This document provides tips and ideas for using text message marketing for a roofing business. Some key points include: - Text marketing allows sending permission-based messages to opt-in mobile contacts and has high open and response rates. - Businesses can build their mobile list through various methods like social media, websites, and manual collection. - Effective text campaigns include appointment reminders to reduce cancellations, discounts and offers, and post-service messages. - Proper use of things like QR codes can direct customers to content and make marketing more interactive. Maintaining permission and keeping messages relevant are important.

1. Text Message Marketing Tips
For Your Roofing Business
Presented By:
SMS Dominator

2. SMS (Short Message
Service) Text Message
Marketing is the ability to
send “permission-based”
text messages to a group of
people who have opted-in to
your mobile list.
The small, yet powerful, 160
character space is one of the
best marketing tools
available today.
What Is Text Message Marketing?

3. How Text Message Marketing Works

4. Why Text Message Marketing?
WHY?
Text Messaging
is the Most-Used
Mobile Service
More Than 6
BILLION Mobile
Subscribers
World-wide
Most Mobile
Users Send and
Receive Text
Messages Daily
More Than ½ of
U.S. Mobile
Spending is
LOCAL
Consumers
ALWAYS Have
Their Mobile
Devices with
Them
4.1 Billion Texts
Are Sent Daily in
the U.S Alone

5. Extremely TARGETED
Permission-Based (Opt-in)
Reliable, INSTANT Reach
Benefits of Text Message Marketing

6. High Open Rates
High Response Rates
Reduced Advertising Costs
Benefits of Text Message Marketing

7. Cut Down on Cancellations
Builds Client Loyalty
Can Go Viral
Benefits of Text Message Marketing

8. Ways to Build Your Mobile List
Text to
Join
Email
List
Website
Sign-Up
People Opt-in
Using Your
Keyword and
Short Code
Add a Mobile
Sign-Up
Form to Your
Website
Email Your
Client List
and Ask Them
to Join Your
Mobile List

9. Social
Media
Sign-Up
Ask Your
Social Media
Followers to
Join Your
Mobile List
Manual
Sign-Up
Newsletter
Sign-Up
Create a
Newsletter on
Roof Topics
Manually
Add New
Clients Who
Agree to
Join
Ways to Build Your Mobile List

10.  On Your Vehicle
 Flyers
 Business Cards
 Radio Ads
 TV Commercials
 Billboards
 T-shirts
 Posters
 Anywhere Else Your
Target Market Will
See Them!
Where to Advertise Your
Short Code and Keyword?
Text 55555 to ROOFPROand Get 20% Off YourNext Service

11. Text Message Marketing Ideas
For Your Roofing Business
Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3
Offer Mobile
Coupons and
Discounts
Use Appointment
Reminders to Cut
Down on
Cancellations
Send Text
Message Offers on
Slow Days to
Increase Traffic

12. Text Message Marketing Ideas
For Your Roofing Business
Idea #4Idea #4 Idea #5Idea #5 Idea #6Idea #6
Send Your
Clients Special
instructions
Before an
Appointment
Send Clients
Helpful Roof
Maintenance Tips
from Time to
Time
Alert Clients
About New
Products and
Services

13. Text Message Marketing Ideas
For Your Roofing Business
Idea #7Idea #7 Idea #8Idea #8 Idea #9Idea #9
Implement the
Use of QR Codes
to Direct People
to Your Website,
etc.
Send Invoice
Notifications to
Your Clients
Use QR Codes to
Give Your
Prospects
Instant Details
About Your
Services

14. Text Message Marketing Ideas
For Your Roofing Business
Idea #10Idea #10 Idea #11Idea #11 Idea #12Idea #12
Send
“Thank You”
Messages to Your
Clients
Communicate
Efficiently With
Staff Members
Conduct Client
Satisfaction
Surveys and Polls

15. Different Types of Text
Marketing Uses
ConfirmationConfirmation
ReminderReminder CancellationCancellation
Types of Text
Marketing
Uses

16. Different Types of Text
Marketing Campaigns
SaveSave
MoreMore
SpendSpend
MoreMore
PurchasePurchase
MoreMore
Get aGet a
FreebieFreebie
Types of Text
Marketing
Campaigns

17. Let’s Take a Closer Look at These…

18. EXAMPLE
Ms. Smith, we
have an
appointment
with you January
6th
at 3pm.
Please call
Roofing Spot at
555-555-5555 if
you need to
change it.
ConfirmationConfirmation

19. EXAMPLE
Mr. Jones, it’s
time for your
Annual Roof
Maintenance
Check. Please
contact Roofing
Spot at 555-
555-5555 to
schedule.
ReminderReminder

20. EXAMPLE
Mr. Brown, I am
sorry, but I need
to cancel our
appointment on
Jan 9th
. Please call
Roofing Spot to
reschedule at
555-555-5555
CancellationCancellation

21. SaveSave
MoreMore
EXAMPLE
Show this text
to receive 20%
off any service at
Roofing Spot
EXP 5/15

22. SaveSave
MoreMore
EXAMPLE
Show this text
to receive 20%
off any service at
Plumbing Spot
EXP 5/15

23. EXAMPLE
Spend $500 or
more at
Plumbing Spot
and receive 20%
OFF your next
service when
you show this
text. EXP 5/15
SpendSpend
MoreMore

24. EXAMPLE
Purchase any
service at
Plumbing Spot
and receive 50%
OFF an
additional service
when you show
this text. EXP
5/15
PurchasePurchase
MoreMore

25. EXAMPLE
Get one service
($50 or more) at
Plumbing Spot
and receive a
FREE service (up
to $50) when you
show this text.
EXP 5/15
Get aGet a
FreebieFreebie

26.  Reduce Cancelled Appointments
 Ability to Replace Canceled
Appointments
 Lowers Lost Revenue
 Saves Staff Some Time
 Easy - No Software or Technical
Knowledge Required
Benefits of Appointment
Reminders

27. How to Use QR Codes
 Send Users to a Mobile
Video Demonstrating How
You Perform Certain
Treatments
 Send Users to Your Photos
and Social Media Sites
 Send Mobile Video of Your
Some of Your Best Work

28. How to Use QR Codes
Send Viewers to Your
Coupons and Discount Offers
Put Your QR Codes on ALL
Marketing Materials
Put QR Codes on Your
Invoices

29.  Tell List Subscribers What to
Expect as Soon as They Join
 Always Include Your Roofing
Business’s Name in Your
Messages
 Make it Easy for Your Customers
to Opt-Out of Your List
 Notify Customers of Potential
Text Message Costs
Text Message Marketing
Points to Remember

30.  Sending Out Sporadic,
Inconsistent Messages
 Sending Out Spam
 ONLY Sending Out Promotions
Text Message
Marketing
Mistakes To Avoid

31. THANK YOUTHANK YOU
For Viewing Our Text MessageFor Viewing Our Text Message
Marketing Presentation!Marketing Presentation!
If You Would Like More Information About
Text Message Marketing, Contact Us Today.
SMS Dominator
http://smsdominator.com