,and promotions. They explain that on each that On each of these messages a Small coupon Or ad could be placed on the Last 15 characters of each Message.

26. When you work so hard and pay so much to get the one exposure, get them to text-in!

28. Common Uses/Event Marketers Text Messaging Marketing