This document discusses how real estate agents can use SMS/text messaging to grow their contact databases and promote their business. Some key points: - 40% of cell phone users say texting is important to them and texts can impact shopping decisions. - SMS campaigns for non-profits like the Red Cross raised $32 million in donations. - An Infiniti SMS campaign increased contest entries by 19% and conversion rates were twice as high as previous efforts. - Consistency, exclusivity, and accountability are important for effective SMS marketing. Goals, methods, strategies and tracking results are also recommended.