when it comes to text message marketing, car dealerships seem to be missing out on a huge opportunity

1. Text Message Marketing Tips
For Your Car Dealership
Presented By:
sms Dominator
For
You

2. What Is Text Message Marketing?
SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.

3. How Text Message Marketing Works

4. Why Text Message Marketing?
More Than 6 Most Mobile
BILLION Mobile Users Send and
Subscribers Receive Text
World-wide Messages Daily
Consumers More Than ½ of
ALWAYS Have U.S. Mobile
Their Mobile WHY? Spending is
Devices with LOCAL
Them
4.1 Billion Texts Text Messaging
Are Sent Daily in is the Most-Used
the U.S Alone Mobile Service

5. Benefits of Text Message Marketing
Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach

6. Benefits of Text Message Marketing
High Open Rates
High Response Rates
Reduced Advertising Costs

7. Benefits of Text Message Marketing
Personalized Communication
Builds Client Loyalty
Can Go Viral

8. Ways to Build Your Mobile List
Text to Website Email
Join Sign-Up List
Email Your
People Opt-in Add a Mobile
Customer List
Using Your Sign-Up
and Ask Them
Keyword and Form to Your
to Join Your
Short Code Website
Mobile List

9. Ways to Build Your Mobile List
Social
Media Newsletter Manual
Sign-Up Sign-Up Sign-Up
Ask Your
Manually
Social Media Create a
Add New
Followers to Newsletter on
Clients Who
Join Your Auto Topics
Agree to
Mobile List
Join

10. Where to Advertise Your
Short Code and Keyword?
 Car Dealership
Text 55  Flyers
555 to N
and Ge EWCAR  Business Cards
t 10% Ca
O n Y ou sh Back
r Purch
ase  Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
 Target Market Will
See Them!

11. Text Message Marketing Ideas
For Your Car Dealership
Idea #1
Idea #1 Idea #2
Idea #2 Idea #3
Idea #3
Use Send Text
Offer Mobile Appointment Message
Coupons and Reminders to Offers on
Discounts Cut Down on Slow Days to
“No-Shows” Increase
Traffic

12. Text Message Marketing Ideas
For Your Car Dealership
Idea #4
Idea #4 Idea #5
Idea #5 Idea #6
Idea #6
Send Your
Alert Send
Customers
Audience Customers
Special
About New Helpful Auto
Instructions
Auto Tips from
Before a
Inventory Time to Time
Closing

13. Text Message Marketing Ideas
For Your Car Dealership
Idea #7
Idea #7 Idea #8
Idea #8 Idea #9
Idea #9
Use QR Codes Hold
Use QR
to Direct Contests
Codes to Give
People to with Your
Your
Your Website Mobile List
Prospects
or Directions to Keep
Instant
to Your Them
Details About
Dealership Engaged
Your Vehicles

14. Text Message Marketing Ideas
For Your Car Dealership
Idea #10
Idea #10 Idea #11
Idea #11 Idea #12
Idea #12
Communicate Conduct
Send “Thank Client
You” Efficiently
With Staff Satisfaction
Messages to Surveys and
Your Members
Polls
Customers

15. Different Types of Text Marketing Uses
for Appointments
Types of Text
Marketing Uses
for
Appointments
Confirmation
Reminder Cancellation

16. Different Types of Text
Marketing Campaigns
Types of Text
Marketing
Campaigns
Save Spend Purchase Get a
More More More Freebie

17. Let’s Take a Closer Look at These…

18. Confirmation
Ms. Smith, you
have an
appointment
EXAMPLE with Car Spot on
January 6th at
3pm. Please call
555-555-5555 if
you can not
make it.

19. Reminder
Mr. Jones, your
quarterly Oil
EXAMPLE Change is due.
Please contact
Car Spot at 555-
555-5555 to
schedule.

20. Cancellation
Mrs. Brown, I am
sorry, but we had
to cancel your
EXAMPLE appointment with
Car Spot on Jan
9th. Please call us
to reschedule at
555-555-5555

21. Save
More
Show this text
to receive 10%
EXAMPLE off of any Vehicle
purchase at Car
Spot
EXP 5/15

22. Spend
More
Spend $25,000
or more at Car
EXAMPLE Spot and receive
$100 OFF
added features
when you show
this text. EXP
5/15

23. Purchase
More
Purchase a
Luxury Vehicle
EXAMPLE and get
20% OFF of
added features.
EXP 5/15

24. Get a
Freebie
Come in to Car
Spot for an oil
EXAMPLE change and get a
Car Wash for
FREE. EXP
5/15

25. Benefits of Appointment
Reminders
 Reduce “No-Shows”
 Ability to Fill More Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required

26. How to Use QR Codes
 Send Users to a Mobile
Video Tour of Your
Vehicles
 Send Users to Your Photos
and Social Media Sites
 Send Viewers to Your
Coupons and Discount
Offers

27. How to Use QR Codes
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Invoices and Other Paperwork

28. Text Message Marketing
Points to Remember
 Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Car
Dealership’s Name in Your
Messages
 Make it Easy for Your Customers
to Opt-Out of Your List
 Notify Customers of Potential
Text Message Costs

29.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions

30. THANK YOU
For Viewing Our Text Message
Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Me Today.
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