2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?
4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone
6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing
7. Cut Down on Cancellations
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing
8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Clients List
and Ask Them
to Join Your
Mobile List
9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Heating and
Cooling
Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List
10. On Your Vehicle
Flyers
Business Cards
Radio Ads
TV Commercials
Billboards
T-shirts
Posters
Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to HEATCOOLand Get 10% Off YourServices
11. Text Message Marketing Ideas
For Your Heating and Cooling
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Use
Appointment
Reminders to
Cut Down on
Cancellations
Offer Mobile
Coupons and
Discounts
Send Text
Message
Offers on
Slow Days to
Increase
Traffic
12. Text Message Marketing
Ideas
For Your Heating and
Cooling
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Clients
Helpful Heating
and Cooling Tips
from Time to
Time
Alert Clients
About New
Products and
Services
Send Your Clients
Special
Instructions
Before an
Appointment
13. Text Message Marketing
Ideas
For Your Heating and
Cooling
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the
Use of QR Codes
to Direct People
to Your Website,
etc.
Start a
“Frequent
Customer”
Loyalty
Program to
Get Repeat
Business
Send Invoice
Notifications to
Your Clients
14. Text Message Marketing
Ideas
For Your Heating and
Cooling
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send “Thank
You”
Messages to
Your Clients
Communicate
Efficiently With
Staff Members
Conduct Client
Satisfaction
Surveys and
Polls
15. Different Types of Text
Marketing Uses
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Marketing
Uses
16. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns
18. EXAMPLE
Mrs. Smith, you
have an
appointment
with Heating
and Cooling
Spot on January
6th
at 3pm.
Please call 555-
555-5555 if you
need to cancel.
ConfirmationConfirmation
19. EXAMPLE
Mr. Jones, it’s
time for your 6
month HVAC
Maintenance
Check. Please
contact Heating
and Cooling
Spot at 555-
555-5555 to
schedule.
ReminderReminder
20. EXAMPLE
Ms. Brown, I am
sorry, but we had
to cancel your
appointment with
Heating and
Cooling Spot on
Jan 9th
. Please call
us to reschedule
at 555-555-5555
CancellationCancellation
22. EXAMPLE
Spend $200 or
more at Heating
and Cooling
Spot and receive
$20 OFF your
next service
when you show
this text. EXP
5/15
SpendSpend
MoreMore
23. EXAMPLE
Purchase any
service at
Heating and
Cooling Spot and
receive 50% OFF
an additional
service when you
show this text.
EXP 5/15
PurchasePurchase
MoreMore
25. Reduce Cancellations
Ability to Fill More Canceled
Appointments
Lowers Lost Revenue
Saves Staff Some Time
Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders
26. How to Use QR Codes
Send Users to a Mobile
Video Showing Your
HVAC Work in Action
Send Users to Your
Coupons and Discount
Offers
Send Users to Your Photos
and Social Media Sites
27. How to Use QR Codes
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Invoices
28. Tell List Subscribers What to
Expect as Soon as They Join
Always Include Your Heating and
Cooling Business’s Name in Your
Messages
Make it Easy for Your Customers
to Opt-Out of Your List
Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember
29. Sending Out Sporadic,
Inconsistent Messages
Sending Out Spam
ONLY Sending Out Promotions
Text Message
Marketing
Mistakes To Avoid
30. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com
Editor's Notes
There Are More Than 6 BILLION Mobile Subscribers (87% of the World Population) Text Messaging is the Most-used Mobile Service It is the King of Mobile Marketing Consumers ALWAYS have their mobile devices with them Most Mobile Users Send and Receive Text Messages Daily
