Mobile marketing, especially text message marketing, is an effective strategy for real estate agents and property managers. They can use text messages to instantly provide clients and prospects with contact information on "mobile business cards" by texting their name to a short code. Real estate professionals can also use text messages to instantly provide information on new listings to clients, improving the selling cycle and creating a better customer experience. Text message marketing makes the home buying process easier for customers by allowing them to instantly receive details on properties they see listed for sale.